Zimplistic announced today that it has added tortilla making and gluten-free functionality to its already immensely popular Rotimatic.
The Rotimatic is a connected countertop device that measures, dispenses, kneads and bakes dough to create ready-to-eat flatbreads in 90 seconds. According to the Zimplistic press announcement, its Rotimatic is “enjoyed by more than 50,000 families across 20 countries.” If we assume that 50,000 families equals 50,000 units sold, that’s an increase of 10,000 units since we last checked in with the company back in October, when it had sold 40,000 units.
The Rotimatic can already make a host of different flatbreads, including pizza dough, puris and pearl millet flour flatbread. In a statement, Zimplistic said that it’s been getting a lot of requests for tortilla capabilities, especially in the U.S. Adding tortillas to its roster, along with a gluten-free recipe could help ease the sting of the device’s high price tag of $1,000 and get more people to purchase the device.
Zimplistic will be at our Food Tech Live event this evening. We’ll be sure to sample the goods and report back on how they taste. Additionally, you can check out this podcast Mike Wolf did with Zimplistic Co-Founder, Rishi Israni.