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Daily news and analysis about the food tech revolution

Else Labs

Else Labs Announces Pro Kitchen Focused Oliver Fleet As It Pauses Rollout of Home Cooking Robot

Else Labs, the company behind the countertop home cooking robot called Oliver, announced today the launch of Oliver Fleet, a commercial kitchen reimagining of its original core product.

The new Fleet solution is a respin of its original standalone Oliver home cooking robot into a solution that allows multiple units to be used and managed simultaneously in professional kitchen environments to automate cooking tasks. According to company CEO Khalid Aboujassoum, while the Oliver Fleet units look the same from the outside as the original consumer unit, they’ve been built to withstand the more rugged requirements of the professional kitchen.

“It might look like the household unit from the outside, but the guts of the Oliver Fleet are different,” Aboujassoum said. “The Fleet units are designed for back-to-back cooking, for that harsh environment in the commercial kitchen compared to the household.”

With the pivot to a food service focused solution, Else is pausing the rollout of the home Oliver. According to Aboujassoum, the decision to make the change was largely driven by the supply chain disruptions and associated component shortages and price changes. While some backers of the Indiegogo campaign eager to get their home Oliver may not be happy with the switch, Aboujassoum said the company would give them the option of a full refund, or they can choose to continue to wait until the company restarts the consumer unit rollout.

While the focus on commercial automated cooking comes after a pandemic where restaurant businesses have faced increasing challenges around labor, Aboujassoum told me the company started hearing interest in developing a commercial version of the Oliver before COVID.

“It was an initial modest conversation at an exhibition late in 2019 where the Oliver got the attention of one of the food service companies,” Aboujassoum said. “The composition of the Fleet was born out of these conversations.”

The pandemic put everything on hold, but eventually, Else Labs started to hear more requests as things began to normalize. “As the dust settled, those conversations revived again,” Aboujassoum said. “We started receiving an influx of inbound requests all the way to the CES participation (earlier this year).”

The way Aboujassoum sees it, the Oliver Fleet can help food service companies move away from centralized food production in a central kitchen by pushing the ability to cook from raw ingredients on-site using automation.

“When I talk to (food service) clients, they’ve set up operations where they may have a huge central kitchen with a production plant, and they are shipping to maybe 50 locations,” Aboujassoum said. “We are talking about decentralizing the central kitchen. How much money can you save by deploying the Oliver Fleet and decentralizing the central kitchen? It’s a very transformational proposal.”

Aboujassoum says the Oliver Fleet system is available now and they will have announcements of deployment partners very soon. You can see a video of the Oliver Fleet system in action below.

The Kitchen 2030: How Food & Cooking Will Change in the Future (Video)

If you’ve been following The Spoon since the early days of 2015, you might remember that our flagship event that started it all was the Smart Kitchen Summit. Dedicated to the quiet revolution that was happening in the consumer kitchen, SKS became the event to examine the tech disruption upending business models and changing the way we source, cook and eat our food forever.

So it was fitting that our opening panel at the first CES Food Tech Conference was “The Kitchen 2030: How Food & Cooking Will Change in the Future,” featuring some of the leading companies in the kitchen and appliance industries. The panel discussion was hosted by Michael Wolf, CEO and founder of The Spoon and included Khalid Aboujassoum, Founder & CEO of Else Labs, Dochul Choi, Senior Vice President at Samsung, Robin Liss, CEO at Suvie and Kai Schaeffner, executive at Vorwerk (Thermomix).

The panel talked about where and how cooking, storing and even shopping for foods has shifted in the last several years; with more transparency and information about the foods we eat, the digitization of the recipe, guided cooking features and a whole new wave of kitchen appliances that may change the entire layout and function of the consumer kitchen.

“The Kitchen 2030” panel can be viewed in its entirety below — leave a comment with your predictions for the next decade of innovation in the connected kitchen.

Oliver Aims To Take One Pot Cooking To The Next Level

The holy grail of convenience cooking has always been the one pot solution. Since the early 1970s, the CrockPot and other less famous brands of slow cooking machines dominated the kitchen as the solution for “set it and forget it” meals. Whether it was pork roasts, applesauce, stews or chili, the Crock Pot lets users combine (mostly) raw ingredients, turn the device on and come back later in the day to a fully cooked meal. In 2009, with the rise of the electric pressure cooker, the Instant Pot debuted and the debate began as to which technology was actually more useful.

The Instant Pot has a slow cooker feature, but the love of the device comes from its ability to produce cooked food in a much shorter amount of time through pressure cooking.

But whether you’re team Crock Pot or team Instant Pot, one thing remains true: one pot cooking tech hasn’t changed much in the last 40+ years. They still require users to dump a slew of ingredients all at once into a large bowl (or manually add different ingredients at different times) and hope it all cooks perfectly. But not every food item requires the same amount of time – or the same levels of heat – to cook.

This was the challenge Else Labs was trying to tackle with new one pot automated cooking machine Oliver. The technology and device design allows ingredients to be divided into dispensing canisters and then placed into the pot for cooking when the recipe-driven app tells it to.

Else Labs Founder & CEO Khalid Aboujassoum sat down with The Spoon’s Allen Weiner at the 2017 Smart Kitchen Summit.

“This technology takes slow cooking to a new level. You can taste every ingredient – they all have the right texture and right flavor because they were cooked correctly,” said Aboujassoum.

Oliver isn’t exactly a slow cooker; it mimics the way you’d cook on a stove top (saute onions first, add vegetables, cook meat around it, make the broth separate, etc) – but it enables automation and connectivity to take over and relieve the cook from standing over the stove for the entire process.

Oliver does what Crock Pot and Instant Pot can’t – understand the sequence and temperature of how each ingredient should be cooked and mimic those actions the way a human cook would. Oliver dispenses at the right time and heats to the right temperature with a robotic stirring arm built in to stir as needed.

“Tell Oliver ‘I need food by six’ and the machine will do the math for you in terms of when to start, stir, dispense and stop,” said Aboujassoum.

Another differentiator? Oliver records the work of pros so busy home cooks can replicate their work. According to Aboujassoum, the recipes generated from the Oliver app are all created with professional chefs. As the chefs make their recipes with Oliver, Oliver and the app capture all the actions, recording the sequence so it can be automated and replicated for Oliver users. Eventually, the plan is to let the Oliver user community contribute and add recipes using this same method to capture a more diverse range of content.

It took almost 40 years for the Crock Pot to have a serious competitor but it seems the Instant Pot may not enjoy the same length of time as a crowd favorite. Oliver is poised to launch in 2018.

 

Smart Kitchen Startup Else Labs Raises $1.8 Million

While no one has quite figured out what the robot cook of the future looks like, it’s not for lack of trying.

While some labor to create a fully functional transformer-meets-home-chef like Moley, others see a path filled with single-function robots spitting out tortillas and mixing drinks.

And then there’s Else Labs, which sees a future for cooking automation that fuses timeworn cooking concepts like a slow cooker with modern advances such as a smart dispenser system and app control.

Else founder Khalid Aboujassoum first presented the concept for his automated cooker on Stars of Science, a Qatar TV show similar to Shark Tank. At the time, he only had a rough working prototype of the product that would eventually come to be known as Oliver, but he received enough encouragement to start working with a San Francisco design firm and keep on developing the product.

Illustration of a user preparing food for the Oliver cooking chambers. Source: Else Labs

After participating in last year’s Smart Kitchen Summit’s Startup Showcase, the team continued to work on Oliver’s development. They created another early prototype and started doing one-on-one cooking sessions with consumers in their homes to refine the experience. And now, with the company’s goal of bringing the product to market in spring of 2018, they have raised a seed round of $1.8 million.

I emailed Aboujassoum to ask him a few questions about the funding and the company’s product:

Wolf: Who were your investors?

Aboujassoum: Yellow Services, a wholly owned subsidiary by Qatar Development Bank, is the institutional investor. YS manages a $100M fund dedicated to innovation startups and SMEs that can contribute in diversifying Qatar’s economy.

Wolf: How much total has Else Labs raised?

Aboujassoum: $1.95 million. (ed note: The company raised an angel round of approximately $150 thousand)

Wolf: Where is Oliver in terms of development and expected ship date? 

Aboujassoum: We have an advanced working prototype that we are using to conduct 1-to-1 sessions with early adopters in their homes. Those sessions are helping us in refining the user experience and prepare for the pilot program that we are working on launching soon.

The pilot will inform our crowd-funding and overall launch strategy. Our target launch date is Q2 2018.

Wolf: Who are the key members of your team?

Aboujassoum: myself (ed note:Aboujassoum is founder & CEO), Tariq Maksoud (cofounder & lead mechanical engineer, and Abdulrahman Saleh Khamis (cofounder & lead electrical engineer).

Wolf: There hasn’t been a successful product in the robotic/automated cooking category yet. Why will Oliver be different?

Aboujassoum: We believe that the main reason it’s been difficult to crack the market is because the cost has been too high or the product has been simply too intimidating or different from what a user is accustomed to in a kitchen appliance.

We were determined to keep lasersharp focus on engineering Oliver to be cost effective and enhancing what is already familiar to the user in what to expect from a kitchen appliance. With Oliver, we were able to build the necessary functions of automated dispensing, mixing, and heating that meets its futuristic robotic function, but yet familiar in its form to the user.

Finding the balance between performance, form, and cost was a challenge that we were able to overcome with the technology we have developed. Overcoming this challenge was the key to opening the door to designing a user centred product in this space. This is what makes Oliver different.

We know that we still have a long way ahead of us, but we believe Oliver is the perfect balance that will be inviting to users in and will bridge that gap between traditional kitchen appliances and the future of cooking.

Else Labs was one of 15 startups selected for the 2016 Smart Kitchen Summit Startup Showcase. To find the next big thing in cooking, you won’t want to miss the Startup Showcase at this year’s Smart Kitchen Summit. Use the discount code SPOON to get 25% off of any ticket.