• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Skip to navigation
Close Ad

The Spoon

Daily news and analysis about the food tech revolution

  • Home
  • Podcasts
  • Events
  • Newsletter
  • Connect
    • Custom Events
    • Slack
    • RSS
    • Send us a Tip
  • Advertise
  • Consulting
  • About
The Spoon
  • Home
  • Podcasts
  • Newsletter
  • Events
  • Advertise
  • About

Rotimatic Maker Zimplistic Acquired by Light Ray Holdings

by Chris Albrecht
April 8, 2021April 9, 2021Filed under:
  • News
  • Click to share on Twitter (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • Click to email this to a friend (Opens in new window)

Zimplistic, the company behind the Rotimatic, has been acquired by Light Ray Holdings. The acquisition actually happened back in October 2020, but the company officially talked with The Spoon about it recently. Terms of the deal were not disclosed. Zimplistic had raised $48.5 million in funding.

In a phone interview at the end of March, Zimplistic Co-Founder and CEO (and inventor of the Rotimatic), Pranoti Nagarkar Israni told me that the company, founded in 2008, was not profitable. “To make the business profitable it needs a lot of cash,” Israni said, adding that investors felt Light Ray was the right deal.

According to The Business Times, Light Ray Holdings is “a special-purpose vehicle incorporated in the British Virgin Islands.” Israni said that Zimplistic had explored possible investments from strategic partners, but said, in the end, Light Ray is “aligned with our vision.” Both Israni, and her husband and Co-Founder, Rishi Israni will remain with Zimplistic in their roles as CEO and CTO, respectively.

To date, Zimplistic has been one of the more successful connected home appliances we’ve covered at The Spoon. More than 70,000 Rotimatics have been sold across 20 countries (45,000 units in the U.S.). More than 111 million rotis have been made with Rotimatics, and Israni said that owners use the Rotimatic and average of 4 -5 times a week. The device, however, is still unavailable in India.

The long-anticipated version 2.0 of the Rotimatic was delayed by COVID. Israni said that there isn’t a set timeline for its release, but it should be available by the end of this year or beginning of next.

Israni said that the company is also moving beyond straight hardware sales and into consumable subscription business. In addition to the machine, Zimplistic will be selling enhancements like beetroot powder and vitamins that can be added to recipes to increase a recipes nutritional value. Israni said these enhancements should be available this summer.


Related

Get the Spoon in your inbox

Just enter your email and we’ll take care of the rest:

Find us on some of these other platforms:

  • Apple Podcasts
  • Spotify
Tagged:
  • kitchen
  • Rotimatic

Post navigation

Previous Post Solar Foods Receives €10M to Scale Production of its Protein Made Out of Air
Next Post Mercato Raises $26M to Help Indie Grocers Sell Online

Reader Interactions

Comments

  1. Patricia says

    June 8, 2021 at 3:06 am

    How much is your rotimatic machine

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Get The Spoon in Your Inbox

The Spoon Podcast Network!

Feed your mind! Subscribe to one of our podcasts!

Starbucks Unveils Green Dot Assist, a Generative AI Virtual Assistant for Coffee Shop Employees
Impulse Announces Its Battery-Integrated Cooktop Becomes First Certified to Applicable UL Safety Standards
Tasting Cultivated Seafood in London’s East-end
Tasting Cultivated Seafood in London’s East-end
After Leaving Starbucks, Mesh Gelman Swore Off The Coffee Biz. Now He Wants To Reinvent Cold Brew Coffee

Footer

  • About
  • Sponsor the Spoon
  • The Spoon Events
  • Spoon Plus

© 2016–2025 The Spoon. All rights reserved.

  • Facebook
  • Instagram
  • LinkedIn
  • RSS
  • Twitter
  • YouTube
loading Cancel
Post was not sent - check your email addresses!
Email check failed, please try again
Sorry, your blog cannot share posts by email.