Most of us have heard the adage that the kitchen is the heart of the home. But it’s also a space that’s ripe for commerce, especially with all the new appliances, software, and services rolling out as the kitchen gets smarter.
In this video from the 2018 Smart Kitchen Summit, Richard Gunther of Digital Media Zone speaks with Iri Zohar of Freshub, Benton Richardson, of Amazon Dash, and Shawn Stover of GE Appliances about the future of in-kitchen commerce models: be that automated grocery replenishment, personalized suggestions, or shoppable recipes.
But how do you sell things to people in their kitchen in a way that, as Gunther put it, “isn’t annoying?”
Watch the full video below to find out.
Look out for more videos of the panels, solo talks, and fireside chats from SKS 2018! We’ll be bringing them to you hot and fresh out the (smart) kitchen over the next few weeks.
