• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Skip to navigation
Close Ad

The Spoon

Daily news and analysis about the food tech revolution

  • Home
  • News
    • Alternative Protein
    • Business of Food
    • Connected Kitchen
    • COVID-19
    • Delivery & Commerce
    • Foodtech
    • Food Waste
    • Future of Drink
    • Future Food
    • Future of Grocery
    • Podcasts
    • Startups
    • Restaurant Tech
    • Robotics, AI & Data
  • Spoon Plus Central
  • Events
  • Newsletter
  • Connect
    • Send us a Tip
    • Spoon Newsletters
    • Slack
    • RSS
    • The Spoon Food Tech Survey Panel
  • Advertise
  • About
    • Staff
  • Become a Member
The Spoon
  • Home
  • News
    • Alternative Protein
    • Business of Food
    • Connected Kitchen
    • Foodtech
    • Food Waste
    • Future Food
    • Future of Grocery
    • Restaurant Tech
    • Robotics, AI & Data
  • Spoon Plus Central
  • Newsletter
  • Events
  • Jobs
  • Slack
  • Advertise
  • About
  • Become a Member

Uber Rival Bolt Launches Food Delivery Service in Europe

by Jennifer Marston
August 22, 2019August 22, 2019Filed under:
  • Business of Food
  • Delivery & Commerce
  • Restaurant Tech
  • Click to share on Twitter (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • Click to email this to a friend (Opens in new window)

Bolt, the rideshare service that competes with Uber in Europe and Africa, has launched a food delivery service in its home country of Estonia, according to an article published on Bloomberg. Formerly called Taxify, Bolt is delivering meals from about 80 restaurants in Estonia’s capital of Tallinn right now and plans to expand food delivery services to other parts of Europe as well as Africa in 2020.

The company rebranded as Bolt earlier this year. Prior to that, in 2018, it raised a $175 million round led by Daimler-Benz and had a $1 billion valuation.

In the world of food delivery, Bolt may be rather late to the game, but the company has some advantage in that it already serves a sizable market: 25 million users and 30 countries worldwide, according to a statement quoted in the Bloomberg article. In some of those markets, like Poland and Kenya, the company has surpassed Uber as the preferred service.

Even with that reach, however, Bolt faces a highly competitive food delivery landscape in Europe that’s recently undergone significant consolidation. In July, third-party delivery heavyweights Just Eat and Takeaway.com merged to form Just Eat Takeaway.com, creating a massive company in terms of size and scale for others to contend with. And since Takeaway.com is a leading service in Germany, it came as no surprise that a couple weeks after the merger, rival Deliveroo announced it was exiting the German market completely to focus on growing its business in other parts of Europe and APAC.

Having that existing 25 million-strong user base could help Bolt successfully take on this crowded market, and Bolt’s Chief Product Officer, Jevgeni Kabanov, told CNBC that the company plans to offer more competitive pricing and higher pay for workers than competitor services.

Loyalty to any one particular service isn’t high in the food delivery world right now, as consumers tend to hop from one deal to the next across multiple different apps. But if Bolt can build the kind of ecosystem that would entice users to stay within its own app, something Uber is already doing, it has a shot at standing out in the expanding world of food delivery.


Related

Get the Spoon in your inbox

Just enter your email and we’ll take care of the rest:

Find us on some of these other platforms:

  • Apple Podcasts
  • Spotify

Post navigation

Previous Post SKS Q&A: Ovie’s Stacie Thompson on Why Tech is the Secret Weapon to Fight Home Food Waste
Next Post CropX Raises $10M for its Soil Sensor and Analytics Platform

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Get The Spoon in Your Inbox

Subscribe to Our Podcast!

Subscribe in iTunes or listen on Spotify.

Deliveroo Raises $180M, Nabs $7B Valuation
Podcast: Talking Plant-Based Cheese With Grounded Foods’ Veronica Fil
Here are the Kitchen Robots We Saw at CES & Food Tech Live 2021
Restaurants Hate Third-Party Delivery Services, Actually
Barilla Acquires Pasta Evangelists, a UK-Based Fresh Pasta Delivery Startup

Footer

  • About
  • Sponsor the Spoon
  • The Spoon Events
  • Spoon Plus

© 2016–2021 The Spoon. All rights reserved.

  • Facebook
  • Instagram
  • LinkedIn
  • RSS
  • Twitter
  • YouTube
loading Cancel
Post was not sent - check your email addresses!
Email check failed, please try again
Sorry, your blog cannot share posts by email.