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Kickstarter: Koup is a Shirt Infused With Cinnamon

by Chris Albrecht
February 10, 2020February 10, 2020Filed under:
  • Funding
  • Waste Reduction
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I’m currently on a diet and one of the things I miss most is cinnamon rolls. Between the smell and the sticky sweetness, they are the perfect morning treat (that is so not perfect for you).

While I may not be able to eat my cinnamon fix any longer, a project on Kickstarter will let me wear shirts made from my favorite spice. Koup has raised nearly $70,000 on the crowdfunding platform to make shirts partially out of recycled polyester and infused with . . . cinnamon.

The Koup campaign page claims that cinnamon is anti-microbial and anti-odor while being 100 percent natural. They do not say whether or not your sweat will smell like a food court Cinnabon — which, I would 100 percent endorse.

Whether or not the cinnamon really is a wonder ingredient when it comes to keeping your clothes fresh, the shirts are also partially made from recycled plastic bottles and people who purchase them are encouraged to send the shirts back to Koup so they can be recycled into new yarn.

All this cinnamon-y, eco goodness doesn’t come cheap. To get one Koup T-shirt, you need to pledge $36 plus shipping. Which, in the grand scheme of things isn’t that ridiculous for a shirt anymore.

Koup’s campaign comes at a moment when the world is reflecting on and taking action against our growing plastic waste problem. So kudos to them for considering this issue and adding a little, err, spice to it.

The company is using a Taiwanese manufacturer, so perhaps it can sidestep some of the impacts the deadly Coronavirus is having on other Kickstarter projects manufacturing in mainland China.


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