When Doug Evans decided to start a new company a few years ago, he asked himself one question. “What could I do that would have the biggest effect on human health?” he wondered. “The answer was juice.”

That might sound like hyperbole when talking about Juicero, the first connected-kitchen countertop cold-press juicer. We are talking about liquid kale, after all. But because of the company’s goals, functionality, and business model, which Evans discussed at the 2016 Smart Kitchen Summit in Seattle (watch the video below), it’s so much more. Here are three ways Juicero exemplifies a progressive mindset.

Make Something Useful

Unlike the big, bulky juicer that I have in my closet and never use, the Juicero is designed for people to use one to two times per day. It requires one touch to work and doesn’t need to be cleaned. Juicero provides ready-to-go packs of vegetables and fruit, delivered straight to your door.

“Is [a product] adding value to me as a consumer, or is it a liability because it means you have to maintain those services and consumers have to rely on those services?”

The company has set up an ecosystem that others can now use to maximize consumer health. “We have a cold supply chain, farm direct produce, IoT channel, appliances — You can use your imagination to think what else you can put through there that would make it easier for people to have other items that are made with fresh, ripe, raw, organic produce,” Evans said.

Connectivity Should Add Value

“Is [a product] adding value to me as a consumer, or is it a liability because it means you have to maintain those services and consumers have to rely on those services?” Richard Gunther of Universal Mind asked. These are essential questions in this wild west of connected-kitchen gadgets. In Juicero’s case, its app does everything from ordering automatically for enterprise accounts to telling home users that a pack in their refrigerator is about to expire. A scanner inside the juicer syncs with your app to tell you what you’re drinking, and if the pack is expired, the Juicero will not juice it. Talk about fresh.

Think Outside the Home

Evans is wisely following Keurig’s business model, focusing on restaurants, businesses, and other food service opportunities before moving to the end user market. The system only needs 10 square feet of space to work and doesn’t require someone to wash, peel, and juice produce as well as get rid of waste, making it an easy addition for restaurants and more.

Right now Juicero is only available in California and is available for purchase online. Watch the video to find out more!