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Daily news and analysis about the food tech revolution

Bartesian

Bartesian Raises $20M Series A for its Countertop Cocktail Appliance

Bartesian, which makes a pod-based countertop cocktail appliance, announced today that it has raised a $20 million Series A round of funding. The round was led by Cleveland Avenue, LLC, with participation from Stanley Ventures.

The Bartesian device has cannisters that you fill up with liquor such as tequila, vodka or rum, which it then mixes with a variety pods that contain different flavorings, juices and bitters. Place a glass underneath and push a button and Bartesian dispenses a perfectly mixed cocktail.

By next-gen kitchen appliance standards, Bartesian is a downright old timer. The product launched on Kickstarter back in 2015, where it raised more than $115,000. In 2018, Bartesian decided that it was in the drink business and not the hardware business and licensed manufacturing to Hamilton Beach. The first units started shipping to Kickstarter backers later that year and became more widely available at retail in December of 2019.

According to today’s funding announcement, the Bartesian system has served more than five million cocktails, experienced 975 percent year-over-year revenue growth in 2020, and grew its subscriber base 30x compared to March 2020.

Without actual numbers, those stats aren’t super helpful in determining the actual success of Bartesian, and one has to wonder how much the pandemic helped boost interest and use in the Bartesian. With bars and restaurants closed and people relegated to their homes throughout much of last year, having a robot bartender like Bartesian on your counter made a lot of sense. With vaccination rates accelerating, bars and restaurants re-opening, and people being able to once again hangout in person, will consumers still want a home drink system?

Ryan Close, Founder and CEO of Bartesian told me by phone this week that while his company did get a COVID bump, it was already experiencing triple growth rates prior to the pandemic (they got off to a nice start by being an Oprah pick in the winter of 2019). Close said that the company has generated more sales in the first quarter of 2021, than it did during the first half of 2020.

The competitive landscape has also changed for Bartesian over the past couple of years. Drinkworks, which is a joint-venture between Keurig Dr Pepper and Anheuser-Busch InBev, and is also a pod-based drink machine, has been rolling out to different states across the country throughout the past year. And Barsys, which foresakes the pods for straight bottle attachments, is another option for the automated cocktail curious.

The one thing going for pod-based setups like Bartesian and Drinkworks, however, is the ability for people to have a full bar in their homes, without a collection of bottles taking up a lot of space. It’s much easier to store a bunch of flavor pods than a variety of juices, bitters and other drink ingredients. Plus, when people do have parties again, guests can easily make themselves a variety of cocktails with little to no mess.

With its new funding, Bartesian says that it will accelerate its growth domestically and internationally, scale up its production and expand its team. One of the investors, Stanley Ventures, is the venture arm of hardware company Stanley Black and Decker, which, Close said, is looking to bring Bartesian to Europe.

Bartesian also announced today actor Mila Kunis has joined the company’s board of advisors to provide guidance on brand strategy and growth.

Bartesian, a Home Cocktail Robot, is Now on Sale in Over 250 Retail Locations

If you’re still looking for that holiday gift for the cocktail fanatic in your life who has everything, you might want to run down to Best Buy (or Dillards or Bed Bath & Beyond) and pick up a Bartesian.

That’s because over the past few months, the home cocktail robot has started to roll out across the U.S. at a number of different retailers. According to company CEO Ryan Close, the Bartesian is now available at over 250 retail locations across the nation, including Best Buy, Bloomingdales, Beth Bath and Beyond, and Dillards.

The Bartesian, which makes a variety of cocktails using a proprietary capsule system to add in bitters, fruit juice and other mixers to the user-provided spirits, started shipping online earlier this year. According to Close, retail has always been part of the plan.

“5 years (!) of talking about one day being on the shelves of #BedBathandBeyond …here it is,” wrote Close on Linkedin announcing the company’s latest retail rollout.

Bartesian CEO Ryan Close at Bed Bath & Beyond

Close told me via Linkedin that while the company is launching its product in different locations across the U.S., they are primarily focused on higher-density markets like New York, Chicago and cities in California, to maximize awareness.

I’m curious to see how the Bartesian performs at retail. One potential sticking point for consumers is the need to buy capsules from Bartesian to make cocktails with the machine. The capsules, which include fresh ingredients such as fruit juice, are not cheap, selling in packs of six for $15. That’s about two and a half bucks per drink (before alcohol), which is certainly cheaper than a bar but pretty spendy for home cocktails.

However, while consumers have shown a reluctance to use proprietary pod systems outside of coffee, Bartesian isn’t the only company betting that home-based cocktails might be the next market to break open new capsule category. Drinkworks, the joint venture between Keurig Dr. Pepper and Anheuser-Busch, has rolled out to select markets in the U.S. Unlike the Bartesian, however, Drinkworks pods include alcohol.

The Bartesian, which launched over five years ago on Kickstarter, now faces a more crowded market than when it first launched. In addition to Drinkworks, Barsys has begun to ship its second generation bartender bot while newer upstarts like MyBar and SirMixaBot (best name ever) have started to make their way to market.

Market Map: Booze Tech in 2019

From countertop devices used in the home kitchen to delivery services, the number of avenues in which companies can get booze to customers has expanded in recent years. And since it’s still the time of year when drinking on patios is a popular sport, we decided to focus our latest market map on all the tech out there currently changing the alcohol space.

In the U.S., alcohol consumption has actually stagnated, according to IWSR, but part of this is due to consumers now seeking quality over quantity when it comes to their drinking. Which might explain the rise in the number of companies offering recommendations apps that rate beers, wines, and spirits as well as at-home devices for the kitchen countertop that give the user a little more control over the quality of their drinks.

For The Spoon’s Booze Tech in 2019 market map, we divvied the market up into several categories where technology is making the biggest impact on the way people get, create, and consume beer, wine, and spirits. That’s everything from apps that update you on the best craft beers available to at-home bartending devices that let you release your inner mixologist to the many ways in which companies are making it possible to get the booze delivered right to your doorstep. We’ve narrowed the companies down to a collection of startups and major corporations alike. As with any post that outlines a market, this list isn’t exhaustive. So if you have thoughts and tips for who else you’d like to see here, feel free to drop us a line.

While we’re on the subject of maps, be sure to check out our 2019 Food Robotics market map and our Food Waste Innovation in 2019 map.

Booze Tech in 2019

Smart Spirits Uses Flavor Pods to Re-Create Booze (but Not Mixed Drinks)

Smart Spirits is a new entrant in the at-home, pod-based, connected countertop cocktail appliance market (hat tip to The Drinks Business). Though unlike it’s competition, Smart Spirits doesn’t make mixed cocktails, it’s system creates a simulacra of straight up booze like whiskey, gin, rum and more.

Smart Spirits is basically a Keurig for spirits, with four parts to its system: A Bluetooth enabled dispenser, a bottle of “grain neutral spirit” drink, and a variety of flavor pods like “The Taste of American Bourbon,” and a mobile app you can use to control everything. Once set up, you create your drink and can even control the strength of the drink or add water.

Smart Spirits is taking a different approach from other alcohol-related home countertop appliances like Bartesian and Drinkworks. Those devices mix together actual cocktails like mai-tais and cosmopolitans. Smart Spirits just makes the base booze that you can either drink straight or use with other ingredients to make mixed cocktails on your own.

Whiskey and gin snobs will undoubtedly scoff at such a machine and Smart Spirits’ claim that “it is now possible to replicate the taste from the aging process with natural and nature identical flavours…” But aficionados are probably not Smart Spirits’ target market.

When I think about it further, however, I’m not sure who the target market is. Figuring this out is even harder as there isn’t any pricing information on the site for either the machine or the grain spirit or the flavor pods. So we don’t know how much any of it costs, or if there’s a subscription.

At first, this seems to be a fit for space-conscious millennials as there’s no need to buy or stock a full bar’s worth of bottles when you can get all the boozey flavor you want from easily stored pods. But since this only makes base drinks, you’d still need mixers like vermouth or curacao or Tide pods or whatever it is the kids are drinking these days.

Like so many other things, however, the success or failure of Smart Spirits will come down to execution. If it can indeed recreate “The Taste of Irish Whiskey,” it may find its niche among people the tech savvy who like to drink, but don’t want a bunch of bottles cluttering up their place.

We’ll see as the Smart Spirits System will roll out this year across the U.S., U.K., and European Union.

The Bartesian Home Cocktail Robot Will Ship in March

Sometimes a good cocktail takes a while to make.

And a good home cocktail robot? That can take almost half a decade to get things just right, at least if you’re Bartesian.

Of course, taking a long and circuitous route to market wasn’t originally part of the business plan for this Canadian startup. Like many companies who have initial Kickstarter success, Bartesian came out of the gate strong with plans to ship their hardware and capsule-based cocktail machine in a year. But, as is the case with so many Kickstarter hardware campaigners before and after, the original ship dates came and went as the company was hit with the hard reality of getting the product into production.

Over time, however, the company realized that their secret sauce -- or rather, liqueurs, bitters and juices -- was their capsule delivery system and not the robot itself. So last year,  the company decided to hand over manufacturing to an established housewares brand in Hamilton Beach as part of a three year manufacturing agreement.

“It was soul searching time” said Bartesian CEO Ryan Close last year when asked about the deal. According to Close, the company had to ask themselves, “Do we want to be an appliance company or a CPG company?” Eventually they decided to focus on the capsules after realizing doing both a replenishable and hardware would too difficult.

However, the decision to sign a manufacturing partner came only after the company had spent nearly three years working on getting a product ready to ship to Kickstarter backers. Because of this, the company made the interesting decision to hand assemble over 300 units and send them to their backers and -- once manufacturing started -- send the same backers an additional Bartesian when final production units were available.

“Our Kickstarter backers have been incredibly patient and supportive while we battled through the R&D and production of launching both innovative hardware and customized CPG’s,” said Close in a June 2018 interview with The Spoon. “They will each keep the KS unit, the retail version is an extra and all about gratitude for being with us from the start – extreme patience – and cheering us on from the sidelines.”

And so now in early 2019, the company is finally ready to ship production units to backers and into retail this March. According to Close, the retail price will be $299 and capsules, which are purchasable through the website, will go for $14 per six pack.

You can see the Spoon’s interview with Ryan Close at last week’s FoodTech Live @ CES below.

The Spoon Talks with Ryan Close of Bartesian (a home cocktail robot)

Keurig’s Pod-Based Home Bar Mixes Up Cocktails, Beer, and Cider on Your Counter

Today Drinkworks, a joint venture of Keurig Dr. Pepper and Anheuser-Busch, unveiled its first product: a countertop appliance which can prepare cocktails, ciders, and beers with the press of a button.

Available through an early access program in St. Louis, Missouri, the Drinkworks Home Bar is a pod-based system that can chill, mix and carbonate a variety of alcoholic beverages, from Margaritas to Mai Tai’s. Initially, there are twenty-four boozy pods to choose from, developed by “mixologists and beverage scientists,” according to the press release. The appliance also pairs with your smartphone to give system info and “fun tips.”

Though cocktails seem to be their main focus, you can also buy flights of beer pods, which include (surprise!) brews from Anheuser-Busch, including Beck’s beer and Stella Cidre. I can’t imagine a beer made by adding water to a flavor-concentrated pod filled with malt and hops would taste better than one from a can (or brewed from a PicoBrew), but I suppose some people would pay for the draft experience.

The Drinkworks appliances cost $299, and the company recommends pricing the cocktail pods for $3.99 each and the brews for $2.25 each. While we don’t know how the drinks taste, $3.99 is a pretty good price for a cocktail. Yes, you can make a bunch of drinks with a $30 bottle of rum — but if you want to make a cocktail like, say, a Mai Tai, you’d have to also have fresh lime, Orgeat syrup, and orange liquor on hand. All those extra ingredients add up. If you’re a super-cocktail enthusiast, or just entertain a lot, it might be worth the investment. Then again, most “mixology” nerds I know (cough, me) are too snobby to drink a cocktail made from a pod when they could mix it up themselves and have greater control over the finished drink.

Insert a drinkworks pod to get an Old Fashioned cocktail.

A limited number of Drinkworks drinkmakers are available for pre-order in St. Louis. While they’ll initially be available solely on the Drinkworks website, on November 19th local St. Louis brick-and-mortar stores, including all Total Wine & More locations, will carry them. They’ll roll out to more locations in Missouri and Florida in 2019, and California in 2020.

When Keurig announced plans to buy the Dr. Pepper Snapple Group earlier this year, my colleague Chris guessed that some sort of pod-based cold beverage appliance wouldn’t be too far behind — though maybe not one that sprouted soda. It seems Keurig was thinking along the same lines and decided to try to enter the booming craft cocktail market instead. By launching a home appliance, they’re also cashing in on the growing number of consumers who are staying home to get their buzz on (we’re looking at you, lazy millennials).

Bartesian cocktail maker.

Drinkworks will have to compete with other at-home cocktail concocters, and the one that immediately springs to mind is Bartesian, which makes a countertop device that also mixes up pod-based cocktails, and also retails for $299. Bartesian offers six cocktail pods which it sells for $11.99 for a pack of six; almost half the price of the Drinkworks pods.

While they might not have the massive warchests, reach, or name recognition of Keurig or Anheuser-Busch, Bartesian did raise a seven-figure round in September of last year from Beam Suntory and has handed their manufacturing operations off to Hamilton Beach.

It also has a head start: Bartesian shipped the first round of its countertop drink-mixing robot to Kickstarter backers in June of this year (in fact, it shipped two). While the next round, which is available for preorder now, won’t ship until March of 2019, that’s basically in line with Keurig’s timeline to ship its preordered Drinkworks machines sometime in 2019, at least in Missouri and Florida.

The other thing to consider is that Dr. Pepper and Anheuser Busch bring with them a number of well-known brands. That recognition could come into play as a key differentiator for cocktail mixes: for example, people might gravitate towards a Moscow Mule made with Canada Dry ginger ale, or a G&T made with Shweppes tonic. As of now they don’t seem to be using any Dr. Pepper branded sodas in their cocktails, but it’s something to keep an eye out for.

While something like branded vs. unbranded soda in your mixed drink may be a relatively small detail, Bartesian and Keurig are competing in a zero-sum game. I can’t imagine why anyone in the world would want two pod-based countertop cocktail machines, so any little thing that could give them an edge is worth exploring. It seems like this next year (or two) will be a race to see which robotic bartender can carve out the most space in this niche market — and on our countertops.

Celebrate a FoodTech Fourth of July

It’s weird when a major holiday falls on a Wenesday, right? Do you take just the day off? The first half of the week? The last half? The whole week? Regardless of how much time you take off, we can help make your time at the grill a great one with these FoodTech finds.

FOOD
The Fourth–and most summertime grillin’–is all about the meat. Normally, we’d suggest you purchase your steaks and burgers through CrowdCow, which meticulously sources all of its meat from small ranches. But your guests will be hungry tomorrow, so here’s a twist, maybe try a meatless option this year?

I know! I know! “Heresy!” you cry! But really, we love the Beyond Meat burger patties available at many local grocers. The company says it wants their plant-based meat that “bleeds” in the supermarket butcher section, but I’ve only ever found it frozen with the other alterna-meats.

Personally, I think the Beyond Meat patty is a delicious replacement for the traditional meat burger, so much so that I stock up on extra when I’m at the store just to have it around when I crave it. Beyond Meat won’t fool any carnivores, but it’s a tasty substitute and perfect if you’re trying to cut back on your red meat intake.

BRING THE (CONTROLLED) HEAT
Everyone has an opinion about the best way to grill, we won’t waste your time with some obscure technique. We will however, recommend a pair of devices that can help make your steaks and other proteins turn out great.

Photo: Anova

Sous vide-ing your steak is a fantastic way to get juicy meat with no overcooking. There are a ton of sous vide wands out there that will turn any pot of water into a precision-heated circulating bath. We like the ChefSteps Joule and the new Anova Nano (review forthcoming). They are small, well built, and work with an accompanying mobile phone app to bring your meat to a desired internal temperature. Sure it takes a little longer, but it also helps remove the risks of over- or undercooking your precious steaks.

Stylish holder/charger.

Regardless of whether you sous vide or not, you can use the Meater thermometer to get just about any type of meat to the proper temperature. The Meater is kinda big (like a beefy nail) that sits in your protein while you cook it. Using the Meater app on your phone, you can keep track of both ambient and internal temperatures, and Meater will even tell you when to pull out and rest your meat to achieve optimal results.

If you’re going camping and want a greener experience, you could grab a GoSun portable grill that cooks food by simply harnessing the power of the sun.

BEER
The good news is, if you live in the right location, you can still run out and buy your own PicoBrew to make homebrewing much easier. The bad news is that even if you bought one today, there isn’t enough time to brew and ferment your beer before tomorrow. (Maybe just pop by Spoon founder Mike Wolf’s house for a bottle of his.)

PLAN FOR NEXT YEAR
It’s never too early to start planning for an epic Independence Day celebration next year. Here are some items to put a pin in and revisit next summer:

  • If it makes its crowdfunding goal, the Ambassador 5-in-1 grill features rotating cooktop that spins through flattop and grate surfaces.
  • The Bartesian cocktail robot (due out by the end of this year) can whip up delicious boozy concoctions on demand.
  • And for the truly adventurous, you can throw a slice of ketchup, yes, a “slice” of ketchup on next year’s burger.

No matter how much time you’re taking off, have a Happy Fourth of July, everybody! Be safe.

Bartesian Ships to Kickstarters this Week, Backers Will Get Two Machines

Bartesian, the startup behind the eponymous automatic countertop cocktail making appliance, gave The Spoon a heads up that it will be shipping its first batch of devices to Kickstarter backers this week.

The fact that a crowdfunded consumer hardware product is actually making it to market is enough cause for celebration. But Bartesian backers will be able to raise more than one celebratory glass when they receive their robot bartender; the startup revealed that they will eventually be getting two Bartesian machines.

Wait. What?

Evidently the Bartesians that backers will shortly receive are being considered “beta units.” But fear not, backers! It looks as though you are not getting a knock-off, hurriedly constructed out of balsa wood and chewing gum. Here’s an email exchange I had with Bartesian Co-Founder and CEO, Ryan Close, that explains this unusual situation:

The Spoon: You’re shipping to Kickstarter backers this week. To all Kickstarter backers? Or just early birds?

Ryan Close: Yes, all KS backers this week.

You said you were treating these shipments as “beta units” — what will be the difference between these and production models?

These KS units have been hand assembled in Canada by our team. The retail units will be made in a top tier factory in China that makes other premium appliances. The handle on these KS/Beta units is not as intuitive as it needs to be, so we have already re-engineered it for the retail version coming out in Winter/18. The handle is a big change as it’s the #1 touch point for the consumer. We also made a few design tweaks to decrease the amount of pressure required to pierce the capsule, further increasing the ease of use. The new machine will look generally the same as the KS unit. If necessary, we can also make any design changes we uncover after our KS folks have had a chance to use our product. We’ll harness their input and implement any changes they feel would improve the overall experience.

You said Kickstarter folks will receive a free unit from Hamilton Beach this winter. So will people who receive the beta units ship those betas back to you to receive the full production unit? How will that work exactly?

Our KS backers have been incredibly patient and supportive while we battled through the R&D and production of launching both innovative hardware and customized CPG’s. They will each keep the KS unit, the retail version is an extra and all about gratitude for being with us from the start – extreme patience – and cheering us on from the sidelines.

For a little more background, earlier this year Bartesian entered into an exclusive, three-year manufacturing and distribution agreement with Hamilton Beach. The move, according to Close at the time, would leverage Hamilton Beach’s massive manufacturing expertise and distribution network and allow Bartesian to focus on the drinks that come out of the machine.

Or if you’re one of its backers, both of your machines.

Bartesian Focuses on Drinks, Hands Manufacturing to Hamilton Beach

Bartesian said today that it has signed a three-year deal to make Hamilton Beach the exclusive manufacturing and distribution partner of its forthcoming countertop cocktail making appliance.

Bartesian co-founder Ryan Close told us by phone that this move will allow his company to focus on the drink making and development side of the business, while appliance giant Hamilton Beach can leverage its massive manufacturing expertise and retail distribution channels to bring the actual cocktail machine to market.

“It was a soul searching time,” said Close “Do we want to be an appliance company or a CPG company? If we wanted to do both, it would stretch things too far.”

The Bartesian countertop device uses combination of flavor capsules to hold liquors and mixers, which the appliance automatically blends into a variety of cocktails. It would be easy to liken Bartesian to a “Keurig for cocktails,” but Close winces at that comparison, noting that “this isn’t some sugary mix or powder.”

The machine will still be branded as Bartesian, and Close said they will keep their target release date of Q4 this year, as well as the $299 price tag. Bartesian still owns all of its IP, and will work with Hamilton Beach to develop future generations of the cocktail appliance.

This is the second big partnership for Bartesian. Last year they raised a “seven figure” round of funds from Beam Suntory, one of the world’s largest spirits conglomerates. That partnership has helped Bartesian expand its work developing new drinks and drink-concocting appliances. The company will launch with seven capsulized concoctions and will roll out fifty cocktail mixes over time.

While Close wouldn’t share the exact details of the Hamilton Beach arrangement, this seems to be a smart play for Bartesian. The company only has seven employees, and the transition from concept to manufacturing has been a big stumbling block for many upstart drink appliance makers. Having Hamilton Beach take over the production part of the business will hopefully give Bartesian the heft and scale it needs to overcome any obstacles and reach a mass market.

Bartesian, Maker Of Home Cocktail Robots, Raises “Seven Figure” Round From Beam

Bartesian, a cocktail robot startup, has received an additional round of funding from Beam Suntory, the company behind such brands as Jim Beam, Maker’s Mark and Knob Creek.

This is the second investment by Beam in Bartesian. The first came just over a year ago, and the latest round was a result of a contingency written into the first deal that allowed Beam to acquire more equity in the company.

Bartesian CEO Ryan Close told the Spoon that Beam “had a provision on the original investment that allowed them the option to invest x future dollars (7 figures). They liked what they have seen with regards to production ramp up, quality, and most importantly taste of the finished product – so they decided to execute that option.”

Bartesian’s system utilizes flavor capsules and chambers to hold the liquor and other mixers. The system mixes the spirits and mixers from the four chambers with flavors from the capsules to make a variety of cocktails. According to the company, the Bartesian capsules do not use powder, but instead a variety of real fruit juice concentrates and non-alcohol liqueurs.

It’s an interesting investment for a spirits company like Beam Suntory, one of the world’s largest spirits conglomerates. Beam hasn’t historically invested in technology startups, but a product like Bartesian could extend their reach into subscription services as well as give them a better understanding of what consumers are actually mixing at home. Perfect Company has shown that by extending the reach into the actual cocktail making opens up a treasure trove of data for spirits companies.

The company is expected to ship in 2018. Another home cocktail robot startup, Somabar, is also expecting to ship next year.

You can see Ryan Close talking about the growing use of technology for the home bar in a 2016 Smart Kitchen Summit session video below.

The Smart Bar: HomeBrew to BartenderBots from The Spoon on Vimeo.

Can This Self-Driving Car Pioneer Crack The Code On Cooking Robots?

The home cooking robot market is, shall we say, in the early innings.

Not that folks aren’t trying. Companies like Sereneti and GammaChef are working on creating full home cooking robots, while others like Rotimatic and Bartesian are applying robotics more narrowly to tackle single-function machines to make flatbread or cocktails.

But it’s pretty self-evident at this point we’ve only just thrown out the first pitch.

So when the father of the self-driving car puts out a feeler for a new project he’s working on in the area of home cooking robotics, needless to say it piqued my interest.

According to Business Insider, Sebastian Thrun, the man behind early autonomous car effort Stanley, is building a team for a project that will develop “technology to modernize how we prepare daily healthy and tasty meals at home.” The company’s stealth name is SVFactory.

Thrun’s entry into this market is exciting if for only his proven ability jumpstart new industries through innovation. Not only did his work at DARPA eventually lead to his shepherding Google’s early work on autonomous vehicles, but Thrun also went on to found Google’s so-called ‘moonshot factory’, Google X, and has been instrumental in helping to democratize the education market through the founding of Udacity, a hugely popular online learning site.

But while Thrun clearly has an ability to make futuristic technology concepts more market ready, he has his work cut out for him with consumer cooking robots. It remains to be seen how robotics can be applied to home cooking in a way that makes consumers feel, well, at home. Futuristic efforts like that of Moley are intriguing, but I’m not entirely sure how mass market and practical putting two giant robots arms would be in a normal home.

Still, count me as excited about the entrance of a heavy hitter like Thrun into the market. Let’s hope he can hit a home run or two.

Is Robotics The Next Hot Sector For Food Tech Investment?

If you spend any time analyzing the food tech investment landscape, you notice something pretty quickly: the vast majority of funding goes to food delivery.

And while food delivery will continue to be the biggest slice of the investment pie for the foreseeable future, recently there’s been a noticeable uptick in non-delivery related food tech investments.

One area outside of delivery that is piquing the interest of investors is food robotics. In the last year, we’ve seen numerous investments in both professional and consumer focused food robotics.

A few examples from 2016:

Otto Robotics: The Seattle area startup recently raised $1.5 million for its food assembly robot for restaurants.  The company, which is still in stealth, raised its funding from Paul Allen’s Vulcan Ventures and Draper Associates.

Casabots: This company which makes salad assembly robot for cafeterias and restaurants picked up a $100 thousand in spring of 2016. The company is planning on producing its salad robot at scale in 2017.

Zume Pizza: This ambitious startup wants to not only make pizzas using robotics, but also puts them to use in its delivery trucks to help bring fresh pizza to your home. They raised an impressive $23 million late last year.

Drink Robots: Robotic cocktail startups Bartesian and Somabar both recently picked up funding, with Somabar receiving a $1.5 million and Bartesian getting an undisclosed amount from Beam Suntory, the spirits company behind Jim Beam whiskey brand. Early this year pro-cocktail robot company Monsieur picked up $1.2 million.

Gammachef: This Croatian maker of consumer cooking robots is still developing its first product, but Podravka, one of Croatia’s largest and oldest packaged food companies, made news in the country by making Gammachef its first startup investment.

Why all the interest in robots? In the professional markets like back of house food assembly, it’s clear that this technology could help automate repeatable, high-volume tasks such as making a pizza or preparing a hamburger. While automating (and eliminating) jobs with robotics may not be something large restaurant chains want to discuss publicly in today’s political environment, there is no doubt food is an industry that will see a large-scale injection of robotic technology over the next decade.

Consumer food robotics offer a less sure path for investors, mostly because robots excel at tasks that are high-volume and repeatable. Unless you’re planning on feeding your neighbors every day or drinking 30 cocktails after a hard day at work, chances are you don’t need a robot. Still, over time product categories like multicookers (i.e. Thermomix) will incorporate more automation and startups like Gammachef will continue to work on making food assembly in the home easier. At some point, I expect someone to create a compelling and affordable cooking robot that that captures the imagination (and dollars) of consumers.

Will food robotics ever rival delivery as an investment category? Probably not anytime soon. However, just as food delivery was seen as ripe for disruption by the investor class, I think food assembly and creation is now very much on investors’ radar and will take a bigger piece of the pie in coming years.