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The Spoon

Daily news and analysis about the food tech revolution

Redefine Meat

Redefine Meat Announces High Volume 3D Printing For Plant-Based Steaks

Redefine Meat announced today it has achieved the ability to produce its 3D printed, plant-based steaks using high-production industrial-level 3D printing capabilities.

This new capability, which the company says allows them to now print up to 50 steaks an hour, will help company roll out its 3D printed steaks to select restaurants in Europe this fall for market tests as it prepares for a broader rollout of its industrial 3D meat printers to meat distributors in 2021.

Redefine’s plant-based steak is printed from three different ingredient packs which company calls ‘Alt-Fat’, ‘Alt-Muscle’ and ‘Alt-Blood.’ According to the company, they have mapped out 70 sensorial parameters that allow its printers to control texture, juiciness, fat distribution and mouthfeel.

“By using separate formulations for muscle, fat and blood, we can focus on each individual aspect of creating the perfect Alt-Steak product,” said company CEO Eshchar Ben-Shitrit in a release. “This is unique to our 3D printing technology and lets us achieve unprecedented control of what happens inside the matrix of alt-meat.”

When we spoke to Redefine last fall, at the time the company said printers cost up $100,000, but I’m guessing prices will come down slightly as they scale manufacturing of the hardware.

And while 50-steaks-per-hour production volume is certainly higher than early prototypes we’ve seen for plant-based meat production, it’s not quite industrial animal meat processing volume. As a result, the company’s printed steaks are currently only priced for higher end restaurants.

I’m hoping as the volume of production goes up and printer prices eventually drop, the price for the end user will come down enough for the company’s steak products to be sold outside of high-end restaurants at retail.

As part of the announcement, the company also announced a new partner in global flavor conglomerate Givaudan, who worked closely with the company in mapping the flavor components of the company’s Alt-Steak formulation.

Redefine Meat Raises $6M for 3D Printed Meat Alternatives

Redefine Meat, the Israeli company developing technology to 3D print plant-based meat, today announced that it had raised a $6 million seed round led by CPT Capital with participation by Hanaco Ventures, angel investors and German poultry company The PHW Group.

The startup will use its new capital to finalize its alternative meat 3D printer and ensure that it hits its timeline release goal of 2020, when it plans to begin selling its 3D printer and corresponding ingredient packs to a handful of meat processing partners and restaurants.

I covered Redefine Meat earlier this year when the startup did the first public tasting of its 3D meat to a restaurant full of unsuspecting diners. From that piece:

Redefine Meat’s “meat” is made with relatively simple ingredients: three plant protein sources, fat, and water. The secret is in the printing production method. Instead of extrusion or pressing, Redefine Meat uses 3D printing to give their products a more realistic texture and mouthfeel. “We can not only mimic the fibers of the meat, but also the way that fat and water is trapped in the meat matrix,” explained [CEO] Ben-Shitrit.

When I spoke to them then the company planned to sell its meat to restaurants and eventually develop their own retail brand. However, since then they’ve changed their go-to-market strategy quite a bit. Speaking with Ben-Shitrit earlier today he told me that now they plan to sell their 3D printing machine and shelf-stable plant protein ingredient packs to meat companies, who can then print their own products to distribute to retail and restaurants. Ben-Shitrit said that their machines currently cost about $100,000 each and only work with his company’s suite of protein packs, which will be a recurring cost for partner companies.

For now Redefine Meat is only focused on beef, though they plan to expand their repertoire to include tuna, pork and more. They will install a handful of machines with their manufacturing partners in 2020 and are planning to do a full launch in 2021.

Something must be in the air since last week another company which 3D prints plant-based meat, Novameat, also raised a chunk of funding. This flurry of investment goes to show that 3D printing might just be the key to making meat alternatives — especially larger cuts like steak — that more accurately replicate the appearance and texture of the real thing. Or at least that investors are willing to bet on it.