This Friday, I bring you news on freezing avocado trees for future generations, vegan food brands advertising on television, and plant-based seafood hitting the frozen food aisle of Walmart. Between avocados and vegan food, these news tidbits are a direct appeal to millennials. Now all I need is some food tech news about brunch.
Avocados can now be cryogenically frozen for the future
I am pleased to share that my descendants will now be able to experience avocado toast. Chris O’ Brien, a Ph.D. student at the University of Queensland in Australia was able to revive avocado plant cuttings that he froze at -320°F with liquid nitrogen. Avocado trees are susceptible to disease, pests, disasters, and climate change; this discovery is important because it may help ensure that we will have avocados for future generations. Beside avocado trees, other plants like potatoes, grapevines, apples, bananas, and berries have all been successfully frozen then revived using cryopreservation.
Vegan foods brands are advertising on T.V.
Big names in the plant-based space have started running T.V. advertisements this year. Beyond Meat ran its first television campaign in August during the Lakers vs. Jazz game, with actress Octavia Spencer as the narrator. The Meatless Farm showcased its pea protein meat alternatives in a tantalizing commercial that ran in the UK, and Dr. Praegers used vegetable superheroes to promote its veggie burgers.
Vegan food brands seem to also be expanding their advertisements off the television. In the past week, I have personally seen ads for OZO pop up on my computer, and cheeky Oatly ads on the side of bus stops.
Sophie’s Kitchen brings plant-based seafood to Walmart
Sophie’s Kitchen, which makes plant-based seafood, will launch in Walmart this month. The company’s frozen plant-based crab cakes and shrimp will be made available in 400 Walmart locations. Sophie’s Kitchen joins other vegan brands available at Walmart including Gardein, So Delicious, Beyond Meat, and Lightlife.
