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gluten sensor

January 8, 2018

Nima Unveils Portable Peanut Sensor to Make Meals Safer

The startup behind the world’s first portable gluten sensing device is launching a peanut sensing version at CES this week. The new Nima Peanut Sensor is a handheld device designed to detect peanut particles in food by testing small samples in an insertable cartridge.

According to the Food Allergy Research & Education organization, around 15 million Americans suffer from food allergies and around 1/5 of those have some type of peanut allergy, ranging from mild to severe. The Nima Peanut Sensor aims to give people with peanut sensitivities or parents of children with peanut allergies a portable tool to test liquid or solid foods before they take a bite.

The sensor shares the same form factor as the gluten version – a compact black triangular device with room for a testing cartridge and a readable diagnostic screen. But, instead of coming with capsules that create a reaction when interacting with gluten particles, the peanut sensor ships with cartridges designed to detect 20 parts per million (ppm) of peanut protein or more in foods or drinks. Users take a portion of the item they want to test and insert a small sample into the cartridge and place both inside the sensor. After three minutes, the test gives a simple reading; if the peanut sensor detects peanut protein, the portable device will display a peanut icon. If no protein is found, a smiley face pops up letting the user know the food is safe to eat.

When Nima first launched its gluten sensor, the real excitement around the company’s innovation was around the technology – and science – inside each cartridge. What Nima’s founders have done is essentially developed a mini-laboratory in every device and a capsule with the right test materials to detect the unique proteins found in gluten. But as many pointed out, the setup Nima created could be used to detect other allergens and even beyond.

“There’s no reason it can’t be used for dairy or peanuts and there’s nothing stopping them from going to pathogens either,” food tech VC Brian Frank told the Spoon at the 2016 Smart Kitchen Summit.

While the gluten sensor goes after a growing segment of awareness of gluten intolerance in the U.S., the peanut sensor hits an even bigger market and one that’s close to the heart of many parents. Peanut allergies tend to appear in childhood and can produce a life-threatening reaction. Parents and caregivers will be able to use the Nima Peanut Sensor to test foods on the go, at birthday parties and restaurants to avoid a reaction.

Just like the gluten sensor, the peanut sensing device will connect to the Nima mobile app to share test results and build a user database of peanut-free friendly restaurants and packaged foods.

Nima’s peanut sensor is only available for pre-order right now in the U.S. and Canada through March 8 and starter kits are $229 during this promotional period. A starter kit will come with the sensor, a twelve pack of test capsules along with the charger and a carrying case. The sensor will ship at retail later in 2018 and regular price for the peanut sensor starter kit is $289 and additional cartridges will be $6 each and sold in twelve packs. Nima also offers an auto-delivery or membership option which lowers the price of capsules to just under $5 a piece (sold in packs of twelve.)

Interestingly, Nima also has waitlist signs up available for soy, tree nuts, dairy, shellfish and eggs. The company clearly has plans to be the go-to for the millions who suffer from all kinds of food allergies in the future.

July 29, 2017

Nima’s Founder Wants Us To Know Exactly What We’re Eating

Food allergies are a common problem for over 15 million people in the U.S. – so common, in fact, that one in three kids suffer from at least one allergy. These can range from uncomfortable symptoms to life threatening reactions. When Shireen Yates was in college, she suffered from a variety of symptoms and illnesses without understanding the cause. She wondered if it was something she was eating and started avoiding certain foods, including ones with gluten. But outside of her own kitchen, she couldn’t control what was in her food or even verify if things marked “gluten-free” were truly free of the allergen.

“I thought, ‘Why can’t I take a small sample of this food and test it for gluten to have the power of data in my own hands to make a more informed decision?’ The idea of Nima was born then.”

Nima’s flagship product is a portable, handheld gluten sensor that allows anyone to place a small piece of food they are about to eat into a chamber and test it for traces of gluten on the spot. The magic of Nima lies in the technology inside the Nima sensor – a chemical reaction that occurs on the spot that determines if gluten is present or not – and its application to other food allergens is what has investors so excited.

“There’s no reason it can’t be used for dairy or peanuts and there’s nothing stopping them from going to pathogens either,” Brian Frank, food tech VC commented. “In other words, if there’s something there that can be detected, it’s possible the Nima form factor could be used to detect it.” Frank isn’t a Nima investor, but he’s hit on the key excitement around the tech that Yates and her team are developing. Though not officially on the market, Nima’s been blogging about their progress with measuring peanut particles in food and their journey to tackle a common and sometimes fatal food allergy.

Nima also wants to create a community of users who can share their gluten detection data, allowing people to benefit from Yelp-style reviews of restaurants and food on the go and giving them the information to determine whether or not they feel good about eating a particular dish. Using the Nima device – or any tool to test food before mealtime – requires a behavior change for consumers. How to use the device and get accurate results and what to do with that info is all part of the ongoing education the Nima team is working on with their users.

“We are unveiling hidden ingredients and delivering this unprecedented data in the palm of your hands. Ultimately, we are bringing peace of mind to mealtime. Nima is like a little sidekick that can take the first bite before you do and give you one additional data point to make a more informed decision about eating,” says Yates.

Don’t miss Shireen Yates, co-founder and CEO of Nima at the 2017 Smart Kitchen Summit. Check out the full list of speakers and to register for the Summit, use code NIMA to get 25% off ticket prices.

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