• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Skip to navigation
Close Ad

The Spoon

Daily news and analysis about the food tech revolution

  • Home
  • Podcasts
  • Events
  • Newsletter
  • Connect
    • Custom Events
    • Slack
    • RSS
    • Send us a Tip
  • Advertise
  • Consulting
  • About
The Spoon
  • Home
  • Podcasts
  • Newsletter
  • Events
  • Advertise
  • About

ChatGPT

April 1, 2024

When It Comes to Making Generative AI Food Smart, Small Language Models Are Doing the Heavy Lifting

Since ChatGPT debuted in the fall of 2022, much of the interest in generative AI has centered around large language models. Large language models, or LLMs, are the giant compute-intensive computer models that are powering the chatbots and image generators that seemingly everyone is using and talking about nowadays.

While there’s no doubt that LLMs produce impressive and human-like responses to most prompts, the reality is most general-purpose LLMs suffer when it comes to deep domain knowledge around things like, say, health, nutrition, or culinary. Not that this has stopped folks from using them, with occasionally bad or even laughable results and all when we ask for a personalized nutrition plan or to make a recipe.

LLMs’ shortcomings in creating credible and trusted results around those specific domains have led to growing interest in what the AI community is calling small language models (SLMs). What are SLMs? Essentially, they are smaller and simpler language models that require less computational power and fewer lines of code, and often, they are specialized in their focus.

From The New Stack:

Small language models are essentially more streamlined versions of LLMs, in regards to the size of their neural networks, and simpler architectures. Compared to LLMs, SLMs have fewer parameters and don’t need as much data and time to be trained — think minutes or a few hours of training time, versus many hours to even days to train a LLM. Because of their smaller size, SLMs are therefore generally more efficient and more straightforward to implement on-site, or on smaller devices.

The shorter development/training time, domain-specific focus, and the ability to put on-device are all benefits that could ultimately be important in all sorts of food, nutrition, and agriculture-specific applications.

Imagine, for example, a startup that wants to create an AI-powered personalized nutrition coach. Some key features of such an application would be an understanding of the nutritional building blocks of food, personal dietary preferences and restrictions, and instant on-demand access to the application at all times of the day. A cloud-based LLM would likely fall short here, partly because it would not only not have all the up-to-date information around various food and nutrition building blocks but also tends to be more susceptible to hallucination (as anyone knows who’s prompted an AI chatbot for recipe suggestions).

There are a number of startups in this space creating focused SLMs around food and nutrition, such as Spoon Guru, that are trained around specific nutrition and food data. Others, like Innit, are building their food and nutrition-specific data sets and associated AI engine to be what they are terming their Innit LLM validator models, which essentially puts food and nutrition intelligence guardrails around the LLM to make sure the LLM output is good information and doesn’t suggest, as Innit CEO Kevin Brown has suggested is possible, a recommendation for “Thai noodles with peanut sauce when asking for food options for someone with a nut allergy.”

The combination of LLMs for generation conversational competency with SLMs for domain-specific knowledge around a subject like food is the best of both worlds; it provides the seemingly realistic interaction capability of an LLM trained on vast swaths of data with savant-y nerdish specificity of a language model focused on the specific domain you care about.

Academic computer scientist researchers have created a model for fusing the LLM and SLMs to deliver this peanut butter and chocolate combination that they call BLADE, which “enhances Black-box LArge language models with small Domain-spEcific models. BLADE consists of a black-box LLM and a small domain-specific LM.” 

As we envision a food future of highly specific specialized AIs helping us navigate personal and professional worlds, my guess is that the combination of LLM and SLM will become more common in building helpful services. Having SLM access on-device, such as through a smartwatch or phone, will be critical for speed of action and accessibility of vital information. Most on-device SLM agents will benefit from persistent access to LLMs, but hopefully, they will be designed to interact independently – even with temporarily limited functionality – when their human users disconnect by choice or through limited access to connectivity.

January 22, 2024

Dodo Pizza Trials ChatGPT-Powered Flavor Generator in App

Dodo Pizza, a thousand-store pizza chain that’s built a name for itself by experimenting with different types of technology, announced last week that it was trialing a new “In-App Flavor Generator” powered by ChatGPT. The new generator, which is only available for now in the Dubai market, allows customers to create personalized pizza flavors from 35 different ingredients.

Here’s how it works: The app’s flavor generator, which uses generative AI technology, presents users with a choice of ingredients, all of which can be combined in different ways, which Dodo says can result in up to 30 million potential flavor combinations. This feature is designed to cater to individual preferences and moods, enabling customers to experiment with unique pizza creations.

For the launch, Dodo Pizza expanded its ingredient list with 17 new items, including some pretty weird flavors like popcorn, duck, guacamole, melon, fruit loops, falafel, and pumpkin seeds. The app’s interface queries the user’s mood and preferences, with options like “movie night,” and from there, users can customize their pizzas by specifying dietary restrictions or ingredient exclusions, such as vegetarian-only options or the omission of onions, pineapple, or spices.

The company, which was founded in Russia and originally grew to become Russia’s biggest pizza chain (but now is headquartered in Dubai), recently brought on a new CEO in Alena Tikhova, while company founder Fyodor Ovchinnikov has moved into the executive chairman role. Under Ovchinnikov, the company gained a reputation for embracing technology early on (Dodo was the first pizza chain to experiment with drone delivery), and this latest move continues that trend.

According to Dodo, early trials have piqued customer curiosity. The company says the AI “pizza card” generates about three times the clicks of other menu positions. Dodo says they plan to roll out the AI pizza generator in other regions this year, including Southeast Asia and Africa.

May 11, 2023

Recipe for Disaster? ChatGPT is Tasked to Create Unique, Tasty Dishes and Fails Miserably

So you think your newfound ability to prompt ChatGPT for AI-generated recipes could result in a culinary masterpiece?

Hold that thought, advises the World of Vegan, a popular wellness website focused on vegan living. The site recently undertook an intriguing experiment powered by generative AI, where they prompted ChatGPT to conjure over a hundred diverse recipes. The group prompted the AI bot to whip up new and innovative recipes for a variety of occasions ranging from date night dishes to brunch and dessert ideas. From there, the site’s chef team tested each recipe to see how they tasted.

The result? Not good.

All this prompting led to what the group described as “hilariously pitiful results.” With many of the recipes, the chef team at World of Vegan spotted ingredient formulations that “would clash right away and where the mishaps would occur.” The team also felt the recipes were largely “deceptive,” seeming ordinary at first glance but often described as “rich” and “decadent” when they were quite the contrary.

“I had a feeling ChatGPT would struggle with recipe development, since developing recipes is such a delicate mixture of fine art and science,” World of Vegan founder and chef Michelle Cehn told The Spoon. “But I was shocked by just how difficult it was to find a single spring recipe written by ChatGPT that worked with a passing grade. This is a crucial warning for both food bloggers seeking shortcuts and home cooks looking for quick recipes. You’ll save yourself a lot of trouble (and wasted time, energy, and money) by bypassing ChatGPT and opting for a trusted blogger’s highly-rated recipe instead.”

Image credit: Erin Wysocarski

One of the biggest fails cooked up by the World of Vegan team was a vegan scalloped potato dish (pictured above), which the recipe’s chef said had an ingredient list and cooking instructions that were out of order. The resulting dish had an off-putting color, a pungent sauce, and tasted bad.

According to World of Vegan, out of the 100 or so recipes the team cooked up, only one – a cauliflower taco dish – resulted in an appetizing result.

Cehn believes the resulting 1% success rate might be due to ChatGPT’s reliance on what is essentially flawed data, namely millions of subpar recipes drawn from the Internet. With this as its foundation, things are destined to go poorly once the bot is tasked to create a unique recipe.

“A human brain can’t access all that information, so people are likely independently (and unintentionally) creating duplicate recipes online. Since ChatGPT must create a truly unique recipe, it has to get a little weird to create one that’s not plagiarized.”

While one might expect a site focused on creating recipes to be skeptical about AI filling its shoes, I don’t doubt the poor results are that far off from what others may find if they conducted a similar experiment. Good recipes often result from lots of experimentation and applied knowledge, something that you don’t get when a bot freewheels up a new dish idea out of thin air.

And while a more specialized AI trained on the compatibility of various culinary ingredients – something akin to a chatbot based on Chef Watson – might yield better results, we don’t have that, at least not yet.

Bottom line: human-powered recipe creators are still necessary…for the time being.

April 12, 2023

Israel’s Tastewise Turns Diverse Data into Real-Time Insights Using AI

Those who rely on data to make an important business decision know the adage, “Garbage in, garbage out.” Data is plentiful for those in the food world, but it is a challenge to select the correct data, understand what the information means, and how it relates to your specific situation.

Enter Tastewise, an Israeli market intelligence platform that harvests a vast—and we mean vast–array of structured and unstructured data and turns it into meaningful insights. Working with Nestle, Mars, PepsiCo, and others, Tastewise recently upped its game by adding AI capability using ChatGPT to its functionality.

In a recent interview with The Spoon, Alon Chen, Tastewise Co-Founder, and CEO explained the company’s origins. After working for Google, Chen ran into Eyal Gaon, who became co-founder and CTO. The two men discussed the gap between bringing new products to market and eventual success.

“We found very early on that 90% of innovation–tens of thousands of new products that come out to the market every single year– fail, right? CPG companies and others win up; they innovate a lot less and focus on acquisitions because they can’t keep up. We took a deeper look at this and said, why is that? “

The answer became evident to the two men. Companies, especially in the food area, focused on retail data, which becomes stale quicker than a week-old banana. “Retail data is not good for the food industry because if something is successful and you see that on sales data, you are already 18 months too late,” commented Chen.

Which led to a two-part solution—the underpinnings of the Tastewise platform. Step one is harvesting data from myriad sources ranging from restaurant menus to recipe sites on the Web. The trick of turning raw information into actionable insights is to take structured (quantitative) and unstructured (qualitative) data and offer users easy-to-understand answers. For example, Tastewise can tell a CPG customer what customers are enjoying the latest food fad. The details of those results can go deep into the location and demographics of those trends and the foodies behind them.

“We call it the fast-moving consumer data,” Chen observed. “Fast moving consumer data, which is a whole new category that we think that is evolving today and is now being integrated into the different workflows and the tasks nig companies have in place. Tastewise is a layer of data that brings consumer preferences and needs into the food brand and the food manufacturing life cycle.”

Taking its SaaS data platform to a new level, Tastewise has added AI functionality to its product line. Called TasteGPT, users can ask such questions as:

  • What product ideas are the best fit for my Gen Z consumers?
  • What concepts should I invest my R&D budget in?
  • Where should I launch my new beverage product first?
  • Where is my competition under-represented, and what can I do about it?
  • What should the focus of my next marketing campaign be?

“AI influences how consumers choose what to eat and drink in countless ways. Consumers are also more informed than ever, and they expect us to meet their needs accurately, specifically, and on-demand,” Chen said at the March launch of the new AI capability. “TasteGPT can now help companies get closer to their consumers by capturing the pulse of culinary, nutritional, and dietary needs, and to stay competitive in a rapidly changing market.”

“Artificial intelligence is the only way to mitigate a lack of credible data by enabling organizations to make sense of vast amounts of data,” said Gaon. “With relevant AI tools, data turns into meaningful insights that drive better decision-making and innovation in real-time.”

March 24, 2023

Instacart Announces ChatGPT Plugin to Power Conversational Shoppable Recipes

The wave of ChatGPT integration announcements is just getting started, and this week Instacart debuted its first effort to tap into the generative AI zeitgeist with the debut of its ChatGPT Instacart plugin.

The plugin, explained in detail in a blog post by the company’s chief architect JJ Zhuang on the company’s website, allows Instacart users to ask for recipe advice and guidance using natural language with ChatGPT. From there, the OpenAI-powered chatbot will respond with a recipe suggestion followed by a prompt that tells the user that Instacart can turn the recipe into a shopping list.

In the video below, you can watch a fish taco recipe magically transformed into a shoppable recipe via ChatGPT.

The news of the new plugin comes after OpenAI namechecked Instacart earlier this month when announcing the release of its developer APIs for integration of ChatGPT into their apps. In the announcement, they hinted that they were thinking about the same fish taco recipe Instacart showcased in this week’s news.

To use the new plugin, users must log in to ChatGPT and look for the Instacart carrot under enabled plugins. The plugin is only available to ChatGPT Plus paying subscribers, but Instacart says that they and OpenAI plan to make it available to all ChatGPT users in the “coming weeks.”

One interesting detail in the announcement was the mention of what are essentially guardrails the Instacart team has built into the plugin. From the post: “At Instacart, we know that large language model technology is still in its early stages, so our ChatGPT plugin is a custom, constrained tool that will be triggered only in response to relevant food-related ChatGPT questions, and people won’t be able to use it for non-recipe related tasks.”

What this means is the company wants to ensure that folks are only using its plugin for food-relevant content and not trying to get it to, say, write a poem about the virtues of its personal shoppers or to give suggestions about who to pick for their fantasy baseball team. That said, ChatGPT is a bit unpredictable, and there’s always the chance a clever query crafter could get a brand’s plugin to hallucinate and spit out something off-brand or off-topic, which is why Instacart lets us know they will be rolling the plugin out “thoughtfully and make any modifications as needed along the way.”

I like the move, but I think the tool’s adoption will likely be somewhat limited until we see the integration of the AI tool into the Instacart app. While the announcement doesn’t say when ChatGPT will be embedded within the Instacart app, I’m pretty sure that’s something the developers are working on.

Stepping back, it’s clear that food retail will be one of the most active sectors to integrate generative AI, and not just ChatGPT. Earlier this week, I wrote about the launch of a new proprietary generative AI platform called Open Quin. Open Quin’s first targeted vertical is grocery shopping, where users can ask for food guidance in natural language.

February 14, 2023

The Latest, But Not The First: Five Ways AI Altered The Food Industry Before ChatGPT

Generative AI has shaken the tech industry to its foundations. For the first time, Google’s search dominance looks vulnerable, while ChatGPT has elevated Microsoft’s Bing from second banana to sexy beta. Meanwhile, hundreds of new startups are creating vertically-focused SaaS offerings powered by OpenAI, and tech corporations, big and small, are evaluating how to jump on the generative AI bullet train.

In the food world, we have some early arrivers in spaces like restaurant tech software such as ClearCOGS and Lunchbox leveraging OpenAI to add additional functionality. On the content creator and influencer side, we’re already seeing recipe creators and culinary pros tap into the power of generative AI.

But if you think the arrival of ChatGPT is the first AI with the potential to have a big impact on the world of food, you’d be wrong. In fact, over the past decade, we’ve watched as artificial intelligence has started to transform significant portions of the food world. Here are five ways AI has changed food over the past decade:

AI-Generated Recipes

Over the past decade, one of the most significant milestones for artificial intelligence in the world of food is the application of IBM Watson’s general AI to recipe creation. About ten years ago, the Watson team figured it needed to do something besides beat human contestants on Jeopardy to demonstrate its AI’s powers. Before long, Watson had its own cookbook of what IBM called ‘cognitive recipes’. Eventually, CPG brands like McCormick partnered up with IBM to see how they could apply Big Blue’s AI to their business.

Novel Food Discovery and Creation

Over the past few years, a new cohort of startups using AI to accelerate the discovery of novel food ingredients or plant-based recipes have emerged, causing ripples through the consumer packaged food market as they present a direct challenge to the more conventional – and slow – way in which food companies traditionally discover new food products. Over five years ago, companies like Gastrograph started to use AI to create predictive modeling around how different consumer cohorts may react to new food products, and more recently, we’ve seen a new generation of food companies like NotCo base its entire roadmap around AI-generated recipes for its plant-forward product lineup. On the novel ingredient discovery side, companies like Shiru and Kingdom Supercultures are using machine learning to find new ingredients that can help replicate the functional and taste properties of more traditional animal-based inputs.

Alexa’s Personalized Meal Planning and Recipes

When Amazon showed off Alexa almost a decade ago, in late 2014, most thought it was a cool home-based voice interface for weather forecasts and kitchen timers. But Amazon’s AI-powered virtual assistant helped launch a new way for consumers to do everyday things, including buying food and checking on that roast in the oven. But it wasn’t long before Amazon started to help me automate and personalize our shopping lists, and eventually started to create personalized recipes based on our past behavior.

Computer Vision Is Everywhere

A little over two years after Amazon debuted Alexa, it opened its first Amazon Go store featuring its Just Walk Out technology. Powered by sensors and computer vision, the new storefront lets shoppers pick up things off the store shelves and walk out without going through checkout. Soon, a whole bevy of human-less retail startups emerged to offer grocery and convenience store operators platforms to create more friction-free shopping powered by computer vision. We also saw computer vision-powered home appliances enabling consumers to identify their food in the fridge or the oven. Computer vision has also taken off in the restaurant back-of-house for solutions that help reduce food waste and help optimize food inventory.

Food Robots

While robotics and AI are not always synonymous, many robots are deploying some form of AI to help feed us. Whether it’s Google Mineral’s farm robot modeling plant traits and phenotyping crop varieties or server robots dynamically mapping the layout of a restaurant dining room, we are seeing a proliferation of AI-assisted food robots up and down the food value chain.

As far as generative AI goes, we’ve only begun to see how it could change the food industry. Initial applications are more likely to be in restaurant marketing (like the image created for this post using DALL-E), operations, and customer service systems. But as the technology becomes more powerful and creative programmers figure out ways to integrate generative AI technology into their platforms, the impact of ChatGPT and similar AI systems holds massive transformative potential for the food industry.

If you’d like to learn more about how generative AI will change the food industry, you’ll want to attend The Spoon’s mini-summit, How ChatGPT & Generative AI Will Change the Food Biz, tomorrow. You can sign up here.

December 13, 2022

How ChatGPT Is Going to Make You a Better Cook

You’ve probably heard of ChatGPT by now, the AI-powered chatbot wowing technologists, journalists, and a whole bunch of Twitter users with its ability to understand human language and give realistic human-like responses.

The New York Times called ChatGPT the “best artificial intelligence chatbot ever released to the general public” while others have speculated how the technology could change industries ranging from banking to healthcare.

Since ChatGPT has been used for everything from sending clients emails to writing poetry, I figured I’d play around with it to see how it could help me make a better cook.

The first thing I thought I’d do is see if the chatbot could help create a recipe with some interesting flavors. I asked it to make a bread recipe “using beer, chocolate and Rice Krispies” and, after a few seconds, a recipe complete with cooking instructions appeared on my screen:

Sounds good to me. I mean, who wouldn’t want a beer and chocolate bread recipe featuring Rice Krispies?

When I asked Google the same question, no recipes that featured beer, chocolate, and Rice Krispies in the ingredient list showed up. In fact, every time I asked ChatGPT for a recipe suggestion, the results were as good or better than the results from Google.

But where ChatGPT really shined is its ability to remember my previous questions and build upon those for very context-specific responses. Take, for instance, my query for a pasta recipe that featured red sauce and garlic. ChatGPT’s initial response was a recipe that looked good, but it was a recipe that could have easily been found with a Google search.

When I asked for a Keto-friendly version of the pasta recipe, ChatGPT considered the specific recipe and gave a pretty good answer about how to fit the specific dietary profile I wanted:

As you can see, ChatGPT makes the process of figuring out a meal something closer to a conversation with a chef or a culinary planner rather than the traditional process of piecing together search engine queries. In fact, I found I could build an entire meal plan using the chatbot, including things like wine pairings…

To side dishes…

And it’s not just flavor pairing and meal planning where ChatGPT shines. Because the chatbot has a wide breadth of understanding of pretty much everything, you can ask it for advice about how to use food in a variety of different situations, such as life events:

Or when someone you know may need a little pick-me-up:

Not every response is perfect, and some have noted (including ChatGPT’s creators) how the chatbot often gives answers that make no sense or appear wrong. But the hits seem much more frequent than the misses, and overall the technology looks like it can already give better responses than the traditional tools we use when looking for our next meal.

I’ll have more to say on this later, but my initial test has convinced me that an AI like ChatGPT could significantly change the way home cooks and the food companies that serve us approach meal-making. While ChatGPT doesn’t have an official API yet, it probably won’t be long before it does. Imagine a world where a foodie-focused chatbot incorporates meal planning with a shopping engine and delivery to help you instantly build a meal plan and have it deliver everything you need to your door. I’m sure Google and Amazon are thinking about it, as are creators of dedicated recipe or meal-planning apps.

So will ChatGPT replace humans or other experts who help us make great food? Probably not, at least right away.

As for what ChatGPT thinks about that question, I’ll let you read its answer:

Primary Sidebar

Footer

  • About
  • Sponsor the Spoon
  • The Spoon Events
  • Spoon Plus

© 2016–2025 The Spoon. All rights reserved.

  • Facebook
  • Instagram
  • LinkedIn
  • RSS
  • Twitter
  • YouTube
 

Loading Comments...