Beyond Meat debuted its new plant-based pork product made specifically for the Chinese market yesterday, according to a report in Green Queen. Called Beyond Pork, the new offering is minced and meant to be used in a variety of Asian dishes including dumplings, spring rolls and on ramen.
Beyond Pork will be available at a number of different Shanghai restaurants including Egg, RAC and Solo X for a limited time between now and November 24.
The unveiling of Beyond Pork comes just days after Beyond announced the next versions of its signature Beyond Meat burger patty here in the U.S. But it’s also just the latest in a series of moves the company has made to expand into China. The company has signed deals to get on the menus of Starbucks, KFC, Taco Bell and Pizza Hut in China, as well as on retail shelves at Alibaba stores. More importantly, however, Beyond is building two production facilities in China (one of which is near Shanghai) that will go into full production next year.
But Beyond is going to be the away team in this particular game to get plant-based pork into the hands of Chinese consumers. Omnipork, which is operated by Hong Kong-based Green Monday, already has a number of plant-based pork products at market in China.
Plant-based pork is coming at an auspicious time. China is the world’s largest consumer of pork, but the country has been battling outbreaks of swine fever over the past two years reducing domestic herd counts and driving up prices. Plant-based meat products like those from Beyond and Omnipork can sidestep those issues.