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The Spoon

Daily news and analysis about the food tech revolution

Education & Discovery

Shiok Meats Acquires Gaia Foods, Will Add Beef to Its Cultured Meat Lineup

Shiok Meats, a company best known for its developments in cultured seafood, has acquired a 90 percent steak in Gaia Foods, according to Tech in Asia, which broke the news. Financial terms of the deal were not disclosed.

Through the deal, Singapore’s Shiok Meats will add “a variety of red meat products” to its roster, since the company will be able to draw on Gaia Foods expertise in developing cultured beef. Gaia, also based in Singapore is also developing cultured pork and mutton.

Both companies are targeting markets in Asia, including Singapore, Malaysia, Indonesia, China, Japan, Taiwan, India, and South Korea. Shiok Meats hopes to blend cultured beef and shrimp in order to create a product that can be used in a variety of dishes, from dumplings and noodles to spring rolls.

Shiok raised an undisclosed round of bridge funding last month that will go towards building out a production facility in Singapore. The company said at the time of the funding that it plans to launch commercially in that market by 2023 at the latest. Speaking to Tech in Asia today, company CEO Sandhya Sriram said Shiok Meats is ready to “power through to commercialization.”

Singapore is currently the only country in the world that has granted regulatory approval to sell cultured meat, and to just one company, Eat Just. Gaining its own approval — in Singapore and elsewhere — will be a major next step for Shiok on its path to commercialization. 

Beyond regulatory approval, Shiok Meats and every other company developing cultivated meat has a host of challenges to contend with before consumers can buy their products en masse at restaurants and grocery stores. Those challenges span everything from making cell lines more available to finding cheaper, less ethically hazy growth mediums, and educating the average consumer about what cultured meat actually is and why we need to consider it as a protein source in the first place.  

Gaia founders Vinayaka Srinivas and Hung Nguyen will lead the Shiok Meats technical team’s development process for cultured red meat products for the company moving forward. Meanwhile, Sriram told Tech in Asia that deals like this one will become “priorities” in the near-term future for the company.

Make Beats at the Breakfast Table with Reese’s Puffs AR Cereal Box Drum Machine

After seeing Mark Ronson’s “Watch the Sound” series on music, my 10-year-old son is now very into drum machines and beats. And while he would love a vintage Roland TR 808 to kick off his burgeoning music career, I think instead I’ll get him a box of Reese’s Puffs cereal.

Not that I think a bowl of Reese’s Puffs is the breakfast of champions, but a new promotional box for the cereal out now features an augmented reality drum machine on the back. I received a press release about the new cereal box beatmaker this morning. Usually when I get these types of emails, I immediately toss them. But as I looked at the information, it actually seemed like a pretty cool use of technology, so I went out and bought a box this morning (with apologies to my wife, who does not yet know there is a giant box of sugar cereal jammed into our pantry).

Here’s how it works. On the back of the box is a diagram of the RP-FX drum pad. You scan a special QR code with your mobile phone and it takes you to a special Reese’s web app that accesses your phone’s camera. Place cereal puffs wherever you like on the drum pad spaces and then hover your camera phone over the box. Using AR, the app “reads” where you placed your puffs and generates a beat accordingly. Move the puffs around and the beat changes.

It’s definitely not high fidelity or Pro Tools quality production, but it actually works surprisingly well. Once you have your beat just as you like, you can use the app to record it, so you can share it with friends or use it as the basis of your next club banger.

You can hear the one I whipped up this morning here (or, you know, wait a few months and it’ll be all over the radio).

As noted earlier, I typically shy away from covering promotional stunts like this. But as a parent and a fan of both music and technology, this promotion is actually worth, well, promoting. Besides, using a cereal box to build your own beat sure beats digging for a cheap plastic toy at the bottom of one.

Plant Jammer Expands Its Food Waste Tech to Aldi, RIMI Baltic

Aldi Süd and RIMI Baltic are among the first large food companies to implement Plant Jammer’s new food-waste-fighting widget on their websites, according to a press release from Plant Jammer sent to The Spoon. Consumers can use the widget to track and manage food waste in their own homes.

Plant Jammer is best known at this point for its AI-powered cooking assistant that helps users create recipes from the existing inventory in their fridges and pantries. The idea is to provide consumers with more ways to use all of their at-home food inventory, so less waste goes down the drain or into the landfill.

Copenhagen, Denmark-based Plant Jammer nabbed a €4 million (~$4.7 million USD) investment last year. At the time, Plant Jammer said it planned to expand by licensing its API to third parties who could then build customized experiences for their own customers.  

The Empty Your Fridge widget is an offshoot of that goal. Companies can implement the technology with a single line of code. From the end-user perspective, a person simply selects the ingredients they have at home in the fridge and receive a customized recipe from the system in return. Users can also input preferences and dietary concerns, factors that will also impact what recipe gets generated by the system. 

Worldwide, food waste at consumer-facing levels, including the home, is a multibillion-dollar problem that’s also a big contributor to global emissions. The United Nation’s Sustainable Development Goal (SDG) Target 12.3 aims in part to halve global food waste at retail and consumer levels. Reaching that goal will be the work of governments, nonprofits, consumers, and startups building out new processes and technologies.

Helping consumers learn more about how to use their existing inventories will be a big part of this. Speaking in a statement today, Plant Jammer CEO Michael Haase noted that a “lack of cooking flexibility” in many consumers is a direct contributor to at-home food waste.

Plant Jammer says it aims to launch the widget on 100 food company websites by the end of 2021 and on 5,000 by 2023. Longer term, the company hopes to educate 1 billion people on cooking and food waste.

Yelp Now Lets Restaurants List Vaccine Requirements (and Ward Off Backlash)

There is probably nothing more 2021 than Yelp announcing today a new feature that allows businesses to list their vaccine status and requirements. It is also very 2021 that in the same announcement, Yelp felt the need to reaffirm internal processes to help mitigate any online backlash listing these requirements might incur.

In a corporate blog post, Yelp wrote:

To help consumers understand how a business is currently operating as pandemic guidelines continue to evolve, today, Yelp is announcing two new, free attributes – “Proof of vaccination required” and “All staff fully vaccinated.” Users will be able to filter by these attributes when searching for local businesses on Yelp and will easily see “Proof of vaccination required” indicated on restaurant, food and nightlife businesses in search results.

These vaccine attributes adds to Yelp’s existing COVID-related labels allowing businesses to list their mask requirements.

While the vaccine rollout this past spring helped people in the U.S. regain some sense of normalcy, the Delta variant surge has rekindled health and safety concerns and resurfaced questions around the safety of eating inside at restaurants. As such, allowing businesses to detail their vaccine requirements on Yelp seems like a really helpful idea because it sets expectations and eliminates any confusion when selecting a restaurant.

However, in these times, detailing information about vaccine protocols is not an anodyne statement. As such, in that same corporate blog post, Yelp reaffirmed the measures it is taking to minimize online backlash against a restaurant as it relates to promoting their COVID protocols, writing:

For businesses that activate “Proof of vaccination required” and “All staff fully vaccinated” on their Yelp page, we are putting protective measures in place to proactively safeguard them from reviews that primarily criticize the COVID health and safety measures they enforce.

Yelp implemented similar content monitoring features when it launched business attributes highlighting Black, Latinx, Asian and LGBTQ-owned businesses.

Yelp said that since January of this year, it has removed nearly 4,500 reviews for violating content policies as it relates to businesses’ COVID precautions.

NovoNutrients Raises $4.7M to Complete Its Pilot Program for Alt-Protein Made from CO2 Inputs

NovoNutrients, a company that creates protein from CO2 inputs, today announced a $4.7 million fundraise to complete its industrial pilot program that will capture CO2 emissions from from oil, gas, and cement-related plants.

The round was led by Happiness Capital, a Hong Kong-based venture firm that has previously invested in Redefine Meat, Ynsect, and Beyond Meat. E2JDJ and Marinya Capital also joined the round, which included re-ups from SOSV’s IndieBio and the Grantham Environmental Trust. Other investors include Stanford Graduate School of Business Impact Fund, Purple Orange Ventures, and Joyance Partners.

NovoNutrients feeds the CO2 inputs it collects to naturally occurring microbes via a fermentation process. The resulting proteins have a variety of uses, including as ingredients in meat analogues as well as animal feeds. NovoNutrients says its protein can improve the amino acid profile of food products.

That nutrition element will work in NovoNutrients favor as it continues to develop its air protein and looks to scale production. At the recent IFT FIRST event, panelists suggested that while a lot of the focus in meat analogues right now is on taste and texture, the nutritional profile of proteins will become more important to consumers moving forward.  

Actually getting a product to consumers is still a ways off for NovoNutrients, however. For the time being, the company is focused on showing its fermentation tech can work at scale. The company will co-locate its bioreactors (aka fermentation tanks) at industrial sites that produce high levels of greenhouse gases. 

The pilot project is focused on a 1,000-liter bioreactor. NovoNutrients says it will stand up a 20,000-liter industrial demo in the near future. 

NovoNutrients is one of a few companies now developing novel protein from CO2, hydrogen, and other air inputs. Others include Air Protein, Solar Foods, and Deep Branch. Last year, the European Space Agency started working with Solar Foods to develop the technology for use in space to feed astronauts.

NovoNutrients said today that its pilot project will allow the company to start raising Series A funding later this year.  

Shiok Meats Closes Bridge Funding Round, Plans R&D Facility for Cultivated Seafood

Cultured seafood company Shiok Meats has raised an undisclosed amount of investment in a bridge funding round from Woowa Brothers Asia Holdings, CJ CheilJedang Corporation, and Vietnamese-based seafood exporter Vinh Hoan Corporation. This brings Shiok Meats’ total funding to date to $30 million, according to a company press release. 

The round also included existing investors IRONGREY, Big Idea Ventures, Twynam Investments, Henry Soesanto, The Alexander Payne Living Trust, Beyond Impact Vegan Partners, Boom Capital Fund, Toyo Seikan Group Holdings, and Mindshift Capital.

While Shiok Meats did not disclose the exact amount of the bridge round, it likely clocked in around the $10 million mark, a figure based on publicly available information about the company’s financials.  

The new funds will go towards building an R&D production facility in Singapore, where the company is based. To date, Shiok Meats has developed cultivated shrimp and lobster, and aims to eventually produce those products at scale via its production facility.

Several other cultivated protein companies, including Future Meat, MeaTech 3D, and fellow cultured-seafood company Willdtype, have also announced production facilities over the last few months. BlueNalu, another seafood-focused company, announced a production facility back in 2020 that is slated to be operational towards the end of this year.

For its part, Shiok Meats says it plans to launch in Singapore by 2023 at the latest. The company received the prestigious Startup SG Tech Proof-of-Value grant, which helps companies fast-track development of their technologies/products and which could help Shiok Meats get to market faster.

In Singapore, at least, Shiok already has competition. San Francisco, California-based Eat Just nabbed the world’s first-ever regulatory approval to sell cultivated meat from Singapore and is currently selling its “chicken” at restaurants in the city-state.   

Aromyx Raises $10M for its Digital Scent and Taste Technology

Sensory data company Aromyx announced today that it has raised a $10 million Series A round of funding led by Rabo Food&Ag Innovation Fund and SOZO Ventures, with participation from existing investors Ulu Ventures, Radicle Growth, Capital Energy and Merus Capital.

Aromyx creates sensing technology that digitizes and quantifies information from the human nose and tongue receptors. The company describes its technology on its website like this:

Through our sensor products, human receptors respond to a given odor or flavor sample and then relay information about its quality—such as whether it’s pleasant, contaminated or toxic. Our algorithms measure and quantitatively represent the raw data in the form of digital signatures. These signatures are uploaded into a central scent cloud, which resembles a comprehensive library of the brain’s own smell and taste associations.

Aromyx says it has created the largest database of human receptors, ingredients/chemicals and real-world word descriptions. Companies developing new food and beverages can test their products and ingredients with these electronic receptors to understand how a person would perceive that product. So a new snack chip placed in Aromyx sensory robot (see above) would deliver results like “smokey,” or “buttery,” or “grassy,” and the product makeup could then be adjusted to achieve the desired result.

It may seem easy to equate Aromyx with other digital olfactory startups in the space such as Aryballe and Koniku, each of which make electronic “smelling” devices. But Aromyx is also akin to flavor combination and discovery platforms like Spoonshot, which breaks down flavors and labels food components to help CPG companies figure out novel ingredient combinations for new products. In its press announcement, Aromyx said that it tested more than 100 products for its customers in 2020 and will triple that number in 2021.

Aromyx said that it will use its new funding to increase its capacity and automation capabilities, improve its identification algorithms and hire out its lab and software teams.

NASA Is Growing Chile Peppers In Space

Astronauts onboard the International Space Station are aiming to grow the first-ever peppers in space via the Plant Habitat-04 (PH-04) experiment. PH-04 will grow “Espanola Improved” New Mexico Hatch Green Chiles. These are a medium-heat chile peppers NASA says have been suitable for use in controlled growing environments.

The pepper seeds were planted in April of this year and sent to the International Space Station on SpaceX’s 22nd Commercial Refueling Services (CRS-22) mission. Astronauts will grow the plants for four months in the Space Station’s “advanced plant habitat” (APH), which contains more than 180 sensors and can regulate temperature, moisture levels, carbon dioxide concentration in the atmosphere. NASA says the growth habitat is “mostly autonomous” and that it sends data from the sensors to scientists on the ground at Kennedy Space Center.

The PH-04 experiment is meant to help NASA in enabling long-duration deep-space exploration, for which adequate food supply is needed. Peppers are a good source of nutrients and could be used supplement astronauts’ packaged food, according to NASA. PH-04 will also monitor whether elements like texture and flavor change when the peppers are grown in space. NASA notes that the whole experiment may also be able to inform the processes for growing peppers via traditional outdoor agriculture as well as through indoor farming.

Another goal of the project is to create an indoor grow system that needs little input from the astronauts themselves, since they would not have the time to devote to growing plants that those of us on Earth would.

There’s a growing interest from multiple different countries to develop new novel concepts for feeding people in space. The PH-04 joins a growing list initiatives, including 3D-printed pizzas, tomatoes, and cell-based steaks, that have been researched or tested. 

Air Protein, GOOD Meat, IntegriCulture Among the Semifinalists for XPRIZE’s Alt-Protein Competition

Nonprofit XPRIZE has announced 28 semifinalists teams that will move forward in the Feed the Next Billion competition. The multi-year competition will support companies developing compelling chicken and fish alternatives that replicate or outperform the real thing in terms of nutrition, environmental sustainability, animal welfare, and taste and texture. 

The competition, first announced at the end of 2020, is being conducted in partnership with ASPIRE, the project management arm of Abu Dhabi’s Advanced Technology Research Council (ATRC). Grand-prize winners will not be chosen until 2024. when multiple winners will collectively receive $15 million.

For now, the 28 finalists chosen to continue the competition will have the next year to work with the competition, ASPIRE, and The Tony Robbins Foundation to develop the first iterations of their products. Up to 10 finalist teams will be chosen towards the end of 2022 and will split a “milestone award” of $2.5 million. 

Those 10 finalists will have one last round of competition where they will need to create “at least twenty-five cuts of structured chicken breast or fish fillet analogs of 115 gram or four ounce that replicate the sensory properties, versatility, and nutritional profile of conventional chicken or fish.” One grand prize winner will receive $7 million, with second- and third-place winners getting $2 million and $1 million, respectively.

The 28 finalists chosen this week represent all three pillars of alternative protein: plant-based, cultivated, and fermentation. Some of these companies are better known than others. Eat Just’s GOOD Meat, for example, is the only company in the world that has regulatory approval to sell cultivated meat (in Singapore). MeatOurFuture, on the other hand, is a public-private partnership that is known primarily in South Africa at this point. Others, including plant-based seafood company Brew51 from India, Japan’s IntegriCulture, and Air Protein, are all at various stages of development in terms of their products.

You can read the full list of companies, which span 14 different countries, here.

XPRIZE’s Feed the Next Billion competition was developed in response to the organization’s Future of Food Impact Roadmap, where the organization pinpointed 12 “breakthrough opportunities” that could help build a better food system. Alt-protein is a major area.

No one company developing alternative proteins has yet proven their technology and/or ingredients can feed the next billion. There remain many, many questions around the nutrition of products, the cost of making them, and, for some, whether or not they can ever really be produced at that scale. XPRIZE’s competition will no doubt go some ways towards answering those questions over the next few years.  

Report: Nestlé Is Getting Into Cultivated Meat Through Deal With Israel’s Future Meat

CPG giant Nestlé intends to enter the cultured meat market via a partnership with Israel-based alt-protein company Future Meat, according to a report from Bloomberg. 

Unnamed sources familiar with the matter said Nestlé is working on various products that mix its own plant-based proteins with cultivated meat from Future Meat. 

More granular details on the deal, such as specific products are not available at this time. Future Meat recently opened what it says is the world’s first production facility for cultured meat. The plant, located in Future Meat’s hometown of Rehovot, Israel, can produce 500 kilograms of cultured meat per day, or the equivalent to about 5,000 hamburgers, according to the company. The new facility is currently processing cultured chicken, pork, and lamb. Beef production is also in the works.

Future Meat’s end products will be a combination of cultivated and plant-based protein, which is exactly what Nestlé is aiming for in its deal with the company. Future Meat told the Spoon recently that its products are currently 45 to 75 percent cultured meat, with an edible scaffold made of plant protein.

Earlier this year, Future Meat told The Spoon it has been able to decrease the cost of cultured meat production by 1,000x over the last three years. At last check, the company had brought the cost of its cultured chicken breast down to $7.50 USD per quarter-pound serving. It followed that up with news that the production price could drop to $2 within the next 12 to 18 months.

Actual product launches for both Future Meat and Nestlé are contingent on the companies getting regulatory approvals. Currently, Future Meat is working to get regulatory approval here in the U.S., with the goal of selling its products in foodservice venues next year. A partnership with a major CPG like Nestlé may boost the company’s ambitions in this area.

MeaTech Says It Will Develop Cultured Pork Products

Israel-based alt-protein company MeaTech 3D has begun research and development activities around cultivated pork, the company announced today. 

Initial activities will focus largely on developing porcine cell lines, which the company says could expand its number of potential addressable markets since pork is the most widely consumed meat in the world. The porcine cell lines will add to MeaTech’s existing cell ag efforts, including cell lines for beef and chicken.

In May of this year, the company announced plans for a pilot production facility that will first be used to increase the production of its cultured fat product and then go on to produce entire cuts of cultivated meat using the company’s 3D bioprinting technology. 

Cell lines are a crucial step in the process of making cultivated meat, since cells are the starting inputs for any eventual product. However, creating new cell lines is an expensive and time-consuming process, and researchers are still figuring out which types of cells are best suited for the kind of large-scale manufacturing most cultured meat companies are aspiring to eventually do.

Most of those companies so far have stuck to developing cultured beef or chicken products, not pork. Despite the latter being the world’s most most popular meat, a very small handful of companies is actually focused on that particular protein right now. Future Meat Technologies, also based in Israel, says its newly opened production facility is producing cultured pork. Dutch startup Meatable, New Age Meats, and Higher Steaks have also done pork prototypes during the last few years. 

MeaTech’s specific focus on cell line development will further set it apart from the masses as more companies announce plans to explore cultured pork products in the future.

How AppHarvest Is Investing in the First Generation of High-Tech Farmers

Agriculture may have been slower to digitize than other parts of the food sector, but these days a lot of folks would agree artificial intelligence, automation, and other technologies have a role to play in the future of farming. The presence of such things means farming will soon require lots of new skills, which in turn means training a whole new generation on a whole new set of tools. It means, in the words of AppHarvest’s founder and CEO Jonathan Webb (pictured above), “getting young people to really visualize what agriculture is” in a way they haven’t before.

Standing under a tent in the middle of a downpour outside Elliott County High School in Sandy Hook, Kentucky recently, Webb explained to me how his company is training the next generation of farmers while simultaneously investing in the company’s own future as a high-tech agricultural powerhouse.

We, along with with students, parents, teachers, and Kentucky governor Andy Beshear, were at the launch for the latest unit of AppHarvest’s high-tech educational container farm program, which teaches high-tech farming to Eastern Kentucky high-school students. Launched back in 2018, the program retrofits old shipping containers to house controlled-environment vertical farms that grow leafy greens. Farms at each school serve as hands-on agricultural classrooms where students can learn not just horticulture but also how to use the technologies powering the next wave of farming innovations around automation, connectivity, and data.

“What we’re doing here is trying to plant the seeds of what it means to be in an exciting industry and get that groundswell early,” Webb told me. 

He was talking specifically about the container farm program but might as well have been referring to the entire company’s MO. AppHarvest, itself a product of Eastern Kentucky, is both a Public Benefit Corporation and a Certified B Corporation, which means the company has to strike a balance between profit and less measurable purposes like environmental impact, transparency, and social good. 

The company’s main business is headquartered about an hour away from Elliott County High School, in Morehead, Kentucky, where AppHarvest operates a 60-acre high-tech greenhouse that grows different varieties of tomatoes. Two additional farms, one for leafy greens and another for tomatoes, are under construction, and the company just broke ground on a couple more last month. All of these farms provide or will provide produce for restaurants and grocery retailers within a day’s drive. They will also provide jobs for a local community that’s seen unemployment rise as the coal industry declines.

The high school container farms are altogether smaller and somewhat different in terms setup and technical specs, but the idea is the same: grow crops in a controlled environment and use technology to improve plant yield, quality, and nutrition profile. In doing so, people from the community get an opportunity to learn the kinds of skills that will be relevant as agriculture gets more and more digitized.

“We’ve tried to say at AppHarvest we’re not building facilities, we’re building an ecosystem,” said Webb. “Obviously our large production facility is the core critical center piece of that, but us investing in a high school education, we’re truly trying to create an ecosystem that includes facilities and the brainpower to be able to operate the facilities.”

This isn’t just feel-good talk, either. Technologies like artificial intelligence, robotics, sensors, and analytics are coming to agriculture in response to multiple problems looming in the near future for the global food system. As McKinsey notes, “Demand for food is growing at the same time the supply side faces constraints in land and farming inputs.” With a population expected to grow to 9.7 billion by 2050, the planet needs to produce around 70 percent more available calories. At the same time, inputs like water supply and arable land are shrinking, raising costs for farming and negatively impacting an already burdened planet.

Part of the promise of controlled environment agriculture formats like high-tech greenhouses and container vertical farms is that they can grow more food faster, at a higher quality, and closer to the buying public. Many of these facilities operate via hydroponics systems that recirculate water, saving on that resource. (AppHarvest’s greenhouse runs off rainwater collected from the facility’s roof.) In the case of vertical farming, less land is required because plants are stacked. AppHarvest’s container farms, for example, can pack three to five acres of leafy greens into a forty-foot-long shipping container. Other large-scale vertical farms a la Kalera or Plenty are growing pounds of greens that number in the millions and also exploring additional crops such as berries.

Most individuals in this industry I’ve spoken to agree that indoor farming isn’t “the savior” that will wholly replace traditional agriculture. Nor was it never meant to be. Rather, greenhouse growers, vertical farm companies, and those operating container farms believe we need all of these formats working together and alongside traditional agriculture practices to try and resolve the above issues.

One of the many things needed to make that a reality is a new generation of young people interested in farming as a career and able to navigate the technical as well as horticultural aspects of agriculture. 

Right now, that’s a challenge. “We don’t have our brightest young people inspired to go into agriculture,” said Webb, adding that the issue is, “How do we inspire them early to get into agriculture and the technology sphere of agriculture?”

AppHarvest started investing in its education program before its main facility was ever complete, spending $200,000 of its initial $1 million investment on the program. “I’m not sure if there’s ever been a venture-backed company that’s taken 20 percent of their raised proceeds early and invested in education,” said Webb.

In 2021, AppHarvest has five different container farm programs operating at Eastern Kentucky high schools, all of them operating independently but also networked together, just as AppHarvest’s larger farms will eventually be networked. 

Students learn a huge range of skills working on these farms, from horticultural-related ones like seeding and harvesting to technology management across multiple farms to food safety, data entry, marketing, packaging, and creating a budget. Via a screen inside the farm, students can learn to track the pH levels of plants, carbon dioxide levels, temperature, humidity, and all the other variables present in a farm. And since farms from every high school are networked together, students can view one another’s activity. Elliott County High can see data from Shelby Valley High School in Pike County and vice versa, for example.

Webb says the farms are also an opportunity for schools and students to collaborate using different skillsets, whether technological, horticultural, or otherwise. “Some students might have more of a background or interest in horticulture. Some students might have more of a background or interest in craftsmanship. All we’re trying to do now is say, ‘Here, it’s your thing, bring it to life, and openly share information.’”

And while there’s no pressure, the hope is that some of these students eventually bring their skillsets to AppHarvest’s main operations and help improve them, along with indoor ag, over the coming years. “Hopefully in four years we have students that might end up at MIT. And then they’re telling us what to do,” said Webb, adding that the ROI here isn’t quick. The true impacts of the company’s investment in school programs probably won’t be seen for another five of six years, which is a few lifetimes when we’re talking about tech. 

“We get judged on quarterly earning calls, [but] that’s not the way I think,” he said. “I want us to think, first decade, second decade, third decade, and these are very long-term investments.”

He hopes to see more tech companies investing in high schools, and AppHarvest isn’t quite the lone wolf when it comes to this. Freight Farms, which deals exclusively in container farms, has a partnership with Sodexo to bring its units to K-12 schools and universities in the U.S. AeroFarms, also a Certified B Corp., has partnerships with various schools and community centers, too.

For AppHarvest, the educational program is is an integral part of the operation, and one tied to the company’s long-term success. “It’s not a ‘nice to have,'” Webb told me. “It’s something we truly believe is going to give our company a competitive advantage medium to long term.”