Subway joined the growing number of QSRs offering plant-based meat options this week, announcing a new partnership with Beyond Meat.
The two companies will start testing the Beyond Meatball Marinara sandwich, a plant-based take on one of Subway’s classics, in September, according to a press release. The sandwich will be available in 685 Subway restaurants for a limited time in the U.S. and Canada. Subway didn’t specify how limited that time would be or what happens afterwards. Presumably, the Beyond Meatball Marinara will be available as long as supplies last, and its expansion will depend on how popular the sandwich proves during this testing phase.
Subway is the latest fast-food outlet to start offering a plant-based option on its menu. At the end of last month, Beyond added a partnership with Dunkin’ to sell plant-based breakfast sandwiches in NYC. Beyond also has menu items at chains like Del Taco and Carl’s Jr., as well as a strong retail presence in grocery stores. The company even launched a new ground-beef-like product at Whole Foods earlier this summer.
Impossible, meanwhile, is set to do a nationwide rollout of its Impossible Whopper at Burger King this week. The company, who is Beyond’s chief rival, already works with White Castle as well as some non-burger chains like Qdoba and Little Caesar’s. Impossible is also (finally) heading to retail stores this September.
Given the surging popularity of both Impossible and Beyond, we can expect the list of QSRs testing out plant-based options like these to keep growing throughout the rest of the year.