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cocktail robot

April 11, 2022

Play Bar! The Bartesian Cocktail Appliance Makes MLB’s Opening Lineup Thanks to Aramark

Baseball season is back, which means hot dogs, the national anthem, and cocktail-making robots.

Ok, so the last part is only for those suite-holders at certain ballparks across the US where foodservice giant Aramark will be deploying the cocktail-making appliance from Bartesian.

Aramark’s Sports + Entertainment division announced the partnership last week as part of the unveiling of its new logo and 2022 tech partner lineup. The Bartesian, which makes cocktails by mixing spirits with bitters, extracts, and juices provided via a capsule, will reside in luxury suites at Citizens Bank Park, Fenway Park, Kauffman Stadium, Minute Maid Park, and Oakland Coliseum.

The cocktail-making appliance wasn’t the only new tech Aramark debuted for baseball’s new season. According to the announcement, AI-powered contactless retail checkout systems from Mashgin and Caper will be showing up at Citizen Bank Park, Fenway and Coors Field. Self-ordering kiosks and expanded mobile ordering capabilities will also be available at select parks.

Bartesian’s arrival in baseball stadiums comes almost a decade after the company’s founding. The machine, which has continued to plug on while other cocktail-making appliance companies have struggled or outright imploded, raised $20 million last year from Don Thompson-led Cleveland Avenue and celebrity Mila Kunis.

December 11, 2019

Bartesian, a Home Cocktail Robot, is Now on Sale in Over 250 Retail Locations

If you’re still looking for that holiday gift for the cocktail fanatic in your life who has everything, you might want to run down to Best Buy (or Dillards or Bed Bath & Beyond) and pick up a Bartesian.

That’s because over the past few months, the home cocktail robot has started to roll out across the U.S. at a number of different retailers. According to company CEO Ryan Close, the Bartesian is now available at over 250 retail locations across the nation, including Best Buy, Bloomingdales, Beth Bath and Beyond, and Dillards.

The Bartesian, which makes a variety of cocktails using a proprietary capsule system to add in bitters, fruit juice and other mixers to the user-provided spirits, started shipping online earlier this year. According to Close, retail has always been part of the plan.

“5 years (!) of talking about one day being on the shelves of #BedBathandBeyond …here it is,” wrote Close on Linkedin announcing the company’s latest retail rollout.

Bartesian CEO Ryan Close at Bed Bath & Beyond

Close told me via Linkedin that while the company is launching its product in different locations across the U.S., they are primarily focused on higher-density markets like New York, Chicago and cities in California, to maximize awareness.

I’m curious to see how the Bartesian performs at retail. One potential sticking point for consumers is the need to buy capsules from Bartesian to make cocktails with the machine. The capsules, which include fresh ingredients such as fruit juice, are not cheap, selling in packs of six for $15. That’s about two and a half bucks per drink (before alcohol), which is certainly cheaper than a bar but pretty spendy for home cocktails.

However, while consumers have shown a reluctance to use proprietary pod systems outside of coffee, Bartesian isn’t the only company betting that home-based cocktails might be the next market to break open new capsule category. Drinkworks, the joint venture between Keurig Dr. Pepper and Anheuser-Busch, has rolled out to select markets in the U.S. Unlike the Bartesian, however, Drinkworks pods include alcohol.

The Bartesian, which launched over five years ago on Kickstarter, now faces a more crowded market than when it first launched. In addition to Drinkworks, Barsys has begun to ship its second generation bartender bot while newer upstarts like MyBar and SirMixaBot (best name ever) have started to make their way to market.

July 15, 2019

Review: MyBar.io is a DIY Mixed Drink Robot with Decidedly Mixed Results

Happiness comes from setting proper expectations, so if you want to spend $299 for the DIY MyBar.io robot cocktail maker, you should expect that it will be (pretty) easy to build, frustratingly hard to set up, but will ultimately work as promised.

Before any review of MyBar can begin, it’s important to know that this is basically the side hustle of one guy, Juan Pablo Risso. He’s an IoT engineer by day, and does pretty much everything for the MyBar by himself: designs, assembles and ships the kits, and even answers customer service questions. In short, this is not the same experience as buying a fully-formed product constructed by a venture-backed company. You just need to know what you’re getting into.

Ordering the MyBar was easy and the kit arrived as promised. The company says it should only take 2 hours to assemble, but I think that’s for DIY enthusiasts who already know what they are doing. I am not, and did not, so it took me more like 6 hours.

In my defense, it wasn’t just my own technical shortcomings. The online guide was incomplete, skipping entire steps (like adding the LED light), or not specifying that the flathead screwdriver required was for tiny parts on circuit boards, not regular screws. Additionally — and this is another danger of buying DIY products that aren’t fully tested before they ship — the first circuit board I got was faulty. Some of the terminal screws also would not tighten so wires would pop out.

To his credit, however, Risso was very responsive to my frustrated weekend emails, responding to every one, and even replacing my circuit board.

Those issues notwithstanding, the MyBar was pretty straightforward to build. It’s the housing, wiring 9 pumps to the circuit board, and attaching a bunch of tubes. It looks a little Frankenstein-y, but overall, the hardware is solid.

While the machine itself is solid, the software side needs a lot of work. The app is Android only, and I installed and ran it on an Amazon Fire HD 7 tablet. To be fair, the HD 7 is all of $50, so it is not the snappiest of tablets, but using the MyBar app was excruciating.

Ideally, you assign each tube a liquid (tube 1 = vodka, 2 = rum, 3 = grapefruit juice, etc.) in the app. The app then knows what ingredients you have and presents you with a list of drinks you can make. Tap a drink and the corresponding pumps spit out precise amounts of booze and mixers into your cup.

But the software is rigid and buggy. It works best if you can just use the pre-defined bottles already in the app: tequila, rum, grapefruit juice. There’s a UPC scanner in the app to ideally add any bottle of booze, but it didn’t work for any bottle I tried. Plus when you add a bottle, you have to fill out every line in the app’s form before it will be accepted. That means you have to add a UPC code (which I just wound up making up) as well as an image of the product. It’s very clunky.

Once built, setting up the MyBar to make drinks just takes. a. long. time. Too much time. And even when I successfully added ingredients, it only presented one cocktail recipe, so I had to manually create more. I don’t want to go too far down the rabbit hole here, but adding those recipes was the second biggest frustration with the product because the workflow is not well designed, takes too much time and was just very amateurish.

I say “second” biggest, because my biggest frustration with the product was the wireless bluetooth connection to actually talk with the MyBar itself. Perhaps it was because I chose a cheap tablet, but unless it was literally right next to the MyBar, it lost its connection. This would then freeze and crash the app, forcing me to re-start. Multiple times.

We threw a party over the weekend, and I spent a good hour prior just trying to get the MyBar to work. In my mind, I had already started writing a scathing review of the product. Yeah, it was relatively easy to build, but it was far too onerous to set up. It didn’t work as promised. The app sucked. The wireless connection sucked. Everything sucked and I was ready to chuck it all in the trash when something happened.

It worked (You can see the video of it in action below).

Not only that, it kept working and worked throughout my entire party and what I thought would just be a novelty for people to point at and then ignore actually became a fun way for partygoers to get their own drinks. They liked MyBar and enjoyed (and marveled at, if I’m honest) the experience of tapping a button on a tablet and that drink magically appearing out of the machine.

And these party people weren’t rubes, many of them worked in tech and were still surprised and fascinated by the MyBar. To be fair, no one asked how they could get one, but that didn’t stop them from coming back throughout the night. I had to re-think my review because though it was a pain in the @$$ to set up, it ultimately did what it was supposed to do, and it delighted people while doing it.

My experience may have been less-than-stellar, but the end users loved it. I had to re-write my mental review.

I can’t say you should run out and purchase the MyBar, especially if you are not a DIY person and are frustrated easily. But I also can’t say you shouldn’t buy one, especially if you have some patience, a little technical know-how, and want an easy way to serve cocktails at your parties.

The advantage of the MyBar is that it’s a third of the price of the high-end, fully automated Barsys, and the cocktail recipes come straight from your bottles, not flavor pods like the similarly priced Bartesian (so you can do more customizing).

If you go into MyBar with these expectations, the happiness of your guests might just make you happy.

MyBar.io in Action

January 16, 2019

The Bartesian Home Cocktail Robot Will Ship in March

Sometimes a good cocktail takes a while to make.

And a good home cocktail robot? That can take almost half a decade to get things just right, at least if you’re Bartesian.

Of course, taking a long and circuitous route to market wasn’t originally part of the business plan for this Canadian startup. Like many companies who have initial Kickstarter success, Bartesian came out of the gate strong with plans to ship their hardware and capsule-based cocktail machine in a year. But, as is the case with so many Kickstarter hardware campaigners before and after, the original ship dates came and went as the company was hit with the hard reality of getting the product into production.

Over time, however, the company realized that their secret sauce – or rather, liqueurs, bitters and juices – was their capsule delivery system and not the robot itself. So last year,  the company decided to hand over manufacturing to an established housewares brand in Hamilton Beach as part of a three year manufacturing agreement.

“It was soul searching time” said Bartesian CEO Ryan Close last year when asked about the deal. According to Close, the company had to ask themselves, “Do we want to be an appliance company or a CPG company?” Eventually they decided to focus on the capsules after realizing doing both a replenishable and hardware would too difficult.

However, the decision to sign a manufacturing partner came only after the company had spent nearly three years working on getting a product ready to ship to Kickstarter backers. Because of this, the company made the interesting decision to hand assemble over 300 units and send them to their backers and – once manufacturing started – send the same backers an additional Bartesian when final production units were available.

“Our Kickstarter backers have been incredibly patient and supportive while we battled through the R&D and production of launching both innovative hardware and customized CPG’s,” said Close in a June 2018 interview with The Spoon. “They will each keep the KS unit, the retail version is an extra and all about gratitude for being with us from the start – extreme patience – and cheering us on from the sidelines.”

And so now in early 2019, the company is finally ready to ship production units to backers and into retail this March. According to Close, the retail price will be $299 and capsules, which are purchasable through the website, will go for $14 per six pack.

You can see the Spoon’s interview with Ryan Close at last week’s FoodTech Live @ CES below.

The Spoon Talks with Ryan Close of Bartesian (a home cocktail robot)

March 20, 2017

Housewares 2017: Somabar Pushes Robo-Bartender Into Production

This week at Housewares I caught up with Somabar, a company that makes cocktail-mixing robots.

I talked to company CEO, Dylan Purcell Lowe, who told me they’ve started production of the company’s robot bartender, which won best of show for the appliance category at CES 2016.  The device, which you can preorder for $429, is now in the hands of beta testers. The company expects to start shipping new orders by fall of this year.

According to Purcell Lowe, interest in the Somabar has come from both the consumer and professional/enterprise markets. The device, which has enough capacity to serve up to 300 drinks, would work well in hotels or restaurants according says Purcell Lowe, which is why their next generation Somabar will come in two versions: one for consumer and one for the pro market.

You can check out my interview with Purcell Lowe above and watch a quick walk-through of the Somabar below via Instagram.

We checked out the Somabar robotic bartender at #ihhs2017. #futureofdrink #foodtech #robotics

A post shared by Smart Kitchen (@smartkitchensummit) on Mar 19, 2017 at 2:54pm PDT

December 8, 2016

Investment In Cocktail Mixing Robots Is Heating Up

In the whiskey business, older usually means better. But if you’re Beam Suntory, the company which owns such iconic whiskey brands as Jim Beam and Maker’s Mark, sometimes new ain’t so bad either.

Which may be why the company recently became a strategic investor in Bartesian, a startup that creates drink mixing robots. While the exact amount of the investment is undisclosed, Bartesian co-founder Ryan Close puts the amount “in the millions.” The Bartesian cocktail mixing robot utilizes capsules to add the flavors and mixers to the cocktail. Close said they would use the money to expand their capsule selection, put the Bartesian into production and for R&D for the next-generation machine.

Beam Suntory isn’t the only investor taking an interest in the nascent robo-bartender market. Last week, Somabar quietly closed a $1.5 million funding round from Tech Coast Angels, an angel investor network focused on Southern California startups. The round was described as “bridge funding,” which means Somabar is still on the hunt for a larger series A round. This most recent investment follows an undisclosed investment in October 2014 and a round of debt financing in May of 2015.

Interest in home cocktail automation isn’t altogether surprising given the size of the $3 billion ready-to-drink (RTD) market. RTDs,  premixed cocktail drinks largely consumed at home, provide consumers mass-produced cocktail drinks that lack the specific tailoring or flourishes a bartender might provide. A home drink maker would give consumers a way to mix drinks that are closer to what they might get in a bar.

Not surprisingly, investment interest in robotic bartender technology also extends to the professional market. Monsieur, a startup based out of Atlanta, has been working on a robotic bartender since 2012 and received a $1.2 million Series A investment in February of this year.

And of course, robots aren’t the only game in town when it comes to bringing new tech to mixology. Late last year, Perfect Company, which makes the Perfect Drink scale system for home cocktail mixing, received a $4 million investment from Oregon Angel Fund. Perfect Company CEO Mike Wallace has indicated the company has sold hundreds of thousands of its Perfect Drink products.

Related: See Bartesian cofounder Ryan Close speak at the Smart Kitchen Summit

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