Sometimes it’s hard to visualize something in action until, well, you see it in action.
That’s why I thought this fast-motion video clip from Blendid of their new Jamba branded smoothie robot is so interesting.
In the clip, you can see the robot sitting in the middle of the mall and shoppers convening around it as it makes smoothies. The placement of the robot in the middle of the mall walkway where you typically find iPhone case and t-shirt booths illustrates why Jamba is interested in trying this new format out. The ability to drop a smoothie bot into a mall without the traditional store opens up the option of a faster-deployed, lower cost, and less permanent build-out.
Jamba and Blendid have hinted additional locations are to come. I expect if this location goes well, we’ll see more malls added to the rollout plans for the Jambabot.
You can see how the robot makes a smoothie in the video below.