Close Ad

The Spoon

Daily news and analysis about the food tech revolution

drinkworks

Barsys Makes Case For Adding Style to Bartender Robot Category With the Barsys 360

Home cocktail-making appliances have gone through lots of phases since we started writing about them in 2016. We’ve seen everything from pod-based systems from Bartesian and Drinkworks to DIY approaches like those from MrBar.io to cocktail robots with names reminiscent of 80s hip-hop artists.

And, if we’re honest, most don’t look that interesting, either presenting as something of an after-dark Keurig or a mini version of the restaurant bar dispensing system.

In other words, cocktail bots nearly always focus on utility over design.

But should that be the case? I mean, shouldn’t home appliances, especially ones focused on entertaining and leisure, actually look good? Barsys, a company that’s been making bartending appliances for the home for the past five years or so, is trying to make precisely that case with its latest product, the Barsys 360. With an interesting-looking ring-shared design allows the cocktail glass to sit within as various ingredients are dispensed from overhead, the Barsys 360 is a significant departure from any home cocktail appliance we’ve seen here at the Spoon

In fact, at first glance, it looked a little heavy on design over function, as I wasn’t sure exactly where the machine’s liquid chambers were located or how to get the liquid inside. According to the specs, it has six, and the company assured me they all sit within the 360’s ring itself. Spirits and mixers are added into the 360 via three holes at the top, using a small adapter called the “spirit funnel” seen in the rendering below. According to the company, each of the six liquid canisters can hold 900 ml in each canister (about 4 cups).

The new Barsys360 looks much different than the previous Barsys 2+, which looks like a 3D printer with a bottle-dispenser mechanism on top. The 360 also comes with a significantly lower price tag (although I’d hesitate to call the 360 cheap) at $475 for pre-orders.

With the 360 succeed? Hard to say, mainly because outside of Bartesian, the home bartender bot market has proven to be a tough market in which to gain traction. Part of the problem is most consumers have a couple of go-to cocktails they like, and, for the most part, they know how to make them. For these folks, introducing a relatively expensive machine to automate the process may seem like an unnecessary step.

However, by focusing on design and something that might look good in the kitchen or entertaining room, Barsys hopes to appeal to craft cocktail nerds who want to add a little technology-powered flair to their cocktail-making routines. And, unlike the pod-based machines, they are removing any need to rely on proprietary supplies from a startup (another big red flag for this category in the mind of consumers).

If you’re interested in a 360, Barsys is launching pre-orders this week. If you do buy one, make sure to let us know how it goes.

You can watch the hero reel video provided by the company below:

What The Heck Happened to Drinkworks?

One of the stories I missed while I was out of the country in December was the shuttering of Drinkworks.

What makes the announcement so unexpected was, overall, things seemed to be generally going well: the company was expanding nationally, sales seemed on the uptick, and they’d even just announced the newest generation drink appliance in October of 2021.

Then, less than two months later, the joint venture between Anheuser-Busch and Keurig Dr. Pepper announced it was ceasing operations.

I don’t have to tell you how unusual it is for a company to announce a new product and then shut down just months later. And, now, almost a month after the news, we really don’t have a good answer for what happened, which is why it’s still worth asking: what the heck happened?

Generally, what that type of quick about-face tells me is that the higher-ups – and by that I mean the two companies involved in the joint venture funding – decided the project wasn’t working and pulled the plug.

So what does ‘not working’ mean? It could be any number of things: Appliance or beverage pod sales weren’t meeting forecasts. Customer satisfaction was low. The project was sucking up too many resources. Maybe the two companies didn’t like working together or their strategies diverged. As I said, it could be anything and we may never know (unless, of course, a former insider wants to tell us. Please reach out if you’d like to do so privately).

The end of Drinkworks also begs the question: is this the end for home cocktail appliances? Bartesian – and now Black and Decker – would argue no. As for me, I’m not sure I want a pod-making machine, but I would take a voice-enabled cocktail marking robot.

Watch my video look at the demise of Drinkworks below.

What The Heck Happened to Drinkworks?

Drinkworks Launches Beer Pods for its Home Cocktail Machine

In this time of social distancing, the question of whether or not to go out for a beer with friends is suddenly fraught with serious implications, or being banned outright. And while we would never suggest you drink alone, Drinkworks announced today that its cocktail machine can now make beer in the comfort of your home.

Drinkworks, which is a joint-venture between Keurig Dr Pepper and Anheuser-Busch InBev, partnered with Los Angeles-based Golden Road Brewing to create beer pods. Pop the pod into the Drinkmaker, push a button and carbonated beer comes out (just be sure to tilt the glass properly as it pours).

I can already see purists out there crinkling their face at the idea of a pod ingredients mixing with water to make beer. But I spoke with Victor Novak, Brewmaster at Golden Road, by phone recently, and he insists that there really isn’t a difference. Golden Road is making beer as it normally does and handing it off to Drinkworks, which then freeze distills it, removing the water and leaving the beer-y concentrate complete with alcohol. This new liquid goes into the pod which pops into the machine (though unlike other Drinkworks pods, the company suggests you keep the beer pods chilled).

Despite all this, there are probably a lot of skeptics out there. Even if it does taste like draught beer, the process may seem overly complicated for a drink you can pick up at any corner store. But Drinkworks is aiming for a different kind of convenience. Sure, you can pick up a half-rack, but how many can you store in your fridge? What if you want a variety of different beers? How many different six-packs can the average person keep?

By going with the pods, Drinkworks reasons, they reduce the footprint of beer. So people can keep more beer, and more varieties of beer, without taking up too much room. It’s the same thesis behind Drinkworks’ cocktail offerings. Instead of having to buy and store big bottles of booze, shrink the complete cocktail down into a pod and throw a party that can accommodate all kinds of tastes (just keep the party small, for now).

The biggest hurdle to most people experiencing this pod-based brew is availability. Drinkworks is in the middle of a slow roll-out and its machine ($299) is only available in California, Missouri, Florida, Pennsylvania, Illinois, Massachusetts, and New York thus far.

Each beer pod makes a 14oz. drink and is being sold in a variety four-pack of wheat brews: Mango Wheat, Blood Orange Wheat, Pineapple Apricot Wheat and Strawberry Guava Wheat. Four-packs retail for $12.99, which is more than a lot of six-packs will run you, but they will take up a lot less space.

With the addition of beermaking, Drinkworks is separating itself from other home cocktail machines out there like the Bartesian and the Barsys, which can only make mixed drinks. The question now is whether people will pony up for pods of beer. Then again, given the times we live in, you can stockpile a lot more pods of beer than bottles.

Food & Drink Pods Were Everywhere at CES, but Do Consumers Want Them?

If you were seeking out food tech at CES last week (and believe me, we were), you might have noticed an awful lot of one thing: pods. I was surprised by how many companies I saw demo-ing pod-based food or beverage system. Here are just a few:

Fresco’s olive oil press

Fresco
Tucked into the Italy pavilion at Eureka Park I stumbled across Fresco, the maker of a “Keurig of Olive Oil.” Insert frozen pods of olive oil into the EVA device (which is about the size of a French Press), press a button, and in five minutes you can collect your cold-pressed olive oil. You can select different varietals of olive oil and even choose infused flavors, like chili or basil.

When I saw this I instantly flashed back to the Juicero debacle — do you really need a device to thaw pods of frozen olive oil? According to the reps at the booth, though, you kind of do. The EVA heats olive oil to its ideal temperature, between 20 to 25 °C (77 °F), where you can taste all of its flavors.

The machine costs €79 ($87) and each frozen pod is around €1 ($1.11). For now only Italians can order Fresco, but the company is trying to move into the U.S. While Italian cucinares (cooks) might shell out extra euros to get optimally extracted olive oil, I’m not sure American home cooks will have the same level of devotion. Especially when they could just buy fancy olive oil from their local co-op or farmers market.

CES 2020: N2FALLS' portable nitro coffee

N2FALLS
You’ve probably heard of (or tasted) coffee pods, but nitro cold brew is a new entrant to the pod-based caffeine space. Korean company N2FALLS makes small cylindrical pods which, when inserted into the partner drink lid over a glass of water, expels compressed nitrogen-infused coffee concentrate. Voila — a nitro cold brew. Or if you do it over milk, a nitro latté! The company also makes pods for tea, juice and even booze-free wine.

Coffee prices vary by quantity but average to about $3 per capsule. For now N2FALLS is only available in Korea, but the company is in the midst of planning a U.S. expansion. Initially they’ll sell their pods in brick & mortar shops (the rep I spoke to named Amazon Go as a target) before selling online.

Tigoût
Argentinian startup Tigoût is a pod-based machine that bakes up wee single-serve desserts (think: Belgian chocolate cake or a white chocolate blondie). Insert a pre-prepped frozen pod (or two) into the machine, press start, and in a couple of minutes you’ll have a piping-hot sweet treat. Tigoût has a connected app so you can monitor your bake remotely and reorder capsules as needed.

The device itself costs $400 and each pod is $1.50. Right now there are 12 options, including six savory offerings. Tigoût’s founder and CEO Rodrigo Córdoba, who showed me the machine on the CES show floor, plans to launch the company officially in December of this year.

CES 2020: A Demo of Drinkworks, the Pod-based Cocktail Robot

Drinkworks + Bartesian
Adventurous CES goers could sample the hard stuff thanks to a few pod-based machines. Drinkworks and Bartesian are both cocktail-mixing robots which rely on flavor capsules to make classic drinks.

Drinkworks, which is the result of a joint venture between Keurig Dr. Pepper and Anheuser-Busch, is a countertop appliance which turns pods into cocktails, ciders, and even beers. Just pop a capsule — which already contains alcohol — into the machine, press a button, and out comes your drink of choice. You can see it make me a Moscow Mule at CES in the video above (which, yes, I drank at 10am cause Vegas). Drinkworks is available in select states for $299 and the pods cost around $3.99 each, depending on the drink.

Like Drinkworks, Bartesian is also a pod-based cocktail robot. It uses capsules filled with juice, bitters and other mixers. However, unlike Drinkworks, however, Bartesian users have to provide the spirits themselves — which allows for more customization but also adds an extra step (and expense) to the process. Bartesian devices are currently available at retailers around the country (and online) for $349.99.

Pod people?
Clearly food & bev companies have seen the success of Keurig and Nespresso and decided that pods = the future. And there’s some validity to that. Pods offer near-instant gratification (assuming you remember to reorder them) and a high level of consistency. They also give consumers the option to switch things up according to their mood — if you want a hazelnut espresso one day and a vanilla one the next, no problemo — and provide hardware makers recurring revenues.

But while pods do allow some level of wiggle room, their very nature means that they still end up trapping consumers. You may be able to choose the flavor of your cold brew/dessert/cocktail pod, but you’re reliant on the pod itself to get the finished product — and that means you’re beholden to a specific appliance manufacturer. Consumers can chafe against being locked into food ecosystems. Pods also don’t give you wiggle room to tweak a recipe — for example, if you like a slightly less boozy cocktail or a sweeter cold brew.

There’s also the negative environmental aspect to consider. While some pods are technically recyclable, most end up in landfills. That could become a bigger issue as consumers begin to prioritize sustainability more and more.

Despite their obvious convenience, will the cost of pods — both literal and environmental — keep consumers away? Clearly a bunch of companies at CES don’t think so. But I’m not so sure that the pod-volution of food and drink will take off — especially for more niche products, like olive oil.

Instead, I think we’ll see a growth of smart devices like the Picobrew, which can work with the company’s Picopacks or let consumers add their own ingredients. Even Keurig is getting on-board. You can buy the company’s proprietary pods, but many machines also let you buy reusable pods and add your own coffee for more of a customizable and waste-free twist. The DIY aspect still keeps consumers within the hardware device’s ecosystem, but allows them more flexibility (and sustainability). That’s the type of tech I’d like to see more of at CES 2021.

SKS 2019: How Data Can Help You Live Longer — and Drink Better Cocktails

You might think that in order to make a perfect cocktail or figure out your healthiest foods, you need to channel the mind of a mixologist or nutritionist. But what if it’s more useful to get into the head of a data scientist, instead?

That’s what Marc Drucker and Jacques Moore of Drinkworks, which makes an automated countertop cocktail and beer making machine, and Victor Penev of Edamam, the company putting a data layer on the Internet of Food, spoke about on the SKS 2019 stage earlier this month.

Penev argued that dietary behavior change is difficult; people don’t like working hard to figure out how to eat better. At Edamam, he and his team are figuring out ways to leverage data to help you figure out what to eat, and then get that food to your kitchen without any added work for the consumer. “It’s a no-brainer solution,” Penev told the SKS audience.

The Drinkworks team is taking that level of personalized convenience and applying it to one of our favorite things: cocktails. The company wanted to create a countertop drinks machine that would be different than anything else on the market. To figure out what that would look like, they turned to data — what people want to drink, what times of day they’re drink it, and how exactly they want those beverages to taste. “Data really is the key to our product development,” said Drucker. “Probably much more so than the traditional ethnographic interview systems we used the first time around.”

Check out the video below to learn how companies are harnessing Big Data to make kitchen products that can do everything from improve your Happy Hour to figure out how to make you eat healthy enough to live to 120 years old. It’s an awesome, nerdy conversation that will make you appreciate just how many numbers go into kitchen product development.

Hop On: There’s a Sudsy New Wave of Homebrew Appliances Looking To Automate Beer Brewing

How many people will make beer at home if you give them an machine to help in the process?

The next few years should provide an answer to that question as a new wave of beer-brewing appliances hit the market.

Home beer brewing machines aren’t new. PicoBrew started shipping the Zymatic a few years back and followed that product with the consumer-focused Pico. Brewie started shipping its second generation, the Brewie+, last year. Australian extract-beer giant Coopers got into the game in 2017 with BrewArt (though technically some wouldn’t call extract-derived beer “brewing”), and we’re not even counting those like HOPii that have already come and gone.

Despite all this activity, it seems the homebrew market has only just started to pick up speed. With that in mind, here’s a quick look at the new entrants to home brewing appliances coming to the U.S. in the next year:

BEERMKR

Set to ship this summer, BEERMKR’s open platform and proven ability to deliver products make this startup one of the more promising new entrants to the home brew appliance space.

Here’s what I wrote in March after I saw the BEERMKR in action at the Housewares show:

The system, which comes with a brewing appliance and a beer dispenser, sells for a post-Kickstarter price of $399 for the complete system. MKR KITs, the optional ingredient packs for those that want to “brew-by-number”, will each cost $12 and deliver a gallon or so of beer.

At $399, BEERMKR is one of the most affordable new entrants to the market. The company will sell MKR KITS that include all the ingredients for a batch of beer for $12, though you can also use your own grains and hops.

You can watch founder Aaron Walls walk me through the product below:

A look at the Beermkr beer brewing appliance

LG HomeBrew

We were as surprised as anyone when LG announced their intent to enter the home-brewing appliance space in advance of this year’s CES. The new appliance, aptly called LG HomeBrew, sees the South Korean appliance giant taking a Keurig-style approach to home brewing with an all-in-one capsule-based system that automates the entire process, including dispensing.

If anything, a big consumer electronics brand like LG entering the home-brew-appliance space helps legitimize it, even if LG runs into challenges finding a market for their product. Of course, much of the product’s ultimate success will depend on pricing and on how well it actually works, but I worry that by creating a fully-capsule based system the company might be going against the trend towards more open brewing systems. After all, consumers who go through the trouble of making beer at home have shown they want some room for creativity, one of big the reasons PicoBrew finally opened their platform to enable ‘bring-your-own-ingredients’.

MiniBrew

MiniBrew, the brain child of two Dutch advertising executives, is different from all the other appliances on this list for one reason: it’s already shipping.

The product, for which the company raised €2.6M in funding in December, started shipping throughout Europe in the fall of last year and the company is targeting a 2020 entry into the U.S. market.

Cofounder Olivier van Oord gave me a walk-through of the MiniBrew when I was in Europe last month, and I have to say I liked what I saw. The system is both open enough to allow the brewer to craft their own recipes while also also applying enough automation to make the brewing process (and serving) much easier and approachable.

One aspect I liked was an app that allows the user to craft recipes easily around their own beer preferences. From there, they can order ingredients based on their own recipe or choose an ingredient pack based on a beer from one of MiniBrew’s partners. Once the wort is created, the user tosses the yeast into the brew keg and tells it to start the fermentation process with the app.

Keeping the the wort and what becomes the fully fermented beer contained in one keg that also serves as the (fully refrigerated) dispensing keg is something van Oord saw as critical, in part because it eliminates room for error:

“Where beer goes wrong is in the transport of wort,” he said. “Working clean is the most important part of beer brewing.”

The MiniBrew isn’t cheap, selling for €1,200 (which is roughly $1,350 USD), but for those that was a powerful but open system — and one that is already shipping — the MiniBrew is a strong contender.

You can see my walk through of the MiniBrew below:

MiniBrew Beer Brewing (and Dispensing!) Appliance

DrinkWorks

While not technically a home-brewing machine, DrinkWorks at least deserves mention for one reason: the home adult beverage machine is a product of a joint venture between Keurig and the world’s largest beer company, AB InBev.

The DrinkWorks machine, which is now available in beta in the Budweiser’s hometown of St Louis, MO, to consumers statewide in Missouri and Florida, uses pods to make cocktails and, surprisingly, beer. While it’s unclear exactly how the beer is made from a pod, it’s not through traditional brewing and fermentation methods. But for those that like the idea of making cockails and beer at the press of a button with a Keurig-like pod system, you have to at least be intrigued by DrinkWorks.

While DrinkWorks has been fairly vague on details, we expect the product to be more widely rolled out later this year. For now the DrinkWorks machine will set you back $399, though pricing could change in future.

Smart Spirits Uses Flavor Pods to Re-Create Booze (but Not Mixed Drinks)

Smart Spirits is a new entrant in the at-home, pod-based, connected countertop cocktail appliance market (hat tip to The Drinks Business). Though unlike it’s competition, Smart Spirits doesn’t make mixed cocktails, it’s system creates a simulacra of straight up booze like whiskey, gin, rum and more.

Smart Spirits is basically a Keurig for spirits, with four parts to its system: A Bluetooth enabled dispenser, a bottle of “grain neutral spirit” drink, and a variety of flavor pods like “The Taste of American Bourbon,” and a mobile app you can use to control everything. Once set up, you create your drink and can even control the strength of the drink or add water.

Smart Spirits is taking a different approach from other alcohol-related home countertop appliances like Bartesian and Drinkworks. Those devices mix together actual cocktails like mai-tais and cosmopolitans. Smart Spirits just makes the base booze that you can either drink straight or use with other ingredients to make mixed cocktails on your own.

Whiskey and gin snobs will undoubtedly scoff at such a machine and Smart Spirits’ claim that “it is now possible to replicate the taste from the aging process with natural and nature identical flavours…” But aficionados are probably not Smart Spirits’ target market.

When I think about it further, however, I’m not sure who the target market is. Figuring this out is even harder as there isn’t any pricing information on the site for either the machine or the grain spirit or the flavor pods. So we don’t know how much any of it costs, or if there’s a subscription.

At first, this seems to be a fit for space-conscious millennials as there’s no need to buy or stock a full bar’s worth of bottles when you can get all the boozey flavor you want from easily stored pods. But since this only makes base drinks, you’d still need mixers like vermouth or curacao or Tide pods or whatever it is the kids are drinking these days.

Like so many other things, however, the success or failure of Smart Spirits will come down to execution. If it can indeed recreate “The Taste of Irish Whiskey,” it may find its niche among people the tech savvy who like to drink, but don’t want a bunch of bottles cluttering up their place.

We’ll see as the Smart Spirits System will roll out this year across the U.S., U.K., and European Union.

Spoon Newsletter: LG’s HomeBrew Appliance, Spinn Update, World’s First Cell-Grown Steak

This is the post version of our weekly newsletter. If you’d like to get the weekly Spoon in your inbox, you can subscribe here.

When it comes to smart kitchen startups, there is no shortage of companies trying to change how we make our morning cup of joe.

One of the highest profile startups in this space over the past couple of years is Spinn, maker of a grind-brew coffee machine that utilizes a patented centrifugal brewing technology. I was intrigued enough with the company and its tech to plop down over $300 to join the first “batch” of orders in 2016, but almost two years past the promised ship date, I’m still waiting for my Spinn.

The company has hit some snags as they work to get their coffee maker to customers. While many of the Spinn’s early customers have been understandably frustrated, it appears most are hanging on, intrigued by the company’s periodic updates showing progress on the product. If they’re like me, I suspect many are getting frustrated with a company that continues to advertise and sell their overdue appliance, all the while creating more and more distance between new customers and those still waiting at the front of the line.

Still, I know I have no one to blame for investing my money in a Spinn with the knowledge that coffee startup products have been historically risky investments. With companies like ZPM and Arist turning out to be colossal misses and others like Bonaverde sputtering along for years and periodically shipping out products, I knew full well that I might never see the product. In the end, I may have been better off putting my money towards a Tesla like Spoon reader Rebecca:

“I put money down for this machine in Nov. 2016 (I’m a 1st batch-er) and at around the same time my husband put down money for a Tesla Model 3. At least I now have a smooth ride to the coffee shop!”

You can read my latest update on my Spinn journey here.

Coffee isn’t the only category that can be rough sailing for new startups. The home brew market has been notoriously tough as well, with companies like HOPii and iGulu struggling to ship and others like BrewArt and Brewie failing to get much traction.

Still, this hasn’t stopped South Korean consumer electronics giant LG from jumping into the game. The company recently announced they would debut a new home brewing device by the name of the LG HomeBrew at CES.  The capsule-based beer brewing appliance, which makes roughly the same amount of beer as a PicoBrew Pico per cycle, is expected to ship sometime next year.

What’s interesting to me is a company like LG usually only gets into a business if they see a high volume opportunity, which begs the question what will they do to differentiate their product?  While PicoBrew has certainly raised awareness around automated beer brewing, the company has yet to make home brewing a mass-market hobby, something I am sure LG hopes they can do.

Either way, next year promises to be an interesting one when it comes to tech-powered boozing at home. About a month ago, Keurig and AB InBev launched Drinkworks, a capsule-based instant serve cocktail, cider and beerbot machine expected to ship in limited quantities next year.

While home bev-tech space continues to slowly gestate, the pro market continues to move along at a rapid clip. Just this week, a robot powered bartender by the name of UR5e debuted at Broncos Stadium. The new bartenderbot is essentially robotic arm that grabs a beer cup and fills it (through the bottom, no less) for waiting customers.

Moving beyond beverage bots, this week also saw the introduction of a new sidewalk delivery bot from Postmates that goes by the name of Serve. Serve, which looks like the lovechild of Minion and Starship deliverybot, is expected to roll out in Los Angeles over the next year. And speaking of food delivery, this week Chris wrote about the breakup of Amazon and Instacart, something that’s been rumored ever since the big online retailer acquired Whole Foods.

There’s lots more great analysis to catch up from this past week, including looks at the first cell-grown steak and what the new farm bill means for CBD, so make sure to check it out.

That’s it for now. Have a great weekend and we’ll see you next week!

Mike

In the 12/14/2018 edition:

Presto Eats May Be the Most On-Trend Meal Kit Company Yet. But Will It Succeed?

By Catherine Lamb on Dec 14, 2018 11:16 am
Whenever I get word about a new meal kit company, it’s hard not to be immediately skeptical. It’s no secret that meal kits are struggling: Chef’d surprised everyone when it shut down abruptly earlier this year. Boston hyper-local meal kit Just Add Cooking ceased operations this fall. And Blue Apron’s stock continues to underwhelm.

The Denver Broncos Get a Beer Pouring Robot at Mile High Stadium

By Chris Albrecht on Dec 14, 2018 08:04 am
While the Denver Broncos may be in the midst of a losing season, they could win over fans this weekend when a new robot starts dispensing Bud Light at Mile High Stadium (h/t The Washington Post). You’d think that such a mechanical miracle would have a fancy name like the “Robo-Bronco” or the “Elway 3000,” […]

Startups! They’re Just Like Us! Amazon and Instacart Break Up

By Chris Albrecht on Dec 13, 2018 04:00 pm
Like Ben and Jennifer, Brad and Angelina, and Cardi B and Offset*, Instacart and Amazon have broken up. In a blog post today, Instacart announced that it was winding down (consciously uncoupling?) its grocery delivery relationship with Amazon. Like with so many other power couples, this breakup wasn’t entirely a surprise.

The Farm Bill Just Passed — What Does That Mean for the CBD Market?

By Catherine Lamb on Dec 13, 2018 02:08 pm
After months of back and forth, Congress voted yesterday to pass the 2018 Farm Bill. The $867 million bill contains lots of wide-reaching legislative measures, like expanded farm subsidies, SNAP revisions, and permanent funding for farmers markets. But perhaps most interestingly, the bill legalizes the production and sale of hemp at a federal level.

What Bowery’s Latest Funding Round Says About Indoor Farming

By Jennifer Marston on Dec 13, 2018 12:00 pm
New Jersey-based indoor-farming startup Bowery announced yesterday that it has raised $90 million in fresh funding. The round was led by Alphabet Inc.’s GV with participation from Temasek and Almanac Ventures, General Catalyst and GGV Capital (Bowery’s Series A investors), and various seed investors. Bowery produces what founder Irving Fain calls “post-organic produce.”

ImpactVision Raises $1.3M Led by Maersk

By Chris Albrecht on Dec 13, 2018 10:11 am
ImpactVision, a startup that uses hyperspectral imaging to assess food quality, has raised $1.3 million, according to VentureBeat. The round was led by logistics and transportation company Maersk, and brings the total amount raised by ImpactVision to $2.9 million. As we wrote last year about ImpactVision: Using a combination of digital imaging, spectroscopy and machine learning, […]

Postmates Debuts its own Bright-Eyed Delivery Robot

By Chris Albrecht on Dec 13, 2018 06:00 am
You know what you can look forward to in 2019? More robots (but more on that in a later post). Case in point: delivery service Postmates announced today that it has developed its own autonomous delivery rover that will be hitting sidewalks next year. Dubbed Serve, the li’l robot is a bright yellow square-shaped box […]

Hi Fidelity Genetics Raises $8.5M for AI-Driven Plant Breeding

By Chris Albrecht on Dec 13, 2018 04:00 am
Hi Fidelity Genetics (HFG), which combines sensors, data and artificial intelligence (AI) to improve plant breeding, today announced that it has raised an $8.5 million Series A led by Fall Line Capital and Finistere Ventures. This brings the total amount raised by HFG to $11.5 million. There are two parts to the HFG system.

Deliveroo Goes Back to the Future with Brick and Mortar Food Hall

By Catherine Lamb on Dec 12, 2018 04:00 pm
You know how they say that in fashion, everything old comes back around and eventually is new again? It seems that the same might be true for restaurants. This week London-based food delivery startup Deliveroo opened up its first brick-and-mortar location in Hong Kong (h/t CNBC). The so-called Delivery Food Hall is home to five […]

Waitr to Acquire Bite Squad for $321.3M

By Jennifer Marston on Dec 12, 2018 02:00 pm
Online delivery platform Waitr has announced plans to acquire third-party delivery service Bite Squad for $321.3 million. The purchase price is a mix of cash and shares of common stock of Waitr. Both companies serve small- to mid-sized U.S. markets. Waitr is a full platform from online order and delivery. Restaurants partnering with the company […]

Keurig’s Pod-Based Home Bar Mixes Up Cocktails, Beer, and Cider on Your Counter

Today Drinkworks, a joint venture of Keurig Dr. Pepper and Anheuser-Busch, unveiled its first product: a countertop appliance which can prepare cocktails, ciders, and beers with the press of a button.

Available through an early access program in St. Louis, Missouri, the Drinkworks Home Bar is a pod-based system that can chill, mix and carbonate a variety of alcoholic beverages, from Margaritas to Mai Tai’s. Initially, there are twenty-four boozy pods to choose from, developed by “mixologists and beverage scientists,” according to the press release. The appliance also pairs with your smartphone to give system info and “fun tips.”

Though cocktails seem to be their main focus, you can also buy flights of beer pods, which include (surprise!) brews from Anheuser-Busch, including Beck’s beer and Stella Cidre. I can’t imagine a beer made by adding water to a flavor-concentrated pod filled with malt and hops would taste better than one from a can (or brewed from a PicoBrew), but I suppose some people would pay for the draft experience.

The Drinkworks appliances cost $299, and the company recommends pricing the cocktail pods for $3.99 each and the brews for $2.25 each. While we don’t know how the drinks taste, $3.99 is a pretty good price for a cocktail. Yes, you can make a bunch of drinks with a $30 bottle of rum — but if you want to make a cocktail like, say, a Mai Tai, you’d have to also have fresh lime, Orgeat syrup, and orange liquor on hand. All those extra ingredients add up. If you’re a super-cocktail enthusiast, or just entertain a lot, it might be worth the investment. Then again, most “mixology” nerds I know (cough, me) are too snobby to drink a cocktail made from a pod when they could mix it up themselves and have greater control over the finished drink.

Insert a drinkworks pod to get an Old Fashioned cocktail.

A limited number of Drinkworks drinkmakers are available for pre-order in St. Louis. While they’ll initially be available solely on the Drinkworks website, on November 19th local St. Louis brick-and-mortar stores, including all Total Wine & More locations, will carry them. They’ll roll out to more locations in Missouri and Florida in 2019, and California in 2020.

When Keurig announced plans to buy the Dr. Pepper Snapple Group earlier this year, my colleague Chris guessed that some sort of pod-based cold beverage appliance wouldn’t be too far behind — though maybe not one that sprouted soda. It seems Keurig was thinking along the same lines and decided to try to enter the booming craft cocktail market instead. By launching a home appliance, they’re also cashing in on the growing number of consumers who are staying home to get their buzz on (we’re looking at you, lazy millennials).

Bartesian cocktail maker.

Drinkworks will have to compete with other at-home cocktail concocters, and the one that immediately springs to mind is Bartesian, which makes a countertop device that also mixes up pod-based cocktails, and also retails for $299. Bartesian offers six cocktail pods which it sells for $11.99 for a pack of six; almost half the price of the Drinkworks pods.

While they might not have the massive warchests, reach, or name recognition of Keurig or Anheuser-Busch, Bartesian did raise a seven-figure round in September of last year from Beam Suntory and has handed their manufacturing operations off to Hamilton Beach.

It also has a head start: Bartesian shipped the first round of its countertop drink-mixing robot to Kickstarter backers in June of this year (in fact, it shipped two). While the next round, which is available for preorder now, won’t ship until March of 2019, that’s basically in line with Keurig’s timeline to ship its preordered Drinkworks machines sometime in 2019, at least in Missouri and Florida.

The other thing to consider is that Dr. Pepper and Anheuser Busch bring with them a number of well-known brands. That recognition could come into play as a key differentiator for cocktail mixes: for example, people might gravitate towards a Moscow Mule made with Canada Dry ginger ale, or a G&T made with Shweppes tonic. As of now they don’t seem to be using any Dr. Pepper branded sodas in their cocktails, but it’s something to keep an eye out for.

While something like branded vs. unbranded soda in your mixed drink may be a relatively small detail, Bartesian and Keurig are competing in a zero-sum game. I can’t imagine why anyone in the world would want two pod-based countertop cocktail machines, so any little thing that could give them an edge is worth exploring. It seems like this next year (or two) will be a race to see which robotic bartender can carve out the most space in this niche market — and on our countertops.