This week, Cana came out of stealth and announced their “molecular beverage printer”, a device the company says will be able to create almost any beverage from the same 80 or so flavor compounds.
In our conversation we talk about the development of Cana, drink personalization, the business model, the future of beverages and much more.
I’m glad I had this conversation because I had so many questions which Matt addressed, including:
Will the Cana beverage printer cartridge include alcohol and sweeteners, etc?
One thing I wasn’t entirely clear on from the initial announcement was whether the Cana will make a complete beverage, including alcohol, sweeteners, etc. According to Matt, the answer is yes. The Cana will make complete beverages, no matter if it’s a glass of wine, beer or whatever, complete with alcohol, sweeteners, etc.
Will Cana unlock personalized beverage market?
That’s their plan. I will write more about this later, but it looks like Cana not only will allow you to make whatever unique beverage you want (chocolate peanut butter coffee beer anyone?), but it seems they are also thinking about possibly partnering with drink and culinary creators to unlock special recipe concepts.
Pricing?
They addressed this in their initial posts, but Matt shed additional light on it for me when he said they expect their drinks to be 50% cheaper than anything you get at retail. The discount will be even steeper compared to bar and restaurant pricing.
Matt discusses a lot more details and their plans for the future, so give it a listen! You can also find this episode on Apple Podcasts, Spotify, and wherever you listen to podcasts.
