Last week, Mill unveiled its second-generation appliance, one year after introducing its high-tech food waste bin (don’t call it a composter!). The news comes as the company reaches ten thousand customers and claims it has helped divert one million pounds of food waste from landfills.
Both the first and second generation Mill turn food waste into inputs for chicken feed called grounds. The significant difference between the two machines is that the second-generation Mill will do it faster and more quietly.
According to the company, one primary area of feedback from users of the first-gen Mill was that the appliance processed food too slowly. When the company returned to the drawing board to build the second-generation device, it redesigned the food chopping blades from horizontally mounted to two vertically mounted blades, according to an interview Mill CEO Matt Rogers gave Fast Company.
Video Credit: Mill
Another upgrade speeding the break down of food faster is a change to how the food waste is heated. While the first-gen Mill was heated only from the bottom, the new Mill’s heating element is connected to the entire bin interior, resulting in faster overall food breakdown.
Finally, unlike the first Mill, this new one comes with a purchase option from the get-go. Spoon readers will remember that the company started opening the doors to purchase the first-gen appliance a few months ago after hearing feedback from many of its customers that they’d prefer to own the appliance, especially those that used the Mill to process food waste for use in their garden rather than sending it back to Mill to use for chicken feed.
According to Mill, the new appliance will sell for $999. For those who still want to rent the appliance, the monthly service (without grounds pickup) will be $29.99, $49.99 with grounds pickup. For those who purchase the Mill and want grounds pickup for the Mill chicken-feed service, that’ll cost an additional $10 monthly.
Stepping back, my guess is the biggest challenge Mill will face is its high price point. Consumers looking for high-tech help processing their food waste into compost can find options like the Vitamix Food-Cycler or the Lomi for less than half the price. I worry that just like June and those bringing new approaches to cooking, products hovering around the thousand-buck mark are too expensive for most customers to roll the dice on what is essentially a new product category. While rental lowers the cost, Mill learned that most customers prefer to own their kitchen appliances, which is why they opened up the purchase option.
We’ll keep an eye on the Mill and how they perform with their second-gen appliance.