Corporate catering startup Platterz announced today it has rebranded as Thriver and raised a $43.8 million CAD (~$33 million USD) Series B funding round. The round was led by Viola Growth, with participation from Vertex Ventures Israel, Union Tech Ventures, Journey Ventures, and FJ Labs, as well as existing investors Aleph and Altair Capital. This brings Thriver’s total funding to $54.7 million (USD).
Since its inception in 2015, Thriver has operated primarily as a corporate catering program offering both group and individual meals as well as perks like the Treat Card, which employers could use to subsidize employees meals. Over time, however, the platform has broadened into what Thriver calls a “food and culture platform.” That means offering not just meals and meal plans to companies, but also community-building activities meant to bring employees — especially remote ones — together.
Thriver has the pandemic to thank for some of its motivation to expand into corporate culture beyond food. Scores of employees that once trekked to the office each day are now working from home. That’s an obvious dent in any corporate catering business that relies on employees working in offices.
Thriver is addressing this by offering remote “experiences” for workplace teams that are meant to be culture-building activities employees can do together from their own homes. Thriver lists cooking classes, cocktail making, yoga, language lessons, virtual escape rooms (?!!), and many other activities as part of its remote activities.
It’s a unique approach in terms of catering companies addressing the sudden effect of the pandemic on their business. Others, like Ox Verte and Freshly, now focus on home delivery for employee meals. Uber for Business says it can feed anyone from an individual working from home to a 1,000-person virtual event.
For its part, Thriver said in today’s release it will continue to offer its food platform along with these new remote activities. New funds will go towards expanding into new markets, building more capabilities into its platform, and growing the Thriver team.