Will bugs save the world?
Save may be a strong word, but Paris-based Ynsect, a producer of insect protein and natural insect fertilizers, believes in the dual mission of feeding the world and protecting our diminishing climatic resources. That vision moves a step forward with backing from a European food safety agency and data that supports a change in consumer attitudes toward a diet containing bugs and insects.
According to Ynsect’s CEO Antoine Hubert, approval by the European Food Standard Agency for Ynsect’s Lesser mealworm for human consumption will allow his company to quickly move forward with its efforts to create its line of insect-based products as well as work with third-part food manufacturers.
“Our company was born from a passion for helping tackle climate change through real solutions. Insect protein, which can easily be incorporated as a powder into a whole range of products, is healthier than plant protein and more environmentally friendly than traditional animal proteins,” Hubert told The Spoon in a recent interview. “We’re excited to see the EFSA approval come through in line with consumer demands; conscious consumers become increasingly informed of better choices for both them and the environment.”
Coinciding with the EFSA green light results from an independent research firm gave further credence to Ynsect’s timing. OnePoll, a British market research company, surveyed consumers to gauge their willingness of participants to consume insects as an alternative source of protein. At first, only 59% were open to the idea, but after learning the benefits of insect consumption, over 70% responded favorably. More than half of vegans and vegetarians responded favorably once the benefits were explained.
Mealworms are the larval form of the mealworm and Buffalo beetles, an insect that Hubert says is rich in protein and fat. The mealworm as a bug has been part of Southeast Asian diets and can reproduce prolifically. Ynsect uses vertical farming techniques to “grow” these insects and deploys chemical-free produce to turn them into a range of products, including fertilizers and pet food. Recently, Ynsect expanded its footprint by acquiring Protifarm, a Dutch mealworm producer, and then by incorporating Nebraska-based Jord Producers, a start-up mealworm farm, into its portfolio.
Ynsect’s consumer product is called AdalbaPro, a minimally processed ingredient line offering meat replacement and protein fortification solutions. Working with European partners, AdalbaPro products are already in several baked goods, sports nutrition, pasta, and meat alternatives. AdalbaPro contains all essential amino acids, vitamins, and minerals as a high-quality animal protein.
As Hubert chronicles his company’s path, not only has it shown organic growth by evolving from a fertilizer/aquaculture company to pet food and then to a product for humans, but Ynsect’s approach has also overcome the issue other alternative protein companies face in building infrastructure. The company has carefully conducted its mealworm growing processing plan, which allows it to remain nimble for an opportunity in Europe and, hopefully, after governmental approval, the U.S.
To date, Ynsect has raised more than $400 million from such companies as OurCrowd, SuperNova Invest, and Caisse d’Epargne. The company also has captured the imagination of the real-life Iron Man, Robert Downey Jr. The actor/investor recently touted Ynsect’s product on Steve Colbert’s late-night show.
