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The Spoon

Daily news and analysis about the food tech revolution

Carley Knobloch

Smart Home Tech Will Disrupt The Housewares Industry. Discuss.

After walking the show floor at last year’s Housewares Show in Chicago, I became pretty excited. As with most consumer industries, I’m convinced the housewares industry will witness significant change over the next decade as disruptive new technology ushers in new business models, services and creative new products that will reshape the entire space.  Based on what I saw on the show floor and heard in my conversations, it felt like we were only in the first or second inning of this shift.

All of which meant most of the change to this important industry is still to come, so when I was asked by the Home and Housewares Association to develop and moderate the keynote panel for this year’s show, I knew there would be a whole bunch to talk about. To do that, I knew I would need panelists who could provide smart, provocative and diverse but complimentary viewpoints to help the audience understand the issues and walk away with actionable insights.

That’s exactly what I got. Here are the panelists for the keynote panel entitled ‘How The Smart Home Is Disrupting Housewares’:

Nathan Smith – CTO, Wink. Wink is one of the most high-profile startups of the modern smart home wave, and Nathan has been there since the beginning.

Carley Knobloch – As HGTV’s resident smart home expert, Carley’s focus is always on the end-consumer and whether a given product is solving real problems or just technology for technology’s sake.

Chris Young – as CEO of ChefSteps and co-author of Modernist Cuisine, Chris has his feet firmly planted in both the world of culinary innovation and hardware creation for consumers. Finding that middle ground that brings professional-like skills in the form of connected hardware is something Young’s been focuses on

We discussed a bunch of things, including the shifting retail landscape, the arrival of artificial intelligence and connected commerce, consumer experiences and use-cases, the importance of product utility, virtual assistants such as Amazon Alexa and Google Home, Millennials and cooking and so much more.

Based on what I learned this year, I’m convinced the housewares space is waking up to the opportunity of the connected home. I can’t wait to see how much will change by next year’s show.

You can watch the entire panel by clicking play above.

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These Design Trends Will Help You Create a Winning Product (VIDEO)

So you’ve finally finished creating your connected kombucha maker! But there’s only one model, it feels pretty cheap, and the app interface is built into the side of the device. Hmmm. According to Carley Knobloch of HGTV Smart Home, consumers may not be so excited about your product.

At the 2016 Smart Kitchen Summit (watch the video below), Knobloch detailed the latest trends that can make a product stand out from the crowd.

“It should really be a sensory experience that tells our body in every way that we are home,” she said.

Personalization

First off, that means it should be unique to each person’s home. Consumers are looking for custom looks and features “so that everything looks as unique as the person,” Knobloch said. “The more you can accommodate different features and the ability to change features depending on every person’s or family’s needs, the better,” making the customer a partner in the design experience and that much more invested in your product.

This flexibility for the oh-so-precious millennials, who want an authentic space, as well as boomers, who are all about individualism. Two age groups, one stone.

Sensory Experience

Don’t stop at the visuals. Consider the sounds your product makes to create a happy Pavlovian response. Pay attention to touch, “the weight of it, does it feel substantial or does it feel flimsy; what’s the quality of the finishes, do they look polished do they look casual; is it fun to touch the touchscreen?” Knobloch asked.

She said that natural products are very en vogue at the moment: bamboo, plant life, woven baskets, pottery, macramé. Just as valuable: touchless faucets, induction burners, disappearing devices that can hide behind cabinets.

The Right Kind of Smart

Most of all, consider what kind of connectivity your consumers want. “They don’t want smart that isn’t future-proof,” she said, and “they don’t want smart that doesn’t respect their privacy.” On the other hand, they want smart that connects them with their food (think grocery shopping, meal prepping, and knowing what’s in their fridge) and smart that connects them to their family and the world.

Follow these guidelines and your connected kombucha maker might just become a hit.