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Botrista

Botrista Raises $10M Series A for Its DrinkBot Automated Drink Dispenser

Botrista, the company behind the commercial DrinkBot automated beverage dispenser, announced today that it has raised $10 million in Series A funding. The round was led by Purestone Capital and La Kaffa International with participation from Sony Innovation Fund, Middleby Corporation and PIDC. This brings the total amount of funding raised by Botrista to $16 million.

Meant for restaurants an other foodservice companies, the DrinkBot is a cloud-connected automated drink maker, dispensing mocktails, infused teas and lattes, iced coffees, lemonades and more without the need for a full bar. Drinks are ordered via an on-board touchscreen, so the experience is contactless, and they are mixed and served in less than 20 seconds.

Botrista is taking a vertically integrated approach as it comes to market. The company provides the hardware for free, charging a monthly maintenance fee and selling the drink ingredients, which as of last year were $1.40 – $1.90 per drink. DrinkBots connect to the Botrista CloudBar for drink recipes, automated inventory management, as well as sales and menu performance analytics.

In a press release sent to The Spoon, Botrista said it experienced 10x growth year-over-year, which isn’t that hard to believe. The pandemic is driving demand for more contactless food and beverage preparation, as well as the need for takeout and delivery-related tech. The Botrista can churn out drinks continuously, quickly and at the touch of a button — perfect for high volume establishments like ghost kitchens and restaurants with high off-premises volume.

Automated mocktail and juice dispensing is becoming a hot little sub-sector of the food and beverage robotic space. Over in Switzerland, Smyze’s robot baristas also make a bevy of juice beverages. And last year, SomaBar, which makes a countertop drink dispenser, pivoted away from Soju-based cocktails to have its machine create juices, teas and regular mixed drinks.

It’s worth noting that both Sony and Middleby participated in Botrista’s latest funding. Last year Sony set up an artificial intelligence unit to work on both recipe creation and robotics. It’s easy to see how DrinkBot’s combination of data and automation fits in with that endeavor. And Middleby, a giant in foodservice automation, could open up a large network of customers for Botrista.

Botrista said it will use its new funding to scale up deployment operations to roll out DrinkBot nationally.

Botrista Raised $4M Seed Round for its Cloud-Connected Drink Machine

Botrista, which makes the automated, cloud-connected drink dispensing DrinkBot, raised $4 million in Seed funding earlier this year, which has not been previously reported. Botrista Co-Founder and CEO, Sean Hsu shared the news with The Spoon by phone this week, and said the company has raised $4.55 million to date.

For those in need of a refresher, here’s how we described Botrista when covering them last August:

Drinkbot is a hardware/software solution for restaurants looking to expand their drink options. The dispensing hardware connects to a library of hundreds of drink recipes (mocktails, juices, fusion teas, etc) in Botrista’s cloud, and restaurants can choose anywhere from 6 – 20 drinks they want to serve at a given time.

In addition to giving restaurants a single machine that could dispense all kinds of mocktails, one of the hooks with the service was that the actual DrinkBot was free. Restaurants buy the ingredients through Botrista and pay per drink ($1.40 – $1.90 each).

Hsu told me that the company’s model has evolved somewhat. The hardware is still free, but now there is a monthly service fee associated with the device in order to maintain it.

According Hsu, Botrista’s free hardware model is paying off. He says that the company now has 20 customers across Northern California, and that the model has been able to generate a profit. But Botrista, like everything else on the planet, was negatively impacted by the COVID-19 pandemic.

“The first month was horrible,” Hsu said, “Because our main customers are restaurants.” But, he said that many of their restaurants adapted with delivery and brought some of that business back. “We got almost 40 percent of our business back,” Hsu said.

Given what’s happened with the restaurants and their uncertain future, Hsu said that Botrista has accelerated its self-service option. This new line of business would be for offices that want to offer employees fresh juices. While this could be a nice perk for employees, there are bigger, more existential questions about the role of actually working in an office going forward as well.

While it remains to be seen exactly what dining out (or office work) will look like, Botrista’s low up-front cost model and fresh capital could help it weather the coronavirus upheavals.

Will Botrista’s Free Drinkbot Model Accelerate Restaurant Robot Adoption?

Back in December, my big prediction was that 2019 would be a breakout year for food robots. While neither Rosey nor Robbie are common sites at your local restaurant, we aren’t that far off from that prediction coming true, and a startup called Botrista is looking to accelerate the automated food trend.

Robots like Flippy and Cafe X already cook burgers and sling cappuccinos, but Sean Hsu, Co-Founder and CEO of Botrista, thinks those robots are too expensive for most restaurants. “Our belief is if we can find a robot that is $3,000 – $15,000 dollars,” Hsu told me by phone, “that will be a massive opportunity for restaurant owners.”

To that end, Botrista has created a robotic drink dispenser named, appropriately enough, Drinkbot. Drinkbot is a hardware/software solution for restaurants looking to expand their drink options. The dispensing hardware connects to a library of hundreds of drink recipes (mocktails, juices, fusion teas, etc) in Botrista’s cloud, and restaurants can choose anywhere from 6 – 20 drinks they want to serve at a given time.

The hook with Botrista is that the hardware is free. Restaurants pay per drink and for the ingredients, which are ordered through Botrista. It costs restaurants anywhere from $1.40 – $1.90 per drink, depending on what the restaurant chooses. Hsu then recommends that restaurants sell those drinks for anywhere from $4 to $8.

At first, Botrista toyed with the idea of building a real-world shop around Drinkbot, a la Creator. “But then there’s too much overhead,” Hsu said.

Instead, Hsu and Co. realized that every restaurant sells drinks, and this would be a way for them to offer something other than the sugar-filled sodas people are steadily shunning. “Every restaurant needs a drink solution,” said Hsu.

But the drinks are just a foot in the door for Botrista. The company’s ultimate goal is to improve the overall experience of eating out. Hsu reasons that if they improve food production while reducing that cost, restaurants can then take the money that would normally go towards labor and put it towards better ingredients or better customer service.

It’s an argument you hear from almost all the food robot companies. Robots can take over repetitive, mundane or dangerous jobs (without taking breaks) and free up humans to do higher-skill tasks. That may be true, and it also has bigger societal repercussions like human unemployment, which is a heavy and heady topic requiring its own post.

While Hsu wouldn’t get into specifics on the type of food-related robots he is working on, he certainly has the chops to work with robots at scale. Hsu was a engineer for Tesla, working on the assembly robots that built the Model S, X and 3.

Right now, Botrista has only raised an angel round of funding, and is running a few pilots in the Bay Area. But the company is one we’ll definitely keep our eye on as its hardware + software + ingredients model is carving out a new space somewhere in the cracks between Flippy, Cafe X and Creator. Will free hardware and pay-per-use be the model that kickstarts more robots in restaurants? It’s too soon to make that prediction.