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Daily news and analysis about the food tech revolution

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Anova Launches its Own Line of Reusable Silicone Bags for Sous Vide Cooking

Anova announced today that it is launching its own line of reusable silicone bags to make sous vide cooking a little less wasteful.

The appropriately named Anova Precision Reusable Silicone Bags are BPA free, have an airtight seal, can withstand temperatures from -40 to 446 degrees Fahrenheit and are dishwasher safe.

Sous vide cooking is a great way to prepare a steak (and other foods), but the food has to be sealed shut when submerged in the water bath to cook. Single-use plastic bags are easy, but wasteful. Vacuum sealers and accompanying bags are expensive, take up space, and also wasteful. And with either of those options, you may not like the idea of having your food wrapped in chemical-y plastic in a warm environment for an hour or so.

This is where silicone bags can come in handy. They are food grade, keep the water our during the cook and can be easily washed and re-used multiple times.

There are other silicone bags on the market. Stasher has been around for a few years making silicone bags that can be used for sous vide. In fact, the Anova store in San Francisco used to sell Stasher bags as an add-on. The Anova bag is different, however, with its roll down top that resembles more of a dry bag that you take camping.

The Anova bag is available on the company’s website and soon for a limited time at Target, selling for $19.99 for a half gallon bag (Stasher bags that size are the same price). So if you’re sous viding and want to do a small part to save the planet, you should consider picking one up.

The Food Tech Show: Steam Ovens, Sustainable Packaging & Paying With Your Face

The Anova Precision Oven was first announced at The Spoon’s own Smart Kitchen Summit in 2016 and now it’s finally shipping. Chris and Mike strategize about how to convince their significant others to fit yet another countertop appliance in the kitchen.

Other stories discuss on this week’s show:

As always, you can listen to the podcast on Apple Podcasts or Spotify. You can also download it direct to your device or just click play below.

If you like the podcast, please subscribe and leave us a review on Apple Podcasts or wherever you get your podcasts.

Anova’s New Connected Steam + Convection Oven Now Selling for $599

Anova announced the launch of its connected, countertop steam + convection oven today. The Anova Precision Oven is a wifi-enabled, multi-stage combi oven can now be purchased worldwide for $599.

Anova, which is owned by Electrolux, made its mark in food tech with its consumer sous vide circulator, which helped kick off a consumer sous vide boom a few years back. Anova is one of the only surviving companies of that first consumer-focused sous vide circulator cohort (RIP Sansaire and Nomiku), and a smart combi oven is the first new category product for the company… though the oven does have a sous vide mode.

As Scott Heimendinger explained to us at CES this past year, the oven – which was first announced at Smart Kitchen Summit 2016 – can create 100 percent humidity in the cooking cavity, which promises to keep foods juicy because there is nowhere for water inside the food to evaporate into. It’s like cooking sous vide, just without the cumbersome water bath or the need to finish cooking in another appliance. In addition to keeping precise temperatures to cook something like a whole chicken low and slow, Anova’s multi-stage cook programs will automatically drop the humidity and raise the temperature to create a crispy skin.

“This is our magnum opus,” Stephen Svajian, Co-Founder and CEO of Anova told me by phone this week. “Everything has led up to this point.”

Beyond traditional meat proteins, however, Anova’s oven can also cook everything from vegetables to crusty breads. Out of the box, the accompanying mobile app will have automatic cook programs for 100 items, with more to come.

With precise temperature controls and robust steam cooking tools, Anova seems to be carving out its own prosumer space in the connected countertop oven market. The Tovala is a cheaper ($299) and offers steam cooking, and is geared more towards Tovala’s own meals and other CPG meals like frozen entrees. The June is also less expensive ($499), and while it doesn’t have steam cooking, it does offer automated food recognition. The Brava is more expensive ($1,095), and cooks with light rather than steam, but also allows multi-zone simultaneous cooking (meat and veggies on the same tray at the same time).

While this is a new product for Anova, the company is not abandoning its sous vide circulator roots. Svajian said that Anova’s sous vide cookers have seen 100 percent year-over-year growth, partially attributable to the pandemic and people cooking from their homes more.

While purchases of the new Anova oven commence today, the devices won’t actually ship until a little bit later: Sept. 28 for North America and December 2020 for the rest of the world. Hopefully we can get our hands on a review unit to see firsthand how hot it really is.

UPDATE: A previous version of this post incorrectly listed the price of the Tovala as $349.

StoreBound’s Evan Dash Wants to Create a Housewares Brand for a New Generation

“Breville was doing incredibly well,” said Dash. “They were still fairly new. And a lot of brands were chasing them to the high end. And then you had this whole like lower end, that was just in shambles, fighting over price, price price.”

While Dash didn’t want to necessarily compete with Breville or fight over tiny margins in a brutal price competition, he saw an opportunity in between the two.

“It really left this beautiful gap in the middle that we felt like we could step into with great design, great quality, great value, and a social media strategy.”

Ten years later, he and his wife sold the company they had built after growing their revenue to $100 million by focusing on that neglected middle space with their flagship namesake brand, Dash.

While the terms of the sale to French consumer goods conglomerate Groupe SEB were not announced, a conservative revenue multiple of 3-5 times sales would easily put the acquisition within the half a billion dollar territory, which would put the deal possibly higher valuation than that of the Anova acquisition by Electrolux (but well below the Instant Brands $2 billion estimated deal size).

So how did Dash go from an idea to $100 million company in a decade? According to Evan Dash, it was in large part thanks to their focus on young consumers who didn’t feel any loyalty to the brands their parents had brought into the home.

“While everybody talks about how the ‘millennials are up and coming, but they really don’t have the money to spend,’ they absolutely do”, said Dash. “And they are so influential, they’re influencing their parents generation, even their grandparents generation and a lot of cases.”

A big part of attracting the attention of those customers was through the use of social media, primarily Instagram. According to Dash, that early emphasis on Instagram was influenced by his own kids.

“They were showing the way that they could build momentum,” said Dash. “And one of them had a sports page, and he was editing jerseys of doing jersey swaps of players. And he had 10,000 followers.”

Beyond speaking to younger consumers through social media, much of the focus by Dash was creating products that not only looked different than those he and Rachel had grown up with, but were designed to be more user-centric.

“We tended to look at products with fresh eyes,” said Dash. “For example, we launched a two slice toaster early on and my head designer for toasters came to me and they said, ‘Hey, Cuisinart has one through six on their control, and KitchenAid has one through seven on their control. Can we just say light, medium, dark, defrost and keep warm?’

Armed with the resources of a company like Groupe SEB, Dash doesn’t have any plans to slow down. The company will expand into products that focus on circular economy, and Dash also hinted at plans for bigger products like refrigerators.

Spoon Plus subscribers can read the full transcript of my interview with Dash or watch the full interview below. If you’d like to learn more about Spoon Plus, you can do so here.

With Consumers in Quarantine, Connected Cooking Companies Spring Into Action With Tailored Content

With a good chunk of the world’s population currently in quarantine, most of us are cooking at home a lot more nowadays.

Along with all this home cooking has come a massive spike in demand for information for culinary how-to, ranging from recipe suggestions to tutorials on how to do everything from making rice to baking bread. While many are simply searching Google for recipes, others are settling in to learn cooking skills to help them learn to get food on the table.

This sudden hunger for cooking-related guidance has led some tech-forward cooking startups to ramp up the content as they look to both satiate newfound interest in cooking skills while also giving quarantine bound consumers something to do with their time.

Here are a few ways in which kitchen tech startups have ramped up their efforts to serve homebound consumers:

Hestan Cue

While the Hestan Cue already walks users through recipes with step by step instructions, the guided cooking startup has launched Hestan Cue Cooking School, a series of virtual classes to help users of the connected cooking platform build up on their cooking skills during quarantine.

Built with the virtual class platform Teachable, the initial classes cover techniques for cooking beef, eggs and vegetables. The cool thing is that while the classes suggest you use your Cue for certain steps, you can use the classes even if you don’t have the Hestan device.

According to Hestan Smart Cooking managing director John Van Den Nieuwenhuizen, about one third of the Hestan Cue users have signed up for courses.

Anova

Sous vide specialist Anova has always been active in creating cooking content for their user community, and over the past month they’ve gone quarantine cooking focused by creating content to help consumers with everything from making pantry staples to batch cooking. And for the parents with bored kids, Anova suggests enlisting them to help with the brisket.

Thermomix

Thermomix is known for its in-person sales model for the high-end multicooker, but in the age of COVID-19 they’ve gone virtual with a “quarantine kitchen” series of cooking demos and are also allowing potential customers to book online cooking demos with the TM6 sales team.

You can see one of their latest episodes of their quarantine kitchen series below:

SideChef

SideChef is also ramping up its quarantine specific content. In early March they created a quarantine cooking recipe collection. A month later, and with virtual happy hours firmly planted in the stay-at-home zeitgeist, they’ve created a guide for virtual dinner parties.

Instant Pot

The massively popular pressure cooker is famous for leaning on its Facebook community to create content for them. Still, the company seems to have recognized our new shared reality and is letting people know that Instant Pots can help you cook bread while you’re cooped up during quarantine.

Food Network Kitchen

While the Food Network Kitchen app doesn’t seem to have created any tailored content for quarantine bound consumers, they have seen a big jump in usage and consumers look for more ways to cook. Company spokesperson Irika Slavin told me via email that Foodnetwork.com has seen “double digit increases” in page views and the Food Network App, the guided cooking premium offering launched in October, has seen what Slavin describes as a “triple digit increase” in visitors.

ckbk

ckbk is a ‘Spotify for cookbooks’ app that puts pretty much any cookbook or recipe just a click away.

Since ckbk only offers access to existing cookbooks, the company isn’t creating any quarantine specific content, but they do have a good idea of what people are cooking. Company founder Matthew Cockerill told me he’s noticed most of his subscribers, and the world in general, seem to be moving in sync over the past month through what he calls the ‘seven stages of cooking grief.’

“So first of all it was about the prepping – stockpiling durable good – beans and pasta,” said Cockerill. “Then came the “staff of life” basics bread and baking. And after that, I think, there’s a need for some comfort, yes, but also some relief from the monotony. Which is where I think chocolate and dessert cravings are kicking in. It’s either that or alcohol. And in many cases both!”

“Lastly,” he continued, “we’ve also seen a trend of interest in ways to use the new found time which people see stretching out ahead of them, with longer-term projects” like baking bread.

Cockerill told me that new subscriptions are up 250% over pre-COVID times. If you want to cook your way through grief, the company is giving away 30 days free access to their app to help you cook through your pantry items.

Scott Heimendinger Leaves Modernist to Launch New Cooking Tech Startup: “We Haven’t Conquered Improving the Kitchen”

Longtime cooking technology entrepreneur Scott Heimendinger announced today he was leaving Modernist Cuisine to launch a new startup where he will develop kitchen technology.

Heimendinger made the announcement about leaving his employer of the last four years via tweet:

I decided to catch up with Heimendinger to discuss his plans post-Modernist Cuisine. While the founder of Sansaire and kitchen tech hired gun is keeping his plans under wraps for the near future, he did give me some hints about the general direction and also shared his thoughts on the need for innovation in the kitchen tech space.

Answers have been edited for brevity.

You’re starting something in kitchen tech. Is it hardware?

Yes.

Can talk about the idea or do you need to protect the IP first?

Like so many products, protecting IP is necessary to ward off competitors.  I will be really vague about what it is. I still need to invent my way through the idea. Once I do and the patents are filed and my attorney says it’s ok, I can’t wait to scream from the mountaintops about it.

Is it cooking equipment?

It’s in the kitchen. It’s something that you will use in the kitchen. A physical product that you can use in the kitchen that will improve your experience of cooking.

Is this an idea that came to you in the middle of the night or over years?

It’s a little of both. For better or worse, I get flashes of ideas over time. Most of them are silly or throw away. Every now and then there is an idea that sticks in my head. When I knew I was feeling the gravitational pull of wanting to go entrepreneurial again, I asked ‘What will be something I want to do and something that is feasible for me to do?’

You can rule out tons of stuff because it’s a cool idea, but it requires a ton of money. Or, it’s a cool idea or there’s no way to defend from competition. Eventually I ran out of reasons to rule out the idea.  It was a pretty deliberate process to convince myself this idea was worth taking a leap for.

Did you learn anything from Sansaire experience?

Sure hope so (laughs).  As you know, the end of my story in consumer sous vide was not the happiest story.  I walked away from Sansaire and the company shuttered. 

What Sansaire did do is help me understand why people are serial entrepreneurs. There are all these things you have to figure out.
It’s a big scary monster. It’s in the dark. But once you shine a flashlight on it and look it in the eye, you realize it’s hard but not scary.

The biggest thing I have now compared to when I started Sansaire is the confidence of having done it once and knowing what to expect.

Have you gotten funding?

No, and I hope I can bring this idea to life without outside funding. When I was at Sansaire, we did a Kickstarter and that’s how the business got going. But at some point, we tried to raise money because we were outgunned by bigger players with more money.

I had a very bad experience trying to raise money. It was emotionally taxing, hugely time consuming. And, frankly, if I get to choose, I’d rather focus my time on trying to make good products or make happy customers than do all the things you have to do to fundraise. 

Are you starting this company solo or with partners?

Solo. If I can get away with it, that is how I hope that it will continue to be, at least for a while until it requires more people. 

That is an intentional choice. I have a lot of OCD tendencies, tend to be a perfectionist and very tidy about things. When it’s just me, there’s no one to say “that’s enough”. I get to be the last word on perfection.

Anything you learned from your time at Modernist Cuisine?

When I left previously, there was a project I always wanted to bring to life which was in turn the content of the Modernist Cuisine books into a TV show. Basically Planet Earth for food. I was never able to do that the first time. I got a call when I left Sansaire,  saying hey, ‘Nathan is really interested in doing this. Do you want to come back and make a show?’

Sadly, it hasn’t worked out. For one reason or another we were never able to land it.  I hope someone else in my absence can do it. A TV show that really explains the science of how cooking works in a visual and scientific way is something the world needs, but it was time for me to move on.

So what have I learned? I’ve become a much better engineer. While I’ve been here, not only have I gotten to learn about cinematography. I’ve also become a much better electrical engineer and software engineer. I’ve become much better at a bunch of disciplines.

Did consulting for Anova on their smart oven contribute to getting your entrepreneurial juices flowing?

Yes it did. It reminded me how much I love working on problems where we put ourselves in the mind of the user. I love working with the team at Anova because we’re all focused on how do we make the best design decisions to create the best experience for someone using this product. That turns out to be something I didn’t know I was missing so much. 

There have been some struggles in kitchen hardware. Why are you optimistic?

Part of the reason I’m optimistic is circular logic. I am optimistic because I have to be. I wouldn’t decide to take the plunge into the space again if I weren’t optimistic.  I am making a bunch of assumptions and have to hope they work out.

The most substantive answer to your question is the smart kitchen industry has gone through a phase where being smart meant adding Wi-Fi and a mobile app. In some cases, that was really useful and delivered value to the customer. In other cases, it wasn’t. It was for the sake of doing it, or it was maybe to satisfy an investor.  That makes me sad.

We haven’t conquered improving the kitchen. It is not a solved problem. There are a thousand things that can be done better that could lead to a better experience cooking.

I also think there is a lot of opportunity to make things smart that is not just adding Wi-Fi or an app to it.  There is an opportunity to improve all sorts of things we are doing in the kitchen.

My favorite type of technology in the whole world is technology that is invisible. I have a Samsung Frame TV and when you turn it off, it doesn’t become a big black rectangle, but instead it shows art. It disappears and becomes art. I love that.

What are some things you think are exciting in terms of how cooking can change over the next couple of years in cooking innovation?

It seems like there is sustained excitement and enthusiasm about cooking. For the segment of the population that does cook at home, that seems like it is a lasting part of their identity and it makes me excited that someone wants to do something because they love the craft of it.

Is there any space in cooking that is particularly ripe for innovation?

Think some of my favorite surprises comes out of material science. Cooking is intrinsically linked to the materials we use. Look at how silicone has transformed what we are doing. At the International Housewares Association (IHA) there is this little corner of companies experimenting in materials and it makes me excited because it’s science fiction. 

Thanks for taking time today to talk about what’s next.

You’re welcome.

Watch the ‘Seattle Food Geek’ Explain How the New Anova Steam Oven Works

If you’re a sous vide or precision cooking nerd, chances are you’ve heard of Scott Heimendinger.

Not only did Heimendinger basically invent the consumer sous vide circulator back in 2010 and eventually turn that invention into a company and a successful Kickstarter campaign, but the culinary experimenter known as the ‘Seattle Food Geek’ also spent much of the past decade working at Modernist Cuisine, ground zero for high end culinary experimentation.

So naturally when I heard last year Heimendinger was lending a hand to Anova to help bring their steam oven to market, I became excited to see whether the pairing of these two sous vide pioneers would finally create a steam oven that might break through in the consumer market.

With the Anova steam oven shipping this year we should find out soon enough. In the meantime, you can check out this video I filmed this past week at CES of Heimendinger walking us through a demo version of the oven Anova with product designer Harry Lees.

CES 2020: A Look at the Anova Precision Steam Oven

Podcast: What Does Nomiku’s Demise Mean For Consumer Sous Vide?

Last Friday, Nomiku announced it was closing its doors.

Alongside Anova and Sansaire, the San Francisco based startup founded by Lisa and Abe Fetterman was part of an early class of consumer sous vide startups looking to democratize the high-end cooking technique through technology. Now, nearly a decade after the publication of Modernist Cuisine, only Anova is left standing (after being acquired by Electrolux) while Nomiku and Sansaire are no more. So what does it all mean?

No spoilers here! You’ll have to listen to The Spoon editor podcast to find out.

In addition to discussing the end of Nomiku and the broader meaning of it all, the Spoon editor team also discuss the following stories:

As always, you can listen to this episode of the Food Tech Show on Apple podcasts or Spotify, download directly to your device, or just click play below.

Three Last-Minute Bits of Kitchen Tech That Could Make Your Thanksgiving Easier

If you are having stress dreams about hosting the Thanksgiving meal this year, take a deep breath. It’s going to be okay because we at The Spoon are here to help. While we can’t provide another pair of hands, we can point out some connected kitchen gear that could make your cooking easier and can still be overnighted to you in time for the T-Day.

MEATER THERMOMETER
The Meater is a connected meat thermometer that will let you keep track of your turkey’s internal cooking temperature via its mobile app. The device has a “whole turkey” setting, so you can stick the probe in and monitor your bird without having to open up the oven (losing all that heat) a bunch of times. You can buy a single Meater for $69, or the Meater Block ($269), which has four probes in case you’re cooking more than one turkey or need to coordinate the cooking of more than one meat.

The Anova Nano

ANOVA NANO SOUS VIDE
While you could certainly sous vide a whole turkey, that would take 24 hours and you’ve got enough going on. No, you can use the Anova Nano ($79) to help with other duties like keeping mashed potatoes warm. Make them the day before, and when it’s time to serve them up, load the potatoes into a bag and keep them at a precise temperature in the water bath to free up your oven for other cooking duties .

FOOD NETWORK KITCHEN
If you’re looking for inspiration or need some helpful tips with your trimmings, the Food Network Kitchen app delivers Food Network shows and live instruction from Food Network celebrity chefs. Tomorrow (Tues., Nov. 26th), for example, Martha Stewart will teach you how to make Herb Roasted Heritage Turkey, and Giada De Laurentis gives a class on making a holiday salad. You can watch on your iOS or Android device or on an Alexa Show. Even better, you can try Food Network Kitchen for free for 90 days ($6.99/month after that), so Thanksgiving and all your holidays are covered!

Do you have any bits of food tech that can alleviate the stress of Thanksgiving? Leave a comment and let us know!

SKS 2019: The Kitchen Evolution is In a State of “Good Chaos”

What’s next for the smart kitchen? What sort of new appliances will be gracing the countertops of the future, and what sort of technologies will power them? In short: What will it look like to cook at home in the future?

That’s exactly the question one of our panels tackled at SKS 2019. The discussion was led by The Spoon’s Chris Albrecht, who spoke with Lisa McManus of America’s Test Kitchen, Matt Van Horn of June and Steve Svajian of Anova about what’s coming down the pipelines for kitchen tech. The full video is below, but if you want a few quick highlights read on:

The future of the kitchen is software
Svajian argued that the smart kitchen space started out more hardware-driven, but has recently been shifting to focus more on software. Van Horn agreed. He said that in the early days of the company, people used what he called the “primitive” settings of the smart oven: bake, broil, etc. But now they’re using the automatic cook programs more and more. “That said, the hardware [still] has to be great,” added Svajian.

All tech aside, it has to work
McManus drove home the point that high-tech appliance are great, but they have to actually help people cook better — not just look cool. “We look at things that will make [cooking] easier and more accessible to everyone,” she said. “Things that are practical, that are functional.”

The smart kitchen space right now? “Good chaos.”
McManus summed up the evolution of the food tech ecosystem pretty neatly during the panel. “It feels like a really exciting brainstorm,” she said. “It’s good chaos.” Svajian agreed, equating the space to the evolution of the Web in the late 90’s. ‘The law of entropy is real.’

If you want to hear more about where these three insiders see the fast-paced evolution of the kitchen heading, make sure to watch the full video below.

SKS 2019: Kitchen Tech Futures: A Look At What's Next

Anova Reveals New Connected Steam Oven

Anova, a company best known for making sous vide wands, showed off online yesterday the new product it’s been working on: a connected steam oven.

That the company is branching out from wands into ovens isn’t new. Anova first announced its precision oven at our Smart Kitchen Summit in October of 2016. But it looks like things have changed since that initial inception, and the product has been on a bit of a journey. In a corporate blog post yesterday providing an update on the steam oven, Anova CEO Stephen Svajian wrote:

In 2017, we were acquired by Electrolux and our work on the oven temporarily ceased. We started working on the oven last year and this year got approval to push it forward.

Anova’s original Precision Oven announcement was highlighted it’s multi-function cooking, with the ability to sous vide, sear, broil, bake and steam. For the new oven, Anova is still keeping all of that functionality, but yesterday’s blog post focuses on steam cooking:

Steam is a much better conductor of heat. Steam, combined with heating algorithms written in the age of endless computing power, can maintain temperature with levels of precision would make your old-school oven blush. Yet, we were unsatisfied with the levels of precision in crazy expensive, state-of-the-art ovens. You see, ovens have two temperatures. The temperature of the air inside the cavity and the temperature that the food experiences. The temperature of the air is referred to as the “dry bulb temperature.” The temperature that the food experiences is lower because water evaporating off the food cools it off. This temperature is called “wet bulb.” To achieve the best results, the oven needs to understand both. In addition, most current steam ovens don’t allow users to control relative humidity.

The company didn’t provide any other details about the oven (size, power, price, availability, etc.), though Anova says it still plans on debuting the new oven at CES in 2020. In a bit of a surprise to us here at The Spoon, Anova revealed that Scott Heimendinger is working with the company to develop the oven. Heimendinger is also Technical Director of Modernist Cuisine.

When it does come to market, Anova’s won’t be the only connected steam oven. Tovala is on the second generation of its connected oven, which also uses steam to cook and costs $299.

Anova has been on a bit of a roll this year. In May it launched a new Pro version of its sous vide cooker, and in August the company launched a smaller, lighter version of its main sous vide Precision Cooker. Last week, Anova also launched its own vacuum sealer for sealing food for sous vide cooking.

Anova’s new oven is something we will surely be talking about with Svajian, who will be speaking at our Smart Kitchen Summit next week. Get your tickets now!

CORRECTION: An earlier version of this blog post incorrectly inferred that the new oven did not have the same multi-functionality as previously announced. That was incorrect and the post has been updated.

Anova Launches New Smaller, Lighter Sous Vide Precision Cooker

Anova announced a new version of its Precision Cooker sous vide wand via a corporate blog post yesterday.

The new version of the Anova Precision Cooker is two inches smaller and 20 percent lighter than the older version and unlike the Anova Nano, it has wifi connectivity. The company also claims the device is more durable and provides better connectivity than the previous version. The new sous vide wand is available for pre-order right now for $129 (which the company says is $70 less than the retail price).

The first Anova Precision Cooker launched in 2014 and was among the initial wave of devices, along with ChefSteps and Nomiku, that kicked off a sous vide mini-boom. With the advent of a circulating wand that could attach to any pot of water and be controlled via mobile app, a full-fledged countertop sous vide machine was no longer necessary.

But this year that mini-boom has given way to turmoil. ChefSteps went through layoffs and product cancellations before finally being acquired by Breville. A spat between Nomiku CEO founder Lisa Fetterman and Anova CEO Steve Svajian over idea theft went public earlier this summer.

But Anova, which was bought by Electolux, carries on. In addition to new hardware, Anova also recently released a new version of its mobile app, which controls its devices.

With the introduction of the new Precision Cooker, Anova is no longer making the older version of its device. The blog post said that the company would still support it, but it was putting remaining inventory on a fire sale. But when we went to check out the price, the devices were already sold out.