Ordermark’s mission to simplify delivery extends to more than just its order-management platform for restaurants. This week, the Los Angeles-based company launched Ordermark Cares, to bring food delivery to low-income children fighting serious illnesses such as cancer.
To do this, Ordermark is working with doctors/pediatricians, and restaurant owners and operators to bring children gift cards they can redeem on services like Grubhub, Uber Eats, and other delivery services. The idea is that, while kids of all economic brackets can fall victim to severe long-term illness, those whose parents are of lower income may not have access to a Happy Meal (literally or figurative) that might provide a few moments of comfort for often uncomfortable illnesses.
Ordermark’s role is to work with pediatric specialists to identify low-income families with children fighting serious illnesses. Then, through partnerships with restaurants and delivery services, it will provide gift cards children can use via delivery apps, so they have access to food free of charge and free of service or delivery fees.
CEO Alex Canter, of the famed LA institution Canter’s Deli, says this “the power of delivery” is about “so much more than convenience.” Ordermark Cares, he said over a call, allows kids “to still eat the food they love with their favorite restaurants. It’s such a beautiful way for them to connect with the restaurants they love.”
Canter and his company are in a good position to provide this kind of service. Ordermark, founded in 2017, has forged partnerships with major restaurant chains like Red Robin, Sonic, and TGI Friday’s, as well as strong ties to the aforementioned third-party delivery services. To launch Ordermark Cares, Canter was able to tap into that network and generate interest in the initiative.
The response, he says, has been overwhelmingly positive. According to Canter, restaurants not only want to be a part of providing the food, they also want to get involved with the field work aspect of Ordermark Cares, which involves going into hospitals and long-term stay homes where the children are and teaching them how to use delivery apps correctly.
“This will take a village,” Canter wrote in a recent blog post. “In the short term, Ordermark will fund this initiative on its own, but long term we’ll engage with our partners — restaurants, food delivery platforms, and donors — to reach as many children as possible.” The goal is to have Ordermark Cares functioning on a nationwide basis.
Restaurants, delivery companies, doctors, and those who just want to donate can reach out to Ordermark Cares directly to get involved.