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Daily news and analysis about the food tech revolution

Goodr

Capital One Ventures Makes First Impact Investment in Food Waste Specialist Goodr

Capital One Ventures, the venture arm of financial services giant Capital One, has invested in food waste specialist Goodr. The investment, the amount of which was not disclosed, was announced via a Medium post by partner Adam Boutin.

From the post:

Jasmine and her team are tackling one of the most baffling paradoxes — 80 billion pounds of food is ending up in our landfills every year, meanwhile 40 million Americans are food insecure. While most of us are aware that food waste and hunger are massive problems (with both environmental and societal implications), the scale & complexity of the issues is astonishing….

The investment marks the first move by Capital One Ventures into impact investing. According to Boutin, who is leading the impact investing efforts for the venture arm, they plan on making more in coming months in the areas of financial inclusion, environmental sustainability and future of work.

We’ve been writing about Goodr here at The Spoon for some time, in part because the company is one of the first startups to utilize blockchain as a way to better track food and help reduce waste. Here’s how company CEO Jasmine Crowe described the company’s platform back in a 2018 interview:

Goodr is a sustainable waste management platform that leverages technology to reduce food waste and combat hunger. We provide an end-to-end solution for businesses seeking to reduce their overall waste, save money and empower their local community.

Our technology coordinates the collection and distribution of food donations. Unlike our competitors, Goodr’s platform also provides an IRS audit-friendly donation record, real-time food waste analytics, and community impact reports thanks to blockchain.

In addition to providing a technology forward platform for helping corporations reduce how much food they throw out, Goodr’s also extremely active on activating partnerships in communities of need to make sure the food ends up in the right place. It’s been inspiring to watch Crowe and her team spring into action over the past year to help those hit hard by COVID-19 with efforts like their pop up stores and emergency meal kits.

Goodr is one of a number of startups in the food waste and sustainability space that are getting extra attention nowadays from investors. While food waste reduction and innovation hasn’t always gotten as much investor attention some of the other food tech spaces, COVID-19 shined a light on the fragility of the food system and made it even more clear how reducing waste made good economic sense.

Goodr Delivers Groceries and Surplus Food to Hungry Students, Seniors in Atlanta

“Hold on, I have to get my credit card.” Jasmine Crowe, CEO of Goodr, was grocery shopping in the middle of our call earlier today. She was at the store not stocking up her own pantry but buying grocery staples for one of the dozens of families that are using Goodr’s expanded program to get fresh food during this tumultuous time. 

Goodr is an Atlanta-based startup providing the logistics needed to redistribute surplus food from large businesses (think: Coca Cola, Chick-fil-A, etc) and to non-profits feeding the hungry. And with the coronavirus outbreak shutting down schools and, consequently, taking away free lunch from students, Goodr is stepping up to make sure that kids in the Atlanta area still have healthy food to eat.

To feed students, Goodr is working with school cafeterias which are still preparing packaged meals. The company picks up and delivers these meals to designated apartment drop-off zones in areas where many students live. They’re on track to deliver meals to over 40,000 students in the Atlanta school district.

Separately, Goodr is introducing another new service to drop off groceries to families who can’t afford to (or aren’t physically able to) shop themselves, or can’t make it to food pantries. “It’s like Instacart, but it’s free,” Crowe explained to me. Since the grocery delivery service doesn’t rely on surplus food, Goodr pays for the groceries through individual sponsorships (you can do it too, if you like).

In addition to grocery and student meal drop-off, Goodr is also delivering fully prepared meals cooked by partner chefs to seniors that might be hesitant to venture out and purchase food, or don’t have the financial ability to do so. Crowe said that the seniors have the option to ask that the food be dropped off outside their door to reduce the risk of contamination. Finally, the company is increasing the frequency of Goodr’s pop-up surplus food grocery stores.

These emergency initiatives are all happening on top of Goodr’s current surplus food deliveries from offices to nonprofits. “It’s still business as usual,” Crowe told me.

To increase their delivery capacity Crowe said that Goodr has hired 10 new drivers. They try to hire drivers that were recently laid off from their jobs and pay them $20 per hour. Crowe told me that Goodr uses the Google Maps Paperboy API to direct drivers through the most efficient routes. Currently, one driver can deliver groceries to six or seven families in an hour and a half. I’m from Atlanta and, knowing the traffic situation there, that’s pretty incredible.

Goodr typically gets a lot of its donations from offices and restaurants, many of which are closed or in the process of closing. Crowe told me that right now, they’re sourcing “a little bit from everywhere.” The company is still getting donations from some food partners, like Mercedes-Benz and Coca-Cola, and is also taking food from companies that are going out of business and clearing out their fridges and pantries. 

Crowe doesn’t know how long those donations will last, however, or how long Goodr will be able to keep the lights on. Like many other food companies, it is not immune to the struggles that come with our new COVID-19 reality.

Nonetheless, Crowe said they’ll keep doing what they can and paying their team for as long as they can. “I’m a believer in good Karma,” Crowe told me as she finished her grocery shop. Then she had to go deliver the food to an Atlanta family, or senior, or student, and do it all over again.

Goodr Partners with Roadie to Scale Up Surplus Food Donations to Those in Need

Goodr, a startup which uses blockchain to help redistribute surplus food to those who need it, announced yesterday that it has partnered with delivery service Roadie. The new partnership will allow Goodr to quickly expand its services across the country.

It is estimated that 133 billion pounds of food go to waste in this country each year. Goodr helps combat this food waste by connecting large enterprises and venues that have excess food with non-profits who need it.

Up until now, Goodr has coordinated a driver to pick up and deliver food donations. The partnership with Roadie is the first time it has outsourced delivery. Roadie offers a crowdsourced “on-the-way” delivery service that “connects people who have stuff to send with drivers already heading that way.” According to the press release, Roadie’s drivers will provide same day delivery of excess food to donation centers like churches and shelters.

Roadie raised $37 million earlier this year and has already partnered with Walmart to provide same day grocery delivery.

Both Goodr and Roadie are headquartered in Atlanta. However, Roadie’s delivery service options are nationwide, which will allow Goodr to rapidly scale up its food donation services, and in turn make a bigger impact in reducing food waste and helping those in need.

It’s smart initiatives like this that put Goodr on our 2019 Food Tech 25 list of companies creating the future of food.

Goodr Launched Free “Pop-Up Grocery” Store Featuring Surplus Food for MLK Day

In anticipation for Martin Luther King Jr. Day, Atlanta-based startup Goodr launched a service project to reduce food waste and feed the hungry in MLK’s home city.

Goodr has partnered with the Atlanta Hawks to launch a “Pop-Up Grocery” event in tandem with the Hawks’ court dedication at the Martin Luther King, Jr. Recreation and Aquatic Center in downtown ATL (h/t Black Enterprise news). Over the weekend, roughly 100 local seniors came out to take advantage of the pop-up, which features free surplus food (like fresh produce, deli products and bread) from Goodr’s Atlanta grocery partners.

This isn’t the first pop-up grocery event from Goodr, which uses blockchain to redistribute excess food from businesses and venues to non-profits which provide food to those struggling with hunger. In a statement to The Spoon, Goodr’s CEO Jasmine Crowe said “Pop-up free grocery stores are a signature Goodr event, and one of our favorite ways to bring food to the gathering spaces and even the doorsteps of people who need it the most.” This particular “store” was only open this past Thursday, to kick off the Hawk’s MLK Day programming, but Crowe said that one of their goals for 2019 is to pop-up in a new place every two weeks.

In this job, you see a lot of companies leveraging technology for technology’s sake. Sometimes it’s really nice to read about a company that’s tackling widespread issues in the food system — like food waste and hunger — head-on, especially on a holiday dedicated to remember the legacy of a man who fought for equity and justice.

When we spoke to Crowe in preparation for this year’s Smart Kitchen Summit, she told us that Goodr has plans to be in 20 cities by 2020. Hopefully that will mean a lot more pop-up grocery stores, a lot less food waste, and a lot more people with access to fresh, healthy food.