Around 2009, Ralph Newhouse’s company hunted down excess inventory of small electrics and would re-sell them into the secondary market. However, it wasn’t long before Newhouse realized he wanted to make his own appliances, and that’s when the Chefman we know today was born.
That was just the beginning of Newhouse’s journey into creating his own products. As he and Chefman started to see how new connected products made their way into the market over the past decade, he knew he could take his learnings from Chefman and create a new brand delivering more tech-forward connected products. That thinking led to the creation of Chef iQ, a startup within a startup focused on the smart kitchen.
According to Newhouse, he saw an opportunity to take the company’s know-how for making affordable cooking appliances and create products for consumers with tech-forward features that didn’t break the bank.
“We looked at the smart hardware and the ecosystem that was developing, we felt a lot of brands were kind of missing the mark,” Newhouse told The Spoon. “There were brands out there that were creating very expensive hardware, and it was difficult to make the value case to the consumer on why they needed something with the smarts at these elevated price points. We knew that if we took our expertise at the supply chain and married it with our infrastructure and the team we had over here, perhaps we could build something that had technology underpinning the experience but that the consumer wouldn’t have to pay for.”
Newhouse also tells the story about visiting China years ago and running into some employees from smart oven maker June. After they told him excitedly about the forthcoming launch of a new June Oven, he started to think about how expensive to build these complex connected products. Soon, he started to think maybe he and his company could bring some of these same features at a more affordable price point.
Those early thoughts led to the development of a new product the company will introduce at the Housewares Show (aka the Inspired Home Show) in March: the company’s first smart oven. According to Newhouse, the new Chef iQ smart countertop oven will feature air fry capability, soft door close, a newly developed DC brushless motor, and a touch display. The new oven, which will be connected through the Chef iQ app, will sell for an MSRP of $299.
Looking forward, Newhouse sees many other new products on the horizon, including the rollout of a built-in oven from Chef iQ in 2026.
“It’s something, by the way, I’m super stoked about,” said Newhouse. “It completes the ultimate vision. We look at that industry as ripe for disruption. We think a lot of brands are kind of scared to compete in that space because it’s just really never really been done before.”
You can hear the entire conversation from Newhouse by clicking play below, over on Libsyn, or through Apple Podcasts or the usual podcast spaces.
