Close Ad

The Spoon

Daily news and analysis about the food tech revolution

Aspara

Rise Gardens Launches a Countertop Version of Its At-Home Smart Growing System

Rise Gardens is best known for its indoor smart farms that are geared towards the average consumer and roughly the size of your average bookshelf. But those living in small spaces may not be able to easily accommodate another piece of furniture, and with that in mind, Rise released a countertop version of its farm this week. According to a LinkedIn post from the company, the device, dubbed The Personal Rise Garden, can grow “8+ plants at any given time” that can be harvested in “as little as 25 days.”

The Personal device is essentially a smaller version of Rise’s flagship product, a multi-shelf smart garden that uses nutrient-enriched water and a “recipe” of LED lighting to hydroponically grow leafy greens and herbs. An accompanying smartphone app does the bulk of the work in terms of calculating the temperature of the garden, determining nutrition and pH levels, and telling the user when it’s time to water the plants. Users can purchase a subscription service that automatically mails growing supplies on a regular basis. They can also use their own plant seeds if they prefer not to be locked into a subscription. 

Speaking to The Spoon earlier this year, Rise Gardens’ Head of Product and Strategy, Diego Blondet, said he believed automated indoor farming would make its way into most kitchen designs in the future. But we’re still years away from having a smart farm built into the cabinetry like a microwave, and in the meantime, many would-be users live in small apartments that can’t accommodate farms the size of furniture.

Hence Rise’s move to release a countertop version of its smart garden. The new device clocks in at 18 x 11 x 16 inches and weights 20 pounds. According to a press release sent to The Spoon, it can grow four large plants (tomatoes, peppers, kale, etc.), eight medium-sized plants (herbs), or 12 small plants (chives, lavender). Cost-wise, the farm will run you $279, which is on par with other countertop growing devices, including those from Aspara ($259) and AVA’s Byte Smart Garden ($349).

Notably, Rise received an investment from the Amazon Alexa Fund last month to “fuel new products, accessories, and further R+D.” At the time of the announcement, Rise CEO and founder Hank Adams hinted at an Alexa integration for his company’s devices, which means voice tech might be coming to smart farms soon, with Rise leading the way. The company also recently expanded distribution to Canada, according to a Rise spokesperson.

Offering a smaller version of its standard product could also connect Rise Gardens to a potentially different audience, which is those who are new to the at-home smart farming concept and may not want to commit $500 or more to learning about it. From the looks of it, the Personal device won’t feed an entire family, but could be sufficient for one- and two-person households. I’ll let you know as soon as I’ve purchased mine.

Aspara’s High-Tech At-Home Farm Launches in the U.S.

Hong Kong-based Aspara, which makes high-tech, tabletop-sized farming units for homes, is now shipping devices across the U.S. through retailers like Home Depot, Wayfair, and via its own website.

The Spoon flagged Aspara back in January as a company to watch in the up-and-coming at-home farming space because of the device’s small size, lowish price point, and approach to hydroponics. At the time, the company was selling its system, which can fit easily on a countertop, to customers in Hong Kong and in very, very limited quantities via Amazon to other parts of the world.

This official U.S. launch makes the device available to all U.S. consumers. Speaking on the phone today, Rob Alexander, the Owner of Conducted Sales, the sales agent for Aspara in North American markets, said that Aspara has another eight retailers in the works, though he couldn’t at this point use specific names. 

High-tech, hydroponic farms have historically been the territory of industrial-scale indoor farming companies — the AeroFarms and Plentys of the world. But following this past January’s CES show, both major appliance makers like LG and Miele along with smaller startups began to heavily publicize a new kind of indoor farm, one created for the at-home consumer. These devices are typically quite small and meant to feed a single household, rather than supply a grocery retailer. 

Alexander said Aspara’s homegrown system differs from others on the market in the way it tackles the hydroponic element of the farming. It uses what he calls an “ebb and flow” design, where water for the plant roots is constantly replenished from the side unit (see image above), making the water supply easier to refill than many at-home farms. Aspara’s also has sensors that determine nutrient levels in the water, the current level of humidity in the air, and whether a plant is getting too much light. An accompanying app notifies the user when any of these elements need attention.

“It’s trying to give you feedback to create the optimum growing environment,” Alexander said.

Another differentiation: the device is repairable. While that might first sound like a weird selling point (no one wants to buy tech that might break), it actually speaks to how seriously Aspara is pursuing the idea of making its high-tech grow system the kind of kitchen appliance that’s on par with a dishwasher or refrigerator. You don’t throw out a dishwater the second something goes wrong. In the same way, Aspara users can replace parts like sensors and light canopies, rather than having to go out and buy a whole new farm.

The company’s approach recently won them the Green Product Audience Award. 

Price-wise, Aspara is on the lower end of the at-home farming spectrum. The device goes for $349 right now at Home Depot online.

Of course these days you can’t have a conversation about at-home food production without brining COVID-19 up. Since Apsara wasn’t available to North Americans at the height of shelter-in-place mandates, the company wasn’t measuring demand for its product in that region. However, Alexander told me they did see a spike in Hong Kong, where the device has been available for some time. 

My guess is that with the product available Stateside, that demand will surface quickly. Other at-home farming systems have seen huge jumps in demand recently as the pandemic, panic-buying sprees, and other factors have made many consumers question their total reliance on the traditional food supply chain.

Next up, Aspara wants to do a widespread launch in Canada, and also broaden the types of plants its system can grow to include other types of plants, including fruits and vegetables. 

Rise Gardens Raises $2.6M in Fresh Funding for Its At-Home Hydroponics Platform

Chicago-based startup Rise Gardens has raised $2.6 million in seed funding for its indoor grow system, according to TechCrunch. The round was led by True Ventures. 

Rise is one of a growing number of companies making self-contained indoor farms designed not for mass production of leafy greens, but for the average person’s home or apartment. The hardware-software system looks like a piece of furniture, requires minimal setup by the user, and is controlled via a smartphone app. In theory, at least, that means you don’t need a degree in agricultural studies or even a good track record with gardening to grow herbs and lettuces for your own personal meals.

That’s where the Rise Gardens app comes into play. When we spoke in January of this year, Rise’s Head of Product and Strategy, Diego Blondet, explained how the app automates tasks in the growing process a farmer would normally do, such as calculating the temperature of the farm, determining nutrition and pH levels, and figuring out when to water. Rise’s app works with a sensor that automates those calculations and notifies users when it’s time to water or feed their plants.

Blondet also said he believes automated indoor farming will make its way into the design of most kitchens at some point in the future. In fact, that’s already happening, with 2020 so far being a year when startups and large appliance-makers alike have unveiled indoor farming devices designed for the average home. Seedo, Verdeat, the Planty Cube, LG, and GE are all on that list. 

As The Spoon’s Publisher Michael Wolf pointed out not long ago, the COVID-19 pandemic could accelerate average folks’ adoption of indoor farming. The recent panic buying spree reminded us that grocery store supplies aren’t infinite, and that there are glaring issues with our current food supply chain. As Mike said:

“As the coronavirus has forced all of us to think more about our food supply, some consumers have gone beyond just buying a little extra food to store away. Now they are thinking about how we could ensure access to food independent of breakdowns in the system.”

Rise Gardens’ founder Hank Adams told TechCrunch that since shelter-in-place orders landed in the U.S., the company has seen a 750 percent increase in sales. 

Heads of lettuce won’t feed a family of four, of course, but according to Adams, Rise looks at itself as more of a supplement to your weekly groceries, rather than a replacement. Which is, frankly, one of the more honest takes on indoor vertical farming, an industry that’s often been praised as being the future of agriculture but still can’t grow a root vegetable. 

Since leafy greens are difficult to ship because of their delicate nature, they’re an obvious area for vertical farming to target. Few at-home systems currently allow for the volume of greens the average family, or even the average person, would need in a given week. Since Rise’s system is a little bigger as well as modular (you can add shelves to it over time), it could provide a good blueprint for what at-home vertical farms should look like when they start to become the norm in kitchen design.

Are In-Home Vertical Farms the Next Big Appliance for Connected Kitchens?

A little less than a year ago, The Spoon looked at a number of hydroponic farming devices that could fit into the average person’s apartment. These were for the most part table-top models or units that could hang on a wall. At the time, the concept of having a grow system in your own home seemed more than a little novel.

Fast forward to now and things have changed. Putting an indoor vertical farm in the average consumer’s home isn’t yet a mainstream concept, but as more startups and major appliance-makers alike have shown over the last 12 months, the idea is making its way into the Everyman’s kitchen with more speed these days. Now, thanks to a bunch of concepts shown off at this year’s CES, suddenly the idea of having a smart farm in your kitchen doesn’t seem so novel.

Whether you’re contemplating your own home grow system or just curious, here’s a look at what’s available and what’s in the pipeline.

Aspara

If you’re like me, you have minimal space (almost none, really) in the home for adding much in the way of smart farming systems. Aspara’s hydroponic growing device could potentially solve that problem because it’s small — 14 inches high and 21 inches wide — and could reasonably fit on a countertop, shelf, or even on top of the refrigerator. The system uses a combination of LEDs, an auto-watering feature, and sensors that detect nutrient levels, humidity and air, and other factors to create the optimal grow “recipe” for the plants. 

After a user does the initial planting of the seeds, the Aspara app manages most of the grow process, notifying the user when it’s time to refill the water tank and harvest the plants. It also includes tips and recipes for growing and lets you monitor multiple Aspara farms at the same time.

The device is currently available in Hong Kong, the United Kingdom, Canada, and the U.S. through online retailers. For U.S. buyers, the device currently goes for $259.99 on Amazon for just the machine and $339.99 with a starter seed kit included.

Rise Gardens

Chicago, IL startup Rise Gardens is one of those companies aiming to make a truly “plug in and go” indoor vertical farming system for the home. This one is a standalone console that can be purchased with one, two, or three “levels” for plants and weighs between 60 and 106 pounds depending on the size.

A user assembles the garden — much as you would a piece of furniture from IKEA, from the looks of it — then downloads the app, which controls the lighting and nutrients schedule and reminds the user when it’s time to water the plants. Each garden comes with a starter pack of 12 plant pods that can be inserted directly into the grow trays. 

Price ranges from $549 for a single-level console to $949 for a triple. 

Agrilution’s Plantcube

Not to be confused with Plantycube (see below), the Plantcube made headlines at the end of 2019 when its maker, a German company called Agrilution, was acquired by appliance-maker Miele. Less device than full-on kitchen appliance, the Plantcube automates temperature, light, climate, and water levels of the indoor vertical farm, and can be controlled from within the Agrilution app. 

The appliance looks like a wine cooler and is about the same size. However, unlike a wine cooler or any of the systems listed above, the Plantcube is meant to be built directly into your kitchen cupboards or beneath a countertop. That would perhaps explain the price point: €2,979 (~$3,300 USD), a figure most consumers wouldn’t spend on an indoor farm right now. Even for those who would, the device is currently only available to those in Germany, Austria, Belgium, Luxemburg or the Netherlands.

Even so, the concept Plantcube pushes is one to watch. It’s entirely possible that appliances like these eventually become as common in the home kitchen as microwaves. The price point would have to come way down for that to become a reality, which is one reason we’re watching Plantcube closely in the future.

GE Home Grow

As The Spoon’s Mike Wolf wrote recently, CES 2020’s standout in the consumer kitchen was GE because, “rather than create product demos designed as show-off vehicles for new technologies, GE illustrated how these technologies could be employed in a cohesive, systematic way to provide consumers answers to some of their biggest problems.”

Among those technologies was Home Grown, GE’s indoor gardening concept that uses a combination of hydroponics, aeroponics, and soil-based grow systems that are built directly into the kitchen design. For each of the three systems, water, nutrient, and light delivery are controlled through an app, which also guides the user through the seeding and harvesting stages of the grow process. 

The system also offers consumers information on the health benefits of each plant as well as how to prepare herbs and greens in meals once they are harvested. 

Home Grow is purely conceptual at this stage, so there’s no price point on these systems. Like the Plantcube, however, GE is thinking bigger than the just-another-appliance concept and imagining a system that can encourage healthier eating, reduce food waste, and increase consumer education around the foods they’re eating.

Honorable Mentions

We’ve covered these in-depth already, but LG and Plantycube are also at the forefront of bringing vertical farming technology into the consumer kitchen. Both showed off products at CES this year.

LG’s forthcoming appliance is the size of a fridge and, as I wrote recently, “takes many of the functions found in commercial-scale indoor farming and applies them to a device specifically made for the average consumer.”

N.thing’s Planty Cube, meanwhile, is a highly modular indoor farming system that can be small enough to fit on a countertop or large enough to serve cafeterias at schools, offices, and other institutions.

Since things are never as simple as they seem, there are obviously still a lot of questions around these “plug-in-and-grow” systems. Will they raise consumers’ utility bill significantly? What happens if they break? Are they worth the cost if they can only grow leafy greens and not more substantial veggies, like carrots or broccoli? 

Many more questions will sprout up as companies introduce new systems to the consumer market, and it’s ok that those questions won’t get answered immediately. The more important point here is that entrepreneurs and corporations both are testing new ways to make food cleaner, more local, and more in the consumer’s control. Right now, we need concepts as compact as an Aspera and as conceptual as GE’s Home Grown right now to help get us there.