Close Ad

The Spoon

Daily news and analysis about the food tech revolution

cheese alternative

New Culture Believes Its Animal-Free Casein Will Help Grow the Alt.Cheese Market

It might sound like a scene from “Forest Gump,” but consumers love cheese–sliced, diced, shredded, spread, liquid, and chunked. Globally, according to Expert Market Research, we’re looking at a space that reached a value of about $75.46 billion in 2020 and is expected to grow at a CAGR of 7.8% in the forecast period of 2023-2028, reaching a value of approximately $109.85 billion by 2026. Any way you look at it, that’s a lot of cheddar.

While David-like com-compared to the Goliath dairy-based cheese world, alternative cheese—that is, “cheese” made without products that come directly from animals—is gaining steam and popularity. Future Market Insights states that the global cheese alternative market reached a  market valuation of $4.3 billion in 2022, accelerating with a CAGR of 8.3% by 2022-2032 to reach a value of $9.6 billion by 2032.

What alt.cheesemakers know is that one of the keys to producing animal-free cheese is the production of animal-free casein. Casein, which predominantly comes from cow’s milk, is a protein that is a critical ingredient in cheese-making. California-based New Culture has a solution that can make casein at scale without animal milk using precision fermentation. The company says its mozzarella will debut at pizzerias around the United States in 2023.

In a recent interview, New Culture told The Spoon about the company and its future trajectory.

How is your company different from Change Foods, which also says it is making animal-free casein?

At New Culture, we’ve proven our ability as the industry leader to produce animal-free casein at scale efficiently. This is critical in enabling us to produce delicious animal-free mozzarella, drive down cost, unlock broad distribution, and succeed in our mission to lead the change to an animal-free dairy future. We’ve received overwhelmingly positive feedback from a wide range of chefs, pizzaiolos, and pizza lovers who have been able to enjoy our melty, stretchy cheese cooked in ovens up to 800 degrees.

We’re focused on creating a future with delicious animal-free cheese that positively impacts the environment and the global food system, and we’re excited about the rapidly expanding ecosystem working toward that goal. 

Are you involved in the entire process, including making the cheese or animal-free protein?

New Culture makes animal-free cheese from end to end, producing our animal-free casein protein and then turning that casein into cheese. Beginning with our mozzarella,  we combine our animal-free casein with water, plant-based fat, and a touch of sugar, vitamins, and minerals. We use traditional cheese-making to create the final product. Unlike conventional cheese, ours is free from lactose, cholesterol, trace hormones, and antibiotics.

To make animal-free mozzarella that tastes like the real deal, we use only the best plant-based fats to produce the perfect mouthfeel and consistency and a dash of plant-based sugars to match the sugar content in cheese that comes from animal milk. We also mix good vitamins and minerals such as calcium, vitamin D, and vitamin B to ensure our cheese provides the dietary profile that cheese eaters expect and the nutritional benefits they deserve.

Do you plan to be B2B or direct to the consumer?

New Culture’s first product is a melty, stretchy, animal-free mozzarella, which we’re planning to launch in pizzerias as our first market. Over time we will develop a complete portfolio of other cheese products, expand into retail (e.g., grocery stores), and sell our animal-free casein to food manufacturers as a B2B ingredient supplier.

How long before you have products in the market, and what will they be?

We are very excited that our first animal-free mozzarella will be available for consumers to taste in 2023. Mozzarella is the most consumed cheese in the US (13 Ibs consumed annually per person – everyone loves pizza!), and we will be the first to market with a pizza cheese made of casein from precision fermentation.

How do you think your product will fare with vegans, given it is animal-free but not strictly vegan?

New Culture cheese is free from all animal inputs and is entirely vegan. We are proud to make a product that vegans and cheese lovers will enjoy. We can do this by producing our animal-free casein protein – the essential protein that makes cheese cheesy – through precision fermentation. Instead of using a cow to produce milk that contains casein proteins, we get mighty microorganisms to make those same casein proteins, but without involving any animals. This food technology has been around for decades and is actually a method already used in the cheese-making process. 

Israel’s Brevel and Vgarden Team Up to Add Taste to the Alt.Cheese Market

Vegans would agree that cheese is one of the more difficult foods to put aside when entering the plant-based world. A decade ago, vegan cheese options were lacking, and even though the choices have skyrocketed, finding a smoked gouda cheddar. Mozzarella, or provolone’s taste closely approximates its dairy counterpart, has been challenging. Yes, some smaller artisan brands do a respectable job, but finding a creamy, melty vegan cheese that nails taste and texture is a tall order.

Israel-based Brevel is teaming up with plant-based food manufacturer Vgarden to tackle the cheese challenge head-on. In a press release ballyhooing the new partnership, the companies believe the combination of Brevel’s algae-based microprotein and Vgarden’s production exercise will yield a top-notch product.

In an interview with The Spoon, Eyal  Adut, Chief of Marketing and Business Development at Vgarden, and Yonatan Golan, Co-founder and CEO at Brevel, discussed how the two companies would change the face of non-dairy cheese.

What protein is Vgarden using now, and how will Brevel’s algae-based alternative change the product?

Adut: Currently, Vgarden’s meat and fish alternatives contain high levels of pea or wheat protein. The challenge with these widely used plant-based proteins is in mild-tasting products such as cheese when a certain aftertaste is notable in these products when using those proteins. This fact, combined with Vgarden’s cheeses being allergens free (our products do not contain nuts, oats, soy, etc..), creates the situation that most of our plant-based cheeses are high in calcium, fiber and other nutrients yet contain no protein.   We   have   successfully developed cheddar and parmesan cheese with 10% pea protein, which was possible due to the relatively strong flavor of these cheeses

Vgarden intends that all of our cheeses will contain plant-based proteins, and that is why Brevel’s protein,  being taste and color neutral,   can provide us with the required solution for mild-tasting cheeses.

Golan: In terms of functionality – Brevel tries to be as inert as possible – increasing the protein of Vgarden’s cheeses without changing taste, color, or texture. Brevel has been described as a “ghost protein” – it increases protein content without noticing it is there

Will Brevel’s product be used for more than cheese, given Vgarden’s product line?

Adut: Vgarden is constantly researching novel ingredients and will continue to use other plant-based proteins for its meat and fish alternatives, as these serve different purposes, such as texture. The main challenges for novel ingredients in the plant-based industry remain taste, cost, and scale. As more consumers demand solutions for highly nutritious products, we are working with the industry to scale up novel ingredients. Vgarden’s goal is to provide healthy plant-based foods at price parity with the   animal-based   alternative, and   that   is   what   will   drive gardens ingredients choices in the future

Any chance of moving into the B2C space?

Adut: Vgarden has been active in the Israeli B2C space for nearly a decade under the Mahu Mashu™   brand, and its products are being sold in most retail stores in Australia under other brands (powered by Vgarden). Vgarden recently announced its joint venture with Cale  &   Daughters and established garden Australia, which will manufacture locally-made products for retail and food service in Australia. We are aiming to occupy any white spaces in the worldwide market with the right partners on board

What specific cheeses will Vgarden make? More of its hard cheeses and soft cheeses?   Are there certain cheeses better suited for Brevel’s protein?

Adut: That is something Vgarden is exploring and researching. The Brevel protein shows promising qualities, and we hope to incorporate it in all of our cheeses. Vgarden has developed prototypes of mozzarella and cheddar with previous versions of Brevel’s protein, which taste groups received very well.

How will you enter the U.S. market? Any chance for direct-to-consumer?

Adut: Vgarden recently announced it had formed a presence in the U.S.; Vgarden carried out thorough research of the plant-based market in the U.S. and developed its penetration strategy.   Vgarden is   currently under negotiations with some of the leading sales and distribution companies in the U.S. food sector to be able to provide for any future and current demand for Vgarden’s plant-based offerings

Loca Food Makes Vegan Queso Cheese from Potatoes

With approximately 65 percent of the global population estimated to be lactose intolerant, it makes sense that the plant-based cheese market is expected to be valued at $4.42 billion by 2027. Plant-based cheeses are commonly made from ingredients like cashews, almonds, coconut, and soy, and a not-so-common ingredient showing up in alternative cheese is potatoes.

Loca Food, based in the Bay Area, is one company that uses potatoes to recreate a plant-based version of classic queso cheese sauce. The company piloted its plant-based queso in several test market outlets in 2019, including Oracle Stadium in San Francisco, the University of San Francisco, and the NVIDIA Corporate campus to name a few. Loca had plans to launch in restaurants, retailers, and ballparks in 2020, but these plans were brought to a halt when the pandemic began.

Cheese was the hardest food to give up when Loca Founder Lauren Joyner started following a plant-based diet, so she wanted to recreate an alternative queso dip that reminded her of her childhood.

“If you’ve been to the South, then you know that cheese dip is central to every gathering,” Joyner told me by phone this week, “It’s always been this food that has brought people together and represented community, fun, and positivity.”

The main ingredients in Loca’s shelf-stable queso are potatoes, carrots, and sunflower oil; all of which are non-GMO. Nutritional yeast provides both a cheesy flavor and several B vitamins. The queso sauce comes in two flavors, Mild and Spicy, and the kick comes from whole, fresh jalapenos that are blended into the sauce.

The unassuming potato might seem like an unlikely ingredient to be found in a plant-based cheese alternative. However, the starchiness of potatoes provides the thickness of traditional queso, and its neutral flavor allows for the desired cheesy flavor to shine through.

Loca’s queso is also an option for those who suffer from common food allergies as it is soy, dairy, nut, and gluten-free. A few other companies make allergy-friendly alternative cheeses from unique ingredients, including Grounded Foods (cauliflower), Noquo (legumes), Legendairy Foods (microbes), and Perfect Day (microbes).

Loca isn’t the only company using potatoes in its plant-based cheese. GOOD PLANeT makes mozzarella cheese shreds and slices from coconut oil and potato starch, and HeartBest uses potato and tapioca starch for its alternative shredded cheese and cream products.

Loca Food has so far raised an undisclosed seed round of funding led by Siddhi Capital and participation from Clear Current Capital, Rose Culinary, and several angel investors. Loca’s products are currently only available on the company’s website, and a two 12 oz jar package costs $25, while a four jar package costs $45. The company’s products will soon be available through Good Eggs (San Francisco) and Pop-Up Grocer (Chicago).