If you go to a gym, then you’re probably familiar with what might be considered the mating call of the musclebound: the rattle of a protein drink being shaken vigorously, its metal whisk ball smashing up clumps of whey powder inside a plastic bottle. But a new Kickstarter campaign is looking to silence those shakes with a new type of design.
The Bolde Bottle passed its $30,000 goal this week, after just a couple of days on Kickstarter. Unlike most shaker bottles out there, the Bolde Bottle is made from stainless steel, not plastic. According to the campaign, a lack of plastic means that the bottle won’t trap odors (leftover protein shake after a day in a gym bag does not smell great), plus the metal body is more durable and won’t wind up as another piece of plastic waste.
But the bigger innovation for the Bolde is it flipping how the mixing happens. Rather than the rattle-y ball, the mixer is affixed to the top of the thermos, so it doesn’t move. Bits of protein powder or whatever move around and through its stationary rungs. This also eliminates that ball skittering up and down the bottle every time you take a drink.
The Bolde also has a screw off compartment on the bottom to hold said protein (or whatever), and a food-grade silicone cap to prevent leaks.
All this innovation doesn’t come cheap though, bro. One 16 oz. Bolde bottle will cost you $39 if you snatch one of the remaining pledges at that level. Afterwards, the price jumps to $44 for one bottle. Oh, and you’ll have to wait until December before they start shipping. Meanwhile, you could just pick up a plastic 28 oz. Blender Bottle for $8. At Bolde’s hefty price, hopefully the company has avoided the pitfalls that beleagured the crowdfunded Rite Press, and will actually make it to market.
Then the only sound you’ll hear at the gym is your own huffing and puffing.
