And now, with most countries trying to reboot their economies, food-related companies have the challenge of determining which behavioral changes were temporary and permanent.
Many of the temporary surge behaviors were related to the worries among the population around shortages, causing many people to go out and buy things.
A good example is rice. Rice is shelf-stable, cheap food, something people might horde during uncertain times.
Here’s a Google Trends graph for the search term “Buy Rice”:
It’s probably safe to say that rice buying was driven by consumers who wanted cheap, easy to make, shelf-stable food during an uncertain time. Chances are, many consumers will not buy as much rice in the future.
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