Pizza had a big week, in no small part thanks to new developments from Domino’s that are all about finding new ways to get the pie to your front door faster.
The Ann Arbor, MI-based company announced at the beginning of the week that it had partnered with autonomous car company Nuro to test pizza delivery via self-driving vehicles.
The Nuro pilot is currently limited to Houston, TX, at the moment. But anyone in the U.S. with a connected Chevrolet vehicle can take advantage of Domino’s other big news news, which is that the chain is now available for order through Chevy’s in-car Marketplace system.
Marketplace is part of Chevy’s in-vehicle commerce platform that lets users order food, make hotel reservations, and even pay for fuel right from the car’s dashboard. It works independent of users’ smartphones, though anyone wanting to order Domino’s through the system will first need to set up a profile online or through the mobile Domino’s app. Once the user has set up their preferred delivery address, payment information, as well as pie preferences, they can link their Domino’s profile directly to Chevy’s in-car system and order pizza straight from the latter, whose touchscreen interface sits in the dashboard of the car.
Domino’s is the first pizza chain available through Marketplace, which also makes it the first pizza chain you can order with from the car without picking up your smartphone.
The move follows Domino’s announcement from March that it had partnered with Xevo, who makes the in-vehicle commerce technology that powers systems from Chevrolet, GMC, and others. Domino’s has said it wants to have its in-car ordering capabilities on 1 million vehicles by the end of 2019. Joining Chevrolet’s marketplace will be another step towards realizing that goal.
