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Daily news and analysis about the food tech revolution

Too Good to Go

Surplus Food Marketplace Too Good to Go Raises $31M to Expand in the U.S.

Copenhagen, Denmark-based Too Good to Go announced today it has raised €25.7 million (~$31 million) to expand its surplus food marketplace that fights food waste. The investment was led by /blisce, with participation from existing investors and employees. 

Too Good to Go’s main mission is fighting food waste. The company partners with hotels, restaurants, supermarkets, and other businesses that have surplus food items at the end of each day. Those businesses can list food on Too Good to Go’s B2C marketplace at discounted prices. Consumers then simply browse the marketplace via the Too Good to Go app or website, place an order, and retrieve their food from the merchant at a designated time.

Too Good to Go already operates in 15 countries around the world, including several in Europe, including the U.K., Spain, and Italy. The expansion enabled by this new funding will focus mainly on the U.S., where the company has a smaller presence. It launched in New York City and Boston in September 2020, and has since also moved into parts of New Jersey. Specific cities and locations for this latest expansion were not named, though Too Good to Go’s roster of partners includes everyone from local grocers to massive chains like Hilton, Coop, Le Pain Quotidien, Yo! Sushi, and many others.

Surplus food marketplaces are not as prevalent in the U.S. as they are in other countries, despite the fact that the majority of food waste in this country happens at consumer-facing levels. Flashfood, a Canada-based company that offers a similar surplus food business, operates in some parts of the U.S. Karma is another Scandinavia-based surplus food app, but as yet it does not have a presence in the U.S.

All of which is to say, the opportunity is still wide open for Too Good to Go and other companies bringing the surplus food concept Stateside. 

Food Waste App Too Good to Go Makes Its U.S. Debut in NYC

Food redistribution app Too Good to Go made its U.S. debut today in New York City. With it, restaurants, cafes, and markets in the Big Apple can redistribute to consumers their surplus goods that would otherwise go to the landfill.

Copenhagen, Denmark-based Too Good to Go already has a presence in several markets around Europe, including the U.K., Spain, France, and Italy. The app acts as a marketplace for surplus food, where businesses can post their leftover food at a discount. Users then search among the local restaurants and grocery stores listed on the app, place and order, and retrieve their food from the merchant.

The NYC launch coincides with the UN’s first-ever International Day of Awareness of Food Loss and Waste, which is today. New York, meanwhile, makes for an appropriate place for a food-waste-fighting app. The Natural Resources Defense Council (NRDC) estimates that average NYC households waste 8.4 pounds of food per week. Too Good to Go’s own recent survey found that while 86 percent of the city-area residents want to waste less food, 88 percent don’t realize the connection between food waste and climate change. And as we outlined in a recent food waste report on Spoon Plus, food waste’s global carbon footprint right now is about 3.3 billion tons of CO2 equivalent of greenhouse gases.

So far, food redistribution apps that directly connect the consumer and the retailer are few and far between in the U.S. Canada-based Flashfood app teamed up with Meijer grocery stores in last year to sell the chain’s surplus food in the Midwest U.S. So far, however, the market in this country is ripe for new entrants. 

Too Good to Go says it already has “nearly 200” merchant partners signed up, including Stumptown Coffee, Prince St Pizza, and Brooklyn Fare. 

Too Good To Go Raises €6M to Rescue Food in 16 Countries

Too Good To Go, the Denmark-based company fighting food waste, recently announced that it had raised €6 million ($6.8 million) in internal funding.

I spoke with Javier Amigo Miranda, CMO of Too Good To Go (TGTG), who told me that the fundraise was powered by private investors, including Mike Lee, co-founder of fitness tracking app My Fitness Pal, with participation from TGTG’s own CEO and Chairman of the Board. Amigo Miranda told me that this latest funding brings TGTG’s total warchest to roughly €18 million ($20.4 million).

TGTG is essentially a surplus food marketplace. At the end of the day businesses can post leftover food on the TGTG app at a discount. Hungry people can use the consumer-facing side of the app to search local restaurants and grocery stores for surplus food, place an order, then swing by and pick up their discounted grub in a pre-set collection window.

TGTG currently serves 9 countries and has aspirations to expand to 16 by the end of the year. According to Amigo Miranda, the company has saved over 10 million meals from the landfill since it was founded in 2016.

Europe is becoming a hotbed surplus food rescuing companies. Winnow optimizes BOH kitchen operations to reduce food waste, and Olio facilitates free food surplus sharing among neighbors and businesses. TGTG’s biggest competitor is Karma, based across strait in Sweden, which also connects local restaurants with deal-hungry consumers looking to purchase leftover food at the end of the day.

TGTG may have a bigger reach than Karma — which is only available in the U.K. and Sweden — but the latter seems to be experimenting more widely with new marketplaces for surplus food. In August of last year Karma raised $12 million, and a few months later Karma partnered with Electrolux to install smart fridges in grocery stores filled with discounted surplus food. Hopefully TGTG will use some of its new funding to not just expand geographically, but also explore new ways to get excess food out of the landfill and onto consumers’ plates.

Now You Can Buy Insanely Cheap Restaurant Leftovers Using an App

The concept of food waste usually conjures images of servers removing half-eaten meals from diners’ tables and chucking the remains of the meal into the trash. There is, however, a completely separate type of restaurant food waste: the untouched edibles thrown out of the kitchen. Maybe someone ordered too many avocados, or the chef made more soup than there are diners to eat it. Whatever it may be, a lot of perfectly edible food is going to waste, and more and more see this as a big problem.

Solving that problem is the inspiration behind Too Good to Go, an app that functions a lot like Seamless, where you can buy back unused food from local restaurants at majorly discounted prices.

Through the app, a user selects the restaurant and purchases an order. From there, you just need to show up at the restaurant before closing time, where you’re given a takeaway box and can fill it with as much food as you care to. (I should clarify that restaurants sell unused food from the kitchen, not the scraps from diners’ plates.)

Prices range from £2 (roughly $2.59 USD) to £3.80 (about $4.93 USD), and you’re not just getting some third-rate takeout shack’s leftovers. Places like Yo! Sushi and Chop’d have gotten on board, as have supermarkets, buffets, bakeries, and universities.   

“Food waste just seems like one of the dumbest problems we have in the world,” co-founder James Crummie recently said. The restaurant industry is wasting about 600,000 tonnes of food each year, and in the UK alone there are one million people on emergency food parcels from food banks. Why do we have these two massive social issues that are completely connected, yet there is not much going on to address them?”

That 600,000 tons of food also produces another 200 tons of carbon dioxide emissions. Meanwhile, the U.S. wastes enough food annually to fill a college football stadium, and it’s estimated that worldwide, one third of food produced for humans is lost or wasted.

Fortunately, TGTG isn’t alone in trying to do something about this. Here NYC, you can now buy surplus food from restaurants via the Food for All app. Users log into the app, purchase a meal made from the surplus food, and can pick it up one to two hours before closing time. You can even opt to eat the meal right there in the restaurant. Restaurants can choose to donate proceeds from each meal to charity.

Courtesy of Finland, BuffetGo lets users buy food from restaurant buffets for up to 90 percent off the original price. Twenty percent of the profit from each meal goes towards the United Nations World Food Programme. The service is available in a handful of countries, including the U.S.

These apps aren’t just helping the planet, though. For restaurants, they’re an easy way to save money, since wasted food is a big contributor to high food costs. And for diners, particularly those with tiny kitchens who rely on delivery and takeout, it’s a much cheaper way to get dinner on the table. All of those factors working together make the concept of buying leftovers via apps a very promising one for the future of food.