One reason I dislike using recipes is how frustrating it can be to access them on certain websites. As soon as I click on a recipe online, I am instantly bombarded by ad pop-ups, auto-playing videos, and way too much backstory before I can access the actual recipe. Reciple wants to change this, and today it unveiled the pre-launch of its platform that makes it easier to access recipes while simultaneously supporting recipe creators.
Reciple partners with creators and food bloggers to host their recipes on the platform. Recipe creators are normally paid through ad platforms, but in this case, they will be paid directly by Reciple. According to an email from Annie Singer, the founder of Reciple, the creators will be paid up to 10 times more than traditional ad platforms.
To generate revenue, the platform will operate on a consumer subscription model. Users will pay a monthly or discounted annual fee for unlimited access to the recipes. Singer said that most of the revenue will be distributed to the creators.
Due to the fact that recipe creators will be paid by Reciple, they will no longer need to depend on ad revenue. Therefore, the pop-ups and ads that make other sites run slowly can be fully eliminated from Reciple. On the websites and blogs of individual recipe developers, there is often a lengthy backstory behind the recipe. The purpose of this is to improve the SEO of the page in order to have it rank higher in Google searches. The new site will handle the SEO and marketing aspect, allowing creators to select how much backstory they desire to share.
Since the start of the pandemic, more people have turned to cooking at home, making recipe sites like Reciple more relevant. The trend of eating more meals at home is not expected to recede anytime soon: Research from Acosta recently found that 92 percent of surveyed families plan on continuing to eat together at home after the pandemic.
Reciple is now admitting a limited number of waitlist members to their platform. The site is also being accepting recipe creators, and the first 100 creators will get free VIP onboarding and exclusive benefits. The platform officially launches in November 2021.
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