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foodverse

May 4, 2022

Meet the Experts and Innovators Inside the Foodverse and Web3

Our second virtual event looking at the intersection of food, restaurants, agriculture and all things Web3 starts today.

SimulATE Spring Summit will tackle the impact of Web3 on the food, restaurant, agriculture and CPG industries and talk to experts and entrepreneurs in the space, including:

  • Learn why NFTs and Web3 make sense for agriculture and livestock via the story of CattleProof
    Read more about Cattleproof: “‘It’s Like a Driver’s License for Cows’: Why One Wyoming Company is Creating NFTs for Cattle”

  • Is it possible to build the next McDonald’s using a community-owned model like a DAO? That’s what the team at FriesDAO is trying to do — hear from them and others who are experimenting in this new business model in the restaurant space.

    Check out the latest on FriesDAO: “It Started as a Meme. Now friesDAO Is On Track to Buy a Restaurant After Raising Over $4M Selling NFTs“

  • How can chefs and restaurant entrepreneurs leverage NFTs and other Web3 tools to build a community, fund new ventures, create a direct relationship with customers and open their next restaurant? We’ll talk to celebrity chef Spike Mendelson who recently partnered with Chef Tom Collichio to launch their NFT-backed venture CHFTY Pizzas.

Join us at 9:00 am PT for a day of discussions, networking + talks on the impact of Web3 on various aspects of the food space; and if you miss a session or can’t join us live, grab a VIP ticket for full on-demand digital access to sessions after the event.

Hope to see you inside!

April 14, 2022

OneRare and Honeybee Burger Partner to Bring Plant-Based Food to the Metaverse

OneRare, the first dedicated food metaverse platform just announced a collaboration with LA-based Honeybee Burger to make plant-based food “more desirable, accessible and available everywhere.”

The vegan burger, founded by former Wall Street execs, is considered a mini-chain in Southern California but has grown in popularity alongside the plant-based movement and is planning to open locations in NYC and Chicago. Honeybee plans to leverage OneRare to enter the metaverse and create a virtual location accessible to anyone around the world.

It’s a good move and one that smaller restaurant groups should watch carefully; as giants like McDonald’s, Wendy’s and Chipotle unveil their proprietary “metaverse” environments that will act like virtual storefronts and communities (Wendyverse, anyone?), taking advantage of already established platforms like OneRare will be important to compete in the fast-casual dining space in the future.

Adam Weiss, CEO of Honeybee commented, “we like to think of Honeybee as an innovator, redefining the potential of vegan food in order to increase the appeal of plant-based dining globally. On the food side, that means bringing new and exciting plant-based products to our customers, including things like Nowadays chick’n nuggets…and also Akua kelp patties, which we were the first QSR to serve. This innovation extends to our business and marketing, where we were one of the first to use Regulation CF to raise funds, and now we want to be one of the first to market in the metaverse.”

For now, Honeybee will use the OneRare “foodverse” to promote plant-based food and sustainable dining and feature an NFT menu created by the vegan chain. OneRare has been busy since raising its first funding round in November 2021, announcing dozens of partnerships with food and restaurant brands along with partnerships with NFT and cryptocurrency platforms.

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