• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Skip to navigation
Close Ad

The Spoon

Daily news and analysis about the food tech revolution

  • Home
  • Podcasts
  • Events
  • Newsletter
  • Connect
    • Custom Events
    • Slack
    • RSS
    • Send us a Tip
  • Advertise
  • Consulting
  • About
The Spoon
  • Home
  • Podcasts
  • Newsletter
  • Events
  • Advertise
  • About

entrepreneur

April 22, 2020

From Arduino to TinkerCAD, a DIY Checklist to Help You (Yes, You!) Build the Next Great Kitchen Gadget

There is something liberating about being forced to shelter in place. I mean, there is a lot of stress that goes along with it too, but there’s no pressure to go out and enjoy the world or socialize when neither of which are allowed.

All of which is to say that if you’ve ever had a great idea for a business, now could be the time to start on it. And if you’ve ever had a great idea for a kitchen gadget (or any piece of hardware, really), then you should definitely check out the “Building The Future Kitchen: Rapid Prototyping Your Way to A Next-Generation Kitchen Product” virtual fireside chat we held this week with Seattle Food Geek, Scott Heimendinger and Larry Jordan Jr.

Seriously, watch the video because not only will it inspire you, but Heimendinger and Jordan also provide super practical advice, highlighting low and no-cost tools available to any budding inventor. Best of all, as the two point out, you don’t need a computer science degree to do it.

Here’s a brief checklist of the tools and materials they talk about that could help you prototype the next amazing kitchen device:

  • Arduino‘s cheap micro controllers, buttons and sensors easily add functionality to your device
  • Raspberry Pi‘s simple single board computers and accompanying “HATs” for computer capabilities
  • TinkerCAD is a browser-based hardware design tool that lets you drag-and-drop pre-made starter circuits, design housings, and download code to run Arduinos
  • EasyEDA is another browser-based design tool to help you design more complex printed circuit boards that you can even have fabricated and shipped to you
  • Shapeways is an online 3D printing service because you shouldn’t buy a 3D printer right away, especially when you don’t know what materials your device will need (plastic vs. aluminum, etc.)
  • The LoRa communication protocol is good for intra-device communication without the need to add WiFi components
  • The Things Network provides tools to create an Internet of Things application
  • Access to a CNC machine to create housing for your hardware
  • If you do want to learn how to code, Jordan likes Python for his devices and there are lots of resources online to help you learn it

Again, watch the full video for more context and information, plus, you get to see the cool things Heimendinger and Jordan are working on (a texture analyzer and big-ass connected meat smoker, respectively).

Building The Future Kitchen: Rapid Prototyping Your Way to A Next-Generation Kitchen Product

And this virtual fireside chat is just the beginning for us. The Spoon is hosting three more talks over the next month:

  • Hack-Proofing The Kitchen: Strategies & Tactics for Securing Connected Kitchen Appliances with Riley Eller (April 30 at 10 a.m. Pacific)
  • A Conversation About Changing Food Habits in the COVID-19 Era with Susan Schwallie (May 7 at 10 a.m. Pacific)
  • The Future of Kitchen Design in a Post COVID-19 World with Johnny Grey (May 14 at 10 a.m. Pacific)

All of these talks are free to watch, so register for them today and follow us on CrowdCast to catch up on all virtual events we hold in the future.

May 11, 2018

Pod Foods is a B2B Marketplace for Local Food Producers

It all started with a cookie. A cookie made with pea protein, to be exact.

When Pod Foods co-founders Larissa Russell and Fiona Lee started their pea flour cookie company, they assumed the toughest challenge would be developing the perfect recipe. Instead — and despite a vocal demand for their sweets from the local Bay Area community — they struggled to get their product onto retail shelves.

These frustrations prompted them to pivot from the world of cookie-making and start Pod Foods, a two-way, B2B software platform which aims to take the hurdles out of the wholesale-food distribution business.

Consumer trends show a growing demand for local food, but it’s difficult for local cottage food producers to get their goods into stores. Using distributors can be costly, and also requires makers to churn out tons of product, all of which must be shelf stable.

Meanwhile, selling directly to stores is also expensive and involves navigating the murky waters of marketing, pricing, and distribution with no assistance, an especially tricky task for those without business backgrounds or retail connections. 

Based in San Francisco, Pod Foods aims to facilitate the wholesale process by connecting vendors wanting to carry local products with small cottage foods producers, helping both sides manage the ordering, fulfillment, and payment processes.

“Usually, small producers just have to keep their vendor relationships and commitments in their head, or else use a Google spreadsheet,” Russell told the Spoon. With a Pod Foods membership, both producers and vendors get access to a personalized analytics dashboard (accessed via Pod Foods’ website) both parties can use to manage things like ordering, delivery, and inventory.

On the producer side, the dashboard lets food entrepreneurs track which stores are selling their products and if any items need a price adjustment. They can also list their goods on the Pod Foods platform to get discovered by nearby retailers.

Vendors, on the other end, can use the dashboard to track how their products are selling and source new local foods. So if a customer comes in and requests a particular type of kombucha they’ve seen at a farmers market, the store manager can easily find the supplier and order the product.

Pod foods offers three plan levels for stores: Standard (free with a 6 percent service fee and $500 order minimum), Select ($195/month with a 3 percent service fee and no minimum), and a Premium custom plan. These prices aren’t nothing, especially for small businesses and retailers, but according to Russell, they’re worth it: “We save grocery stores a lot of operational costs associated with ordering from local vendors, and we save vendors a lot of headache and money associated with major distributors including marketing fees, data fees and more.”

Fick's margarita mix and Community Grains: two producers which distribute through Pod Foods.
Fick’s margarita mix and Community Grains: two producers which distribute through Pod Foods.
Screen Shot 2018-05-10 at 1.24.06 PM

Pod Foods currently works with around 200 emerging food brands and 20 vendors, from mom-and-pop shops all the way up to bigger retailers. Russell said that smaller shops use artisanal, locally made products — like small-batch cold brew or an addictive margarita mix — to draw customers away from bigger, cheaper grocery chains. “Stores want to source these local products,” she said. “But it’s expensive to find producers, and they don’t know how to seek them out. We offer that discovery ability.”

But Pod Foods doesn’t only cater to corner stores and bodegas. Russell told me that they’re in talks with larger grocery chains.

You might be wondering how a small, local producer could keep up with the level of demand from a grocery giant. “With our platform, products can manage their own inventory and level of visibility, stock numbers, etc. They’ll be matched with stores that they can support,” Russell assured me. So if a small artisan sausage maker did get picked up by Albertsons, they might start by supplying just one location, then widen the distribution network to more stores if and when they increase production.

Cottage food production is a risky business. Companies can fail if they scale up too quickly, don’t have the right margins, or don’t know how to effectively market their product. Some incubators, like Pilotworks and Commonwealth Kitchen, offer mentorship and help small producers to get their goods into retail and dining establishments. But Pod Foods would be a helpful service for food entrepreneurs who already have their production on lock and just need help managing their distribution — or for those who want to take more control of their marketing efforts and pricing strategies.

Russell told me that Pod Foods raised a pre-seed round in December through Unshackled Ventures and Hustle Fund in the Bay Area, with participation from a few angel investors. As of now, they work almost exclusively with companies in the San Francisco area.

“For vendors, it’s about growing their business,” she said. “For buyers, it’s a way to get products that people want.” Maybe someday they’ll even bring back those pea protein cookies.

Primary Sidebar

Footer

  • About
  • Sponsor the Spoon
  • The Spoon Events
  • Spoon Plus

© 2016–2025 The Spoon. All rights reserved.

  • Facebook
  • Instagram
  • LinkedIn
  • RSS
  • Twitter
  • YouTube
 

Loading Comments...