Google continues to connect your search for food with the ability to get it quickly, as the company has now integrated third-party restaurant ordering and delivery service Hungr to Google Search, Maps and Assistant.
Hungr announced the partnership today. With it, restaurants using Hungr’s ordering and fulfillment platform can now offer those services directly from a user’s Google search.
For Hungr, the move opens up a new sales channel for restaurants using its services by shortening the gap between a user’s search for food and their ability to order it.
For Google, Hungr is the latest third-party delivery service that it has baked into its search results. In May of this year, the company integrated DoorDash, Postmates, Delivery.com, Slice, and ChowNow into its Search, Maps and Assistant products.
Google is quietly becoming a sleeping giant in the world of restaurants and food delivery. In addition to adding delivery into search results, the company has also added features to surface popular dishes at restaurants, point out nearby restaurant discounts, and a virtual assistant that can make reservations for you. As we wrote earlier this year:
In the age of the attention economy, it’s not that hard to understand why Google busily adding more food related features to its roster. Everyone, everywhere eats. If it can make that eating more “frictionless,” to borrow a Silicon valley phrase, then you are more likely to stay in Google’s ecosystem. The more you use Google, the more data they collect from you to make more apps that, in the company’s mind, will make eating out, or order in, better (and make Google more money).
It looks like the Hungr/Google partnership isn’t quite live yet. In today’s announcement, Hungr said that it will happen “soon.”
