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Daily news and analysis about the food tech revolution

AI food

The Food AI Weekly Bulletin: Will AI Fakery Make Restaurant Reviews a Thing of the Past?

Welcome to the Food AI Weekly Bulletin, our new weekly wrapup that highlights important happenings at the intersection of AI and food.

Nowadays, there’s a lot of noise around how AI is changing food, so we decided to create a weekly brief to bring you what’s important, decipher through all the noise, and deliver actionable insights. If you’d like to sign up for our weekly Food AI Weekly, you can do so here.

Highlights

Is AI Ruining Restaurant Reviews? A new study shows people cannot distinguish between real and AI-generated reviews.

AI Food Art Is Everywhere (And It’s Not Great for Freelancers) Generative AI tools like Midjourney and DALL-E are revolutionizing food imagery, but what does this mean for freelancers and creatives who traditionally provided these services?

First, Al Michaels. Next, How About an AI-powered Anthony Bourdain? The news of Al Michaels allowing AI to replicate his voice has almost everyone freaking out, but what does it mean for the future of AI-generated avatars of famous food personalities?

Swallowing A Robot. Endiatx has developed the Pillbot, a tiny robot that can be swallowed to explore the gastrointestinal tract, potentially revolutionizing diagnostics and personalized nutrition.

Food & Nutrition Centric LLMs Could Be an Investible Opportunity. VCs see potential in industry-specific AI models, particularly in the domains of biology, chemistry, and materials, as these specialized LLMs could offer unique investment opportunities.

Brightseed’s Forager AI Finds Novel Bioactives. Cranberry giant Ocean Spray teams up with Brightseed to uncover new bioactive compounds in cranberries.

Our Favorite AI Food Art of the Week. We’ll be making this a regular feature. If you’d like your art featured, submit it on our Spoon slack. 

We’re going to be exploring all of this at our Food AI Summit in September. Join us won’t you? Super Early Bird pricing expires at the end of this month.

Is AI Ruining Restaurant Reviews?

What happens when humans can’t tell real restaurant reviews from fake ones? The restaurant industry has begun asking itself this question as a tidal wave of fake AI reviews floods online sites.

According to Yale professor Balazs Kovacs, humans are already losing their ability to discern the real from the fake. Kovacs recently unveiled the results of a study demonstrating AI’s ability to mimic human-written restaurant reviews convincingly. For his test, Kovacs fed Yelp reviews into GPT-4 and then asked a panel of human test subjects whether they could tell the difference. At first, the results generated by GPT-4 were too perfect, so Kovacs then prompted GPT-4 to insert “

While this raises obvious concerns about the authenticity of online reviews and the trustworthiness of consumer-generated content, it shouldn’t be surprising. Figure 01’s human-like speech tics were creepy, but mostly because of how human its awkward conversation seemed. With typos and sub-par grammar—in other words, what we see every day on social media—it makes sense that AI-generated reviews seemed more human.

One potential workaround to this problem of AI-generated reviews is using AI to detect and notify us what fake content is, but early tests show that even AI can’t tell what is real and what is fake. Another suggestion is to require reviewers to have purchased a product to review it (similar to having Amazon labels whose reviews are from verified purchasers) and apply it to restaurants. My guess is that this will be the best (and potentially last) line of defense against the coming tidal wave of AI reviews.

AI Food Art Is Everywhere (And It’s Not Great for Freelancers)

One early application of generative AI, as it applies to food, is the creation of images. Midjourney, DALL-E, and other tools allow us to create instant realistic images with a few sentences. As a result, we’ve seen CPGs, food tech software companies, and restaurant tech startups jump on the generative art trend.

While that isn’t necessarily good news for actual artists (this WSJ article is a must-read about the impact of AI on freelancers and creatives), these tools have democratized professional-ish like photos and art for folks in the same way Canva made professional-style graphics and presentations available to anyone.

One company that’s benefitted significantly is Innit. The company, which focused in its early life on hiring celebrity chefs like Tyler Florence and spending tens of thousands on photo shoots for a recipe, is now whipping them instantly with generative AI for its Innit FoodLM.

While most Internet-savvy marketing types at food brands, restaurants, and other food-related businesses have at least learned to dabble in generative AI prompt engineering, that hasn’t stopped some from trying to create a business out of it. Lunchbox created an AI food image generator utilizing DALL-E as the underlying LLM over a year ago (the website has since gone dark), and just this week I got pitched on a new AI-powered food generator that wants to charge for its service (which is essentially a user interface to manage prompt engineering for an underlying LLM (which most likely is Midjourney or GPT-4). There’s likely a small lifespan for these types of services, but my guess is most marketing folks will learn to prompt engineers directly with popular image generators like Midjourney.

First, Al Michaels. Next, an AI-Powered Anthony Bourdain?

The Internet freaked out yesterday when news broke that Al Michaels has agreed to let an AI copy his voice, and rightly so. First off, it’s creepy. Second, this is the exact thing was the main reason the Hollywood writers and actors guilds kept striking for so long, so I’m guessing the Hollywood creative community isn’t exactly happy with Al. And finally, it goes to show you that if you throw enough money at us humans, the temptation to cave to the bots will be too much.

My guess is we’ll eventually see AI-generated avatars of famous chefs. All it would take is for the estate of Julia Child or Anthony Bourdain to get a good enough offer and it won’t be long before we hear (and maybe see) their avatars.

Swallowing A Robot

According to Venturebeat, Endiatx has developed a microscopic robot that can traverse your body and is equipped with cameras, sensors, and wireless communication capabilities. The robot, called Pillbot, allowing doctors to examine the gastrointestinal tract and be used both for diagnostic and therapeutic purposes.

The company’s CEO, Torrey Smith, has taken 43 of these Pillbots and swallowed one live on stage, which can be seen here. If this technology actually works (and those pills can be made smaller because, holy cow, that’s a literal big pill to swallow), it’s not hard to imagine these being used to dial in and optimize personalized nutrition regimens.

Food & Nutrition Centric LLMs Could Be an Investible Opportunity

Business Insider asked some VCs what they’re bored by when it comes to AI and what they’re excited about. Not surprisingly, they talked alot about how it will be hard for startups to break through in foundational large language models, where big players like Open AI and Google play. And like any good VC looking at an early market they talked up up picks and shovels

Even as investors shift their focus to promising AI infrastructure startups, there may still be some opportunities for new LLM startups to win, especially when they’re trained for specific industries, explained Kahini Shah, a principal at Obvious Ventures.

“We’re excited about what we call Generative Science at Obvious, i.e, large, multi-modal models trained in domains such as biology, chemistry, materials,” she said.

Brightseed’s Forager AI Finds Novel Bioactives

Brightseed, a company that uses AI to accelerate bioactive and food compound discovery, announced that it has (in partnership with Ocean Spray) used its Forager AI to uncover novel bioactive compounds in cranberries. Forager identified multiple bioactives, such as terpenes, which Brightseed believes hold significant potential for human health. These findings, based on in silico analyses, will undergo further clinical validation and will be presented at the American Society of Nutrition’s NUTRITION 2024 conference.

This acceleration effect of new health-positive compounds is another example of the AI acceleration effect I wrote about yesterday. Things are beginning to move exponentially faster at every stage of the food value chain, which over time means our basic understanding of the rules underpinning what we do (such as food product development) gives way to entirely new rules that are rewritten in large part by AI.

Our Favorite AI Food Image of the Week: Hungry Monkey

We like looking at AI-generated food art and figured we’d show you some of our favorites on a weekly basis. 

If you’d like to submit your AI-created food art (or if you’ve found one you think we should feature, drop the image and the source/attribution (preferably a link) on our Spoon Slack.

Want to Try AI-Powered Cheese & Sausage? Join Us on October 25th at the Food AI Summit

So, what does food designed by AI taste like?

Next week at the Food AI Summit, you’ll have a chance to find out! That’s because not only will we have sessions by founders, inventors, and executives exploring how to bring food to our plates using the latest in artificial intelligence, but we’ll also get a chance to taste it!

After a full day of sessions that includes leaders from Pepsi, Afresh, ReFED, Chefman, Innit, Mineral and more, we’ll network and sample food from Shiru and Climax Foods! The founders of both companies will be on hand to talk about the process behind developing AI-powered plant-based food, so you will definitely want to stick around and join us!

You can check out the full-day agenda and great list of speakers over at the Food AI Summit page. If you’d like to join us, use the coupon code SPOON at checkout for $100 off tickets.

We’ll see you next week!

Shiru Used AI To Discover Its First Novel Ingredient in 3 Months. The Next One Will Go Even Faster

This week, novel ingredient discovery startup Shiru announced they have commercially launched their first ingredient, OleoPro, a plant-based fat ingredient the company says doesn’t have the environmental costs or health consequences of animal fat. As part of the announcement, the company disclosed that the company’s first commercial partner is Griffith Foods, a commercial food ingredient manufacturer.

As readers of The Spoon know, Shiru is part of a cohort of startups using AI to discover new ingredients more quickly than traditional methods. Unlike many first-generation synthetic bio products, OleoPro was developed using machine learning, enabling a multifold acceleration of the discovery and testing phase according to the company.

The company’s discovery timeframe for OleoPro took less than three months. According to the announcement, “Shiru’s biochemists and computational biologists used AI to scan and select nearly 10,000 formulations” in that time frame, and “then they determined the precise molecules that would combine to form an ingredient with the unique oil-holding protein scaffold of animal fat.” The entire discovery and commercialization process took 18 months from the project’s start, much shorter than the multi-year process typical of classical synthetic biology workflows.

And now, according to Shiru CEO Jasmin Hume, that time frame for discovery will compress even more now that the company has built out its machine learning model. Finding a new novel protein or functional ingredient will take “eight to 10 weeks is like what we’re comfortable with,” Hume told me in a recent interview. “And what that means is, it’s not just digital, but at eight weeks, we have up to half a dozen proteins that we’re making at a couple of grams. And so we go from totally digital to pilot-produced ingredients, not one but a couple that can work, in about eight weeks.”

“Instead of a half decade and more than a quarter billion dollars in R&D to ship a viable product, Shiru used AI to dramatically reduce the cost and time to market of an essential ingredient of plant-based meat to a matter of months and a few hundred thousand dollars – and the cost of protein discovery at Shiru continues to decline,” said Dr. Ranjani Varadan, Shiru Chief Scientific Officer, in the announcement. Varadan, who sat down with The Spoon last summer, was previously VP of R&D at Impossible Foods.