Close Ad

The Spoon

Daily news and analysis about the food tech revolution

Food Robot

Food Assembly Robot Startup Chef Robotics Raises $43M Series A as it Reaches 40 Million Meal Milestone

Chef Robotics has raised $43.1 million in a Series A round to accelerate deployment of its AI-powered food assembly robots, the company announced today. The funding brings the San Francisco-based startup’s total capital to over $65 million, including equipment financing. Avataar led the round, with participation from Construct Capital, Bloomberg Beta, and others.

Founded in 2019, Chef Robotics is building what founder and CEO Rajat Bhageria calls an “AI platform for food.” Rather than building a single-purpose robot, Chef’s system is designed to work in diverse food production environments—learning and adapting through software to new tasks like portioning, topping, or filling.

When I first got a peek at Chef’s system last year, I was intrigued because the company had struck a balance that seemed to elude many food robotics startups. While startups in this space seemed to make either high-volume solutions with limited customizability or use off-the-shelf robotic arms that aren’t made for true high-production, Chef has built a flexible and scalable robotics platform that can be customized for any number of high-volume food production environments.

That’s because while many robotics companies focus primarily on hardware, Chef’s approach centers on a software layer that enables “Embodied AI”—giving physical robots the intelligence to operate autonomously in real-world conditions. Chef’s system combines a robotic arm with AI models trained on millions of real-world examples. These models, powered by production data from early customers like Amy’s Kitchen and Fresh Prep, allow the robots to generalize across new ingredients and dishes. To date, Chef Robotics has helped assemble over 40 million meals.

From the company’s announcement: When we thought about starting with restaurants, we ran into the chicken and egg problem – to enable robots that are flexible enough to add value, we need a highly capable AI, but to get a highly capable AI, we need real-world training data from the customer sites…. Thus, we decided to initially deploy robots in high-mix (read as highly flexible) food production and manufacturing environments where Chef could partially automate a food operation and thus add value in production to customers without requiring 100% full autonomy from the get-go. We built Chef’s systems on modern advancements in AI to make them highly flexible and adaptable enough to “pick” and plate almost any ingredient, no matter how it’s cut, cooked, or grown; this makes them an ideal solution for assembling or plating food.  

The new capital will support scaling up deployments and building out Chef’s sales and marketing teams. The company is currently active in the U.S. and Canada, with plans to expand into the UK next year.

Less Robots, More Meat: Chipotle Founder’s Big Pivot

Just over a year ago, Steve Ells, the founder of Chipotle, opened Kernel in New York City—a vegan restaurant concept featuring a large robotic arm in the kitchen to assist in food preparation.

Given Ells’s pedigree, Kernel received significant attention from news outlets, with many speculating whether it represented the beginning of widespread robotics adoption in restaurants.

However, this speculation was short-lived. A year later, Kernel closed, replaced by a sandwich shop serving roast beef and other traditional sandwich staples—essentially, more meat and fewer robots.

This pivot marks a notable shift for Ells, who just last fall described his automation-heavy restaurant as “the future for the restaurant industry.” Yet by December, Ells had expressed frustration and was already planning a reboot. The revamped concept, now called Counter Service, completely changes the original premise.

Why did Ells shift from viewing robotics as central to restaurants to abandoning the idea entirely within a year? Company COO Tom Cortese, who spoke at The Spoon’s CES Food Tech conference in January, outlined some challenges in an interview with Expedite:

The logistics of installing and maintaining a highly sensitive robot are considerable, Cortese says. Employees need to be properly trained to interact with it, and it introduces a whole new set of safety rules beyond those of a typical restaurant kitchen. Then there’s the challenge of New York real estate:

“The subsurface of some of these floors were built in 1910… now I’m bolting a sensitive piece of robotics to it, and the floor shifts over time. That really messes up a lot of things,” he says.

While Cortese didn’t explicitly mention it, another potential issue was likely the restaurant’s overtly robotic appearance. Ells himself admitted as much in a Gizmodo interview, noting he might have gone “a bit cold” with the initial concept and suggested a need to “warm things up” in future iterations. Evidently, that meant removing the giant Kuka robotic arm.

Ultimately, outside novelty concepts such as Cafe X’s robotic coffee shop, consumers appear uncomfortable with prominent industrial robotic arms dominating open kitchens in casual dining settings. Such robots seem jarring compared to purpose-built food-making robots like Sweetgreen’s Infinite Kitchen or Picnic’s pizza robot.

Ells’s decision to introduce meat to the menu also reflects broader market realities. Despite a decade-long focus on vegan and alternative proteins in food innovation, the majority of Americans remain meat-eaters. While restaurants benefit from offering vegan options, exclusively vegan establishments currently face challenges in attracting broader audiences.

By removing robots and incorporating meat into the menu, Ells is pivoting towards a more traditional concept and betting that the success of his new venture is determined by something the pioneering founder knows something about: the quality of the food itself.

Fast-Growing Restaurant Chain MOTO Pizza Is Building an End-to-End Pizza Robot

Last month in Las Vegas, we sat down with one of our favorite restaurateurs, Lee Kindell of MOTO Pizza, to discuss his vision for the future of restaurants. Lee was in town to speak onstage at CES about the industry’s direction, so we made sure to catch up with him for a one-on-one interview.

One revelation that surprised us during our conversation was that MOTO is developing an end-to-end pizza robot—one that automates the entire process, from dough preparation to boxing the finished pizza.

“Our robot is going to be fully autonomous,” Kindell explained. “It takes the pizza from refrigeration, brings it out, proofs it, tops it, cooks it, finishes it, cuts it, and boxes it. So that’s what we’re building right now. It’s truly end-to-end, and that’s what excites me the most.”

As someone who loves both pizza and robotics, I was intrigued by MOTO’s move to develop its own technology. To clarify, I asked Kindell directly about his plans. He confirmed that MOTO is indeed building a fully automated pizza-making solution—one that could potentially integrate with existing automation partners, such as Picnic (Picnic’s pizza robot adds sauce, cheese, and toppings but doesn’t handle cooking, cutting, or boxing).

MOTO has been expanding rapidly, entering new cities and sports venues. Kindell, who started as a hands-on pizzaiolo mixing dough by hand, became a firm believer in automation after an arm injury forced him to adopt a mixer. That moment reshaped his perspective—he realized that automation wasn’t just about efficiency; it was a tool to scale his business while maintaining quality.

Now, Kindell and MOTO are taking that mindset a step further, developing an end-to-end pizza robot to help the fast-growing chain keep up with demand and reach more customers than ever before.

You can watch our full conversation below.

Moto's Lee Kindell on Using AI & Robotics to Make Pizza

Kiwibot Takes Cracker Barrel to the SuperBowl as Sidewalk Robot Startups Eye New Revenue Streams

Last fall, sidewalk delivery robot pioneer Kiwibot acquired mobile vehicle advertising firm Nickelytics, for $25 million.

At the time, the move seemed a bit out of left field, but in reality, it makes strategic sense. By acquiring Nickelytics, Kiwibot is unlocking a new revenue stream in out-of-home (OOH) advertising—not just on its fleet of 500 delivery robots, but also through Nickelytics’ existing ad formats, including car wraps, truck-based ads, and digital placements in ride-share vehicles.

The move also allows Kiwibot to give OOH advertising-interested brands some pretty cutting-edge features. By integrating its route mapping technology with Nickelytics’ data analytics, Kiwibot enables advertisers to track impressions and engagement more effectively. With a presence across 20+ states, the company can target high-traffic zones with precision.

And what better way to showcase this capability than at the Super Bowl? Kiwibot is deploying 50 branded robots near the Caesars Superdome to promote Cracker Barrel Cheese. These bots won’t just be rolling billboards—they’ll also distribute free cheese samples to game-bound fans. While the Super Bowl is known for over-the-top advertising stunts, Cracker Barrel is taking a different approach. Instead of spending $8 million on a 30-second TV spot, the brand is betting on novelty, hoping for social media buzz and earned media coverage.

Kiwibot, founded in 2017, is part of a broader trend among autonomous delivery companies diversifying their business models. Its peers are making similar moves—Starship is ramping up its own ad-services business, while Serve Robotics is expanding into back-of-house automation through its acquisition of Vebu and the development of its Autocado robot.

Is LG’s Majority Stake in Bear Robotics a Sign That Food Robotics Is About to Have Its Moment?

Late last week, LG Electronics announced it had acquired a majority stake in Bear Robotics, increasing its ownership of the San Francisco-based startup from 21% to 51%. According to South Korean newspaper The Dong-A Ilbo, LG initially acquired its 21% stake in early 2024 for $60 million. The company values its latest stake at $180 million, giving Bear Robotics an overall valuation of $600 million.

While a 60%-of-a-billion-dollar valuation might not compare to the staggering figures often associated with AI startups—though recent events, such as China’s DeepThink’s troubles, may prompt reevaluations—it’s a really good valuation for a food tech company, especially in the challenging food robotics sector.

Where Are All The Unicorns?

Anyone who’s been following The Spoon (we were the first publication to write about Bear Robotics in early 2018) knows food robotics startups have had a tough go of it the last few years. High-profile flameouts like Zume have dominated headlines, while quieter exits, such as Mezli and Vebu, have underscored how challenging this is.

Vebu, formerly Wavemaker Labs, played a pivotal role in launching Miso Robotics, creator of the Flippy burger bot, along with other food robotics concepts like Piestro and Bobacino. However, by the time Serve Robotics acquired Vebu Labs last fall, its only notable product in the portfolio was the Autocado, an avocado-coring robot adopted by Chipotle.

Bear Robotics, however, has achieved steady traction in the restaurant and food service industry. This success, combined with LG’s strategic plans to develop a service robot platform for commercial and home applications, has driven its higher valuation. As The Dong-A Ilbo reported, LG plans to create an integrated solution platform that “encompasses commercial, industrial, and home robots” using Bear Robotics’ software to manage various robot products through a unified system.

Service Robots Over Food-Making Robots

What Bear doesn’t provide LG with is an actual food-making robot; instead, it offers a fairly open platform for service robotics in restaurants and other hospitality spaces. At this point, it’s still unclear whether there will be the same level of interest in food-making robots. Some players, like Picnic and Miso, continue to make progress, but they face significant competition for what is undoubtedly a limited number of big quick-service and fast-casual chains that have yet to acquire their own solutions.

Could Serve and Starship be next?

As major tech companies and consumer brands increasingly view robotics as critical to their future strategies—in what Nvidia’s CEO has called “physical AI”—it’s likely that we’ll see more acquisitions in the service and delivery robotics space. Companies with limited proprietary IP (and my sense is LG didn’t have much here) may be particularly desperate to snap up firms similar to Bear that have been around enough to create a foundation of discernable IP and a varied set of products and build a customer base.

Potential acquisition candidates include Serve Robotics, known for its sidewalk delivery robots, and Starship Technologies, a leader in autonomous delivery systems. Both companies have gained traction but operate in an environment where consolidation is becoming inevitable.

When it Comes to Using AI To Shape New Culinary Creations, Ali Bouzari Thinks Food is Mostly ‘All Hands’

In the most recent episode of the Spoon Podcast, I caught up with food scientist Ali Bouzari to discuss his work and get his thoughts on new technologies that are helping to shape the future of food.

I first met Bouzari when he spoke at the Culinary Institute of America a few years ago about how robotics could impact food service and other sectors. At the time, he talked about Creator—a burger restaurant powered by robots—and suggested that food robots could sometimes do things that most food service employees could not replicate. He specifically referred to how Creator’s burger bot could create more intricate structures in the burger patty than possible to enhance mouthfeel.

When I asked him about this on the podcast, he suggested that while yes, there are things technology can do, he was worried about the recent obsession with AI and using it to craft recipes and new culinary creations. He drew a parallel between AI’s notorious difficulty in rendering realistic-looking human hands in artwork and the challenge of using AI in food production.

“You know that recurring motif where somebody will put a seemingly impressive piece of AI-generated imagery up and be like, ‘My God, look at Darth Vader doing this thing in Saturday Night Fever or something.’ And everybody always says, ‘Look at the hands, look at the fingers.’ And there’s always something wrong with the hands. There’s something that is difficult for AI to crack. What I would say it is most of food is hands. Food is basically all hands.”

Bouzari also shared how multiple clients had approached him after playing with generative AI tools to experiment with developing food products. “We have clients being like, ‘Hey, ChatGPT said we should put arrowroot flour in this cookie.’ I think that somebody is feeding all of the AI brains a lot of great information about arrowroot. Because three different people on three different projects have said that AI said, ‘Have you tried arrowroot?’ which is, in a lot of instances, kind of a useless ingredient.

But thinking about things like AI have caught his attention, Bouzari told me the biggest challenge that has his attention nowadays is the impact of climate change and how food brands are facing a reality that their products may not have a future if they continue to do things – and create food products – in the same way as they have in the past.

One example he gave is the global cacao shortage. “Chocolate is in trouble,” Bouzari said. He pointed to how disruptions in cacao production are driving up costs and threatening the availability of what is a beloved staple. This isn’t some distant, theoretical issue Bouzari told me. “It’s already happening.”

And it’s not just chocolate.

“Coffee’s next,” said Bouzari. “Coffee might do a thing where, like grapes, it just creeps higher and higher latitudes as things change.”

And because of this urgency food brands are now faced with that Bouzari gets a little annoyed with how food makers are sometimes distracted with shiny new toys while missing the big picture.

“My thinking with food is it’s a little bit extra irksome, the conversation around AI sometimes, where people say, ‘I’ve spent six months trying to get this generative AI to make me a new pasta recipe,’ when I don’t think we need that. And the water and energy cost of all of that computation is directly contributing to, I think, the actual biggest existential problem we have, which is climate change.”

We also talk about Bouzari’s experience on the Netflix Show Snack vs. Chef, his thoughts on alternative proteins and what gets him excited about the future.

You can listen to the full episode on Apple Podcasts, Spotify or by clicking play below.

Shin Starr Brings Robot-Made Korean BBQ to Bay Area With Olhso Food Trucks

A few years ago, the Bay area was the go-to place if you wanted to eat at a robotic restaurant. Whether your meal of choice is burgers (Creator), bowl food (Mezli or Eatsa), or pizza (Zume), chances are if you wanted food made by a high-tech, venture-funded robot, you were in the right place. Fast-forward to today, however, and all of these companies have shut down.

So, where do you go if you’re looking to get a robot meal in what was once the nascent robot restaurant capital of America? If the founders of Shin Starr have any say in the matter, the answer is you stay where you are.

Based in South Korea, the company is operating two fully automated robotic kitchens housed in their mobile Olhso Korean BBQ & Seafood food trucks in the Bay area. If you’d like to order a meal from Olhso, you can download the app and order a meal delivered to your home or office.

The Birth of an Idea

The inspiration behind Shin Starr stemmed from the co-founders’ desire to blend the tradition of Korean barbecue with robotics. The two founders—Jay Shin, a long-time technology investment portfolio manager,and Kish Shin, who previously managed the US franchises for one of the largest Korean barbecue franchises in the country in Kang Ho Dong Baekjeong—got together in 2019 and started working on building a company that would utilize robotics to reduce labor costs and make authentic Korean cuisine.

“We wanted to create something unique and sustainable,” Jay Shin told The Spoon in a recent interview. “Kish and I saw an opportunity to introduce Korean barbecue to the U.S. market in a way that leveraged robotics to enhance efficiency and scalability.”

The Olhso Korean BBQ & Seafood Food Truck

After five years of development, Shin Starr introduced its first Olhso Korean BBQ & Seafood food truck in May of this year. These trucks, which currently operate in Foster City, are outfitted with robotic woks, known as “auto-woks,” that prepare and assemble meals with minimal human intervention. Shin says the only human employee required is a driver, as the robotic kitchen handles the rest, ensuring that meals are served hot and fresh, timed perfectly through a smartphone app.

“Our trucks are very simple,” says Shin. “There’s only one worker, which is a driver, who is also the store manager. The robotic kitchen does everything else.”

The menu features four dishes, including galbi short ribs and kimchi shrimp with pork belly, with prices ranging from $25 to $55, catering to customers looking for a premium street food experience.

According to Shin, the company has filed for nine patents and has five issued so far.

Moving Beyond Trucks

Shin Starr’s ambitions extend well beyond food trucks. The company plans to open a flagship restaurant in downtown San Mateo by November 2024. This 5,000—to 6,000-square-foot restaurant will incorporate the company’s robotic kitchen technology, particularly for preparing side dishes, while still employing human staff for other aspects of the operation.

In addition, Shin Starr is working on a vending machine version of its robotic kitchen, which it plans to launch by mid-2025. This version will target high-traffic locations such as airports and corporate campuses.

Lego-Block Modularity From The Get-Go

Shin says what sets Shin Starr’s robots apart is their modularity. The company has developed its own robotic refrigeration units, cooking devices, and dispensing systems, which can be assembled to create various kitchen setups. This innovative system has already attracted the attention of major players like Samsung, which has ordered 31 robotic systems for its cafeterias following a successful trial.

“From the beginning, we took a modular approach,” Shin explains. “It’s like Lego blocks—each piece can be integrated to form different kitchen setups, allowing us to adapt to various needs and environments.”

Samsung Takes Notice

Shin Starr’s robotic kitchen technology has caught the attention of major corporations, including Samsung. According to Shin, after a successful trial at Samsung’s headquarters in South Korea, where four robotic systems were initially installed, the tech giant has placed an order for 31 additional units to be deployed across its campuses. These robotic kitchens are designed to operate within corporate cafeterias, preparing meals for Samsung’s workforce.

Market Potential and Future Outlook

With an average ticket price of an eye-popping $90 per order, Shin Starr hopes to position itself as a premium brand in the food robotics space. The company’s focus is on building its own consumer-facing brand, but it is also considering franchising its Olhso trucks, vending machines, and brick-and-mortar restaurants.

If you’re in the Bay area and are craving some good Korean fare, download the app and try the Olhso truck. If you do, let us know what you think.

Chef Robotics Comes Out of Stealth to Show Off Robot and Reveal Early Customers

This week, Chef Robotics, the San Francisco-based food robotics startup founded by Rajat Bhageria, stepped out of stealth mode and into the spotlight by unveiling its robot and disclosing some of its high-profile partnerships.

In an interview with The Spoon, Bhageria, an investor and technology founder, showcased Chef, a food robot that assembles cooked and ready-to-eat food in high-volume environments. This focus, says Bhageria, is much different from the bulk of robots in the market, most of which focus primarily on prep and cooking in restaurants and food service.

“Restaurants have low volume, making automation difficult because jobs are generalized,” Bhageria explained. “In high-volume operations, jobs become specialized, making automation feasible. We focused on getting robots into the field quickly to gather real-world training data, improving our food manipulation AI.”

Bhageria, a master’s graduate of Penn’s Robotics and Machine Learning Lab, started his first company in high school, a social network for young writers. During college and grad school, he founded Third Eye, a company using computer vision to assist the visually impaired. This project opened his eyes to the immense potential of AI and computer vision. “Computer vision and AI are immensely powerful. Even back in 2014, I saw AI’s potential impact on our lives.”

Along the way, Bhageria started an early-stage venture capital company called Prototype Capital with an investment thesis that helped shape his own company: applying new innovations to old industries. The organizing principle here was that big ideas and proprietary data sets were not just confined to Silicon Valley but seeded in older communities built around these mature industries that would benefit most from technology transformation.

While he and his Prototype partners invested in businesses nestled in rust-belt epicenters and other mature communities, he continued to work on – and crystalize – his idea for Chef. As he interviewed executives from these companies and asked about their pain points, he realized that food preparation is one of the most labor-constrained sectors in the US. As he dug deeper, it dawned on him that food assembly and plating were more labor-intensive than prepping and cooking (which often only needed a single employee for each).

“Prepping and cooking can be done in bulk, but assembly scales linearly with output,” Bhageria said. “Automating assembly can save labor and increase volume and revenue.”

Bhageria believes his approach to food assembly first mirrors that of Tesla, which tackled the high-end, high-performance sector with the Roadster before moving on to mass-market production models.

“Going to restaurants is like trying to build the Model 3 from the get-go,” said Bhageria. “If Elon and Tesla tried to build the Model 3 from the start, it probably wouldn’t have worked.”

However, Bhageria believes that the lowest-volume, most distributed form of cooking robot – a home robot – isn’t in the cards, at least for his company.

“I am kind of of the opinion that at-home robots for food will not be a thing. People don’t want to maintain a robot in their house, buy it, refill it, or take care of it. They prefer having meals made in ghost kitchens by robots and delivered to their homes.”

Bhageria believes in the future, consumers will be touched by food robots, but only in a world where robot-assembled food in centralized kitchens will mean more variety and lower cost food for everyone.

“Cooking will go to people who still cook because they love it,” Bhageria predicted. “But more and more of the world will get their food made in ghost kitchens by robots, delivered by robots.”

In addition to revealing his robot and his company’s approach to food automation to the world, Bhageria also disclosed some of his company’s early clients. He said his customers include Amy’s Kitchen, a well-known frozen prepared meal company, and Sunbasket, a direct-to-consumer meal provider with a substantial contract manufacturing arm. Another company Chef Bombay, a Canadian food company, has integrated Chef Robotics’ into their operations.

Bhageria said his customers span a number of industries, primarily those that need high-volume assembly of ready-to-eat meals. These industries include hospitals, airlines, delivery services, grocery stores, and frozen prepared meals.

“These environments are extremely manual, with people scooping ingredients for long hours in cold rooms. Our robots help automate this process, addressing labor shortages and increasing production volume.”

You can see my full interview with Bhageria below.

Chef Robotics Founder Rajat Bhageria Unveils his Company's Robot and Talks About The Future

The Story of Chefee with Assaf Pashut

There’s been no shortage of cooking robot startups in the past few years, but most are focused on commercial kitchens. It’s for good reason: consumers tend to like appliances we’re familiar with, and the idea of having a robot make our food seems, well, like something out of a science fiction future.

But these hurdles didn’t scare away Assaf Pashut, who, after years of being a restauranteur, started to think about how robots could help us make better food at home. That ultimately led to Chefee, a home food robot that’s different from any before it. It’s not a countertop appliance or a system with big robotic arms attached to the wall. With Chefee, the robotics recede into the background.

In this conversation, Assaf discusses those early days and how he came up with the idea for Chefee, the choices he made around design, the story of pitching Chefee on Shark Tank, and his vision for the future.

You can listen to the podcast clicking play above or on Apple Podcasts, Spotify, or wherever you get your podcast. You can also watch the video of my interview with Assaf below.

Building a Home Food Robot With Chefee's Assaf Pashut

Assaf will be talking about Chefee at the Smart Kitchen Summit on June 5th. If you’d like to hear his story in person, you can get tickets here.

The transcript of our conversation is below.

Michael Wolf
All right, I’m excited to have Assaf Pashut here in the studio today to talk a little bit about what you’re building with Chefee Robotics. Chefee is a really interesting company in that it’s actually making a home cooking robot. That’s a tough category. We’re going to dive into that, but before we do, let’s hear a little bit about your background. Tell people, you know, your journey and how you got to where you are today.

Assaf Pashut
Yeah, that’s a great question. So I grew up on food since I was, I mean, my mom cooked for me and my brothers every single day growing up. Homemade foods. I grew up in Israel so food is just a huge part of our culture. And yeah, I ended up going to Berkeley, studied neuroscience, learned a little bit about engineering, some biology, some chemistry, some, a lot of different, a lot of different things. And then I ended up going into the obvious next step, which is open restaurants.

Michael Wolf
I thought you were going to say the obvious next step is making a food robot.

Assaf Pashut
That’s like 14 years later. I opened restaurants, and my parents were surprised, as you can imagine. And so was everyone else. But I just thought that the food industry was broken. I think now there are so many documentaries about that. But back then it was, most people didn’t understand really what was going. And yeah, I wanted to fix it. I wanted to create some healthier brand and sell and just kind of promote that. And really, my dream was to kind of tackle McDonald’s, to compete with McDonald’s. So yeah, pretty ambitious. And then I had that for many years, and did very well in Silicon Valley. And then during COVID, everything just nose dived.

I took a year off and went to live in Israel. My mom was there, a lot of cooking again. You can see a common theme. And then, at some point, I think I was looking at my kitchen and just thought, how freaking cool would it be if I could just talk to it and it can cook for me? That was the crazy epiphany.

Michael Wolf
Right. That was. That was epiphany, and you know, so interesting that you decided to head into the consumer kitchen because you spent so much of your career in restaurants, which, by the way, I think some of the most successful food robotics entrepreneurs have started restaurants and then done that. John Haw with Bear Robotics is a good example of where he created his little mobile waiter robot. But you decided to go into the consumer kitchen, not make a back of house restaurant chef robot. Why did you look at the consumer space?

Assaf Pashut
Yeah, so we actually started our V1 was a commercial kitchen. We built this entire commercial kitchen with a robotic arm on a rail. I’ll show you the video, but we basically we saw something that most people don’t see, which is everyone’s going in this direction. Commercial restaurants, fast food. And I hate fast food, personally. I just don’t think that’s something I want to contribute to or help. I don’t think it’s good for people, animals, the world in general. And so I don’t want to contribute my time there. And then, looking at the house, nobody’s touching it. Everybody knows there’s going to be robotics in the home. Everyone knows that.

Michael Wolf
It’s why you wanted to kill McDonald’s.

Assaf Pashut
But no one touched the home. And it’s a hard space, you’re right. It’s at what price point you come in, and there are so many different segments of consumers. But the appeal of one being the first, two, offering people this Jetsons kind of dream where you walk into your house, talk to your kitchen and it cooks for you. That was a sexy idea. That was something worth working for.

And I’ll tell you the first time that Chefee I ever talked to Chefee and it started cooking was just like a mind shift. It was weird. It was really, really cool. And that’s kind of when we knew that this is, this is happening. This is real.

Michael Wolf
No one’s broken into this space because it is, like you said, difficult. There have been some early temps like Moley, which started back in 2015, and the last couple of years, there have been a lot of countertop folks building essentially some level of automation within a self-contained countertop appliance. Your’s is different than what I’ve seen out there in that it’s not this big robotic arm. It’s not something that fits on the countertop. It looks like maybe some of the kind of robotic make lines I’ve seen in a sense for the commercial space, but not quite. Because it does fit into a granite countertop or whatever. It’s embedded essentially into the kitchen. Talk a little bit about that, why you decided to do what you did with your design.

Assaf Pashut
Yeah, like I said, we started with a big robotic arm, right? And I spent hundreds and hundreds of hours with it. And one, they’re expensive. Two, they’re difficult to maintain. Three, they’re dangerous. This thing, the first time we turned it on, we got it from China, and their safety setting was like the lowest possible safety. So it started grinding itself into the table on which it was standing. Dangerous stuff, man. And you don’t want that in your house with your kids and you’re in. Yeah.

Michael Wolf
That’s not good. o.

Assaf Pashut
And so, and then beyond that, the idea is that I think technology shouldn’t be in our face. It should be hidden, embedded in our walls, kind of like electricity. We have it, it’s the best thing ever. We don’t even realize it because it’s just in the walls, right? And then we use it when we want to use it. That’s kind of the vision.

Michael Wolf
It’s very on trend, by the way. We’re seeing that in the kitchen space. Like a lot of big appliance brands are thinking about this idea of the invisible kitchen, essentially where technology recedes into the background. You thought about it, but in a robotic context.

Assaf Pashut
Blend in. So instead of throwing some big thing at you, it’s more like, no, we’ll blend into your existing kitchen design, which people really, really spend a lot of time and thought into their kitchen designs. So we want to blend in.

Michael Wolf
When will I be able to buy this? When can I go out and say, hey, Chefee, come in and install this? And what does that involve? Does this involve a couple of folks showing up and installing it and tearing apart my kitchen a little bit?

Assaf Pashut
No, no, so not exactly. So, first of all, we’re already taking paid reservations. So there’s a bunch of people that already paid $250 to reserve their Chefee. Late next month, we’re going to be showcasing our Beta 2 model, which is basically what your Chefee would look like, stainless steel, so forth, the beautiful kind of vision. And at that point, we’ll be taking deposits. So 50% down, 50% upon delivery.

And when Chefee arrives at your door, yeah, we install it. But here’s the beauty. It doesn’t require any permanent damage to your kitchen. So the way we do it is we just remove the doors from your upper kitchen cabinet. That’s like four screws. And we slide Chefee in. And that’s it. Basically, within two hours, the whole installation takes two hours. And you have now an autonomous kitchen in your house.

Michael Wolf
What was it like going on Shark Tank? Obviously, going in front of the sharks is like a once in a lifetime experience. I know that some of them are notably robotic skeptical. Mark Cuban, probably being the most so. Tell us a little about that experience going on there and what happened.

Assaf Pashut
The experience, it’s hard to describe, man. It was the hardest day of my life. Most people, you know, a lot of companies, they come with this little app or a little gadget or whatever. We built a kitchen set ourselves. My team and I built the whole set. We’ve never done it before. We had to ship all of our equipment and Chefee to Los Angeles, stayed in our investor’s home, and built it in his backyard. It was wild.

I spent two months practicing the pitch over and over. We have a bunch of videos we’re going to release where I’m like doing push-ups and reciting the pitch. My friend is kicking me and like slapping me in the face literally to get ready for the pressure because you only have one chance. He went to the Israeli army. So he was like, he’s like, we’re going to do this. This is how we’re going to do it.

Michael Wolf
It was Shark Tank Bootcamp.

Assaf Pashut
Yeah, the moment itself was so stressful. So many things could have gone wrong. We had to ship it from one, we have to move it from one set to another. And then once we were there, they tell you, you only have one shot. It’s the Eminem song, right? You got one shot, don’t blow it. And then like, what if the wifi or the Bluetooth doesn’t work? And everything worked smoothly. The sharks are really, really nice. I think Mark was in a bad mood.

I think he was, he was kind of in disbelief that we could have built something like this that’s actually has some IP in it without spending millions of dollars, which is most, most companies do. And I get it. I mean, I come from the restaurant industry. Who am I? I’m, you know, to him, I’m just like a restaurateur. I’m not an engineer. But yeah, we’ve been able to do it. So it was pretty exciting.

Michael Wolf
Yeah, I mean, he probably saw, I mean, if you look at the track record, right, like the Zumes of the world spent hundreds of millions of dollars from SoftBank, and you’ve seen others race, you know, tons of money to build these things and to they burn through it. So, you ultimately did get a deal with Kevin O’Leary. Talk about that.

Assaf Pashut
Yeah, with Kevin. I mean, at the end of the day, he saw what we saw, which is there’s a high end market. So we’re starting at the high end as a high end product. Obviously, our goal is to be in millions and millions of homes. And that’s what’s going to happen, but we’re going to start like this because we don’t want to have thousands of orders right off the bat. We’re not going to be able to deliver, and we’re going to have recalls, and it’s a common mistake that many hardware companies make. Let’s go slow and steady and actually pay attention to each customer. And then as we ramp up production, we’ll lower the prices and so forth. And frankly, there are people lining up to have a Chefee at this price point.

Michael Wolf
It’s the early Tesla strategy.

Assaf Pashut
I mean, we’re actually very, very, very reasonable relative to, let’s say, Moley, for example. Or even just high-end premium appliances in the home. People are spending $50,000 on a range hood. They’re spending $100,000 sometimes on La Cornue, Wolf and Sub-Zero.

Michael Wolf
What will this future channel look like? One of the things I’m trying to conceptualize and think a lot about, as we look 10 years in the future is, ‘hey, I want this cool cooking robot. Maybe I can’t cook, or maybe I’m getting older, and it’s just harder for me. How do I get this thing in the kitchen? Is it a matter of saying, hey, there’s a home system integrator for food robotics? Is it like there’s an appliance, like maybe a GE Whirlpool ultimately acquires Chefee, or builds a competing line, or you become like the next Whirlpool? Does a customer go to a Best Buy, see it and then have someone come and install it? What does this channel look like in the future?

Assaf Pashut
I mean, honestly, we’ve designed it, like I said, to be installed in existing kitchens. We want this in tiny kitchens, large kitchens, large homes, and small luxury apartments in Manhattan. It doesn’t matter. We fit into existing standard kitchens. Where it’s going to go, I don’t know. I think, I think Chefee can maintain a very high quality of the product. That’s, that’s important to me. That quality is super important. Whether it’s going to be available at Home Depot or Best Buy in the future, only time will tell. But ultimately, it’s probably going to be built in, kind of like standard ovens in microwaves and fridges that you have in every kitchen. You walk into somebody’s home in 15 years, and if they don’t have a Chefee, it’s like they’re in the Stone Age. That’s how I see it.

Michael Wolf
Yeah, people walk into like a modern high-end kitchen today, they see Wolf appliances, they see Jenn Air or whatever. You think that new status symbol 15 years from now will be a Chefee. Is that what we’re talking about?

Assaf Pashut
Yeah, I mean, I think it’s going to be ubiquitous. It just doesn’t make sense that it doesn’t. You have to experience it to kind of feel it. When we started cooking with Chefee, then I went to my mom’s house, and there’s like pans and pots and all these things and like a mess in the kitchen. I’m like, I don’t know, my mind has just shifted. Like this is the old way and now there’s a new way. Obviously there’s a nice hybrid middle ground there where you can still cook.

It’s not like you have to give Chefee every single meal to make. Cooking is fun, I love cooking. It’s just that I don’t have time every single day to do it in a good way, in a high quality way.

Michael Wolf
You said you are starting at the high end. As you guys grow – obviously this is your first product out there – if we look a couple years down the line, five years down the line, is there going to be a range? At some point you have a countertop thing that people would just buy and plop down or take with them? What does that look like?

Assaf Pashut
A lot of things are possible. We want to make sure one, we’re not spreading ourself thin, right? Once you spread yourself thin, quality goes down. And second, is we don’t want to go to the Vitamix, the, the, what are they called? All these little countertop, nimbals and stuff, right? We want to stay, the value proposition of Chefee is it’s restocked once a week and you walk away.

You go to the gym, you go to the office, you go hang out with your kids, you go watch Netflix. That’s it once a week. As soon as you dumb it down and you bring it down the volume and so forth, and now it’s just a countertop, then again, you have to restock every single meal. You have to think a lot more about every single thing, which is, it’s just, it defeats purpose. So, yeah.

Michael Wolf
Great. Hey, well, I’m looking forward to hearing you and connecting with you in Seattle in June at the SmartCat to Summit. And where can people find out more about what you’re doing at chefee.com?

Assaf Pashut
You too.

Chefee.com, yeah, yeah, we’re on Instagram, we’re on Facebook, we’re online.

Michael Wolf
That’s easy. And for those of you just listening, it’s chefee.com, right?

Assaf Pashut
That’s it. Thank you.

Chef Robotics Hits 10M Meal Milestone in Under Two Years. The Secret? AI-Powered Robots Trained With Lots of Field Data

This week, food automation startup Chef Robotics told The Spoon it had reached the ten million-meal milestone, less than two years after the company’s first robot was deployed in June 2022.

If you think that type of growth is achieved by steady month-over-month increases in production over time, you’re wrong. In fact, according to founder Rajat Bhageria, after taking nearly a year to reach its first million, the company’s been on an up-and-to-the-right full-throttle ride of hockey stick exponential growth ever since. The next million took about one hundred days, the next after that three weeks, and, nowadays, Bhageria says it takes just about two and half weeks or so per additional million food items.

That’s a whole lot of meals made in a short time, which made me wonder what type of customers and food facilities the company serves with its robotics. Bhageria says their typical customers are those running centralized food processing facilities, where Chef Robotics assembles the type of yogurt parfait or protein platter SKUs you might pick up at your local coffee shop. Other end-products include airline meals, hospital food service, and other pre-packed meals. In other words, Chef Robotics’ robots aren’t making salad bowls or pasta from a menu in a restaurant, but instead assembling pre-packed meals at high volume across a wide variety of food types.

“If Tesla’s core technology is batteries, our core technology is food manipulation,” Bhageria said. “Which is to say, we need to be able to go from shredded chicken to diced chicken, to cubed chicken, and from julienne onions to chopped onions to sticky cheese grits in marinara sauce. The whole point of Chef Robotics is to be as flexible as possible.”

Bhageria says their food assembly and manipulation systems differ from traditional dispensing systems, which are limited by a hardware-centric approach and lack sensitivity to the variability in food ingredients. He says Chef Robotics focuses much more on software while leveraging a combination of computer vision, motion planning, and a robotic arm equipped with various utensils. This technology integration mimics the dexterity and intelligence of human food handling, enabling the robots to adapt to different ingredients and recipes rapidly.

Chef Robotics’ CEO says that the company has essentially overcome the infamous AI “cold start” problem by accumulating a massive amount of data by having its robotics in the field enable it to become more flexible over time and understand the different challenges around different types of food manipulation. He says this has resulted in what they call its (what else?) ChefOS.

“ChatGPT can basically just download the Internet,” Bhageria said. “But there’s no training data for food manipulation. You can’t really do it in the lab because the way one customer, julienne’s an onion, is very different than the way another customer, julienne’s an onion. The way to learn how to manipulate food is you have to deploy robots.”

The more robots you have in the field, the more data you have, which makes the AI smarter, which means the existing robots work faster and faster; in other words, it’s the virtuous circle of scaled automation and AI.

When I asked Bhageria the names of his specific customers, he told me they aren’t disclosing who they are because the companies using Chef Robotics technology wish to remain under the radar for now. We do know that the company has robotics in five cities across the US and Canada and plans to triple its fleet of robots this year.

With this type of growth, it won’t be long before Chef Robotics’ robots are pumping out a million meals assembled in just a matter of days.

With Launch of Bowl Food Robot, Cibotica Points to Dispensing Technology and Small Footprint as Differentiators

This week, Canadian food robot startup Cibotica announced that its first food robot is fully operational in a multi-brand ‘digital food hall’ called Food Republic in Vancouver, Canada. According to the company, the fully robotic makeline named Remy can assemble up to 300 salads per hour utilizing the company’s proprietary dispensing technology.

Images of Remy, Cibotica's food assembly robot

Cibotica cofounder Ashkan Mirnabavi says that after he opened his first restaurant in 2019, he experienced the challenges firsthand around finding and training employees to keep his restaurant up and running. The former engineer turned restaurant operator started looking at available automation technology but felt none of the available solutions fit what he was looking for, so he joined forces with his two other cofounders, Darius Sahebjavaher (CTO) and Soroush Sefidkar (co-CEO), to start a food robotics company.

Once they started looking at different technologies, such as robotic arms, Mirnabavi said they knew they had to build a system that integrated with existing restaurant operations. They soon started thinking about building a robotic makeline and focused on a system that had the flexibility to do a variety of ingredients and fit into existing restaurant kitchen spaces.

“We learned that the biggest hurdle is the dispensing and accurately dispensing ingredients,” said Mirnabavi. “All these other solutions that existed, you had to have different technology for different ingredients, which makes your assembly line much bigger. And that’s where we said, ‘okay if we can come up with one solution that is capable of basically all types of ingredients with different characteristics and a different temperature,’ we might be able to solve it.”

With the system now operating in his Food Republic digital food hall, Mirnabavi and his partners are eyeing a variety of future applications and partners that can utilize its robot.

“Quick service restaurants, salad bowls, they were like an entry point for us,” said Mirnabavi. “Fresh produce processing centers, where they go through tons and tons of ingredients. Meal kit companies, there is a lot of manual work. There are markets where there are assembly lines, where people scoop different ingredients into these small, smaller, pre-packaged meals and put everything in a box. Application-wise, the market is huge.”

The market’s getting crowded quickly, with a variety of players such as Hyphen, Lab37, Eatch, and TechMagic offering robotic food assembly for a QSR’s back of house. Cibotica believes their focus on flexibility and small footprint should garner interest from restaurant partners who want to use automation for bowl food assembly in their restaurants.

As for business models, Mirnabavi says, at least for the time being, the company plans to offer a flexible model for its early customers, either through a robotics-as-a-service monthly payment plan or through the purchase of the machines. As time passes, he says they may choose to use one model over the other. The company is currently raising money for their next round of investment.

Sodexo to Deploy SavorEat’s Plant-Based Burger Printing Robot at the University of Denver

This week, food service giant Sodexo and plant-based 3D printing specialist SavorEat announced they will be rolling out SavorEat’s 3D printing robot at the University of Denver. The deployment of the SavorEat Robot Chef marks the first deployment of the Israel-based company’s 3D printing technology in the U.S.

SavorEat, which went public on the Tel Aviv Stock Exchange in 2021, has been building its plant-based 3D printing technology for half a decade. The printer, which both prints and cooks plant-based burgers, was first rolled out in Israel last fall through a partnership with catering company Yarzin-Sella. The printer enables customers to customize their burger, choosing the size of the burger, doneness, protein level, and cooking style.

SavorEat, which initially pushed its product’s plant-based 3D printing angle, started focusing on promoting its burger printer as a robotic chef over the last year-plus with the launch of its second-generation platform. The company has published several blog posts hailing the benefits of automation in restaurants and says it plans to help restaurants reduce costs through back-of-house automation.

The partnership with Sodexo was inked back in 2021, and at the time, the two companies indicated they would deploy the plant-based meat printer in 2022. From the announcement:

Sodexo will examine the robot chef system and the first product developed by SavorEat, a plant-based protein burger, within higher education institutions across the U.S. In parallel, both parties are working on reaching an agreement for the distribution of SavorEat products.

In 2020, SavorEat CEO Racheli Vizman told The Spoon that their plans extend beyond food service and that the company would someday build a home-based 3D meat printer.

“That’s our goal,” said Vizman. “Where we can also have, next to a microwave, we can have machines that you know can create a variety of products.”

While you may need to wait a while for the home version of SavorEat’s Robot Chef, in the meantime, you can try out a SavorEat printed burger at the University of Denver’s Rebecca Chopp Grand Central Market in Community Commons starting this week.