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Elevate Farms

August 3, 2020

Vertical Farming Could Help Us Build a More Equitable Food System

One of the recurring questions vertical farming companies face is how they are going to get their locally grown, supposedly healthier wares to more than just those with disposable income. So far, the answers have been few and far between, but that could be changing. Towards the end of last week, ABC7 reported that New Jersey-based AeroFarms and World Economic Forum have partnered with the City of Jersey City to distribute greens free of charge to communities in need.

While AeroFarms actually hinted at the news back in June, it’s worth reiterating here because it underscores the point that vertical farming can — and should — play a much bigger role than simply providing greens to high-end groceries and restaurants. 

This is the first partnership between a city municipality and a vertical farming company in the U.S. Through it, AeroFarms will build 10 vertical farms in senior centers, schools, public housing, and municipal buildings around Jersey City. Collectively, the farms are expected to produce 19,000 pounds of vegetables annually, according to AeroFarms. Greens will be free of charge to residents, and the initiative also includes healthy eating workshops and quarterly health screenings.

The idea, of course, is to get healthier foods and food habits to those in food-insecure communities.

Speaking to ABC7, Jersey City Director of Health and Human Service Stacey Flanagan said that while food security has always been an issue, “with COVID it’s just exacerbated that.”

Her point is an important one. We talk about the ways in which the pandemic has forced us to rethink our eating choices and habits. Thanks in no small part to the pandemic, plant-based foods are on the rise, consumers are vying for space on CSA waitlists, and vertical farming companies are now releasing models of their high-tech systems for individual homes. But it’s a small number of consumers that have the time or money to explore those options.

For many, a $10 pack of alt-meat or a $500 at-home farm remain out of reach in terms of accessibility and affordability. As JourneyFoods’ CEO Riana Lynn reminded us recently, our eating is not equal, and lack of access to food is less the issue as lack of access to nutritious food: “Even when we are braced with an overwhelming lot of food options, they almost always lack the nutrient-density need to curb away from negative outcomes.” 

As it is right now, vertical farming, because of its focus on leafy greens, can’t adequately feed a community in the sense of it providing a healthy balance of proteins, vitamins, and calories. But it can play a role in bringing more nutritious elements to that community, which is what AeroFarms’ new partnership seems to be about. And we’ve seen promising news in the recent past that shows these farms will grow more than arugula one day: strawberries and even wheat, for example. 

AeroFarms isn’t alone in trying to bring more food equity to the vertical farming sector. Boston-based Freight Farms works with Miami’s Lotus House, a facility and resource center for women and children experiencing homelessness. The farm works in tandem with Lotus House’s Culinary Center, supplying both food and education to residents.

Over in Chicago, Wilder Fields has taken an abandoned Target store located in a food desert and turned it into a massive vertical farming facility to supply 25 million heads of lettuce to local grocery stores. The facility will also house an educational and retail component, and sell greens for cheaper than you would find at, say Whole Foods.

North of the border, Elevate Farms and North Star Agriculture Corp. are building out farms in isolated parts of Northern Canada, where food insecurity is rampant. 

All of these efforts (and quite a few more) suggests vertical farming has a dual role to play in future. If it can prove itself scalable, which it seems to be doing so far, it can provide a healthier alternative to traditional farming. And it can help lead the charge for food and food tech companies when it comes to creating more equality in our food system.

July 22, 2020

PlantLab Nabs €20M to Open New Vertical Farming Locations

PlantLab, a vertical farming company based in The Netherlands, has raised €20 million (~$23,171 USD) in growth capital to  scale up its high-tech indoor farming operations and expand to new locations, including the U.S. (h/t Horti Daily) The round was led by De Hoge Dennen Capital. 

PlantLab said it would use the investment funds to open more locations and improve its technology. As with other vertical farming facilities, the tech controls the grow environment — everything from the light mixture to the temperature at the root zone of the plants to the level of humidity in the air. 

The company calls these grow environments “Plant Production Units,” and it has been perfecting the model since 2005. Right now, the company operates a facility in Amsterdam. It also struck a partnership with foodservice provider Van Gelder in 2019 to supply chefs working with the Van Gelder.

Since the start of the year, the vertical farming sector has seen a steady supply of investment dollars. Boston-based Freight Farms raised a $15 million Series B round, Elevate Farms nabbed $10 million, and Upward Farms, a combination vertical farm and aquaponics facility, grabbed $15 million. 

On top of all that investment has been a number of announcements for new commercial-scale facilities and a push to bring the vertical farming concept into new markets like grocery stores and the consumer kitchen.

All this activity isn’t surprising, given the times. Demand for vertically grown greens was already up before the pandemic. A couple panic-shopping sprees and a broken food supply chain later, and more consumers are prioritizing things like food traceability, buying locally, and having more control over where their food comes from. How high this demand reaches will depend on the variety of crops these farms can eventually grow (aka, more than leafy greens) and how well they can scale economically.

For its part, PlantLab has new facilities planned for the Netherlands, the U.S., and the Bahamas, among other locations. 

June 11, 2020

Fifth Season Launches a Direct-to-Consumer Program for Vertically Grown Greens

Vertical farming company Fifth Season, which just opened its first commercial-scale farm outside Pittsburgh, PA, announced today the launch of its direct-to-consumer e-commerce platform and a new partnership to assist the company with expansion.

Fifth Season’s farm uses hydroponics, AI, and robotics to grow what the company hopes will be 500,000 pounds of leafy greens and herbs annually. The robotics element is especially interesting because it allows the company to automate tasks on the farm that would otherwise be difficult for humans to perform — climbing multiple stories to retrieve grow trays, for example. Human still work on the farm, but the addition of robotics brings down some of the labor costs.

The new direct-to-consumer program sells the greens grown on this farm to customers via the company’s new e-commerce site. Products include packs of leafy greens as well as BYO salad kits. And as far as pricing goes, the goods are on par with what you would find in the grocery store: $7.99 for two 5 oz. packs of greens and $17.50 for two salad kits.

Since one of the key points of large-scale vertical farming is to connect consumers with more local produce, right now the e-commerce site only ships to the Pittsburg area. They are also available at a number of Whole Foods and Giant Eagle stores.

The company plans to expand its farming locations into additional parts of the U.S. at some point in the future, although there’s no official timeline for that yet. One thing that may help is a new partnership the company just struck with NHL Hall of Famer and co-owner of the Pittsburgh Penguins, Mario Lemieux. According to today’s press release, the partnership will “accelerate Fifth Season’s expansion plans.”

Large-scale vertical farming continues to attract investment dollars. Earlier this year, Boston, MA-based Freight Farms raised $15 million and also partnered with Sodexo to bring its container farms to U.S. schools. North of the border, Elevate Farms just netted a $10 million investment to bring vertical farming to remote, food-insecure areas of Canada. And Singapore startup SinGrow, which just joined AgFunder’s investment portfolio, aims to grow more than leafy greens, starting with its own proprietary strawberries.

Fifth Season itself has attracted its fair share of investments. It raised a $35 million round in October 2019 led by Drive Capital and including additional investors with ties to Carnegie Mellon University, where the idea for the company was originally born. 

May 15, 2020

Elevate Farms Gets a $10M Investment to Build Vertical Farms in Remote, Food-Insecure Corners of Canada

Canada-based Elevate Farms has entered into an agreement with North Star Agriculture Corp. for an initial buildout commitment of $10 million (USD) to bring Elevate’s vertical farming technology to isolated parts of Northern Canada. The two companies will develop a series of large-scale automated vertical farming facilities in the Yukon and other Canadian territories. The farms will produce about 1 million pounds of leafy greens per year.

Elevate uses a proprietary vertical farming system that relies on hydroponics, patented LED technology, and automation to grow leafy greens and herbs in climate-controlled environments. Like other vertical farming companies, the company claims its indoor agricultural methods use less resources (e.g., water) and require less human labor, which is in major shortage in the agricultural industry right now.

The company closed a $1.8 million seed round led by Brightspark Ventures in February of this year.

Elevate founder and CEO Amin Jadavji said in this week’s press release that the buildout of these new farming facilities will bring more food security and nutrition to “particularly isolated and vulnerable regions of Canada.”

Food security in Northern Canada is a major issue, as communities tend to be remote and food distribution is more difficult and expensive than it would be in more densely populated regions. There’s also the fact that you can’t grow produce outdoors 24/7 based on the climate of the area. North Star Agriculture Group, which is based in the Yukon city of Whitehorse, has been especially active in raising the volume on the dialogue about food insecurity and looking for ways to bring more agricultural infrastructure to the region.

While leafy greens by themselves can’t save an insecure food system (man cannot live by basil alone), of all the produce types, they tend to be the most delicate and perishable, which makes them a priority when it comes to providing food locally. 

At the same time, vertical farming is at a point where it needs to prove itself in terms of its ability to provide fresh, local food to surrounding communities at affordable prices. To do that, companies will need to be able to scale to the levels of producing millions of heads of lettuce without incurring astronomical expenditures themselves. 

Up to now, most large-scale vertical farming operations are in or nearby large cities and supply grocery stores and specialty food markets. If the partnership between Elevate and North Start Agriculture Corp. proves plentiful (literally and figuratively), it could be the blueprint for a new use case for large-scale vertical farming, and further evolve the technology’s role in the future of the agricultural system.

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