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Float Foods

December 1, 2020

A Plant-Based Egg Round-Up

According to the Good Food Institute, the plant-based egg industry is worth $10 million. This is a small number compared to the plant-based milk industry, which is worth a whopping $2 billion; however, the plant-based egg industry has grown by an impressive 228% in the past two years. With the entire plant-based food industry estimated to reach $74.2 billion by 2027, there is plenty of room for the plant-based egg category to continue to grow.

Plant-based eggs are poised to become the next big thing in the plant-based space, and it can be hard to keep up with all of the companies involved in this industry. We’ve pulled together some of the emerging and bigger players in this space.

Eat Just
Funding: $220M
About: After hitting the milestone of selling over 50 million plant-based eggs earlier this year, it is clear that Eat Just is one of the leaders in this industry. The company makes its liquid egg and folded egg patties with mung beans as the main ingredient. Eat Just products are available in retailers and restaurants nationwide (U.S.), and the company announced in October that it is expanding its products into Asia.

Zero Egg
Funding: $8M
About: Zero Egg launched its plant-based egg powder alternative earlier this year in October on World Egg Day. The egg alternative is crafted from soy protein isolate and pea flour and comes in two different varieties: EGG Basics as a direct replacement for scrambles or omelets and BAKE Basics for specialty baking. Zero Egg’s products are available globally to foodservice operators and manufacturers in the US, Europe, and Israel.

Float Foods
Funding: Undisclosed
About: According to Green Queen, Float Foods is the first company in Asia to create a plant-based egg white and yolk. This new product is called OnlyEg, and it is set to become available commercially in 2022. This plant-based egg was developed using a mixture of undisclosed legumes. In September of this year, Float Foods also launched an incubator for plant-based food innovators.

Evo Foods
Funding: $335K
About: This is India’s first plant-based egg start-up, and it has said it will be launching a plant-based liquid egg alternative sometime this year. Evo Foods uses biotechnology to extract protein from lentils for its formula. The product will first be made available D2C on its website and restaurants in India, and the company has plans to launch in the US by April 2021.

Crack’d
Funding: Unknown
About: The company recently announced at the beginning of November that it will be launching its liquid plant-based egg in the UK market. The egg formula is comprised of pea protein, nutritional yeast, and black salt. According to Crack’d, its liquid egg can be used for both baking and creating traditional egg dishes.

September 18, 2020

Singapore’s Float Foods Unveils a Plant-Based Food Incubator for Indonesia

Plant-based food startup Float Foods said this week it has launched a new incubator for plant-based food innovators in Indonesia (h/t Green Queen). Dubbed NEWFOOD Startup 2020, the program is a joint effort between Float Foods and food incubator Ultra Indonesia.

According to the NEWFOOD 2020 website, the program will invest in “up to 10 of the strongest performing Indonesian companies” creating plant-based alternatives to animal products. Meat and dairy alternatives are the obvious products here. Companies working with tech solutions geared towards plant-based foods and novel packaging products are also welcome to apply. All companies should have a minimum viable product at the time of their application.

The program comes at time when the alternative protein sector is seeing a huge amount of demand and investment dollars. At last check, over $1 billion has been invested, with the bulk of that money going towards plant-based products. While the U.S. is still the largest market for alt-protein, the Asia-Pacific region is also seeing significant growth, too. Float Foods says that the market for plant-based proteins in Indonesia has witnessed “tremendous growth” in demand over the last few years and will grow at a CAGR of 6 percent in the Asia-Pacific region by 2025.

Part of the demand for plant-based proteins comes from new intel around safety and ethical standards in traditional meat-packing plants, not to mention outbreaks of COVID-19 at facilities.

The NEWFOOD 2020 program is looking for companies that can answer this demand. The program will be completely virtual, with 40 days of online mentorship sessions for pre-selected companies on a range of topics, including business development, distribution, financial projections, and company valuations. Following that, 10 companies will be selected via an online demo day and will receive up to $25,000 each.

The program is currently accepting applications. Registration closes September 25.

 

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