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Daily news and analysis about the food tech revolution

smart kitchen

Thermomix Users Can Now Order Ingredients With Launch of Shoppable Recipes on Cookidoo

Thermomix announced today they have launched ingredient shopping on the Cookidoo, the Thermomix multicooker’s digital recipe and meal planning platform.

The new capability allows Thermomix users to add a recipe’s ingredients to a digital shopping list and order them through the Cookidoo app. Fulfillment of the order (delivery or pickup) is done through a third-party grocery retail partner of the shopper’s choosing.

The new shoppable recipe feature will be available to users of any Cookidoo-compatible Thermomix model (TM5, TM6 and TM31) in the U.S., Germany and the United Kingdom.

You can watch how it works on the video below:

Those using the TM6 can add ingredients from any of the 50,000 or so recipes available through the Cookidoo interface by simply clicking on the “Add to Shopping List” option directly on the appliance’s touchscreen. From there, they head over to the Cookidoo mobile app or website to review the list, remove items they may already have, and add additional items to the list. They can then select a grocery retailer or online grocery service provider like Instacart to fulfill the order.

According to Thermomix’s head of consumer experience, Ramona Wehlig, bringing ingredient shopping and delivery to the users of the Thermomix completes the meal journey for their users.

“We had the weekly planner and curated shopping lists,” Wehlig said by phone, “but we never closed the gap in the meal journey until the ingredients were delivered.”

Wehlig said the company has been developing shoppable recipe functionality for the past year and a half. The company started trialing an early version capability through pilots in Germany. These initial pilots, which used technology developed by Thermomix, helped the company to understand the digital grocery shopping process and to fine-tune the ability to do things such as ingredient matching.

However, as the company pushed to accelerate its shoppable recipes efforts, it started looking for a partner to help them scale. This brought them to Whisk, a shoppable recipe and digital food platform startup acquired by Samsung Next last year. Whisk powers a number of grocery commerce capabilities in the connected kitchen, including (not surprisingly) on the Samsung Family Hub fridges.

“The core aim [of working with Whisk] was to scale faster,” said Wehlig. “This allows us to connect our users with more grocery stores in a shorter time frame.”

For Whisk, the addition of Thermomix helps cement an already strong position as one of the primary shoppable recipe platforms. While I haven’t seen updated numbers for a while, back in 2018 Whisk told me its platform touched 20 million users each month. With the addition of Thermomix — first in Germany, the U.K. and the U.S., later globally — the company will get millions more.

For Thermomix, the integration of shopping capabilities from the Cookidoo digital recipe platforms opens up potential new revenue streams through various forms of partnerships with CPG brands and any commissions passed on from the third party grocery platforms. For users, it adds another nice feature and could entrench the Cookidoo recipe platform as their primary digital shopping list manager.

Thermomix and Hestan Cue Connect Up With ‘Smart Cooking Bundle’ and Jointly Developed Recipes

Sometimes the smart kitchen doesn’t feel all that connected, especially when it comes to pairing tech-forward cooking systems from different brands. It doesn’t make much sense if you think about it since the beauty of a connected home is, well, connecting things.

Thermomix and Hestan Cue are trying to change that – at least for Father’s Day – by creating what they’re calling the “Smart Cooking Bundle” and “Smart Cooking” recipe collection.

The bundle part includes a pairing of the two systems at a discount – the TM6 multicooker and the Hestan Cue system (pan and induction burner) for $150 off ($1,749) – but the more interesting part to me is the recipe collection the two companies jointly developed.

The Smart Cooking recipe collection features recipes specifically designed to use both with the Thermomix and Hestan Cue systems. Examples include eggplant with seared tomato sauce or pan seared scallops, where the TM6 is used for prep steps like chopping and steaming, and the Cue is used to finish off the meal by frying, searing or braising.

The recipes will be accessible on both the Thermomix Cookidoo recipe platform on the Thermomix TM6 touchscreen and through the Hestan Cue app.

This isn’t the first outside integration for Thermomix, which announced a partnership with Drop last year. With the Hestan pairing, one can see how Thermomix is positioning the TM6 as a sort of central command cooking hub where they orchestrate cooking with other appliances. While Drop isn’t powering the Hestan integration, I can see the Drop’s “kitchen OS” approach helping the TM6 unify multisystem cooking experiences down the road.

If you’d like to try out the new recipe collection, you can get the Smart Cooking bundle through Father’s day.

FoodTech Intelligence Brief: Evaluating Permanency of COVID Related Behavior Change

And now, with most countries trying to reboot their economies, food-related companies have the challenge of determining which behavioral changes were temporary and permanent. 

Many of the temporary surge behaviors were related to the worries among the population around shortages, causing many people to go out and buy things.

A good example is rice. Rice is shelf-stable, cheap food, something people might horde during uncertain times. 

Here’s a Google Trends graph for the search term “Buy Rice”: 

It’s probably safe to say that rice buying was driven by consumers who wanted cheap, easy to make, shelf-stable food during an uncertain time. Chances are, many consumers will not buy as much rice in the future.

This Food Tech Intelligence Brief is available to Spoon Plus members. You can learn more about Spoon Plus here. 

Kitchen Software Startup Drop Raises $13.3 Million To Help it Build The ‘Kitchen Operating System’

Today Drop, the San Francisco and Dublin based smart kitchen platform startup, announced that it had raised $13.3 million in Series A funding co-led by Alpha Edison and Morpheus Ventures.

The funding brings the company’s total funding to just over $20 million.

As with the company’s last funding round, Drop indicated they plan to use the funding to continue building out its core platform, but this time with a heavy focus developing the consumer experience.

“The kitchen is a mix of motors, heating elements and fragmented interfaces,” said Ben Harris, the CEO of Drop. “Someone walking into a new kitchen has to relearn all of those different pieces. We believe there is a need for a incredibly intuitive experience that pulls all of those together into one unified experience where you can go from your Thermomix to your GE oven, from your Instant Pot to your LG fridge.”

As part of the investment, the company also announced they will welcome two new members to their board: Steve Horowitz, partner at Alpha Edison, and Ray Musci, managing director at Morpheus Ventures.

Horowitz is a particularly interesting addition given his background as lead engineer for Android during its early days. Drop has long talked about building a kitchen OS (they actually own the domain kitchenos.com), something Horowitz clearly has experience in.

I asked Horowitz if he saw parallels between those early smartphone market and today’s kitchen space and he told me did.

With the iPhone and Android, phone makers saw “there is really a better way to do this,” said Horowitz. “I think Drop is in a very similar position.”

The funding news comes a week after Tovala announced a $20 million series B. The two funding announcements show that, despite a pandemic, investors see significant opportunity for innovation in the consumer kitchen.

I asked Harris about this and why interest in the digitization of the consumer kitchen is so strong today.

Appliance makers, grocers and other kitchen industries have seen their business “move from retail to online,” said Harris. “The importance of digital experiences has dramatically increased. That’s the only way that a brand can now have a touch point.”

Harris said he believes the COVID-19 crisis has accelerated the kitchen and cooking industry’s move online “by close to five years”.

Tovala’s David Rabie on How He Built a Loyal User Base For His Smart Kitchen & Food Delivery Startup

Despite the complexity of building two businesses at once and presenting them as one integrated whole, Tovala’s managed to build a highly loyal user base with what is arguably the highest lifetime user value in the connected kitchen space.

I decided to catch up with Tovala’s CEO David Rabie and ask him how he’s managed to find success while other companies have struggled. 

The interview is an exclusive offering for Spoon Plus members. You can learn more about Spoon Plus here. 

Smart Oven & Food Delivery Startup Tovala Raises $20 Million Series B To Fund Growth

Tovala, the Chicago-based smart oven and meal-delivery startup, announced today it has raised a $20 million in Series B funding.

The round, led by agrifood venture capital firm Finistere Ventures, follows $9 million in Series A funding, bringing the company’s total funding close to $40 million.

It’s an interesting time for Tovala to raise such an impressive B round, coming during a pandemic where many venture firms have refocused their efforts on stabilizing existing portfolio investments and large corporate investment arms have either dialed back or outright eliminated venture initiatives.

But while the pandemic has chilled many industries, Tovala has only seen business accelerate the last few months in part due to its position at the intersection of two markets benefitting from quarantine-induced cooking: countertop home cooking appliances and home food delivery.

As we’ve noted here at the Spoon, the combination of stay-at-home orders and restaurant dine-in shutdowns led to an explosion in home cooking activity, which led to countertop home cooking equipment sales growth that was at multiples of normal industry volumes.

But according to Rabie, who I caught up with last week to discuss their latest funding, while Tovala has experienced strong growth during the pandemic, their business had actually started taking off in the second half of 2019.

“The business has been growing really fast for nearly a year now,” said Rabie. “The investors took comfort in the fact that this wasn’t a COVID trend where our business took off and might go away when normalcy returns, but actually the opposite. Business was booming pre-COVID, COVID accelerated that growth, and we believe it will accelerate adoption after COVID as people build new habits.”

Since Tovala started shipping a few years ago, I asked him why business took off last year. According to Rabie, the main difference is they changed how they talked about the product with their customers.

“We went through this exercise over the first half of 2019 to rebrand the company and better speak to our core customer,” said Rabie. “If you come to our website today versus a year ago, it looks like night and day, it’s different messaging, different photography, different videography, different user experience, same core product, just marketed differently.”

After Rabie and Tovala spent time talking to their key customers who used the Tovala multiple times per week, they realized the company’s value was in helping to solve the problem of weeknight dinner. They also realized they weren’t an oven company so much as a service company.

“The oven is the vehicle to access that food but most of our customers are not really in the market for an oven. It was kind of a lightbulb moment.”

After the rebrand, the company has seen an increase in annualized revenue of 300 percent since September of last year. In some ways, Tovala has been the little smart kitchen company that could, continuing to grow and raising more funding as other, more high profile companies, have struggled.

I asked Rabie why Tovala has succeeded when others haven’t.

“A lot of companies haven’t made it and I think there’s a lot of reasons why,” said Rabie. “The first reason is (you need to be) super clear on the problem you’re solving and making sure it’s a real problem.”

He also said that while he thinks a recurring revenue business is necessary nowadays, it can’t just be an afterthought.

“Whatever that subscription component is, it has to be inherent to the product and it has to make a lot of sense.”

Tovala plans to use the new funding round to increase staff, expand production capabilities and fuel growth. And while Rabie indicated they will build on top of their current technology, he made it clear the funding won’t largely be sunk into developing a next-generation oven.

Makes sense for an oven company that isn’t really an oven company.

If you’re a Spoon Plus subscriber, you can see my full interview with David Rabie discussing his latest funding round here.

The Zega is A Pot That Keeps Cooking Even After You Turn Off the Stove

Do we really need another cooking pot for our food?

If you had asked me a week ago, I would have said we’re good. After all, there’s the Instant Pot, which has become my weeknight workhorse during the pandemic for cooking everything from stew to rice to dumplings. Then there’s the hero of the potluck, the slow cooker, still making us happy with meatballs and party dips after all these years.

But then I saw the Zega on Indiegogo and it had me wondering if I could fit another cooking pot into my life. Zega makes what it terms “walkaway cookware,” which is pretty much just what it describes: cookware you can start a meal in and leave it (or even take it with you).

The Zega uses a design similar to that of a Yeti mug or a Thermos — double-walled thermal insulation — which allows it to maintain a high temperature for a long period of time even after you take the device off the stove. You put your food in, heat it up, turn off the heat, and the food continues to cook.

Hence the “walkaway” label.

While my Instant Pot and crockpots cover me for pretty much any pot-based meal I want to cook, I was considering adding the Zega to the repertoire for a couple of reasons. First, it saves energy. Not having to have an appliance plugged in for a few hours while I cook just seems more efficient.

I also like the walkaway aspect. Whether you’re an adult with young kids or you just want to run errands while the evening meal is cooking, this idea makes sense to me.

The Zega comes in two styles: connected and analog. The actual Zega pot is the same cookware, and it’s the knob that determines if you have a connected or analog version. You can see how each looks below.

The Zega app asks you whether you have a connected or analog version and gives you specific instructions tailored for each. If you have an analog version, you’re instructed to cook food to a certain temperature using the analog knob (“cook over high heat until the temperature gauge reaches the red zone”). The connected version remotely monitors the cooking and will send you notifications when a meal is done.

Now of course, this is a product that is available via Indiegogo and, as with any crowdfund campaign, deserves all the usual caveats. But from what I can see, the product seems well on its way towards shipping.

Before they had sent the product to Indiegogo, the team raised $550,000 on equity crowdfunding platform Venturecrowd. In my view, raising money from investors to build out manufacturing capabilities and funding the initial production run is the right order of things. Hardware campaigns often go wrong when founders raise funds from backers who want a product and then realize they don’t have enough money to actually build out their manufacturing line.

The company’s Indiegogo campaign, which has raised $69,000 as of this writing, says the products will be manufactured in July and delivered to backers in August, all of which sounds right if you assume the company used its equity funding to lock in manufacturing and has it ready to go.

Will “walkaway cookware” become its own new category? Too soon to tell, but the founders hope so. In their investment prospectus on Venturecrowd, the company forecasts the Zega could hit $3 million in sales this year and $12 million by 2022.

We’ll see. For now, I just hope they ship since I ended up backing the product, which is saying a lot from a guy who’s gotten pretty jaded at this point with hardware crowdfunding (hello, Spinn).

You can watch the Zega intro reel below:

Zega Intelligent Cookware

The Food Tech Show: The People Are Growing Yeast and Plants at Home Episode

It’s a very specific cultural moment when a Twitter thread about deriving yeast at home from the skin of fruits goes viral, but here we are.

The Spoon editorial team got together this week to discuss said Twitter thread from a Ginkgo yeast geneticist Sudeep Agarwala. We also chatted about a few other stories, including:

As always, you can find the Food Tech Show in Apple Podcasts, Spotify or wherever you listen to podcasts.

You can also download this episode to your device or just click play below.

If you’d like to join the Spoon editorial team next week when they record the podcast, our next live podcast recording on Crowdcast is next Tuesday at 10 AM PST. You can sign up here.

Join Us and Seattle Food Geek for a Free Virtual Workshop on Building Next-Gen Kitchen Tech

Back when I learned Scott Heimendinger (aka the Seattle Food Geek) was leaving Modernist Cuisine, I immediately wondered what he was going to build next. After all, Scott is the guy who basically invented the consumer sous vide circulator, arguably the biggest kitchen cooking creation the last decade outside of the Instant Pot.

While Scott plans to keep much of what he’s building under wraps for the time being, that won’t stop me from trying to pry as much info as I can from him next week when he welcomes us into his home workshop to show off how he thinks about and prototypes next-generation kitchen technology.

We’ll also be joined by Larry Jordan, a long-time chef and kitchen tech maker who is known for bringing crazy cool ideas like a connected salumi maker to life.

If you’d like to join us for an interactive conversation and get a peek at both Scott and Larry’s workshops as well as into how they innovate and prototype and innovate new kitchen tech, you’ll want to join us next Tuesday April 21st for our live interactive event, Building The Future Kitchen: Rapid Prototyping Your Way to A Next-Generation Kitchen Product.

Come armed with questions and ideas for Scott and Larry to react to because we’re going to set aside plenty of time to take them. And who knows, maybe you can tease a secret or two out of Scott or Larry about their next big idea.

Sign up today!

Recipe Database Yummly Will Personalize “The Entire Digital Kitchen” to Help You Cook The Perfect Steak

If you’ve ever searched for a recipe online, odds are you’ve perused at least a few offerings on Yummly. This massive database started out with a focus on personalizing recipe discovery. Then, almost three years ago, appliance giant Whirlpool bought the company and the stakes changed. In the words of Greg Druck, Chief Data Scientist at Yummly, the company has now expanded from “personalizing recipe discovery to personalizing the entire digital kitchen.”

Curious? So were we, which is why we invited Druck to speak at Customize, our food personalization event happening next week in NYC. (Hot tip: There are still a few tickets left, and you can get 15 percent off with code SPOON15.)

To ramp up to the main event we asked Druck a few questions on what exactly a personalized kitchen might look like and what tools it’ll feature (hint: digital assistants and something called a “virtual pantry.”). And yes, the kitchen of the future should be able to perfectly cook a steak to your personal definition of doneness, every single time.

Check out the Q&A below. We’ll see you in New York!

Tell us a little bit about what Yummly does. 
Yummly is the most advanced AI-powered digital kitchen platform with over 25 million users. Yummly started out as a personalized platform for discovering online recipes. We are now expanding our offering to support the future of the kitchen. We want to help our users achieve their cooking-related goals with smart appliance integrations, premium guided recipes, and tools for meal planning and shopping.

Yummly places strong emphasis on personalized recommendations for the consumer. How do you optimize those suggestions? 
The Yummly recipe ingestion pipeline (pun intended) builds comprehensive representations of over 2 million recipes by inferring latent structure. Machine learning models parse the recipe and map it onto our food knowledge graph, inferring nutrition information, cuisine, techniques, difficulty, and more. This provides a foundation for content-based recommendation algorithms. 

Yummly also learns taste profiles for 25 million users by combining explicit and implicit feedback based on behavior and usage. Machine learning systems synthesize this data along with other contextual and ambient signals including day of the week, season, and location to create dynamic personalized feeds for each of our users. 

Has Yummly’s acquisition by Whirlpool changed its approach to personalization (by gathering data from home appliance usage, etc)?
Whirlpool’s acquisition of Yummly has allowed us to expand from personalizing recipe discovery to personalizing the entire digital kitchen. We believe personalization is the key to helping people achieve their goals, such as eating healthy, saving money, and reducing stress. Combining Whirlpool appliances as the hardware with Yummly software and machine learning systems allows us to personalize the experience to each home cook.

For example, Yummly will recommend personalized meal plans and shopping lists — in addition to individual recipes — based on a user’s tastes, goals, and appliances. We’ll keep track of the ingredients they have on hand and incorporate information from their “virtual pantry” into recommendations that will help them save money by reducing food waste.

Integrations with the Yummly Smart Thermometer and Whirlpool ovens will allow Yummly to adapt cooking algorithms to each user’s needs: for example, cooking a steak to a user’s personal definition of doneness. Combining these ideas into one seamless experience will substantially reduce friction in the kitchen. 

How do you envision recipes (and the recipe recommendation process) getting even more personalized over the next 5 years?
Conversational digital kitchen assistant AIs will help people create plans and recommend custom recipes that are much more personalized to specific needs and more useful for achieving goals in the kitchen. AI will guide you through the week, providing ongoing personalized advice, as well as gamifying and tracking progress against goals over time.

Your AI services will personalize a weekly meal plan and schedule for your household and then have the ingredients delivered to your home. Your plan may include a custom stir-fry recipe that uses up the carrots and chicken that were going bad (recognized using in-kitchen cameras) to save money and reduce food waste. It may avoid pasta or adjust ingredients according to your personalized nutrition plan to help you maintain a low-carb diet (because your assistant knows you’re not tracking well against your weight-loss goal). It might include a cheesy broccoli recipe to help you achieve your goal of getting the kids to eat more vegetables. It may even suggest cooking the chicken dish on Sunday to have an easy meal ready for Monday, reducing the stress of meal planning. Lastly AI may automatically adjust the bake time and temperature to make the dish extra crispy for you, and monitor cooking using a smart thermometer, notifying you when it is done.

This is just the tip of the iceberg — get your tickets to Customize to hear Druck’s fireside chat, where we’ll discuss how personalization will reshape the consumer kitchen. Get 15 percent off tickets with code SPOON15.

Food & Drink Pods Were Everywhere at CES, but Do Consumers Want Them?

If you were seeking out food tech at CES last week (and believe me, we were), you might have noticed an awful lot of one thing: pods. I was surprised by how many companies I saw demo-ing pod-based food or beverage system. Here are just a few:

Fresco’s olive oil press

Fresco
Tucked into the Italy pavilion at Eureka Park I stumbled across Fresco, the maker of a “Keurig of Olive Oil.” Insert frozen pods of olive oil into the EVA device (which is about the size of a French Press), press a button, and in five minutes you can collect your cold-pressed olive oil. You can select different varietals of olive oil and even choose infused flavors, like chili or basil.

When I saw this I instantly flashed back to the Juicero debacle — do you really need a device to thaw pods of frozen olive oil? According to the reps at the booth, though, you kind of do. The EVA heats olive oil to its ideal temperature, between 20 to 25 °C (77 °F), where you can taste all of its flavors.

The machine costs €79 ($87) and each frozen pod is around €1 ($1.11). For now only Italians can order Fresco, but the company is trying to move into the U.S. While Italian cucinares (cooks) might shell out extra euros to get optimally extracted olive oil, I’m not sure American home cooks will have the same level of devotion. Especially when they could just buy fancy olive oil from their local co-op or farmers market.

CES 2020: N2FALLS' portable nitro coffee

N2FALLS
You’ve probably heard of (or tasted) coffee pods, but nitro cold brew is a new entrant to the pod-based caffeine space. Korean company N2FALLS makes small cylindrical pods which, when inserted into the partner drink lid over a glass of water, expels compressed nitrogen-infused coffee concentrate. Voila — a nitro cold brew. Or if you do it over milk, a nitro latté! The company also makes pods for tea, juice and even booze-free wine.

Coffee prices vary by quantity but average to about $3 per capsule. For now N2FALLS is only available in Korea, but the company is in the midst of planning a U.S. expansion. Initially they’ll sell their pods in brick & mortar shops (the rep I spoke to named Amazon Go as a target) before selling online.

Tigoût
Argentinian startup Tigoût is a pod-based machine that bakes up wee single-serve desserts (think: Belgian chocolate cake or a white chocolate blondie). Insert a pre-prepped frozen pod (or two) into the machine, press start, and in a couple of minutes you’ll have a piping-hot sweet treat. Tigoût has a connected app so you can monitor your bake remotely and reorder capsules as needed.

The device itself costs $400 and each pod is $1.50. Right now there are 12 options, including six savory offerings. Tigoût’s founder and CEO Rodrigo Córdoba, who showed me the machine on the CES show floor, plans to launch the company officially in December of this year.

CES 2020: A Demo of Drinkworks, the Pod-based Cocktail Robot

Drinkworks + Bartesian
Adventurous CES goers could sample the hard stuff thanks to a few pod-based machines. Drinkworks and Bartesian are both cocktail-mixing robots which rely on flavor capsules to make classic drinks.

Drinkworks, which is the result of a joint venture between Keurig Dr. Pepper and Anheuser-Busch, is a countertop appliance which turns pods into cocktails, ciders, and even beers. Just pop a capsule — which already contains alcohol — into the machine, press a button, and out comes your drink of choice. You can see it make me a Moscow Mule at CES in the video above (which, yes, I drank at 10am cause Vegas). Drinkworks is available in select states for $299 and the pods cost around $3.99 each, depending on the drink.

Like Drinkworks, Bartesian is also a pod-based cocktail robot. It uses capsules filled with juice, bitters and other mixers. However, unlike Drinkworks, however, Bartesian users have to provide the spirits themselves — which allows for more customization but also adds an extra step (and expense) to the process. Bartesian devices are currently available at retailers around the country (and online) for $349.99.

Pod people?
Clearly food & bev companies have seen the success of Keurig and Nespresso and decided that pods = the future. And there’s some validity to that. Pods offer near-instant gratification (assuming you remember to reorder them) and a high level of consistency. They also give consumers the option to switch things up according to their mood — if you want a hazelnut espresso one day and a vanilla one the next, no problemo — and provide hardware makers recurring revenues.

But while pods do allow some level of wiggle room, their very nature means that they still end up trapping consumers. You may be able to choose the flavor of your cold brew/dessert/cocktail pod, but you’re reliant on the pod itself to get the finished product — and that means you’re beholden to a specific appliance manufacturer. Consumers can chafe against being locked into food ecosystems. Pods also don’t give you wiggle room to tweak a recipe — for example, if you like a slightly less boozy cocktail or a sweeter cold brew.

There’s also the negative environmental aspect to consider. While some pods are technically recyclable, most end up in landfills. That could become a bigger issue as consumers begin to prioritize sustainability more and more.

Despite their obvious convenience, will the cost of pods — both literal and environmental — keep consumers away? Clearly a bunch of companies at CES don’t think so. But I’m not so sure that the pod-volution of food and drink will take off — especially for more niche products, like olive oil.

Instead, I think we’ll see a growth of smart devices like the Picobrew, which can work with the company’s Picopacks or let consumers add their own ingredients. Even Keurig is getting on-board. You can buy the company’s proprietary pods, but many machines also let you buy reusable pods and add your own coffee for more of a customizable and waste-free twist. The DIY aspect still keeps consumers within the hardware device’s ecosystem, but allows them more flexibility (and sustainability). That’s the type of tech I’d like to see more of at CES 2021.