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Dave Friedberg

December 6, 2023

Gene-Edited Food Startup Ohalo Emerges From Stealth as AgTech Pioneer Dave Friedberg Takes the Helm

This week, longtime food and ag tech founder and investor Dave Friedberg announced on Twitter that he has taken over the CEO role for gene-editing focused agtech startup Ohalo Genetics. Ohalo, operating under stealth for the past four years, began its life within Friedberg’s investment and startup incubator The Production Board.

From Friedberg’s tweet:

“@ohalo uses gene editing to completely reimagine agriculture, creating new plant varieties in major crops that were not previously feasible, significantly increasing yields and productivity, ultimately helping farmers make more food using far less land, resources, and capital. After recently achieving some major breakthroughs, I now believe @ohalo could become one of the world’s most important businesses and will be dedicating myself to realizing its potential.”

The move comes one decade after Friedberg sold his first agtech startup, The Climate Corporation, to Monsanto for $1.1 billion. The sale of The Climate Corp was a milestone for the broader ag tech space as it marked the first time an ag tech startup had sold for over a billion dollars.

As Friedberg takes over Ohalo, the company has begun to lift the veil of secrecy. The timing of the decision to come out of stealth (as well as Friedberg taking over) likely has something to do with Ohalo’s recent wins in the form of positive outcomes from the USDA’s Regulatory Status Reviews (RSRs) of the company’s work on gene-edited potatoes.

An RSR is a request sent to the U.S. Department of Agriculture’s Animal and Plant Health Inspection Service (APHIS) to ask that the product, which in this case is a genetically modified plant in the form of a potato, not be regulated. Ohalo had two RSRs under consideration this year for its potato, one which focuses on higher concentrations of beta carotene – enhancing the overall health and nutrition value of the potato – and another which results in reduced glucose and fructose content in the potato, which, according to Ohalo, will reduce the adverse side effects that lead to significant spoilage during cold storage of potatoes.

In both cases, USDA’s APHIS agreed with Ohalo, essentially giving a green light for the product to move forward towards sale and consumption of the product within the U.S. without the additional oversight under 7 CFR part 340, the part of the Plant Protection Act of 2000 that gives the USDA regulatory oversight over genetically modified foods.

In the case of Ohalo’s approval (and other approvals under 7 CFR part 340), the USDA is saying that the alterations to the produce brought about using the gene-editing tools were possible through cultivation and that the risks posed by the changes were no more significant from a plant pest risk perspective than those introduced through traditional plant cultivation techniques.

Ohalo joins a cohort of gene-edited produce companies that have emerged in recent years as tools such as CRISPR Cas9 have matured and enabled breakthroughs in agriculture, healthcare, and pharma. While other ag-focused gene-editing startups such as Pairwise and Yield10 Bioscience have received significant funding over the past half-decade or so, the path towards commercialization has been slow for most and rocky for some. Benson Hill, an ag gene-editing startup with a billion-dollar valuation just two years ago, has started looking for strategic alternatives as it lays off staff.

As for the Production Board, where Friedberg has spent the majority of his time the past few years as he invested and spun up food and ag tech concepts around a variety of areas ranging from gene editing to bioreactors to beverage printing, he says he will continue to stay on some boards, while his team continues the investment work that he had been involved with on a day-to-day basis before the move.

“This is a big change for me personally, I haven’t been an operating CEO for 7+ years.. but the mind-blowing results the @ohalo team have accomplished make this decision a no-brainer,” said Friedberg.

January 24, 2022

Cana Unveils Molecular Beverage Printer, a ‘Netflix for Drinks’ That Can Make Nearly Any Type of Beverage

In late 2018, food tech entrepreneur and investor Dave Friedberg got together with a few scientists for dinner and drinks and talked about a recent article he had come across. The article detailed a research study that suggested most any beverage is made up almost entirely of water, with only about one percent or so making up a drink’s unique flavor.

It wasn’t long before someone wondered aloud if it would be possible to create a machine that could synthesize nearly any drink.

“Why not just make the Star Trek Replicator and let people print any drink they want, when they want, right in their own home?”

That night the concept for the Cana, a ‘molecular drink printer’, was born.

The device, which one investor describes as a “Netflix for drinks”, uses a single cartridge filled with flavor compounds that Friedberg claims can make a nearly infinite number of drinks: “We know we can print an infinite number of beverages from a few core flavor compounds. We know we can do this across many existing beverage categories — juice, soda, hard seltzer, cocktails, wine, tea, coffee, and beer. Consumer taste testing panels score our printed beverages at the same or better taste levels as commercially available alternatives. Our hardware designs will print beverages quickly and accurately. Our pricing and the footprint of our hardware can yield significant savings and advantages for most households..”

The system is about the size of a toaster and utilizes what the company describes as novel microfluidic liquid dispense technology that combines Cana’s individual flavoring ingredients in a small form factor.

The company was incubated within Friedberg’s Production Board, his investment holding company for ag and food tech businesses. The Production Board has spent $30 million building Cana’s proprietary hardware platform and chemistry system.

In Friedberg’s blog post about Cana, he talks about how this new appliance is part of a larger trend towards decentralized manufacturing.

“Making a molecular beverage printer meant inventing a new kind of supply chain. Provided that the printers can use materials mostly sourced locally (i.e. tap water), we can replace old industrial supply chains with ones that are more nimble and more redundant, moving production to the point of consumption — the home. This new decentralized supply chain would use less energy and less carbon and cost less to operate, sourcing and shipping only the flavor compounds that make up the 1% of each beverage, rather than all the water and packaging.

This great decentralization in food is something I wrote about in 2019, when I talked about how intelligence in food production systems had begun to move towards the edge: In food retail, IT, robotics and digital powered micromanufacturing start to make its way to the different storefronts. In the restaurant space, we’re beginning to see automation and robotics to create hamburgers at the quality a Michelin star chef would make them, only without the chef. And at home, we’re witnessing the emergence of digital technologies used to grow food and prepare food and beverages beyond the capability of the home cook.

Friedberg and the Cana team have smartly positioned their system as a way to create beverages without all the plastic waste, claiming that the machine can print enough drinks to save a family from throwing about a hundred containers a month into the recycle or trash bin.

From here, the company plans to move the Cana into full production. While they aren’t yet releasing pricing, Cana says their machine and the ingredients will be more affordable than buying the drinks in containers. The company says they will have more information on pricing and the initial design in the coming months.

Stay tuned…

Image Credit: Cana Technology

March 30, 2017

Robot Restaurant Eatsa Makes Move Into Personalized Food

Eatsa has gotten lots of press over the past few years for two things:

One, they serve lots and lots of quinoa. This is not surprising since a) quinoa is tasty and healthy and b) the company’s ownership group also runs NorQuin, Canada’s largest producer of quinoa (talk about vertical integration).

Second and perhaps more interestingly, they’re a robot restaurant. Only, they’re not a robotic restaurant in the way you’d expect it – back of house – but instead have created a fully human-less front of house experience where the consumer orders using a touch screen and the food magically appears in a small cubby.

As if that wasn’t enough to make this startup interesting, now they’re adding a third leg to their stool of differentiation with personalized food. That’s right, with a revamped menu and updated software, the company just announced they will start to tailor meals for users based on past behavior.

Here’s how eatsa’s chairman, Dave Friedberg, explains what they are calling the first attempt to create the “world’s first truly personalized food service experience”:

Imagine having your own personal chef. Every day you tell your chef what you’re in the mood for. What you like and don’t like. Over time, your chef learns about your favorites, things you can’t stand, your preferences for sauces and spices, and even how your mood changes based on the weather or what you’re up to on a given day.

Imagine that your personal chef is downstairs from your office or down the street from your home. And your personal chef can make you an amazing meal in 90 seconds or less and do it at a price lower than any other option out there.

That’s the experience we want eatsa to deliver. Today, we are taking the first step towards that vision.

Since launching the first eatsa in September 2015, we have been asking guests what they like and don’t like, where else they eat and why. We’ve listened and we’ve learned.

Turns out, most folks love what we offer (Thank you!). But if eatsa is going to be able to give everyone something that they’ll love every day, truly deliver a personalized experience, guests have let us know that we need to expand beyond quinoa bowls.

So, based on past user behavior and responses to questions eatsa has asked their guests, eatsa will now start to offer personalized plate options. While fast-food restaurants have been touting make-it-your-way for a very long time, those methods were really just the “put in your order” way of ordering food that’s been around since, well, the beginning of restaurants. Instead, eatsa will use data from guest behavior to anticipate and pre-emptively offer up specialized meals that are tailored for the consumer.

In a way, eatsa is tapping into a broader trend towards greater personalization of food and nutrition powered by the explosion in better and bigger data over the past few years. Companies like Habit are creating personalized mealkits based on the personal biological and health profiles of consumers, while others like Innit are pushing heavily towards personalized food with their data platforms.

So while eatsa – a completely automated front-of-house restaurant – can feel somewhat impersonal in terms of user experience, they’re actually looking to become intensely personal when it comes to understanding their guest’s behavior.

I guess robots aren’t so impersonal after all.

Want to meet the leaders defining the future of food, cooking and the kitchen? Get your tickets for the Smart Kitchen Summit today.

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