• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Skip to navigation
Close Ad

The Spoon

Daily news and analysis about the food tech revolution

  • Home
  • Podcasts
  • Events
  • Newsletter
  • Connect
    • Custom Events
    • Slack
    • RSS
    • Send us a Tip
  • Advertise
  • Consulting
  • About
The Spoon
  • Home
  • Podcasts
  • Newsletter
  • Events
  • Advertise
  • About

Age, Location, Stickiness: Grabango Releases Stats About its Cashierless Checkout

by Chris Albrecht
February 10, 2021February 10, 2021Filed under:
  • News
  • Click to share on Twitter (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • Click to email this to a friend (Opens in new window)

Grabango released some stats this week about how customers have been using its cashierless checkout, including demographics, geographic reach and repeat usage.

Anytime a company releases stats about itself, the numbers should obviously be taken with a grain of salt. After all, Grabango isn’t going to share information that would make the company look bad. However, the entire cashierless checkout space is new, so any data helps us better understand how consumers are reacting to this nascent technology.

Grabango’s dataset is also limited. It’s taken from one GetGo market in Pittsburgh, PA, and only since September 2020 when Grabango launched there.

With all those caveats in mind, let’s take a look at what Grabango found:

  • Initial demographics show acceptance Grabango’s tech across a wide range of age groups. Grabango said 58 percent of users were age 45 or older.
  • People using Grabango also held a wide range of occupations, including “healthcare workers, students, construction workers, retirees, and delivery drivers.”
  • The majority of Grabango users lived within 10 miles of the GetGo location.
  • More than 80 percent of visits are repeat visits, and 45 percent of those are a tenth visit or more.
  • Grabango shoppers spend 1.3 seconds checking out during peak hours, which is 97 percent less time than a shopper not using the app.
  • Refund requests are less than 0.03 percent of total dollar volume, indicating high revenue accuracy.

Again, there are gaps in the data, such as how many people are actually using the app, the percentage of total shoppers at the store using the app, basket size, etc. But seeing the wide range of age adoption and repeat usage should be encouraging to other startups in the cashierless checkout space.

It’s also worth noting the speed of checkout for Grabango’s app users. This correlates with data released today from Zippin about its cashierless checkout deployment in Japan at the Green Leaves Plus store. Zippin found that shoppers there spent an average of just 113 second inside the store.

Total time spent shopping is actually an important metric for cashierless checkout companies and retailers looking to adopt that technology. Not only does it mean increased convenience for consumers (walk in, grab what you want, and leave), but an increased transaction speed means there are fewer people inside the store at a given time. With the pandemic still an issue across the globe, it’s better to not have a lot of people standing in checkout lines or packed together in the aisles.

Cashierless checkout is certainly gaining traction in the early months of 2021. In addition to the stats and news from Grabango and Zippin, IMAGR has launched at three locations across Japan, Berlin-based Nomitri came out of stealth mode, and Kroger started piloting Caper’s smart shopping carts.

We’re going to see a lot more cashierless checkout deployments in the coming months, and more data about if and how shoppers are using it.


Related

Giant Eagle Launches Cashierless Checkout Using Grabango’s Tech

Grabango announced today that its cashierless checkout technology is now publicly launched at grocery retailer Giant Eagle's GetGo Cafe+Market. This is the first commercial launch for Grabango's technology. Giant Eagle announced its partnership with Grabango last July, though we didn't know at that time how the technology would be implemented.…

Grabango Raises $39M Series B Funding for Cashierless Checkout

Cashierless checkout startup Grabango announced today that it has raised a $39 million Series B round of funding. The round was led by Commerce Ventures with participation from Founders Fund, Unilever Ventures, Honeywell Ventures, and WIND Ventures. This brings the total amount of funding raised by the company to $71.2…

SKS 2020: Grabango Says its Computer Vision Avoids Biases Because it Doesn’t Use Facial Recognition

Grabango CEO Will Glaser said this week that because his company's technology doesn't use facial recognition, it can avoid some of the same types of racial biases found in other computer vision and machine learning algorithms. Glaser's comments came during my fireside chat with him at our Smart Kitchen Summit…

Get the Spoon in your inbox

Just enter your email and we’ll take care of the rest:

Find us on some of these other platforms:

  • Apple Podcasts
  • Spotify
Tagged:
  • cashierless checkout
  • GetGo Market
  • Grabango

Post navigation

Previous Post Survey: Curbside, Drive-Thru Usage High But Long Wait Times Are a ‘Dealbreaker’
Next Post UNNICO to Soon Launch Plant-Based Dairy Products In Terra Cotta Packaging

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Get The Spoon in Your Inbox

The Spoon Podcast Network!

Feed your mind! Subscribe to one of our podcasts!

How ReShape is Using AI to Accelerate Biotech Research
How Eva Goulbourne Turned Her ‘Party Trick’ Into a Career Building Sustainable Food Systems
Combustion Acquires Recipe App Crouton
Next-Gen Fridge Startup Tomorrow Shuts Down
From Starday to Shiru to Givaudan, AI Is Now Tablestakes Across the Food Value Chain

Footer

  • About
  • Sponsor the Spoon
  • The Spoon Events
  • Spoon Plus

© 2016–2025 The Spoon. All rights reserved.

  • Facebook
  • Instagram
  • LinkedIn
  • RSS
  • Twitter
  • YouTube
loading Cancel
Post was not sent - check your email addresses!
Email check failed, please try again
Sorry, your blog cannot share posts by email.