• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Skip to navigation
Close Ad

The Spoon

Daily news and analysis about the food tech revolution

  • Home
  • Podcasts
  • Events
  • Newsletter
  • Connect
    • Custom Events
    • Slack
    • RSS
    • Send us a Tip
  • Advertise
  • Consulting
  • About
The Spoon
  • Home
  • Podcasts
  • Newsletter
  • Events
  • Advertise
  • About

Food Truths

February 24, 2025

Trump, RFK Jr., and the FDA Overhaul: A Food Truths Deep Dive with Helena Bottemiller Evich

In a recent episode of the Food Truths podcast, host Eric Schulze sat down with Helena Bottemiller Evich, longtime food policy and food system journalist, to discuss the changes taking place at the FDA under the new administration and the just-appointed head of Health and Human Services, Robert F. Kennedy Jr. Evich, the founder and editor-in-chief of Food Fix, has spent over 15 years tracking the intricacies of food regulation, giving her unique insight to decipher the early signals that come from the agency responsible for overseeing 80% of the U.S. food supply.

According to Evich, the FDA (which is under the department of HHS) is undergoing one of the most significant shakeups in its history, marked by mass layoffs, regulatory uncertainty, and a leadership philosophy that prioritizes aggressive restructuring over continuity. Evich says the administration has adopted an approach akin to “creative destruction,” implementing indiscriminate firings and buyouts that have disproportionately affected the agency’s food regulatory functions.

“If there is a strategy to how they are firing people at FDA, and what the like long-term plan is, I have not seen it,” said Evich.

Mixed Signals for MAHA

One of the casualties of these cuts that concerns Evich the most is within the FDA’s Post-Market Assessment Office, which was responsible for reviewing food chemicals already on the market. Many of the employees in this department were newer hires, making them particularly vulnerable to mass layoffs. This move, she argued, could significantly slow down efforts to strengthen oversight of food additives—a key issue that has been gaining bipartisan attention.

While the indiscriminate firings, such as those in the office that review food chemicals additives, may align with the shock and awe approach being deployed across government agencies by the Trump administration, it also runs at cross purposes with one of the key Make America Healthy Again (MAHA) policy goals of RFK Jr., which has oversight of the FDA, CDC, and NIH in his new role.

While contradictory and self-defeating political maneuvers are nothing new to Trump’s chaotic style of governance, Evich thinks Trump is likely to back RFK Jr. to enforce some of these efforts despite the cutbacks. Kennedy’s push to reduce chemical additives and support for other traditionally more progressive concerns led to Trump adopting some of these issues, which Evich believes helped him at the ballot box.

“I think even President Trump’s most ardent critics would acknowledge that one thing he’s really good at is detecting where there’s energy,” said Evich. “And MAHA has shown itself to be like an animating force. And there are some people who think that the RFK endorsement of Trump and the adoption of MAHA as part of the Trump platform helped get Trump over the finish line in November.”

Impact on the Future of Food Landscape

Schulze and Evich also discussed how the administration’s priorities might affect food innovation, particularly in areas like cultivated meat and precision fermentation. Given the administration’s apparent preference for a “back-to-nature” approach to food, Evich expressed skepticism about whether emerging food technologies would receive strong support.

“There seems to be a real strain of naturalism in this administration,” she said. “If you’re championing raw milk and calling for the removal of synthetic food additives, it’s hard to see how that aligns with embracing new food technologies.”

She also noted that Florida Governor Ron DeSantis’s recent ban on cultivated meat could indicate how other conservative-led states might approach food innovation under this administration.

The Road Ahead for the FDA

Looking forward, Evich emphasized that much remains uncertain. The confirmation of Dr. Marty Makary as FDA Commissioner will be a key development to watch, as he has expressed concerns about antibiotic resistance, the microbiome, and ultra-processed foods. Meanwhile, the newly formed MAHA Commission, tasked with examining the drivers of chronic disease, could shape the administration’s long-term food policy.

“I’m going to be watching really closely for what Marty Makary says in his confirmation hearing,” said Evich. “He’s the FDA commissioner pick, and he has said a lot about food—easily, he has more of a food record than any modern FDA commissioner. He has lots of food mentions in his book. He’s really concerned about antibiotic resistance, the microbiome, ultra-processed foods, and food allergies. Watching Marty Makary, what he says, and watching this MAHA commission—who’s on it, what they’re looking at—is key. This is supposed to be in the first 100 days, and I believe they have to issue recommendations within 180 days.”​

“The big question,” Evich said, “is whether this administration will actually implement stronger food regulations or whether this will just be rhetoric that ultimately leads to little action.”

It was a really good conversation with lots of insights about potential directions for the future of the FDA and other key departments overseeing food and health, so take a listen! You can subscribe to the Food Truths podcast on Apple Podcasts, Spotify, or wherever you get your podcasts.

What The Heck is RFK Jr. Doing at the FDA?

February 7, 2025

Jack Bobo: Don’t Let Your Ideology Muddle The Message About Your Food Product

In the second episode of Food Truths on our newly announced Spoon Podcast Network, Eric Schulze sits down with Jack Bobo, Executive Director of the Rothman Family Institute for Food Studies at UCLA, to dive into the complexities of food production, consumer psychology, and the evolving alternative protein market. But my biggest takeaway? The food industry needs to do a much better job of communicating with consumers—and that means factoring in consumer psychology from the very beginning, not as an afterthought.

As Bobo said on LinkedIn about the episode: “How we communicate innovation can mean the difference between acceptance or rejection, progress or pushback.”

A Career Rooted in Food and Policy

The conversation starts with a look back at Jack’s career trajectory, which started on a self-sustaining farm in Indiana. He initially pursued environmental science and law in school, but his career trajectory eventually landed him at the U.S. State Department, where he discovered that agriculture was at the root of significant environmental challenges like deforestation and water consumption. This realization that sustainable food production could be a solution rather than a problem set him on a path to influence global food policy.

After a decade at the State Department working on agricultural biotechnology, sustainability, and food security, Bobo moved into the private sector, focusing on innovative food technologies. Now, as the head of UCLA’s Rothman Family Institute for Food Studies, he’s not just analyzing market forces—he’s navigating the competing narratives in food and ag tech, working to bridge divides through science and psychology to reshape how food, innovation, and sustainability are discussed.

Consumer Psychology and Food Communication

One of Bobo’s biggest takeaways from his time at the State Department was how psychology shapes public perceptions of food. He found that leading conversations with science and technology would often alienate consumers instead of persuading them. Instead, he turned to behavioral science, cognitive psychology, and marketing strategies to better understand how people make food choices.

“Science at the beginning of the conversation just polarizes the audience,” Bobo said. “Those who agree with you, agree more. But those who don’t actually push further against you. The key is to frame messages in ways that connect emotionally and align with people’s existing values.”

Bobo argues that many alternative protein companies fail because they focus too much on their mission and not enough on the sensory experience of their products. Consumers buy food for taste, convenience, and price—not for environmental impact or technological novelty. The key to winning them over is to offer indulgent, satisfying products and market them in a way that aligns with existing consumer food preferences rather than trying to convert them through ideology.

While the alternative protein industry has made strides, Bobo believes many companies have miscalculated their approach.

“Most people won’t buy your product because they believe what you believe,” he said. “They will buy it in spite of it. You need to get your personal beliefs out of the way and let them enjoy your product without feeling like they have to adopt a new ideology.”

He also discussed unnecessary conflicts with the traditional meat and dairy industries. The biggest competitor to dairy, Bobo argues, isn’t plant-based milk—it’s bottled water. Similarly, alternative proteins should focus less on replacing meat and more on coexisting within a diverse food system.

At UCLA, Bobo aims to tackle the growing tensions in food debates by applying behavioral science to communication strategies. He hopes to foster collaboration across the food industry and reduce the polarization that often slows progress. By better understanding consumer psychology, he believes companies can introduce sustainable and nutritious food innovations more effectively—without alienating the very consumers they’re trying to reach.

You can listen to the full conversation on Apple Podcasts, Spotify or wherever you get your podcasts. You can also watch the full conversation below. If you like this, make sure to subscribe to Eric’s new podcast and leave a review!

Can We Actually Feed the World?

Primary Sidebar

Footer

  • About
  • Sponsor the Spoon
  • The Spoon Events
  • Spoon Plus

© 2016–2025 The Spoon. All rights reserved.

  • Facebook
  • Instagram
  • LinkedIn
  • RSS
  • Twitter
  • YouTube
 

Loading Comments...