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The Spoon

Daily news and analysis about the food tech revolution

Foodtech

Tomorrow Wants To Reinvent The Refrigerator to Make Fresh Food Last Longer

If there’s one appliance category in the kitchen that’s stayed stuck in time, it’s the refrigerator. Sure, cool new features like see-through doors and touchscreens have been added to some models, but in reality, the fridge has largely remained the same for most of the past century: a big, cold box where we put food inside and hope we remember to eat it.

A new Seattle-based startup called Tomorrow hopes to change that with their eponymous new refrigerator, the Tomorrow Fridge.

So how is the Tomorrow Fridge different? The company is keeping most details under wraps for now, but according to CEO Andrew Kinzer, the main difference is in how the Tomorrow Fridge treats fresh produce. Kinzer says the typical modern refrigerator is built to extend the life of produce through dehumidification, or the drying out of air to slow spoilage.

“What most people don’t know is that that stuff’s actually alive,” Kinzer told The Spoon. “It’s got metabolism, it’s breathing, it’s generating heat and carbon dioxide.”

In fact, pretty much all modern refrigerators function like dehumidifiers, drying out fruits and vegetables. While this helps eliminate mold, it also leads to more rapid spoilage.

“Anytime you see carrots that get really bendy, broccoli that gets kind of floppy, or lettuce that looks sad, that’s water loss,” Kinzer explained.

Kinzer says the Tomorrow Fridge will be able to adjust the environment in different storage spaces within the fridge to better preserve fresh produce.

While Kinzer and Tomorrow aren’t sharing specific details about their cooling system, he did reveal that they’ve filed for a patent and plan to release more information as they approach the fridge’s 2025 delivery date.

Another big feature of the Tomorrow Fridge is its ability to track what’s inside. Kinzer says the fridge will have overhead cameras to monitor inventory and help households plan meals. By leveraging AI-based large language models, the fridge can suggest recipes or notify users of what’s running low. This feature will be accessible through the Tomorrow Fridge app.

Unfortunately, we don’t yet have a clear picture of what the fridge will look like, feature specifics (such as whether it will include a freezer), or pricing. The company is keeping most details secret for now. One feature it won’t include, according to Kinzer, is gas-detecting sensors like those hinted at in Amazon’s patent or found in products like BlakBear food storage containers.

No matter what features the Tomorrow Fridge ultimately offers, we’ll be keeping an eye out. Readers of The Spoon know I’ve often bemoaned the lack of innovation in refrigerators. Sure, there are occasional new takes, like Samsung’s Family Hub or futuristic patents, but for the most part, fridges remain big, cold, air-drying boxes where a large percentage of our food goes bad.

Let’s hope the Tomorrow Fridge delivers on finally bringing some fresh ideas to the fridge.

Smart Kitchen Roundup: Suvie Adds Air Fry to Cooking Robot, Combustion Launches ‘MeatNet Cloud’

It’s been a quiet summer in the world of kitchen tech, but over the past week, some interesting news has dropped. Here’s a roundup of the stories from this past week:

Suvie Rolls Out Suvie 3.0 Plus With Airfry

Suvie, the company behind the multi-zone kitchen cooking appliance with built-in refrigeration, announced today the launch of its Suvie 3.0 Plus. The 3.0 Plus adds air-frying capabilities to the appliance, powered by the addition of dual convection fans, one in each cooking zone. This means users of the new model can air fry in one zone while using any one of the other 15 cooking modes in the other zone.

According to CEO Robin Liss, the addition of air frying was in part due to feedback from the Suvie community. Liss says they’ve added other new features, including a new ‘ Mix & Match’ mode that allows users to to prepare different meals in each zone simultaneously.

“A lot of people like to have a Chinese takeout night,” Liss told The Spoon. They’ll buy orange chicken and maybe Mongolian beef, and you can cook the orange chicken in the top zone and the Mongolian beef in the bottom zone. Mix and Match mode lets you do that.”

The new Suvie 3.0 Plus will be priced at $429 with a meal subscription plan. The company will also continue to sell the Suvie 3.0 base model, which will remain at $299 with a meal plan. Liss says they hope to ship the new model to customers in late September.

Combustion Adds ‘MeatNet Cloud’ and SafeCook

Combustion, the maker of the Predictive Thermometer, announced this week that they have added two new features to the 8-sensor device: MeatNet Cloud connectivity and SafeCook.

If you’re wondering what the heck MeatNet is, it’s Combustion’s trademarked term for its ad hoc Bluetooth network that connects its thermometer, the Combustion display and the app on a smartphone. With the addition of MeatNet Cloud, Combustion thermometer users can now monitor a cook live and in real-time from anywhere.

To enable MeatNet Cloud, you have to jump through a few set-up hoops. You’ll have to enable a smartphone or table device as a bridge (the Combustion thermometer only has Bluetooth, it needs a Wi-Fi powered device to deliver the cooking data to the cloud), and once your bridge device is connected (and left at home when you leave), users can monitor the state of the cook with another mobile device while they are taking a run to the store to get some BBQ sauce or wood chips for their smoker.

Combustion also announced the addition of SafeCook, which the company says “uses “integrated” or cumulative bacterial destruction to determine food safety. It adds up the bacterial body count at every step in the cooking process.” This means that Combustion has essentially incorporated all the recommended USDA and FDA temperatures into the app for each type of meat needed to ensure that bacteria is effectively killed. Users who turn on the SafeCook feature will be alerted when the food is safe to eat.

Combustion CEO Chris Young often creates elaborate (and fun to watch) videos around specific topics his company is working on, and this mission to kill food bacteria is no exception. You can check out his new video about how to balance the fine line between making sure your food is cooked enough to kill any bacteria and not overly dry.

Nymble Offloads AI to Cloud and Adds New Features as It Inches Toward Manufactuing

Cooking robot startup Nymble sent out an update this week on new features and their plan to start shipping their cooking robot to customers later this month.

According to the update sent by company CEO Raghav Gupta, the company recently enabled the Nymble cooking robot to offload AI compute to the cloud. The company’s AI, which is fairly straightforward machine learning that enables the appliance to optimize cooking and understand specific routines and preferences of users, has up to this point run on a small model embedded in the appliance. Nymble now says that it AI computation can now be run in the cloud on its larger and faster AI model (which it dubs ‘Teacher’). In the case of slow connectivity, Nymble says that AI compute will run locally on the appliance in its scaled-down AI model (dubbed ‘Student’).

In addition to its addition of cloud AI compute, Nymble has also enabled users to find recipes based on dietary preferences and allergen restrictions and to skip instruction steps in a guided recipe (which, according to the company, was a top request among its beta testers).

These updates come as the company nears the ship date for its cooking robot. According to Gupta, the Nymble robot will start mass production later this month.

The Thimus T-Box Will Measure Brain Waves to Tell You if Someone is Lying About That New Casserole

So you think you’re a good cook, do ya?

Let me let you in on a little secret: If you’re basing that impression on what people told you about that new casserole recipe or side dish you brought to the potluck, there’s a good chance folks are just being polite.

Sure, not always. Many Spoon readers can no doubt make their way around a kitchen. But the reality is that not everything we cook is a winner, and often times, folks are trying not to hurt your feelings.

But what if we could actually read their brainwaves to determine how they feel about food? With a new system by a company called Thimus, we can now measure brain activity as people try out food to determine how they respond to it.

The new system, called the T-Box, monitors brain activity with a headset decked out with four frontal electrodes. It collects data from the brain’s electrical activity, which the company calls ‘implicit data,’ and then analyzes it alongside survey response data (which they call ‘explicit data’) to determine how a subject feels about a certain food product. They claim they understand how each sense contributes to the final customer perception of a specific food.

Thimus believes that measuring a person’s brainwave activity alongside their responses to survey responses will give a more accurate understanding of how a person really feels about food. The reason for this is it’s often hard for humans to put into words how they feel about a specific food and to articulate whether they like it or not.

Interestingly, the company also claims that its proprietary system can inform and interpret neurological data with a qualitative understanding of the participants’ cultural heritage.

“Our methodology connects the dots of sensory, neurophysiological, and cultural data. Because it is true that our brains all function alike, but they all live experiences in unique ways.”

The Thimus T-Box is being rolled out in partnership with flavor company Kalsec, which will offer it to commercial customers for testing and at a new facility called House of Humans at Wageningen University in The Netherlands, one of the world’s leading food and ag research universities.

So, for now, If you were hoping to strap one of these contraptions on your dinner guests to see how they really feel about your cooking, you’ll have to wait until Thimus releases a home version (or somehow coax your test subjects to take a trip to the Netherlands).

You can watch a video of Thimus using neurosensing technology (pre-T-Box) to gauge subjects’ reactions to alternative proteins below to get an idea of how this technology works.

Thimus & KM ZERO on Alternative proteins - #thimustested

Tovala’s Keeley Kabala: Success in Smart Kitchen Requires Listening to Your Customers

Back in 2016, an early-stage startup called Tovala appeared in just the second Smart Kitchen Summit Startup Showcase. Company CEO David Rabie showed off the first-gen oven and discussed the vision for a combination of a hardware appliance and a food subscription service.

Fast forward eight years later, and Tovala has become one of the true success stories in the smart kitchen, amassing a large and enthusiastic user base for its oven and an extremely high lock-in rate for its meal delivery service.

I caught up recently with Tovala’s COO, Keeley Kabala, to talk about Tovala’s business in 2024 and where he sees his company and food delivery going over the next decade.

One of the key takeaways for me was that Tovala still focuses heavily on adding value for its customers through its oven, even if that means enabling users to take advantage of the multi-function cooking automation that is one of the key differentiators for the Tovala. The company sells two models of oven today – a five-in-one and a six-in-one – and as of today they have over one thousand CPG products in the database that they can run scan-to-cook where the oven will have an optimised set of cooking instructions that can bring the different forms of heat (and steam) into the cooking process.

According to Kabala, many of those CPG products are available at Costco.

“Right now we have dozens of Kirkland products that can scan to cook right from the beginning,” said Kabala. “So people many times are leaving the store with scannable items that have cook cycles already programmed in for their oven to use.”

Not only does Tovala have scan-to-cook for Costco’s Kirkland brand items, but it is also selling its oven in select Costco, which Kabala believes will give them more exposure to different customer types, which will give them new data points around which to build product around customer preferences.

It’s this listening to customers, says Kabala, the is critical for their future success.

“If we’re willing to listen to our customers, they’ll give you a chance to iterate.” said Kabala. “If you don’t listen, you might not be around forever. It’s been great to see just how vocal people are, too. They really care. So they don’t hold back on their feedback. We just have to make sure we keep listening.”

You can watch the interview below as well as read the transcript of the full conversation.

If you’d like to connect with Keeley in person, he will be at the Smart Kitchen Summit next week. You can get your tickets at the SKS website.

A Conversation with Tovala's Keeley Kabala

Michael Wolf: All right, I’m here with Keely Kabala, not Keely Tovala, because it sounds like some people get that mixed up because the name sounds so familiar.

Keeley Kabala: Yeah, it’s got the same last few letters, but yes, it was named before I got here. I didn’t choose the name of the company, but it’s led to confusion and many jokes along the way.

Michael Wolf: And I imagine one of those jokers is David Rabie, the cofounder and CEO of the company I’ve spoken with. He’s been at Smart Kitchen Summit to some of it, but we’re excited to have you come out to Seattle in June to talk about what you guys are doing at Tovala. Tovala is a really interesting company because they are one of the real success stories in this idea of like bringing new technology into the kitchen. And also you have this interesting pairing with a food delivery service. You guys have really been a shining star in that space, combining a food delivery service with the hardware. We’ll talk about that in a little bit, but before we jump into like what’s going on with Tovala, tell us a little bit about your background and how you got where you are.

Keeley Kabala: Sure. My whole professional career has kind of been in the consumer appliance space. Did my very first internships at Whirlpool and Fellows, making appliances and paper shredders. I went over to Whirlpool full-time and had a variety of different interesting and challenging assignments all over the world. I got to live in Europe for a year, in China for a year, launched products and dishwashers, refrigerators. And interestingly enough, David and Brian, the other co-founder of Tovala, asked me to be their first employee in 2015. I didn’t understand the concept of Tovala and turned them down. And they asked me again a few months later and again a few months later. And finally, after they launched the Kickstarter and it became a little bit more real, I ended up joining the team as the VP of Hardware Engineering. And so, at that time, they had the Gen 1 oven, which had a lot of pros but also had a lot of cons. And my job was to work with the team to create what was our second gen oven. And it’s kind of the base for the two SKUs that we have right now. So we developed that in 2017, 2018, and it launched November 2018 and kind of has been our bread and butter on the hardware side ever since. And then on the ops side, I joined the food ops team kind of in a support role in early 2019. We were trying to figure out, we had just opened our own food facility on the South side of Chicago. And I kind of came over just a little advisement type role for our COO at the time on cost and quality and kind of just took over OPS along the way. And then, you know, we really started to explode in the back half of 2019. And it’s been a wild ride throughout the pandemic and opening food facilities along the way. But yeah, that’s been my Tovala journey. Originally, I came for the hardware side, and now I spend most of my time on the food side, but both teams report to me.

Michael Wolf: And you have that engineering mindset, obviously, build products throughout your career. And I would imagine that an engineering mindset really helps as you try to optimize the food delivery side and the operation side.

Keeley Kabala: Yeah, yeah, I think we have a good team of engineers that bridge both the oven and the food side. I think that’s probably one of our competitive advantages compared to just maybe a meal kit company that doesn’t have the engineering firepower that we have, whether it’s on the hardware side, the ops engineering side or the software side. You know, some of our engineers have developed very sophisticated thermal modeling to make sure our food is safe. And also the packaging is as light as possible for customers, based on zip codes, et cetera, et cetera, et cetera. And getting to work with them has been a good challenge. I think there’s, you know, one of our unique advantages is having the control of the food because we produce the food, ship the food, and then have the kill step and the quality control in actually the customer’s house because we’re using our, you know, chef curated cook cycles to cook the food. So it’s a good engineering systems problem to solve.

Michael Wolf: The current hardware, which like you said, is the foundation of what you helped build. One of the core ideas that I’ve always found with Tovala is it has steam, which I think obviously makes the food a lot better. You know, steam ovens haven’t really become widely deployed in consumer kitchens in the US but I think it really does make food better. So talk about, you know, the feature set within the oven and why it works so well with the food you guys deliver.

Keeley Kabala: Yeah, we have a five-in-one and a six-in-one. The five in one has the bake, the broil, the air fry functionality, as well as toast and reheat. And then, on our six-in-one, we’ve added steam. So steam is just another cooking mode that allows to preserve moisture inside of some of the more delicate food items to reduce browning for other delicate food items. And actually in many ways can help accelerate the cook because you’re getting the cooking from the steam surface and the heat transfer going through the food. So, you know, we’ve gone into air frying. We were kind of, I think, a little late to getting into air frying. We were debating that for a long time on the differences between it and, you know, just bake, convection bake. But we launched the air fry model that has the two feet speed fan. It gets really great performance. And then, you know, our six-in-one has the steam functionality that does really great on some of the bread items. case ideas. It comes out really great. The salmon turns out perfect when it’s with steam and then hit with the broil at the end. I think the true advantage is the multi-step cooking where you’re able to change modes and temperatures. And that’s what most of our, you know, Tovala cycles do, whether it’s the scan to cook groceries or the Tovala meals, or some of our customers who really enjoy cooking at home, they create sophisticated cycles on their own. Some people just like to hit bake 400, 15 minutes all the time. Others get a little bit more creative. They have a ramp up with an air fry to get the high velocity airflow in the oven, hit it with bake, and then the broil at the end to get caramelization or whatever the case may be. But yeah, I think our true advantage is the multi-step cooking.

Michael Wolf: And that pairing of your food or even CPGs with the scan to cook with the ability to switch to different modes makes it fairly unique. I think most people just buy something at Costco, put it in the microwave, or put it in their air fryer, and hit go. But you have all these five to six different elements that you can combine. So each food has its own essentially recipe around the cook. Apply a certain amount of heat, you’re gonna finish with this, add some steam, and that’s optimized for each food that you deliver to the consumer.

Keeley Kabala: Yeah, exactly. And it’s also from a food safety standpoint. So it’s a balancing act that our food safety team and our culinary team constantly are trading off on. It’s a unique spot for us to have that, one, that additional kill step in the home. But actually, quality control is something that we actually have. How the food turns out when you cook it, we control that in the person’s house. Most other meal delivery companies, your end result is determined based on how good of a chef you are. And we extend one layer further where our oven is cooking the cook cycles the way our chefs intend at the test kitchen here at HQ. And they’ve gone through several rounds of testing. And the important thing is pairing the protein with the side. And so you can cook chicken a bunch of different ways, but whether it’s paired with mashed potatoes or a rice pilaf or green beans, how it gets to that food safe temperature is going to be different. And so our chefs have to balance that out. And so that’s why each recipe has a unique cook site.

Michael Wolf: And you do work with stuff that people can buy at the grocery store because you have scan to cook. That to me is really helpful. And I think that would be something that consumers more broadly would like if, hey, I could buy something at the store and my cooking device can be optimized around what the optimal cook mode is for that. Maybe that’s a combination of like the food brand working with the appliance maker, but that isn’t really available today beyond like what you guys are doing. Is this something you think maybe more widely available in a 10 year time frame. Maybe that’s with a Tovala or another appliance where essentially the cook and the different elements of the cook can be applied in a more precise manner based on what consumers are putting into their cooking box.

Keeley Kabala: I think for certain customers, that’s definitely the case and definitely a benefit, like not having to check, not having to preheat. I think that’s the other thing that’s like one of our main advantages is anything we’ve scanned to cook in a Tovala, whether it’s a Tovala meal or a CPG type item where you scan the UPC, you set and forget it, you cook it from ambient heat. And so we’ve calculated the preheat and how the oven warms up into the cook cycle. And so I do think that’s another thing. It brings the convenience factor. If you had to always preheat your oven, then remember to come back 10 minutes later, put it in. It’s just one more step that I don’t think customers need or want to do. It’s really a non-value step to them. So we try to eliminate those. And then not every item is going to work. Not every oven item is ovenable. It can’t be cooked with the heaters. Some companies have very delicate packaging. And we don’t want them to melt, so that’s why we don’t pick everything that can be from CPG or from the frozen aisle. But there’s a lot. There’s over 1,000 items at this point in our database. We continue to add to them based on customer’s demand. There’s definitely times of days where this functionality is used quite often. And certain items, whether it’s snacks or breakfasts, are very prevalent use cases for these.

Michael Wolf: So looking forward, I imagine you think a bit about what the Tovala cooking side could look like in a long-term time horizon. Do you guys think you’ll continue to evolve the cooking appliance? Maybe in 10 years, will it be whether it be more automation or different modes of heating? Or do you think consumers just want a basic what you have today and just a little bit of change over time?

Keeley Kabala: I think, I mean, the biggest thing for us right now is, you know, for the history of our company, we’ve always been direct to consumer. And so people are coming to us more with a food need first. And very recently we started in retail. We’re in Costco now with our oven. And so I think we’re getting feedback from our customers on different things they want. So I think it’s like, based on where the starting point of the customer comes in, they’re going to want different functionalities, different capabilities, similar to when we went from the gen one to the gen two oven. You know, the gen one oven didn’t have a bake button on the front of it. We thought everyone wanted the super smart appliance, only app usage, and we very quickly got feedback that we needed to make some tweaks. And so we brought the functionality still in the app, but also to the front of the oven. You know, the gen one had a larger footprint. We needed to change the footprint size. The kitchen counters are so valuable in everyone’s home. We needed to make sure we were optimizing every square inch. And so going into retail now, we’re getting feedback. We’re very early into it. Only been a few months with Costco, but we’re seeing that there’s different functionalities, different features, different use cases. And so I think there will definitely be some tweaks in the hardware and the overall experience in general.

Michael Wolf: That Costco relationship is really interesting to me because when I think of Costco, they obviously sell appliances, but I go there mainly for food. I usually get the same things. You guys combine the oven with a kind of consumable. Once people buy the oven through a Costco, can they then pick up the Tovala food at Costco or would only be delivered to you guys, to them?

Keeley Kabala: So right now we haven’t started any food in retail. That’s on a roadmap of things to consider. Right now we have dozens of Kirkland products that can scan to cook right from the beginning. So people many times are leaving the store with scannable items that have cook cycles already programmed in for their oven to use. But right now we only sell ovens at Costco. But I think once again, this is our advantage we have is we have the opportunity to go into the other side of the store and start getting some of our products there for quicker trials for customers who aren’t familiar yet as much with Tovala as a food product and only are learning about us first time more on the appliance side.

Michael Wolf: And that’s interesting that you guys have worked with Costco. So some of the food items available at Costco, you can scan to cook. So they’re probably excited about that.

Keeley Kabala: Yeah, they’re super excited about that. I mean, not only are they getting to move our ovens through their store, but it’ll help them move some of their other products as well. And it just kind of brings some from newness and kind of a tech advantage that Costco didn’t have previously on the food side.

Michael Wolf: What are you most excited about when you think about the Consumer Kitchen five years down the road, 10 years down the road? What excites you about that space?

Keeley Kabala: I mean, I think in general, a way to reduce waste. So whether it’s personalization and understanding what people want to eat so they make sure they don’t buy or order the wrong stuff that ends up being wasted or better understanding of inventory management. But I think in general, both food and energy waste are still major opportunities in the kitchen space. And so whether it’s how people get their food, how much food they get, when they get their food, what food they get, I think are all still major opportunities across our business and other businesses. And then, you know, I have a large oven in my home. I worked for a company that made very nice large ovens. I only use the large oven now on Thanksgiving. Like there’s a lot less energy usage by having the right appliance for the right job. And I think for what I need normally, you know, Tovala answers that. I think there’s a lot of other really smart, compact kitchen appliances. And so I think adoption is, I think, been interesting to see, not just us, but other companies as well, you know, gain adoption. And the one thing I’ve always shocked by is how willing people are to try new things in the kitchen and are willing to take on early stage innovation because they are really trying to optimize the food that they eat, their time, and their space in their kitchen. And so that’s why companies like us and many others have existed and continue to get a chance to iterate. If we’re willing to listen to our customers, they’ll give you a chance to iterate. If you don’t listen, you might not be around forever, but it’s been great to see just how vocal people are, too. They really care. So they don’t hold back on their feedback. We just got to make sure we keep listening.

Michael Wolf: Great closing words, Keely Kabala with Tovala. Thank you so much for spending time with me today.

Keeley Kabala: Yeah, have a great day.

Is Kirin’s Electric Spoon an Early Signal of a Tech-Powered Eating Trend?

Japanese food giant Kirin announced this week that it is selling an ‘electric salt spoon’ that amplifies food’s saltiness by applying an electric current to the tongue. According to the product’s co-developer, the product works by using the current to draw more sodium into contact with the tongue, which in turn enhances the perceived saltiness of the food.

Kirin plans to sell 200 of these spoons for 19,800 yen ($127) online this month and will begin selling them at retail in Japan in June. The company hopes to start selling them outside Japan next year and hopes it can reach 1 million unit sales within five years.

A spoon that zaps your tongue to amp up the flavor may seem a bit strange, but it’s not entirely surprising. Researchers have known for years that applying electric current changes how we perceive flavor. Over the past decade, Japanese scientists have been experimenting with using electrical and thermal probes to stimulate muscles and trick the human brain into believing it was tasting food that wasn’t really there. And in 2020, a US-based startup called SpoonTEK released an electric spoon that sent electric currents to the tongue to enhance flavor.

Could a big food company releasing an electric salt-enhancing spoon be an early sign of a trend toward technology-powered eating? Maybe. Assistive technology for helping those who can’t eat independently has been around for decades. Companies like Panasonic have been prototyping devices like the DeliSofter, a pressure cooker-like appliance that softens food for those with eating disorders involving swallowing and chewing, in recent years.

But these tech-powered utensils seem to be taking things in a new direction by using technology to enhance flavor itself. More specifically, this technology connects to our bodies in a way that changes how our minds process flavor and perceive taste. While tech-powered eating today involves only a few early concepts, such as spoons or chopsticks, how long will it be until we see insertables aimed at changing flavor perception, especially if they can encourage behavior changes (like eating less sodium) that could lead to healthier outcomes?

My guess is within the next decade.

Florida Bill Banning Cultivated Meat On Its Way to DeSantis’ Desk

Selling cultivated meat in Florida is about to become a second-degree misdemeanor.

That’s because this week, the Florida legislature voted to pass a bill restricting the commercial sale of meat grown using cellular agriculture. The bill (SB 1084), which passed with a vote count of 86 Yays to 27 Nays, now heads to the desk of Florida Governor Ron DeSantis to be signed into law. This was just days after the companion bill passed in the Florida Senate on February 29th.

The bill, which bans commercial distribution of cultivated meat but allows for continued research, is backed mainly by the conventional meat industry, which found willing and happy fellow travelers on this legislative journey in the form of culture-warrior politicians like Jacksonville Republican congressman and cattle rancher Dean Black.

“I think they can make it on the Moon and export it on Mars, and it’s fine to have Martian meat as well,” Black said. “If you go to the Moon, if you go to Mars, you should be allowed to get it there. But you sure as heck shouldn’t be able to get it anywhere in this country, and sure as heck not here in Florida.”

Black’s weird Florida-man-ish quote about Martian meat, which sounds like something out of a Carl Hiassen novel, refers to the exception allowed in the bill for continued research on cultivated meat because NASA and others are researching cultivated meat as a method for astronauts on long-term space missions.

The Florida ban, the first in the US, follows a similar ban in Italy passed last year. The Italian ban was championed by a far-right Italian agriculture minister in Francesco Lollobrigida, who said that the move would help protect jobs and Italian consumers from the invasion of what he described as “synthetic” food.

“We are safeguarding our food, our system of nutrition, by maintaining the relationship between food, land and human labour that we have enjoyed for millennia,” Lollobrigida said.

In both cases, the cattle lobby in each country was the driving force pushing for bans.

In the US, the Florida bill is similar to other legislation making its way through state legislatures in Arizona, Tennesee, and West Virginia. All of it concerns an industry that, at least to this point, is commercially non-existent, with the exception of sales at a couple of high-end restaurants.

While the impact is small today, those building these products are worried about the impact of these laws on cultivated meat as the industry matures.

“I’ve got more than enough challenges,” Wild Type CEO Justin Kolbeck said. “I don’t also need Florida to ban it to make the market smaller.”

After Hitting Ten Thousand Users, Mill Unveils Second-Generation Hi-Tech Food Waste Bin

Last week, Mill unveiled its second-generation appliance, one year after introducing its high-tech food waste bin (don’t call it a composter!). The news comes as the company reaches ten thousand customers and claims it has helped divert one million pounds of food waste from landfills.

Both the first and second generation Mill turn food waste into inputs for chicken feed called grounds. The significant difference between the two machines is that the second-generation Mill will do it faster and more quietly.

According to the company, one primary area of feedback from users of the first-gen Mill was that the appliance processed food too slowly. When the company returned to the drawing board to build the second-generation device, it redesigned the food chopping blades from horizontally mounted to two vertically mounted blades, according to an interview Mill CEO Matt Rogers gave Fast Company.

Video Credit: Mill

Another upgrade speeding the break down of food faster is a change to how the food waste is heated. While the first-gen Mill was heated only from the bottom, the new Mill’s heating element is connected to the entire bin interior, resulting in faster overall food breakdown.

Finally, unlike the first Mill, this new one comes with a purchase option from the get-go. Spoon readers will remember that the company started opening the doors to purchase the first-gen appliance a few months ago after hearing feedback from many of its customers that they’d prefer to own the appliance, especially those that used the Mill to process food waste for use in their garden rather than sending it back to Mill to use for chicken feed.

According to Mill, the new appliance will sell for $999. For those who still want to rent the appliance, the monthly service (without grounds pickup) will be $29.99, $49.99 with grounds pickup. For those who purchase the Mill and want grounds pickup for the Mill chicken-feed service, that’ll cost an additional $10 monthly.

Stepping back, my guess is the biggest challenge Mill will face is its high price point. Consumers looking for high-tech help processing their food waste into compost can find options like the Vitamix Food-Cycler or the Lomi for less than half the price. I worry that just like June and those bringing new approaches to cooking, products hovering around the thousand-buck mark are too expensive for most customers to roll the dice on what is essentially a new product category. While rental lowers the cost, Mill learned that most customers prefer to own their kitchen appliances, which is why they opened up the purchase option.

We’ll keep an eye on the Mill and how they perform with their second-gen appliance.

Ansā’s New Roaster Uses Radio Waves To Roast Coffee on The Countertop

While we know fresh-roasted coffee tastes better, by the time store-bought beans make it into our coffee machines, chances are they were roasted months ago. But what if we could roast the beans right before they enter the brewer?

If a new company called Ansā has its way, coffee roasting will come to our office breakroom with its new e23 microroaster. The e23 takes green beans sent from the company and roasts them on the countertop without any smoke or ambient heat associated with traditional gas-fired roasting systems.

So how does the company’s roaster work? According to Ansā, the company uses dielectric heating, which usually refers to microwave heating-based systems. According to the company, the system’s computer vision (provided via a built-in camera) coordinates roasting with precision application of the radio waves to transmit the energy to individual beans, creating a highly precise and homogeneously applied roast.

When asked if the system uses an older magnetron-based heating (the heating system for the traditional microwave oven) or newer solid-state heating systems, Ansā wouldn’t specify, instead telling The Spoon, “We’ve designed a purpose-built EM system that allows us to digitally control the intensity and location of the energy concentration within the roasting chamber, in real-time.” My guess is since the system can direct energy with high precision, the system uses a solid-state amplifier to transmit the energy via radio waves.

The company also wouldn’t disclose pricing, saying, “Price is set by the distributors, and at their discretion.” I would estimate the machine would cost anywhere from $5 to $10 thousand, but will be offered at a much lower initial price, subsidized via a built-in coffee supply contract in which Ansā supplies the unroasted green beans for a fixed term.

The e23 is the first we’ve seen using RF radiation to roast the beans on the market. Coffee is traditionally roasted in big drums over gas-powered flames, an energy-intensive roasting process that produces lots of CO2, while newer electric small-footprint roasters like the Bellwether uses convection and conduction heating. According to sources I spoke to this week at the International Microwave Power Institute’s annual conference, microwave-powered coffee roasting is a topic the coffee industry is intrigued by, but it has yet to be commercialized (at least until this week).

According to Ansā, the company is working with a network of distributors across the US focused on the office/workplace segment. These Office Coffee Service (OCS) companies will sell the solution as a bundled service of ansā’s specialty green coffee beans and the e23 micro roaster.

Dispatches from Israel Food Tech Ecosystem: Amir Zaidman, The Kitchen

Last month, I visited the Kitchen Hub at their office in Ashdod, Israel and sat down with Amir Zaidman, Co-Founder and Chief Business Officer of the Kitchen. Prior to co-founding the Kitchen, he spent 10-14 years in business development in medical technology working on both the startup and investing sides. 

We chatted about what the Kitchen does, what sets Israeli startup founders apart, what the ecosystem needs, how precision fermentation is the new software, and what it’ll be like for Israeli customers to try the first cultivated meat product. 

J: Let’s talk about what the Kitchen is and what it does. 

A: First and foremost, we have capital we invest in startups like a seed or pre-seed stage venture capital. We have more money than a typical seed stage venture capital would invest because we are also getting money from the government to invest in those startups. While a typical seed stage fund would not invest $200-0.5M, we can invest closer to $1M in a company. Those companies become portfolio companies and they have access to the facility but it’s also the very close support that the team in the Kitchen is giving the teams in the companies. At least for the first 2-3 years after we invest in them, it’s a very intense relationship. 

J: Would you say the Kitchen is like a venture studio? 

A: Not exactly. For us, venture studio is when we start with a blank page. Then we brainstorm and figure out what we want to do based on needs from the industry, global trends, and where the industry is going. We start scouting for the enabling technologies, science, intellectual property that might be relevant for the project. When we find that, we go into negotiations with universities or research institutes and we go into a licensing agreement to own the license for that technology. Then we go recruit the team and give them equity into the new company that we created that holds the license for the technology. The venture studio model for us is starting from nothing and bringing all of those building blocks together. 

The third thing the Kitchen does is activity in the foodtech community in Israel. 

J: Let’s dive into your role here, I understand there’s two main components so can you elaborate on what those are?

A: I take part in this venture studio model by thinking about our new directions and what we need to do. The most significant part is making deals with universities and entrepreneurs for the terms under which they’ll come into the Kitchen. It depends on whether or not it’s a venture studio or a regular investment. But if it’s a regular investment, it’s very much in line with a typical VC investment model. And if it’s on the other side, then it’s more complicated with the licensing agreement and everything that has to do with that. 

The second thing, which is the part of my job that keeps me most busy, is working with the CEOs of the startups on their business development activities, around possible agreements that they might have like joint development or collaboration agreements, and most importantly, on their next round fundraising.

J: You have a view of the entire food tech ecosystem here because you’re working with many startups, but you also have a more specific view of individual startups and what they need. What secret weapon do startups here have that make them competitive in a global market? 

A: I think there’s a few elements to that. One is that Israelis are very entrepreneurial, which means that a person might define himself as an entrepreneur, regardless of the vertical that he’s working in. One day, he’s an entrepreneur in medical technologies and the next in food tech. When there is a new field which is impactful, it will draw seasoned entrepreneurs from other verticals to come and build their next startup in the space. 

The second thing is that there’s a lot of innovation in Israel. 

But I think the most important is that because Israel is such a small market, all Israeli startups are born global. They never consider the Israeli market first. They think of Europe, the US, and Asia first. They have to think global which helps them get a bigger sense or a better sense of the bigger picture.

J: Where do you find the best research and the best founders here?

A: Everywhere. The food tech sector is so diverse. If you look at cybersecurity, they come from specific intelligence units in the military. It doesn’t work like that in food tech in Israel. We source the IP and science from specific research institutes, but the entrepreneurs themselves, we get them from everywhere. We get them from previous entrepreneurs of biotech companies, medical technologies, or food companies.

J: They come from everywhere but what are the characteristics that they share? When you’re thinking about building a community of food tech startups here, what are you looking for? 

A: You don’t stumble upon foodtech. It’s not something that you do because it was there, you have to want it. And you typically want it because you feel that this is something that can change the world for the better. All of the CEOs and founders of those companies are passionate like that and this is what makes them unique. 

J: With the Kitchen’s access and view of the food tech community as a whole, what is it that you think that founders here really need? What kind of resources do you hope will become more accessible in the coming years?

A: You’re touching a very hot point, because we’ve been talking about those issues for the past three years. If you’re a food startup in the US, you’ll come up with the idea, you will go to a research center, and they will help you develop it. In Israel, you cannot outsource the development or the manufacturing.There’s a lot of infrastructure that is missing. And we’re working on that. Not the Kitchen specifically, but the Israeli community with some support from the government. Every startup in precision fermentation has to buy some equipment and there’s a movement to set up a precision fermentation center, which will be like cloud computing but for precision fermentation. You can do the very small scale in your lab and when you go up one notch to bigger fermenters, you will be able to lease and not buy. 

J: This is interesting because food tech is a very capital intensive industry compared to software.

A: Software used to be capital intensive, because you used to have to own your own servers,  until AWS and Amazon invented web services. And suddenly, it didn’t have to be so capital intensive because you can have everything on the cloud. 10-15 years ago, it wasn’t like that. This is now also changing in food tech.

J:Ultimately, the goal of food tech is to change the way people eat which requires a big behavioral change, even if the technology is there. How would you say the consumers here in Israel have been reacting to things like cultivated meat? 

A: I can’t really say because no cultivated meat product has been launched in Israel yet. We’re hoping the first ones will be launched by the end of this year. I can tell you that Israel is very fast to adopt new trends and technologies and it’s very plant based. I expect those new technologies to be very well accepted. Although the market is small, it’s gonna be a very good test market for every new product. We have a lot of chefs that are extremely interested in what’s happening in food tech because they want to incorporate the new technologies into their menus. It wasn’t like that, three-four years ago but now the culinary world and the food tech worlds are getting closer together.

J: Cultivated seafood was one of the theses the Kitchen had that resulted in Wandafish and Forsea. Clean packaging and reduced sugar have also been themes among the Kitchen’s portfolio. My final question is, as you’re thinking about the trends and new theses to follow, what technology are you hoping to see?

A: One of the main things we are hoping to find is technologies that will enable sophisticated technologies like precision fermentation and cell cultivation to produce products that will be affordable. Because today those technologies are expensive and they produce expensive products. Cultivated steak will probably be more expensive than a regular store-bought animal based one because the meat industry is good at creating affordable products at mass scale. It’s very difficult to compete. The companies that are creating cultivated meat are very close to market but they have premium prices. So we’re looking for the technologies to enable them to reduce costs, to reduce price, to be more efficient, and to bring the gospel to the people. 

Edited for clarity and length

Dispatches From the Israel Food Tech Ecosystem

When I first attended the Greencircle NY-Israel food tech conference in New York City last year, I never imagined that I would be living in Israel just a year later, exploring the food tech ecosystem for myself. I relocated to Tel Aviv in mid-January for an exchange program and have since been discovering the richness of Israel’s culture, language, cities, people, and places. While the high-tech innovation was a significant draw, my primary goal was to immerse myself in the culture and history of Israel as a whole. In the short time I’ve been here, I learned that the country’s foundation lies in its entrepreneurial mindset.

As I met more local Israelis, I was struck by the sheer number of people working in the high-tech industry. It makes sense considering Israel’s startup history dates back to the country’s founding. As a young nation facing existential threats, Israel’s defense system has always had to adapt to new scenarios, avoiding heavy reliance on conventional methods. There is a strong culture of questioning everything, evident in both political protests and companies that foster a climate of critical thinking. This environment encourages innovation not only for entrepreneurs but also for intrapreneurs, who develop new ideas and frameworks within existing organizations.

Food tech and ag tech are thriving industries in Israel, driven by the nation’s limited natural resources, water shortages, and a broader global climate crisis. According to the Good Food Institute Israel, alternative protein startups in the country raised $454 million in 2022, making up 30% of climate tech investments. Moreover, Israel ranked second globally, only behind the US, in alternative protein investments. The Israel Innovation Authority, an independent publicly-funded agency, is a significant driver of the country’s food tech advancements, offering a variety of practical tools and funding platforms to meet the needs of local and international innovation ecosystems.

Leading universities such as Hebrew University in Jerusalem, Technion University in Haifa, and Tel Aviv University also contribute to food tech innovation through academic research. However, beyond government funding and academic research, I am particularly interested in the intangible aspects of Israel’s culture that foster a high concentration of founders and an environment conducive to risk-taking. 

Roee Nir, the co-founder of Forsea, a cultivated fish company making an eel product, told me what sets Israeli founders apart is, “We are Israelis, and we are very communicative within ourselves. We like to meet, we like to share ideas, and we love that this is a very central industry that is erupting from Israel.”

Similarly, Anat Natan, the co-founder of Anina Culinary Art, credits the Israeli mindset of daring, inventive, and non-traditional thinking.  When asked where this mindset comes from, she told me “If you look back, the Jewish needed to survive. Even though we’re very advanced as a country in a lot of aspects, we’re a startup nation. We’re only 75 years old. We’re still establishing (ourselves), and when you’re building something, you have to do more than when you maintain something. We’re still in the building phase of the Israeli country.” 

In this series, I will continue to explore that startup mindset and developments in Israel’s food tech industry through interviews with founders and investors. I will delve into how startups are established, the groundbreaking innovations taking place, and the implications for Israel’s agricultural sector, environment, economy, and even its conflict with Palestine, because no analysis of food technology in Israel would be incomplete without considering the complex political environment. The food chain is an intricate web that intersects all aspects of society, which is especially true in a region as diverse and multifaceted as the Middle East.

Stay tuned for my first interview tomorrow!

Joy Chen is a contributor at the Spoon and has been writing about robotics and alternative proteins for the past year and a half. Although originally from the United States, she is currently studying at Tel Aviv University in Tel Aviv, Israel. 

2023 Restaurant Tech EcoSystem: Nourishing the Bottom Line

In collaboration between TechTable and Vita Vera Ventures, we are pleased to share an updated 2023 Restaurant Tech Ecosystem map.

We all saw that the pandemic brought a wave of experimentation in the restaurant tech space, but we also know that tech-driven change is not always linear. 

In early 2022, we made bold predictions about the restaurant tech environment in 2023, as we anticipated numerous acquihires ahead (acquisitions primarily driven by tech talent vs strategic tech value). This was due to the tight tech labor market (at the time) and the increasingly challenging funding and interest rate conditions. 

However, with the recent wave of macro tech layoffs, the tech labor market is no longer tight, and we believe more restaurant tech companies may be forced to shut down rather than finding a soft landing through acquisition. We’ve already seen a strong reset on requirements for capital efficiency and valuations of startups in the sector. This macro shift may create potential for rollup opportunities, but many early-stage assets across the sector are overfunded single-point solutions and still subscale.

This is ironic as the need for tech-driven solutions has never been stronger, but companies without the right growth metrics will likely struggle to survive. The inflationary environment is also forcing harder decisions for operators, which may further dampen their willingness to engage with new solutions.

With that in mind, we are pleased to share our 2023 Restaurant Tech Ecosystem, which serves as a current heat map of the broader ecosystem within the US (and is clearly not exhaustive). 

Click here to enlarge/download image of map. Click here for downloadable PDF.

The Journey from Point Solutions to Comprehensive Tech Stacks

While single-point solutions for things like online ordering, loyalty programs, and delivery were popular during the pandemic, we have reached a moment now with perhaps too many point solutions in the market. 

Tech stacks that require too many logins are now in fact creating a cognitive burden for employees, rather than the intended promise of efficiency and ease of use. As a result, operators are beginning to seek integrated systems and smaller tech stacks that can do more. (See commentary in the previous section about rollup opportunities!) 

Restaurant tech advisor David Drinan succinctly identifies the near-term priority for most operators: “The restaurant industry is thirsty for technology innovation that will deliver high margin, incremental revenue.”

On the operational side, managers are still struggling with certain areas such as scheduling and inventory management. These tasks can be time-consuming, especially for independent restaurant owners who have limited resources. As a result, we have seen a growth category of solutions that can automate these functions and provide real-time data to help operators make informed decisions.

Help *Still* Wanted   

The labor shortage in the restaurant industry has been a major challenge for operators in recent years, and labor optimization is still at the top of every operator’s mind. The pandemic caused many workers to permanently leave the hospitality industry, leaving restaurants short-staffed. 

According to the National Restaurant Association, almost two-thirds of US restaurant operators say they do not have enough employees to support existing demand. Instead of replacing this lost workforce, many operators are turning to tech to automate more functions and reduce the need for human labor. 

From digital menus and ordering kiosks to automated kitchen equipment, there are many ways that technology can help restaurants operate more efficiently with fewer employees. By automating basic tasks such as taking orders and processing payments, operators can free up their staff to focus on more complex tasks that require human expertise, such as customer service and food preparation.

Another trend the restaurant industry is grappling with is the changing expectations of younger workers when it comes to the employer/employee relationship. With more emphasis on work-life balance, career development, and job satisfaction, younger workers are looking for more than just a paycheck. 

To meet these expectations, operators are looking for workforce management solutions that can help to improve engagement, development, and rewards for their employees. This includes tools for tracking and managing schedules, as well as innovative solutions for tip outs and other compensation mechanisms. By investing in these solutions, operators can not only attract and retain top talent but also improve the overall efficiency and productivity of their workforce.

Finally, it is worth noting that basic scheduling and labor management tools can have a significant impact on profitability by reducing labor costs and improving operational efficiency. By automating scheduling and timekeeping, for example, restaurants can reduce the likelihood of overstaffing or understaffing, which can be costly in terms of wasted labor or lost sales opportunities. 

In the end, the ability to leverage technology to optimize labor is critical for restaurants to remain competitive in a challenging operating environment. While kiosks and text ordering have shown promise in the QSR space, there are many other opportunities for technology to make a positive impact on the industry as a whole.

Ghost Kitchens: It’s Even More Complicated

In our 2021 restaurant tech retrospective, we had a lot to say about this growing subsector, including the challenges for success (a.k.a. profitability) within the confines of a ghost kitchen business model.  

Now, as the concept of virtual and ghost kitchens continues to evolve even further, it’s important for operators to understand the complexities involved and navigate these challenges to build successful ghost kitchen operations.

One major obstacle has been the potential for tension between virtual brands and existing businesses, where adding virtual brands can lead to direct competition with their own existing businesses. Finding the right tech and operational partner to balance between these two is key.

Additionally, ensuring food safety and maintaining quality standards across multiple brands can be a challenge. Many of the generic virtual brands have lacked distinct value or clear taste standards, leading to underwhelming food quality issues and removal from the major third-party delivery platforms.

Last Mile Magic

Making the economics work for restaurant delivery is a growing priority for the industry. This includes better interoperability between POS/Kitchen systems and delivery providers, better routing and batching systems, localized kitchens, and of course even the mode of transportation for delivery.

We are tracking over 20 companies in the North American unattended last mile category, but it is still early days with most (all?) of the solutions operating in limited geographies and customer trials. So we have left this slice off the infographic for 2023, but don’t forget to keep your eyes on the sky, as we’ve seen recent growth of backyard drone delivery companies which are proving to be faster and better for the environment (if they can outweigh the noise and regulatory concerns).

GenAI on the Menu

Tech entrepreneurs have long dreamed of personalized food recommendations, but few have succeeded in creating true personalization beyond dietary concerns, allergens, or ingredient likes/dislikes. 

However, we have now reached a unique moment where new technologies like ChatGPT will be able to create meaningful and personalized interactions with guests. This has always been the premise of a variety of AI-driven restaurant tech startups, but the ability to leverage the underlying data to engage and interact with guests in a truly personal and conversational manner is game-changing. 

By using data from previous orders and interactions alone, ChatGPT can help to create a more tailored experience for guests, from recommending menu items to offering personalized promotions. ChatGPT can become a critical part of a restaurant’s marketing team by creating content, with the ability to easily translate to different languages as well. This could give operators a crucial competitive advantage as consumers demand more personalized experiences. We have only begun to see the capabilities of ChatGPT with free templates being offered to restaurant operators already.

Moreover, conversational AI like ChatGPT can also be a valuable tool for restaurant operators seeking to understand their own operating metrics. By integrating ChatGPT into their tech stack, operators can ask natural language questions and receive real-time responses, empowering them to make informed decisions about their operations.

Emerging Restaurant Tech Concepts to Watch

  • Chat/AI across marketing and operations
  • Tech-enabled employee support and training (for example, personalized perks, tip-out options, or language choices) 
  • AI for scheduling to free up managers
  • Dynamic pricing
  • Reusable containers + tech-driven circular economy for foodservice 

Looking ahead –  As always, we welcome your thoughts and reactions, and look forward to continuing to follow this sector together in the coming years. Reach out to us: Brita@vitavc.com and hello@techtablesummit.com. 

This Finnish Company Uses Radio Waves to Monitor and Reduce Dairy Waste

Dairy plants around the world are facing a new set of challenges as they grapple with rising raw milk costs and increasing pressure to reduce their carbon footprints as plant-based competitors try to draw a contrast with animal milk. A Finnish startup named Collo wants to help on both fronts using what it describes as liquid fingerprint technology.

According to the company, its technology can detect any type of liquid in pipes in real-time, giving companies a way to optimize production and cut product losses. Collo says its technology can keep track of the liquids in the pipes, showing exactly where the leakage is occurring. This enables dairy plants, breweries, and other liquid processors to address the problem at the point of origin.

Collo’s technology is based on an electromagnetic resonator that emits a continuous radio frequency field into the liquid. The signal reacts to interferences caused by different components, chemicals, and phases in the liquid, and the Collo analyzer immediately warns of any disturbances so that the process can be adjusted.

Collo says its analyzer simultaneously measures eight proprietary parameters from a liquid, which collectively creates the liquid’s fingerprint. If one or more of these characteristics change during processing, the analyzer shows the changes so that corrective measures can be made.

While leakage may not seem like a problem, it can be costly to dairy processors. Sometimes it’s just a small leak that can lead to lost revenue over time, while other times bigger leaks can lead to harmful environmental incidents that can draw the scrutiny of citizens and local governments. Collo says its technology can help avoid both profit-wasting slow leakage and high-profile spillage incidents by alerting processors instantaneously.

“As our technology can supervise all the draining points in real-time, it can keep track of the liquids in the pipes and show exactly where the leakage is,” company spokesperson Mikko Tielinen says. “This makes it possible to address the problem at the point of origin, saving huge amounts of milk and money.”