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Daily news and analysis about the food tech revolution

Alexa

The Spoon Weekly: Another Shazam for Food, Alexa Debuts New Meal-Rec-Tech

Snap The Latest to Create a ‘Shazam for Food’

Haven’t we seen this episode before?

While many of us had a good laugh back when Silicon Valley’s Jian-Yang launched a Not Hot Dog app, the truth is big tech has been rolling out Shazam for food features for quite some time.

The latest company to create an augmented reality/AI-powered food recognition feature is Snap with Scan Food. Snapchat users can scan food by opening up the AR bar within Snapchat from the main camera menu option. From there, they choose to scan and click a picture of the food item. Snapchat’s AI will process the image and suggest a recipe from partner Allrecipes and other information, such as Wikipedia pages, associated with the item.

One reason for this is food is one of the easiest product categories to recognize and around which to create databases. It’s also because food recognition unlocks numerous commerce, health and nutrition tracking, and kitchen management scenarios if done right.

To read the full post and our review of Snap’s new feature, click over to The Spoon.

Food Tech Is Heading to CES!

The Spoon & CES Bring Food Tech To The World’s Biggest Tech Show

Did you know food tech will be a featured theme for the first time ever at the world’s biggest tech show in January and The Spoon is CES’s exclusive partner to help make it happen? 

There’s still time to grab a booth! If you want to sponsor the event, let us know. See you in Vegas!

Amazon Alexa Debuts ‘What to Eat’ Feature

Amazon Alexa Expands Food Personalization Features With Launch of ‘What to Eat’

Last week, Amazon launched a new personalized meal recommendation feature for Alexa called ‘What to Eat?’. The new capability, which was part of a slate of new features for Alexa first teased at the end of September, gives users recommendations for restaurants, recipes, prepared items, and more based on their preferences.

What to Eat is an expansion of the personalized food recommendation capabilities of Alexa that the company began rolling out earlier this year with the ‘What’s for Dinner’ feature. Where What’s for Dinner offers personalized recipe ideas based on past purchase behavior, What to Eat goes a step further by recommending options based on a user’s dietary preferences and restrictions shared with Alexa.

You can read the full article about the latest evolution of Alexa’s food personalization technology at The Spoon.

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Restaurant Tech

Our Ghost Kitchen Future Will Be Automated

Back at the Smart Kitchen Summit in 2019, Adam Brotman, the CEO of restaurant tech startup Brightloom, suggested if he was a young entrepreneur and wanted to start a restaurant business, he’d create a ghost kitchen powered by a food making robot.

I haven’t stopped thinking about this comment ever since.

The combination of food produced via robots with a ghost kitchen model makes so much sense, in part because both are new approaches that help reduce two of the most significant cost drivers of the legacy restaurant business: real estate and labor.

Consider the real estate costs of starting a new sit-down restaurant. Some estimates put the typical down payment required for the commercial space somewhere between $150 to $350 thousand dollars in a market like LA. And that’s before you even get to the cost of renovation and installing a new kitchen, which can cost up to a quarter of a million bucks

You can read the full story about the symbiotic relationship between food robots and ghost kitchens, here.

Kristen Barnett Launches Hungry House, an ‘Anti-Ghost Kitchen’ Ghost Kitchen

It seems a day doesn’t go by nowadays without a new ghost kitchen concept popping up.

While all that growth can be exciting, the ghost kitchen land grab has its downsides, at least according to Kristen Barnett. The former COO of ghost kitchen startup Zuul told me today in a video call that the industry’s rapid expansion has often meant low-quality food, a lack of transparency, and, well, just way too many chicken wing restaurants.

To counter this, Barnett has launched a new company called Hungry House, which she describes as an ‘anti-ghost kitchen ghost kitchen.’

What does that mean?

“We are actively being intentional about some of the more negative sides of the ghost kitchen industry that the public has come to know,” said Barnett. “Hungry House really was created as a reaction to that, seeing a way to flip those maybe less than ideal characteristics of the industry on its head and say ‘No, what happens if we infuse transparency, we tell customers it’s Hungry House making the food, we have a physical storefront that people can actually order at and see the kitchen and see the team?’”

You can read the full story about Hungry House here.

Aquaculture Tech

The Kingfish Company Wants to Lead a Tech Revolution in Aquaculture

Earth’s ocean ecosystems are deteriorating. Wild fish stocks are increasingly vulnerable. And yet by the year 2050, global demand for seafood may have increased by as much as 80%, according to research from the Blue Food Assessment.

The Kingfish Company wants to help satisfy some of that demand while reducing the environmental toll of seafood production. The agtech company launched its first land-based aquaculture production facility in the Netherlands before introducing its flagship line of yellowtail kingfish products in Whole Foods Markets across the U.S. Soon, Kingfish will bring its production operations to the U.S. with a new facility in Maine.

Earlier this week, The Spoon joined Kingfish founding partner and CEO Ohad Maiman on Zoom to find out more about the company’s aquaculture technology and plans for expansion.

To read the full interview with the CEO of Kingfish, head here.

Food Robots

Meet Nommi, a Robotic Bowl Food Kiosk

Last week, Wavemaker Labs announced the launch of a new startup and bowl-making robotic kiosk concept called Nommi. Nommi will be “a standalone robotic kitchen that is able to produce and dispense any grain-, noodle- or lettuce-based dish through a fully integrated cooking system.”

Nommi is the latest robot startup concept to emerge from Wavemaker Labs, the food automation incubation studio behind Miso Robotics (Flippy, a back-of-house fry and grillbot), Bobacino (boba drinkbot), Future Acres (farm assistant) and Piestro (pizza kiosk). What’s unique about Nommi is the company is a product of a partnership between Wavemaker, C3 and chef Masaharu Morimoto, each of whom hold equity in the new company.

“As we started developing it, we really wanted to get partners to allow this to scale quickly, and really kind of stack the deck before we start playing,” said Buck Jordan, President and Co-Founder of Nommi and CEO of Wavemaker Labs, in a recent zoom interview with The Spoon.

To read the full story about Nommi, click here.

Kitchen Tech

Is Home Fermentation The Next Big Kitchen Tech Opportunity?

There’s been a fermentation boom in restaurants over the past decade. Chefs everywhere are using the age-old technique to make everything from kimchi to katsuobushi, and nowadays, it’s not out of the ordinary for high-end restaurants to have a head of fermentation on staff.

And now, thanks in part to the pandemic and the rise of experimentation in food making, more people than ever are doing fermentation at home. Anyone who’s tried to create a sourdough starter, brew kombucha or make sauerkraut has dabbled in fermentation whether they know it or not.

Still, fermenting is still viewed as something of a black art. Part of it is the weird and slightly creepy terminology (mother, anyone?). Mostly, though, it’s also because the act of farming bacteria to create tasty and healthy new foods is a far cry from the usual activity of assembling and cooking our meals in our kitchen.

Read the full story the rise of home fermentation tech, click here.

Amazon Alexa Expands Food Personalization Features With Launch of ‘What to Eat’

Last week, Amazon launched a new personalized meal recommendation feature for Alexa called ‘What to Eat?’. The new capability, which was part of a slate of new features for Alexa first teased at the end of September, gives users recommendations for restaurants, recipes, prepared items, and more based on their preferences.

What to Eat is an expansion of the personalized food recommendation capabilities of Alexa that the company began rolling out earlier this year with the ‘What’s for Dinner’ feature. Where What’s for Dinner offers personalized recipe ideas based on past purchase behavior, What to Eat goes a step further by recommending options based on a user’s dietary preferences and restrictions shared with Alexa.

Once a user asks, “Alexa, what should I eat?” the voice assistant will share recommendations for restaurants, recipes, prepared food, and meal kits. Users can share their preferences and restrictions by telling Alexa to “open my food preferences.” From there, they can choose a primary diet profile from many choices that include vegetarian, paleo, keto, kosher and more. They can also add various dietary preferences such as low-salt, gluten-free, low-carb, egg-free, and more.

I tried out What to Eat on my Echo Show. After asking Alexa, a screen popped up with a Blue Apron meal recommendation at the top and then buttons for restaurants, recipes, and prepared food recommendations.

Once I clicked a level down from each topline option, I got more choices from Alexa. For example, under recipes, I chose a shoppable recipe from Amazon partner SideChef. Once there, I had my choice of step-by-step instructions for the recipe, adding ingredients to a shopping list or directly to my Amazon Fresh cart.

When choosing restaurants, a ‘nearby restaurants’ screen popped up with three options less than a mile from my home. From there, I could filter by delivery, pickup, reservations, or open now.

When I clicked on prepared foods, a screen popped up with Whole Foods chicken tortilla soup as the featured item, as well as the option to filter by Amazon Fresh, Whole Foods, or food type (salad, soup, vegan, etc.).

This evolution of Alexa’s meal personalization capabilities gives Amazon monetization opportunities through a user filling up their e-commerce basket with ingredients via a shoppable recipe, selling prepared foods from Amazon Fresh or Whole Foods, or by gathering a spiff for a restaurant recommendation. While not all of these opportunities are created equal – Amazon obviously gets a bigger share of the spend when customers add a recipe to their Amazon Fresh basket as compared to when a user eats out at a local restaurant – What to Eat entrenches Amazon deeper into the decision-making process of the consumer.

It also shows the uneven playing field for Amazon’s kitchen commerce efforts compared to other voice assistant players. After helping to create the category in 2015, Amazon continues to be the runaway leader in the US smart speaker market share, logging 69% of all installed speakers as of mid-2021. A good chunk of those smart assistants resides in the kitchen where users often will ask for recommendations, add things to a shopping list, and more. All that activity enables Amazon to profile us and, now, make money at every step in the meal journey.

The head of Alexa’s kitchen team, Mara Segal, talks about the new feature and how it allows Amazon to touch the meal journey from end to end in her interview for Amazon Devices’ blog:

“Customers consume roughly 20 meals for the week,” Segal said. “Finding a recipe, getting groceries, picking restaurants, and cooking a meal—it all takes time. We think customers will be excited to break out of their routines and get quick, personalized assistance. With What to Eat and our suite of Alexa Kitchen features, we can make the food journey easier end-to-end—getting that great idea, saving favorites from different food and recipe providers in one place, adding ingredients to the Alexa shopping list or cart, and cooking meal kits or recipes hands-free with Alexa’s assistance.”

Bosch Enlists Alexa and SideChef to Teach People How to Use Its Ovens

Ovens are getting fancier with new connectivity and automated cook programs. Someone replacing a traditional oven they’ve had for decades with a newfangled smart oven could be forgiven for not understanding or taking full advantage of all their new device’s automated bells and whistles.

To help with this, and to educate its users, European appliance giant BSH is enlisting the help of Alexa and SideChef. BSH is running a pilot program in the U.K. for Bosch Home Connect oven owners. Users there with an Amazon Echo Show (or Fire TV Stick 4K, Fire HD Tablets) can download the Alexa Home Connect Cooking Challenge skill.

Once downloaded, users can follow one of 25 guided recipes (pizza, pastries, proteins, etc.) created by SideChef. After preparing the dish, users tell Alexa to turn on the oven. The connected oven will then use an automated cook program to, presumably, cook whatever the meal is to perfection.

For food tech fanatics like many Spoon readers, this type of feature may sound a little ho-hum. Alexa already integrates with plenty of appliances. But the goal for BSH is to surface new and interesting capabilities on its devices that their customers might not know about. In addition to automated cook programs, the recipes could introduce people to a steam feature, and the dish being made illustrates how to use that feature.

This is also just the beginning for the Home Connect Cook Challenge skill. I spoke with a BSH representative by phone this week, and they outlined how shoppable recipe functionality is on the product roadmap along with expanding the library of recipes to include any recipe a user finds on Alexa, not just ones from SideChef.

Amazon Alexa Getting Better at Guessing Follow Up Requests

One big area where virtual assistants like Amazon Alexa and Google Assistant fall short of real human assistants is their inability to contextualize and anticipate what you’ll want next.

Currently, requests made to virtual assistants are often siloed, and go something like this:

“Alexa, how long should I steep tea?”

Alexa answers, with something like “Five minutes,” and then:

“Alexa, set a timer for five minutes.”

In a corporate blog post today (hat tip Geekwire), Amazon announced that Alexa is now getting better at bundling those types of requests together. Amazon refers to this as figuring out your “latent goal,” and actually provides tea steeping as an example. Asking Alexa how long to steep tea could have Alexa guess that your latent goal is to make tea. This, in turn would trigger an immediate and automatic follow up response from Alexa like “Would you like me to set a five minute timer?”

While this seems straightforward, as with so many AI-related tasks, understanding what people want isn’t exactly easy. From Amazon’s blog post:

The first step is to decide whether to anticipate a latent goal at all. Our early experiments showed that not all dialogue contexts are well suited to latent-goal discovery. When a customer asked for “recipes for chicken”, for instance, one of our initial prototypes would incorrectly follow up by asking, “Do you want me to play chicken sounds?”

Beyond tea, it’s not hard to think of how identifying latent goals could be useful in a smart kitchen. In the case of asking for chicken recipes, Alexa could follow up with offers to pre-heat an oven, or, more relevant to Amazon, offer to order you the necessary groceries for delivery that day (preferably from an Amazon grocery store).

Amazon says this latent goal capability is available now in English in the U.S. And while it doesn’t require any additional work from developers to activate, they can make their skills more discoverable with the Name-Free Interaction Tool Kit.

FWIW, I tried asking Alexa the tea steeping question, and it did not follow up with a timer suggestion. So its latent goals capabilities seem to still be, well, latent.

Amazon’s Echo Show 10 Swivels to Follow You. That Might be Useful in the Kitchen

Amazon introduced the latest version of its Echo Show at its hardware event today. The new Echo Show 10 features the usual Alexa-powered smart assistant, screen and speakers, but includes one new feature that might be particularly useful in the kitchen: it rotates to follow you around.

Think about how you move around when cooking from a recipe. You shift between your prep area to the fridge to the oven to pantry. Being able to always have the recipe in view means no problem if you forget what temperature to set the oven or how many eggs you need to grab.

Even if you aren’t following an on-screen recipe, the ability for the screen to swing around so you can watch a show as you cook or hold a video call is pretty neat.

We haven’t had a chance to play around with the Echo Show 10 yet, so it may not work all that well in reality. And not everyone will be comfortable with an Amazon device watching you and silently following you around with its camera eye.

But, if you’ve already given in and have an Alexa powered assistant, this seems like it could give you a little more mobility and utility. I mean, it doesn’t seem as strange as the indoor drone Amazon also announced today that pops up and flies around your house acting as a security camera.

The new Echo Show 10 will cost $249.99, will be available in Charcoal and Glacier White. Amazon says it will ship in time for the holidays.

The Food Tech Show: Did The Automat Ever Really Go Away?

In this week’s episode of The Food Tech Show, we talk about those new contactless systems and compare them to a technology from long ago: the automat.

Yep, that old-school idea born in New York City a century ago is back (or maybe it never left?), showing up everywhere from restaurants to condos.

Jenn Marston waxes nostalgic about the automat and other concepts that seem to be getting a second look as the food system looks to reinvent itself in the wake of COVID-19.

We also talk about these stories in today’s podcast:

As always, you can listen to this week’s podcast on Apple Podcasts, Spotify or wherever you get podcasts. You can also download the episode direct to your device or just click play below.

“Alexa, Look Into My Eyes”: New Prototype Combines Human Gaze with Voice Control to Help You Cook

There’s no doubt that voice control interfaces like Alexa and Google have had a huge impact on the way we search for recipes, access our appliances and add things to our grocery lists.

But what if that voice assistant had a contextual understanding of where you where looking when you are cooking the evening meal?

That’s the big idea behind a new prototype from Synapse, a division of Cambridge Consultants. The new Hobgoblin technology concept utilizes machine vision to gather information about where a person is looking when issuing a voice command and applies that information to the cooking experience.

From the project page:

We have been exploring the use of computer-vision based sensing as context, and for this cooktop demonstration we augmented the VUI using gaze tracking to make what feels like a magical interaction. The cooktop infers which burner is being addressed in a voice command by using its camera tracking to know which burner you’re looking at. This way, when the system detects a person standing in front of it looking at a burner, commands can omit the burner designation, e.g. “turn that burner on,” or simply saying a level like “medium high.”

In the concept video, a user is cooking and says “Alexa, turn up the heat.” Using a camera that is built into the cooktop, Alexa is able to infer that the user is cooking because they are looking at the cooktop.

There’s no doubt that the ability to combine contextual understanding of what is happening in a room to power commands given to digital assistants like Alexa could create much more powerful potential “smart kitchen” user scenarios. One could easily imagine combining other information to create more contextually relevant experiences, including facial recognition to, for example, apply a personalized knowledge base that understands a person’s cooking capabilities or their favorite recipes.

You can see the Hobgoblin demo in action below:

Hobgoblin Smart Appliance Interface | This New User-Interface Tech Isn't Just for the Kitchen

KloveChef Opens Up Voice-Guided Cooking Platform to Publishers

KloveChef, the voice-guided cooking startup cofounded by one of India’s biggest celebrity chefs in Sanjeev Kapoor, is opening up its platform this month to publishers wanting to add voice-guided cooking functionality to their recipes.

The new tool will allow anyone who has recipe content — chefs, cookbook authors, bloggers or food retailers — to upload their recipes to KloveChef’s platform via a web interface and it will convert them into a voice-guided recipes.

“We will democratize the interactive recipe creation and distribution,” said Bahubali Shété, KloveChef cofounder and CEO, in an interview with The Spoon.

Shété told me that recipe publishers will be able to use KloveChef to publish their recipes across a variety of voice platforms such as Amazon Alexa, Google Assistant, Google Home and Amazon Fire TV. To do so, they just copy the recipe URL or paste the full recipe into the web interface and KloveChef will convert into a voice-guided recipe.

Shété also said that publishers will have the option of letting users send their recipes posted on other web channels such as YouTube or Pinterest to their voice assistants for guided cooking.

KloveChef is opening up their voice platform after finding some success with their Alexa voice skill targeted primarily at home cooks in India. According to Shété, the guided cooking assistant has a total of 465,000 users and 100,000 monthly active users.

Shété says publishers can make money through KloveChef if the recipe is converted into a shopping list. The recipe-to-shopping list feature, which KloveChef has been testing through its app in India, currently has over 1 million recipes converted into shopping lists via voice search.

I have to admit, I like the idea of self-publishing recipes to voice platforms. It reminds me of the early days of ebooks, when authors would use technology from early pioneers like Smashwords to put their books into the world and on other popular platforms. Perhaps not all that surprisingly, just as like those early days of ebooks, recipe self-publishers are relying on Amazon to reach the end consumer, only instead of Kindle this time it’s Alexa.

It’s too soon to see how successful KloveChef will be in attracting cooks for its voice guided recipe assistant outside of India. In its home market, they’ve been able to leverage the large reach of Kapoor, while here in the states, Alexa tends to favor its featured partners such as Food Network or Tasty. KloveChef will have to compete with the algorithm-favored partners through attracting recipe publishers such as popular food bloggers or food retailers with built-in audiences to accrue a sizeable user base.

Looking forward, the company hopes to also attract users by making the platform better over time. One of the early features will be adapting guided cooking where users can speed up a recipe or slow it down depending on their experience. The company plans to release the new capabilities by mid-August.

KidKraft’s New Toy Features a Smart Kitchen and Market Powered by Alexa and RFID

Perhaps we’ve been going about the roll out of the smart kitchen all wrong. Instead of debuting new, fully functioning–and expensive—smart fridges every year, we should just sit back and let KidKraft work its magic.

Last week at Toy Fair, KidKraft announced its Alexa 2-in-1 Kitchen and Market. That’s right, the wooden kitchen playset filled with wooden pans and fake food you remember from pre-school is getting an upgrade with digital voice assistance and RFID tags.

Like the name says, there are two parts to this playset, a market to buy things and a kitchen. But you actually have to provide your own Alexa device (presumably a cheap one you don’t mind getting banged around).

Alexa will work a little differently in the KidKraft playset. Instead of needing to say “Alexa” (which, if you have a kid and an Alexa, you know can get real annoying real fast), the smart speaker perks up when RFID tagged elements are placed in various places. As CNet reported from Toy Fair, place a hot dog in a pan on the stove and Alexa will respond with cooking noises. Or in another example, if a child “buys” lettuce, Alexa will suggest they make a salad with other ingredients.

The KidKraft playset will also play games and even tell dad jokes, which, as a dad, I am fine with.

There are, of course privacy concerns around bringing a smart speaker directly into the center of your child’s play. Amazon has not always proven to be the best protector of your privacy when it comes to the ubiquitous assistant.

But as with so many things in our connected age, your concern mileage may vary. You also have a more time to think about it as the KidKraft Alexa playset won’t go on sale for $300 on Amazon until next year.

But if you do choose to get one, don’t be surprised when you child starts expecting those same smarts (and dad jokes) in your real kitchen.

Food Tech News: KFC Canada Partners with Alexa, Blockchain and a New Peanut Allergy Drug

Pat yourself on the back — you made it to February. We’re in the thick of winter and here at The Spoon we’re busier than ever reporting on news and prepping for our Customize food personalization summit (you’re coming, right?)

But there’s always time for food tech news! Here are a few interesting stories from around the web this week: an Alexa skill that lets you talk to Colonel Sanders, food safety blockchain, e-grocery funding and a new peanut allergy drug. Enjoy!

KFC Canada unveils new Alexa skill
This week KFC Canada announced a new Alexa skill which allows users to chat with and reorder fried chicken from… the Colonel himself. The fast food chain teamed up with AWS to develop the skill, which uses AI to turn text into speech that sounds like the voice of Colonel Sanders. According to a release from KFC Canada, KFC is the first global QSR to use this text-to-speech technology. 

Photo: Neogen

Neogen partners with riope.io for food safety blockchain
Neogen Corporation, an international food safety company, is partnering with blockchain-for-food startup Ripe Technology (creators of ripe.io). Neogen will use ripe.io to create a blockchain to track food safety diagnostics and animal genomics for their customers. The company hopes that incorporating blockchain will help customers verify the authenticity of their food products and lead to increased transparency and traceability. 

FDA approves drug for peanut allergies
Those who suffer from life-threatening peanut allergies may soon be able to breathe a little easier. US health regulators have approved the first ever drug for peanut allergies. Called Palforzia, the oral drug works by slowly ramping up exposure of peanut protein to desensitize allergy sufferers. It’s specifically meant for children and teenagers.

E-grocery Supermercato24 raises €11 million (~$12.1 USD)
Supermercato24, a Milan-based e-grocery marketplace, announced that it had raised  €11 million (~$12.1 million USD), bringing its total funding to €28.4 million ($31.2 million USD) (via EU Startups). The round was led by DIP with participation from current investors 360 Capital Partners, Innogest and more. On Supermercato’s online platform, users can shop for groceries from local supermarkets, which will then be delivered to their door. With its new funds, Supermercato24 will expand its operations throughout Italy and Poland, where it’s already available, and grow into new countries. 

Amazon: Instant Pots, Avocados and, of course, Amazon Devices are Big Sellers This Year

In what is becoming its own holiday tradition, Amazon sent out a press release this week explaining how Amazon and Amazon devices in particular crushed it this past Cyber Monday.

In Amazon’s typical vague fashion, the company didn’t release any hard numbers, saying only that “Customers purchased millions more Amazon Devices compared to the same period last year in Amazon’s Stores globally and the best-selling items were Echo Dot and Fire TV Stick 4K with Alexa Voice Remote.”

It’s no real surprise that the biggest e-commerce site in the world could pull levers and buttons on its biggest shopping day of the year to generate millions of sales of its own products. But if we look back, during last year’s Cyber Monday holiday weekend, Echo Dot was also a big seller, with millions of Echo devices sold. And in 2017, Amazon said that over that entire holiday shopping season that it had sold tens of millions of Alexa devices.

In short, dominance perpetuates itself, and with Amazon owning 70 percent of the smart speaker market, its dominance doesn’t seem to be going anywhere anytime soon. For the smart kitchen, this means appliance makers will continue to bake Alexa capabilities into their devices, which will beget more sales of Alexa-enabled devices, and the cycle continues.

Quick sidenote: It’s interesting to see Amazon’s wording evolve over the past three years. In 2017 it was “Alexa” enabled devices. In 2018 they were “Echo” devices and this year they are “Amazon” devices. This evolution is a reflection of how Amazon has broadened its first-party offerings with items like the Fire TV devices and Ring connected doorbells and lights.

But it wasn’t all Amazon, Amazon, Amazon this holiday season. The company also announced its “Best of Prime 2019” this week and among the winners were Instant Pot and… avocados.

The Instant Pot (which merged with the maker of Pyrex earlier this year) is indefatigable. Amazon said it has been a top seller for the past three years, and the Instant Pot DUO60 was among the most gifted items by Prime members this year as well.

And while it really didn’t provide any other context or numbers, Avocados were also a big seller throughout 2019 for Amazon Prime members as well.

OK. Sure.

This is just the first round of Amazon’s “Aren’t We Great?” press releases. Expect another after Christmas as well, telling (in vague terms only) how many millions of devices it sold throughout this holiday season.

Alexa Adds Thousands Of Buzzfeed Tasty Recipes To Echo Show

This week Amazon and Buzzfeed announced a partnership that brings thousands of Buzzfeed Tasty’s famous quick-play social videos to Amazon’s video-enabled digital assistants.

According to email sent to The Spoon, here’s how it works: First ask Alexa to find a recipe by saying something like, “Alexa, find pork recipes from Tasty.” Alexa will then show you options, and you can tell the device which recipe to select by saying something like, “Alexa, select recipe number three.”

From there, say, “Alexa, start recipe” and Alexa will read off each step in the recipe as well as list them on the left-hand side of the screen of the Echo Show. It will also show a looping video of the recipe on the right. You can also ask Alexa to read off ingredients by saying “Alexa, read ingredients” and add it to a shopping list by saying “Alexa, add to shopping list.”

I wish I could tell you how well it works, but at the time of this writing I couldn’t get either of my Echo Show devices to actually find Buzzfeed Tasty recipes. The new feature is supposed to be available to anyone in the U.S. with an Echo Show as of this week, so I assume I will be able to access the program over the next few days as the kinks are worked out.

Too bad, since I am very curious about how well turning a Buzzfeed Tasty recipe into a more instructional/step-by-step format on a screen will work. Like many, I’ve watched a lot of Buzzfeed recipes online but have never actually cooked to one of them, in part because they seem designed more for entertainment than to be functional. Putting them onto the Echo Show could change that, so I’ll update this post once I can actually cook with one.

One thing that struck me about this integration is that it is simply turned on and available to work (once it works) for anyone with an Echo Show. This is different from earlier Alexa Echo Show integrations like that of Allrecipes, which required the user to add as an Alexa Skill.

My suspicion is that Amazon is having trouble getting people to add new skills to their voice assistants, so at this point the company is, in some cases, just doing it for the consumer. Makes sense, actually, since a “cloud computer” like Alexa isn’t exactly short on storage. That and it just seems a bit more magical if you one day could just ask Alexa to do something and she does it rather than going through an “add skill” extra-step.

I am also curious how the “add to shopping list” feature works. This news follows an integration with Walmart (via shoppable recipe platform Northfork) that allows Tasty app users to make recipes shoppable by adding them their Walmart shopping lists and online grocery carts. The Alexa/Tasty integration doesn’t quite look like it takes recipes all the way to the Amazon cart, but if I know Amazon, I expect that will eventually change.