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Daily news and analysis about the food tech revolution

alternative meat

Redefine Meat Announces Distribution of 3D-Printed Meat Through Israeli Meat Distributor

Redefine Meat, producers of 3D-printed meat made from plant ingredients, announced this week its new partnership with Israeli meat distributor, Best Meister. This new partnership will enable Redefine Meats to distribute its 3D-printed meat products throughout Israel. Additionally, the two companies hosted a tasting through a food truck in a small town outside of Tel-Aviv, Israel to introduce the public to its products.

According to the press release, the strategic partnership with Best Meister will enable Redefine Meat to brings its 3D printed meat to market in Israel sometime in the first quarter of 2021. The company plans on first distributing its products to high-end restaurants and butchers.

The pilot tasting gave Redefine Meat an opportunity to receive feedback from consumers on its alternative meat product. The food truck tasting offered customers, who were unaware that the products were not animal meat, a variety of traditional Mediterranean dishes that showcased the 3D-printed plant-based meat. The dishes were served with minimal condiments and toppings so the flavor and texture of the 3D-printed meat could come through on its own. Around 600 customers came to the tasting and over 1,000 dishes were served, causing the tasting to sell out in five hours.

Redefine Meat creates its 3D meat from three different components, including what the company calls Alt-Muscle, Alt-Fat, and Alt-Blood. The company’s patented 3D printer layers these three ingredients to create the realistic texture of muscle and tissue. Through this process, the company can develop different cuts of beef, lamb, pork, and other species.

In Israel, Redefine Meat is not the only 3D-printed Meat company; SavorEats is another Israeli 3D meat startup that went public last year on Tel Aviv Stock Exchange. In Spain, NovaMeat produces 3D printed meat made from plant ingredients, with products ranging from steak and pork. Last summer, KFC Russia made the announcement that it would begin developing methods to produce 3D-printed chicken nuggets.

Although 3D-printed meat is currently not a permanent menu item in restaurants or a grocery store staple, Redefine Meat’s successful tasting and new partnership may bring this alternative meat closer to these channels.

Air Protein Raises $32M to Make Meat From Air

Air Protein, a company using technology to make meat from elements in the air, announced today it has completed a $32 million Series A round of fundraising. The round was led by ADM Ventures, Barclays, and GV (formerly Google Ventures), according to a press announcement sent to The Spoon.

Air Protein’s approach to alternative meat is fairly unique at this point in the evolution of alt-protein. The company feeds elements found in the air, such as carbon dioxide, to microbes in a fermentation tank. The microbes ingest the air elements and output a healthy protein that then gets texturized and turned into various alt meat products. Though the company has not yet named specific types of meat it is developing, it does plan to create products it will sell directly to consumers (as opposed to selling to other food producers). 

Speaking on the phone this week, Air Protein’s CEO and cofounder Dr. Lisa Dyson told me the company’s technology is “very flexible” in terms of the types of meat it can produce. And since air protein, the concept, requires very few resources (e.g., land, water) to produce, it can be produced virtually anywhere in the world.  

To that end, San Francisco Bay Area-based Air Protein plans to use its new funds in part to launch an R&D lab that will help develop different types of alt-meats as well as scale production. On the phone, Dr. Dyson said the lab will allow her company to “produce and expand” its product line, and that the forthcoming R&D innovation lab will be key to that process. 

Air Protein will also use the new funds to recruit and build up its team of employees.

For now, at least, the company is focused on producing only meat alternatives. As Dr. Dyson explained, the traditional meat industry is one of the largest greenhouse gas emitters on the planet, as well as an industry that uses unsustainable amounts of resources like land and water. But demand for meat continues to rise, and with a global population moving steadily towards 10 billion people by 2050, the need for alternatives gets more urgent each year. “We need solutions and Air Protein is excited to be one of those solutions,” Dr. Dyson said. 

She was quick to applaud the efforts of other types of alternative meat production, including plant-based meat, and suggested that due to the sheer amount of demand globally for meat, opportunity exists now and will continue to for many different methods and companies. Air Protein’s high-tech, resource-light method for meat is one way to satiate the planet’s appetite for meat without incurring so heavy an environmental burden. 

The Food Tech Show: Lab-Grown Meat vs. The Internet

Happy Friday!

Heading out early for the final weekend before election day? Listen to The Food Tech Show podcast on your way!

In this week’s editor roundtable episode of The Food Tech Show, we talk about whether lab-grown meat can scale like the Internet, Ordermark’s massive new funding round earmarked to help them build out their ghost kitchen and virtual restaurant strategy, Coca Cola’s acquisition of a coffee robot startup, and whether or not the term “veggie burger” has a future in Europe.

As always, you can find The Food Tech Show on Apple Podcasts or Spotify, or just play directly below.

Very Good Butchers Will Soon Bring its Vegan Meats to the U.S.

Very Good Butchers, a Canadian-based vegan meat shop, announced this week that it will be expanding to the U.S. The company began trading in the Canadian Stock Market in June, and since then, has raised $8.5 million from its public offerings. It will use this money to increase production in its Victoria, B.C. facility, and support its expansion into U.S. retail.

Very Good Butchers offers a myriad of plant-based meat alternatives; steaks, ribs, bangers, and roast beef to name a few, using ingredients such as vital wheat gluten, jackfruit, a variety of beans, and a combination of vegetables and spices. These different cuts of vegan meat are available for individual purchase through its website a la carte, or the company offers a monthly meat club membership, which ships six of its best sellers to your door every month.

Beyond Meat was the first plant-based meat company to go public with its stock in May 2019, and became the best performing stock of the year. Very Good Butchers is now the second plant-based meat company to go public, and saw a 790 percent increase in shares. Another Canadian meat alternative company, Modern Meat, quickly followed suit and went public with its stock in July 2020. And with the market growing, plant-based meat IPOs won’t end there.

This is the second consecutive year where plant-based food retail sales have grown five times faster than total food sales. The plant-based food market is now worth $5 billion, with the category of plant-based meats approaching a value of $1 billion alone. COVID-19 disruptions in meat packaging plants and the fear of the virus spreading through animals have contributed to consumers reaching for plant-based meat alternatives.

Very Good Butchers didn’t say when it will begin its expansion down south to U.S. retailers. In the meantime, the company has brought on three new logistics partners that will allow three-day shipping of its products anywhere in the U.S. and Canada.

VeggieVictory, Nigeria’s First Plant-Based Meat Company, Receives Angel Investment

VeggieVictory announced last week that it has raised its first round of angel investment. This first round of funding was led by Ryan Bethencourt, founder and CEO of Wild Foods based in California, and Anant Joshi, the U.K.-based founder of PLANT CEO. The investment sum was not disclosed.

VeggieVictory says it is Nigeria’s first plant-based meat company. Starting out of their restaurant located in Lagos, the company created a variety of soy-based meat alternatives to incorporate into Nigerian cuisine dishes, as well as vegan hot dogs, burger patties, and shawarma. Additionally, they released VegMeat, which is a shelf-stable, plant-based alternative that mimics chunks of beef and does not need to be refrigerated.

We aren’t aware of much competition for VeggieVictory in Nigeria (if you’re a plant-based protein startup there, drop us a line!). Elsewhere in Africa, Infinite Foods is becoming a well-known name for alt-protein. The company, a subsidiary of Botswana-based Accite Holdings, partners with some well-known plant-based brands, including Beyond and Oatly, selling those companies products to grocery stores, restaurants, and e-commerce platforms. 

VeggieVictory plans on offering additional plant-based meat products in the future and announced that vegan beef jerky will be one of them. Their products are currently available in 12 states within Nigeria, and they plan on expanding to neighboring West African countries.

I Tried Meati Foods Mycelium-Based Steak, it was Definitely Meaty

Usually, you serve steak with mushrooms. But on my recent visit to SALT Bistro in Boulder, CO, I ordered a steak made out of mushrooms. Well, fermented fungi to be exact.  

Emergy Foods, also based in Colorado, is the company behind the Meati Foods brand of mycelium-based steak. The promise of mycelium is that it can better mimic the look and mouthfeel of whole cuts of meat. Getting those textures and flavors right isn’t easy, which is why companies like Impossible and Beyond started with ground products like burgers. 

So when SALT added the “Bahn Meati Sandwich,” I had to make the trip to try it out. Coming in at a whopping $16, it was quite a stretch for my millennial budget. It is served on a house-made ciabatta bun, with a pile of pickled veggies and sriracha aioli. (I recommend ordering it with a side of the polenta fries.) 

When it arrived, I immediately noticed how juicy the thick slices of “steak” in the sandwich were. If I didn’t know it was plant-based, I easily would have confused it for real meat. As I took my first bite the word “succulent” popped into mind. It had a vague savory/umami flavor, and a flesh-like texture. This might be a turnoff for vegans who shun meat in the first place. But as a vegan myself, I was actually hoping for a little more of the fattiness and char of steaks I ate in my pre-vegan days. 

Mycelium-based meat alternative products are newer in the plant-based space but there are several companies offering up fungi as a meat alternative. Prime Roots uses koji, the same fungus used to make miso, to create a realistic plant-based bacon. AtLast is also creating an alternative bacon product by growing sheets of mycelium. 

Meati Foods initially plans to offer their steaks in upscale restaurants to build their brand and manage a young supply chain. On its Instagram account, Meati announced that they are working to get Meati in different cities by Fall 2020. I look forward to ordering it again, though my budget would much prefer to see strips of Meati on a $3 plant-based carne asada taco in the future.

Wendy’s is Semi-Secretly Testing a Plant-Based Burger in Canada

Wendy’s seems to be following in McDonald’s footsteps and launching a plant-based burger in Canada. In September McDonald’s began testing a meat-free burger in select Canadian locations. Earlier today, vegan advocacy sites LiveKindly and VegNews reported that social media picked up an outdoor Wendy’s advertisement in Toronto showing a burger called “The Plentiful” along with the words: “Where’s the beef? Not here.”

The fast-food chain hasn’t publicly announced the new burger yet, nor is it listed on its website. According to LiveKindly, The Plentiful is made from pea protein and is served with non-vegan cheese and mayonnaise.

And… that’s about all we know for sure. It’s unclear how much The Plentiful will cost, how many Wendy’s locations will offer it, or how long it will be available. Perhaps most importantly, we don’t know which brand of plant-based burger is on The Plentiful or whether it’s made from a patty developed internally by Wendy’s. Since we know the burger is pea protein-based, that rules out Impossible, which is made from soy and potato protein — but not Beyond.

If indeed The Plentiful is made with a Beyond Burger, Wendy’s would really be taking a page from McDonald’s book. The latter began testing a plant-based burger made with a Beyond patty called the P.L.T. (Plants, Lettuce, Tomato) in select locations in Canada this September. If this is the case, both Wendy’s and McDonald’s chose to omit the Beyond brand name from their new menu items — a move that I think is a missed opportunity to draw in new consumers familiar with the Beyond media buzz.

Regardless, it’s not a huge surprise that Wendy’s is hopping on the plant-based meat trend. During this year’s second-quarter review call Wendy’s CEO Todd Penegor acknowledged the popularity of meat alternatives and said it was something that the fast-food chain would “look into.” Right after that Wendy’s fans gathered around 30,000 signatures on a petition calling the restaurant to add a plant-based burger to its menu.

Canada seems to be prime territory for fast food restaurants to test out new plant-based products. In addition to McDonald’s, 7-Eleven began selling a Beyond Meat pizza in the Great White North. Canadian chains Tim Horton’s and A&W were some of the first major fast-food chains to add Beyond Meat to their menus — though Tim Horton’s has since stopped serving the meat alternative in all but two regions.

We’ve reached out to Wendy’s and will update the post when we hear back. Until then, if you’re a Spoon reader in Toronto, give The Plentiful a try and tell us what you think!

 

Trendwatch: Is 2019 the Year We Move Beyond Traditional Meat?

Consumption of beef and chicken was estimated to hit a record high this year, according to the U.S. Department of Agriculture. But traditional meat’s time at the top of the proverbial food chain may be nearing an end, if two new 2019 prediction pieces are to be believed.

Grocery giant, Kroger, released its Top Food Trends for 2019, and listed plant-based foods as a trend to watch. Granted, this list appears to mainly be a glorified advertisement for Kroger’s line of branded products disguised as a listicle. But even if it does come from a more mercenary place, it indicates that Kroger is putting some of its marketing and product dollars into plant-based alternatives. Which makes sense, given what we’ve been tracking here at The Spoon.

Sales of plant-based milks are on the rise, while traditional milk sales have declined. And on the meat side, we’ve seen makers of plant-based meat alternatives like Beyond Meat struggle to keep up with demand and bring on additional production capacity. Meanwhile, Impossible foods, maker of that eponymous burger, has exploded on the restaurant scene, and is now available in 3,000 locations, up from just 40 in 2017. Even White Castle is rolling the heme burger out to all its locations nationwide.

Speaking of restaurants, food and restaurant consulting firm Baum + Whiteman (B+W) released its own set of 2019 predictions for the restaurant industry this week, and among their takes is a boom in lab-grown “motherless meat” (yet another name for the nascent technology).

B+W thinks “lab-grown protein is set to explode in popularity through 2019,” which is probably overly ambitious. JUST is supposed to bring its cultured meat to market by the end of this year, and Finless Foods its fake fish by the end of next year, but The Spoon’s Catherine Lamb, who follows this industry closely, doesn’t think lab-grown meat will become a thing in restaurants until 2020 out at the earliest based on her extensive reporting.

Predictions are easy to make, and hard to make accurately. But I thought it worth pointing out that two different trend lists from two different parts of the food industry have listed alterna-meats on their trends to watch next year. ‘Tis the season for these types of prediction lists to roll out, and I predict (see what I did there?) that we’ll be seeing alternative proteins pop up on a lot of them.

Italian Bioengineer Spins Plants into Meat with 3D Printer

Texture and mouthfeel are big hurdles faced by manufacturers of meat alternatives. Making plants imitate the texture of a burger, a chicken nugget, or even a sausage can be tricky, sure; but imitating a chicken breast or fat-marbled steak is a whole other beast.

Italian bioengineer Giuseppe Scionti is working to find a way to do just that by leveraging a technology that’s been popping up throughout the food world: 3D printing. He has invented and patented a technology which uses a special 3D printer to produce plant-based meat with the same fibrous, “muscley” texture of animal meat. According to 3DPrinting.com, the printer uses syringes of plant protein pastes to create the steak and chicken simulacrums.

According to Il Fatto Quotidiano, Scionti can print 100 grams of meat in 30 minutes at the cost of two euros. However, the patent is meant to work for large-scale industrial processes, and he’s confident it will cost less as it increases in scale.

The use of 3D printing in the food world is still in its early stages. For now, it’s mainly used for its cool factor; after all, who doesn’t like watching a machine “print” out pasta noodles or geometric sugar sculptures or sushi? But as the technology evolves and the cost drops, 3D printing is poised to have a big impact on the food industry.

Interestingly, 3D printing has been touted as more of a manufacturing method for cell-based (or cultured) meat than for plant-based. San Francisco-based startup Just, Inc., which claims it’ll bring the first cell-based meat to market by the end of this year, has named 3D printing as part of their plans for large-scale production. By printing meat muscle strands, companies can mimic the texture of cuts of meat beyond burgers, meatballs, and sausages.

I couldn’t find any accounts of how Scionti’s 3D printed meats measured up in taste tests, but I’m optimistic about the potential of his technology. As we’ve covered extensively on the Spoon, there’s a strong and growing market for plant-based meats — especially ones that cook, taste, and bleed like the real thing. There are quite a few companies making burgers and sausages from plants, with reasonably good results. When we venture into chicken breasts, pork chops, and ribeyes, however, offerings become slim. And there’s clearly a market for them: Dutch company Vivera recently had to amp up production of their plant-based steaks to keep up with demand.

If companies can harvest 3D printing to expand their plant-based meat offerings, they may be able to reach a larger range of consumers. Chew on that.

3D printing company Nu Food will be showing off their printer and whipping up treats at next week’s Smart Kitchen Summit. We have a few tickets left, so snag yours now!

The Weekly Spoon: Laboring over Labels and Go Go Robo Restaurants!

This is a the post version of our weekly (twice-weekly, actually) newsletter. If you’d like to get the weekly Spoon in your inbox, you can subscribe here. 

By now we are all inured to the “fake news” label casually thrown about on a daily basis. But now the discussion over what is real and what isn’t is seeping into the labels we give our meat and milk. Science has brought about a wave of innovation in those fields, and traditional makers of those products are none too happy.

Groups representing cattlemen and ranchers sent a letter to President Trump asking his administration to bring regulation of lab-grown, or cultured, meat under the USDA. This follows a different letter from farm bureaus and agricultural groups sent to the FDA asking them to crack down on what types of drinks can actually be called milk. (The hullabaloo over milk even earned a mocking segment on Stephen Colbert’s Late Show.)

These moves reveal that we are on the cusp of a societal leap in how we eat, and incumbents are digging in. While cultured meat hasn’t hit store shelves yet, it’s a hot sector for investment and the technology keeps improving and coming down in price. Meanwhile sales of plant-based milks have soared over the past five years while the dairy industry grapples with surpluses and falling prices.

To be fair, having a discussion over what we officially label the food we put into our bodies is a worthy one to make sure we know what we are consuming. Case in point: this week the FDA gave the green light to Impossible Foods saying its heme-burgers are safe to eat, and Beyond Meat can officially slap a “non-GMO” label on its pea protein burgers.

But if we spend all our time and energy (and money) dithering over details over what we call something, before you know it, the robots will have taken over and they will decide for us.

Don’t believe me? We broke the news this week of the launch of robot food startup, Ono Food Company, which is headed up by the former VP of Operations at Cafe X. Details on Ono are slim, but it’s backed by Lemnos, Compound and Pathbreaker. It joins other restaurant robots coming online like those in Spyce Kitchen, Ekim, and Bear Robotics’ Penny.

Robots and automation are expanding into more of our everyday routines. Long John Silvers announced plans to make its drive-thrus fully automated, Pizzametry is working to put pizza vending machines in high-traffic areas like airports and dorms, and Flippy just got a new job making chicken tenders at Dodgers stadium.

Finally, there were some unexpected moves in the meal kit market this week. True Food Innovations is breathing new life into Chef’d, which abruptly shut down earlier this month. Chef’d 2.0 actually involves a number of ex-Chef’d execs, who plan to forego e-commerce and focus on retail. And Chick-Fil-A, of all places, announced an experiment to offer meal kits at a limited number of its stores in Atlanta. While I applaud the effort, I’m not sure it will work.

Whew. It was a big week! And that was just the news. We’re also hard at work assembling an awesome Smart Kitchen Summit: North America. The lineup of speakers is fantastic, the schedule is thoughtful and forward looking for food tech and tickets are on sale now!

As always, we’d love to hear from you! If you’ve got news, send us a tip, or join our Slack channel.

Have a great weekend!

Be kind. Always.

Chris

In the 07/27/2018 edition:

Traditional Meat Producers Lobby Trump Over Cultured Meat
Agricultural professional groups including the American Sheep Industry Association, National Cattlemen’s Beef Association, National Chicken Council, National Pork Producers Council and the National Turkey Federation fired off a letter to President Trump today, asking for parity when it comes to the regulation of cultured meat.

Got Milk? Are You Sure? Labeling Debate Moves on to Plant-Based Drinks
It looks like the debate over what we label cultured/lab grown/clean “meat” will not be isolated to the deli case. If the comments made by Food and Drug Administration (FDA) Commissioner Scott Gottlieb today are any indication, there will be another drawn out battle over what we label as “milk.”

Stephen Colbert Mocks FDA’s Crackdown on Plant-Based Milks
On The Late Show host Stephen Colbert turned his biting wit towards a subject that’s been generating a lot of media buzz lately: the question of what to call dairy alternatives. He was referencing last week’s Politico Pro Summit, in which FDA commissioner Scott Gottlieb announced that his agency would start cracking down on the use of the term “milk” for non-dairy products.

Beyond Meat and Impossible Foods Get Label Wins, Score Big for Plant-based Meat
Plant-based burger startup Impossible Foods officially got the green light from the Food and Drug Administration (FDA) that their patties are safe to eat. Impossible voluntarily submitted their burger to the FDA for testing last year and was surprised when the regulatory body came back to them with a big red flag concerning the burger’s not-so-secret star ingredient: heme.

Lemnos Backs Robot Restaurant Startup Ono
Restaurant robots are kinda hot. The latest evidence of this? Yet another robot restaurant startup called Ono Food Company just got funded, this time from Lemnos, Compound and Pathbreaker ventures. The amount of the funding round was undisclosed.

Now That Delivery Is All the Rage, What Happens to the Drive-Thru?
Long John Silver’s, that bastion of quick-service seafood, made a bold claim today by announcing their intent to “install the most technologically advanced digital drive-thru platforms in the restaurant industry.”

Will You Try Pizzametry’s Pizza Vending Machine?
The Pizzametry is the size of a beefy vending machine. For around $5 – $6 (prices will vary depending on location), you can order either an eight-inch cheese (no sauce), or cheese (with sauce) or pepperoni pizza. The machine is pre-loaded with canisters of frozen dough which are then thawed, cut, pressed, topped and cooked at 700 degrees to make a pizza in three and a half minutes (that time actually goes down to 90 seconds on subsequent pizzas if you order more than one).

Chef’d Assets Acquired by True Food Innovations, to Focus on Retail
True Food Innovations, a food technology, CPG and manufacturing company, today announced that it has acquired the assets of meal kit maker, Chef’d, which abruptly shuttered operations earlier this month. Terms of the deal were not disclosed.

Chick-fil-A is Paving the Way for Fast Food Meal Kits
Each Chick-fil-A box will contain fresh, pre-measured ingredients to make one of five meals, from chicken enchiladas to chicken flatbread to pan-roasted chicken. (Sense a theme here?) The kits will cost $15.89, feed two people, and can be prepared in 30 minutes or less.

Chick-Fil-A’s Uncanny Valley Problem with Meal Kits
When popular fast food chain, Chick-Fil-A announced it would be experimenting with meal kits next month, I agreed with my colleague, Catherine Lamb, that this could pave the way for a new meal kit sales channel. But in the days since the announcement I’ve soured on the notion. Now, I think consumers will have certain expectations of what a Chick-Fil-A meal kit should taste like, but will instead experience the uncanny valley.

Shojinmeat is Growing a DIY Clean Meat Community

In our video conference chat, Yuki Hanyu is almost matter of fact as he explains to me the steps involved when growing your own lab meat (or clean meat, whatever you want to call it) at home. It involves a fertilized chicken egg, dry ice, a centrifuge and an incubator. His English is a little broken, but his instructions are so clear I pause to wonder, “Well, why aren’t I growing lab meat in my kitchen?”

While the idea of cultivating lab-grown meat in your garage may sound like the beginnings of some 1980s B-movie, there are actually groups of people working on just such endeavors — and Hanyu is connecting them online with the Shojinmeat Project.

Hanyu, who has a PhD in Chemistry from the University of Oxford, started Shojinmeat in 2014 as part of his mission to democratize cell agriculture, including cell culture technology. Based out of Tokyo, Shojinmeat is now an active Slack channel that connects roughly 30 DIY citizen scientists from across Japan. They gather to talk about their homegrown meat experiments and related topics such as tissue engineering, animal welfare, and regenerative medicine. Shojinmeat has also put out ‘zines with articles and pictures about their work, and recently made a move to the West by creating an English-speaking Slack channel.

When you think of lab-grown meat, you probably think of–you know–a lab, with pristine white countertops, glass walls, and beakers gurgling. And if you know your way around lab meat, you may also know that the most common form of cell media is fetal bovine serum (FBS), which comes from slaughtered cow fetuses. You may wonder how everyday people would get their hands on such a thing, which is difficult to produce and therefore very expensive.

According to their presentation deck, Shojinmeat has done away with FBS altogether, using yeast extract as a cheaper, plant-based media, oftentimes supplemented with egg whites for necessary growth factors.

The homegrown meat process starts with a fertilized egg which, at least in Japan, is available at the local supermarket. Without getting too graphic, you incubate that egg for a dozen days, crack it open and extract your cells from the fetus inside.

Now those cells need to multiply. Historically, according to Hanyu, the biggest barrier to homegrown meat has been contamination. In order to multiply, meat cells need to be incubated at 38.5 degrees Celsius with 100 percent humidity — which happens to also be the perfect temperature for mold. Hanyu says that the egg whites make more common culture media mold-resistant.

Finally, to give the meat structure, Hanyu adds konjac, an East Asian plant, which the meat cells glom on to, adding depth. After incubating for a week to ten days, you will have a visible amount of meat growing!

Hanyu likens DIY lab meat enthusiasts to homebrewers, saying “They grow yeast cells, we grow meat.” While people in the Shojinmeat group have been successful growing meat, Hanyu didn’t mention anything about its taste during our chat.

But Hanyu is no mere enthusiast. In 2015 he spun out Integriculture, an ambitious startup that he hopes will create a “general purpose large-scale cell culture system.” He’s assembled a team of scientists and Hanyu says the company has already patented its core concept. But with Integriculture, Hanyu is thinking beyond meat (no pun intended), and even beyond our own planet.

In the short term, Integriculture won’t even make meat. Instead, it will use its cell growing technology to create customized products for cosmetics and supplements companies. Hanyu is vague on details, but says he’s been talking with potential customers who are interested in Integriculture’s general purpose cell growth capabilities across a wide array of applications.

Further out, the company plans to create a clean meat infrastructure that it could license out to other companies. Which means you probably won’t see Integriculture meat on the store shelves; instead, Integriculture’s process will be used to create meat that will be branded and sold by other companies.

Eventually, and this was where Hanyu’s straightforward demeanor gave way to something altogether more animated, Integriculture wants to create a clean meat facility that could be used on Mars. “We’re sci-fi freaks!” he said, beaming.

When asked what makes his company different from other players in the lab-meat space, such as Memphis Meat and SuperMeat, Hanyu says that Integriculture’s technology is more general purpose. In addition to meat, Integriculture has proven that it can grow foie gras (liver), and Hanyu says they can also grow other types of cells, such as pancreatic cells (though in our talk he did not mention any pharmaceutical applications).

Hanyu said that Integriculture is currently closing a ¥300,000,000 ($2.7 million USD) round of funding. While the company has space age dreams, cultured meat has the potential to make a big impact right here on Earth by providing a more eco-friendly and safer source of animal protein to the planet’s growing population.

Until lab meat becomes more mainstream, however, Shojinmeat will be growing its own culture of DIY enthusiasts who create their own meat at home. Will you be among them?