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The Spoon

Daily news and analysis about the food tech revolution

adaptogens

Blume Aims to Invigorate Alternative Milk Space with New Adaptogenic Concentrate

The most developed category in the plant-based space is alternative dairy, which is estimated to be worth around $2.5 billion. There is so much development in the sector that it feels like a new type of alternative milk such as Táche’s pistachio milk or Take Two Foods‘ barley milk, pops up every week. You can now add Blume to that list as this week, the Vancouver-based superfood company launched a new concentrated nut milk paste filled with adaptogenic ingredients.

Blume’s Adaptogenic Milk Blend has a similar texture to smooth nut butter, and it comes packaged in a glass jar. The base ingredients include almonds, cashews, coconut, and oats. The concentrate is considered adaptogenic because it contains Reishi, Cordyceps, Lion’s Mane, and Chaga mushrooms, which are supposed to help the body modulate its stress response and increase focus. Adaptogenic ingredients are defined as being able to increase the body’s ability to resist the damaging effects of stress and promote normal physiological functioning.

Many other plant-based milks contain some type of oil that acts as an emulsifier that ensures the milk won’t separate, and also helps it foam. The Adaptogenic Milk Blend does not contain added oil, but according to the company, still has the capacity to foam when used to create a latte. It is recommended to store the concentrate in the fridge after opening, where it will last three to four months.

Photo by Ashlen Wilder

Blume sent me a jar of their Adaptogenic Milk Blend to test out. To make milk, I followed the directions and blended one tablespoon of the concentrate with one cup of water for 20-30 seconds. The result was fresh milk that had a thick foam, and was an interesting light brown color. I took a sip and was immediately disappointed by the off-flavor and lack of creaminess. I tasted nothing like milk, or any type of plant-based milk I had before. Despite the thick foam on top, the rest of the liquid tasted closer to water. Separation occurred almost immediately after blending, and gritty sediment settled at the bottom.

A few other companies have products similar to Blume. JOI and Modest Mylk use various bases of coconut, almond, oat, and cashew to produce a similar nut milk concentrate. Daily Harvest now sells frozen almond milk cubes that can be blended into fresh milk. We have not tried the concentrates from other brands, so cannot attest to how these are.

I like the idea of these concentrated nut milk pastes, and see some of the benefits they offer over plant-based milks that come in cartons. However, if it doesn’t taste good, then it’s not worth it. On top of this, it is more money upfront: $24 for one jar of Blume’s concentrate versus a $4-$5 half-gallon carton of plant-based milk. A jar of Adaptogenic Milk Blend includes 20 servings, which equates to about $1.20 per serving. It’s also an extra step to blend the milk, and I (like most other consumers) are already accustomed to just reaching in the fridge for ready-to-drink milk.

I’ll personally be sticking to prepared plant-based milk for now. If you’re interested in trying out Blume’s Adaptogenic Milk Concentrate for yourself, it is now available for purchase on the company’s website. The company plans on selling it direct-to-consumer for the time being.

Taika’s Canned Adaptogen Coffee Ticks the Boxes for Wellness-Loving Millennials

During quarantine I’ve been drinking more caffeine than ever, which means that by 10 a.m., I’m usually about to rocket out of my chair.

Maybe that wouldn’t be the case if I was sipping on the java from new startup Taika (“magic” in Finnish). Founded by an ex-Facebook employee and a champion barista, the company makes cans of “perfectly calibrated coffee.” The startup uses a patent-pending process to reduce the amount of caffeine in each can to 130mg. A 12-ounce cup of regular coffee has 200mg. It also features adaptogens and mushrooms like ashwaganda (for calm) and reishi (for immunity).

Taika is launching with three flavors: Black Coffee, Oat Milk Latte, and Macadamia Latte. The coffee is sourced from a roaster in Vancouver, BC, and the lattes are plant-based and don’t have added sugar.

The caffeine curious can get a variety pack of six Taika drinks, two of each flavor, for $36. A 12-pack of a single flavor costs $59. As of now, Taika’s coffee is available for two-hour contactless delivery in three cities: San Francisco, Los Angeles, and New York. It also sells product to a handful of retailers in the San Francisco Bay Area and L.A.

Taika is clearly trying to appeal to consumers interested in the beverage wellness trend — especially younger people, like millennials and Gen Z. In fact, if you had a list of all the attributes of a trendy CPG beverage company, Taika would check literally all of the boxes. Cool, brightly colored branding? Check. Minimalist packaging? Check. Cheeky marketing? Double check. Taika’s cans even feature a phone number, which consumers are encouraged to text to make sure they got home safe. (I tried it and got a question about the Turing Test, then no response.)

With this wellness focus, Taika is clearly aiming to capture the same demographic as other good-for-you beverage brands, like CBD soda company Recess or Dirty Lemon. Price-wise, it’s in line with both.

Taika isn’t the first company to put adaptogens in coffee, or the first to create lower-caffeine coffee. But combining those two aspects, along with marketing explicitly geared towards wellness-conscious consumers, could help this startup rocket to success.